Ulta Beauty, Inc.·4

Apr 7, 5:02 PM ET

MRKONIC GEORGE R JR 4

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Ulta Beauty (ULTA) Director George R. Mrkonic Jr. Sells Shares

What Happened George R. Mrkonic Jr., a director of Ulta Beauty, sold 452 shares in an open-market transaction on April 7, 2026. The Form 4 reports a weighted-average sale price of $539.29 per share for total proceeds of $243,759. The filing notes the actual sale prices ranged from $538.29 to $539.51.

Key Details

  • Transaction date: 2026-04-07 (open-market sale, code S)
  • Shares sold: 452; weighted-average price: $539.29; total proceeds: $243,759
  • Reported price range: $538.29 to $539.51 (per footnote — weighted average used)
  • Shares owned after transaction: not disclosed in the provided filing
  • Notable footnote: F1 explains the reported price is a weighted average and the filer can provide a breakdown of shares sold at each price on request
  • Filing timeliness: filed same day as the transaction date (no late filing indicated in the provided data)

Context This was a sale (not a purchase or option exercise). Sales by directors can be routine (e.g., for diversification or personal liquidity) and do not by themselves indicate company performance. For more detail on holdings after the sale or the exact allocation of shares at each price within the reported range, request the breakdown referenced in the footnote or review the full Form 4 on the SEC EDGAR system.

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