As filed with the Securities and Exchange Commission on May 25, 2004

No. 333-114420

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

AMENDMENT NO. 1

Form S-1

REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933

Alliance Laundry Holdings Inc.

(Exact name of registrant as specified in its charter)


Delaware (State or other jurisdiction of incorporation or organization)		5080 (Primary Standard Industrial Classification Code Number)		20-0908915 (I.R.S. Employer Identification No.)

P.O. Box 990

Ripon, Wisconsin 54971-0990

(920) 748-3121

(Address, including zip code, and telephone number, including area code, of registrant’s principal executive offices)

Thomas F. L’Esperance

Chairman and Chief Executive Officer

Alliance Laundry Holdings Inc.

P.O. Box 990

Ripon, Wisconsin 54971-0990

(920) 748-3121

(Name, address, including zip code, and telephone number, including area code, of agent for service)

Copies to:


Joshua N. Korff, Esq. Kirkland & Ellis LLP Citigroup Center 153 East 53rd Street New York, New York 10022 (212) 446-4800		Richard B. Aftanas, Esq. David J. Goldschmidt, Esq. Skadden, Arps, Slate, Meagher & Flom LLP Four Times Square New York, New York 10036-6522 (212) 735-3000

Approximate date of commencement of proposed sale to the public: As soon as practicable after this Registration Statement becomes effective.

If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, check the following box: o

If this Form is filed to registered additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. o

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities act registration statement number of the earlier effective registration statement for the same offering. o

If this Form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. o

If delivery of the prospectus is expected to be made pursuant to Rule 434, please check the following box. o

CALCULATION OF REGISTRATION FEE


Title of Each Class of Securities	Proposed Maximum
to be Registered	Aggregate Offering Price(1)	Amount of Registration Fee(1)

Income Deposit Securities (IDSs)(2)

Class A Common Stock, par value $0.01 per share(3)

% Senior Subordinated Notes due 2014(4)

Subsidiary Guarantee of % Senior Subordinated Notes(5)

Total	$382,001,472.00	$48,399.59(6)



(1)	Estimated solely for the purpose of computing the amount of the registration fee pursuant to Rule 457(o) promulgated under the Securities Act of 1933, as amended.



(2)	The IDSs represent 23,875,092 underlying shares of the Class A common stock and $136,088,240.40 aggregate principal amount of underlying % senior subordinated notes of Alliance Laundry Holdings Inc. (“Alliance Holdings”). Includes 3,459,235 IDSs issued to existing investors in this offering at an assumed price equal to the price per IDSs to the public and 2,041,586 of which are subject to the underwriters’ over- allotment option and an indeterminate number of IDSs of the same series which may be received by holders of IDSs in the future on one or more occasions in replacement of the IDSs being offered hereby in the event of a subsequent issuance of IDSs, upon an automatic exchange of portions of the senior subordinated notes for identical portions of such additional senior subordinated notes as discussed in note (4) below.


(3)	Represents 23,875,092 shares of Alliance Holdings’ Class A common stock included in the IDSs described above.



(4)	Includes $136,088,240.40 aggregate principal amount of Alliance Holdings’ % senior subordinated notes included in the IDSs described above and an indeterminate principal amount of notes of the same series as the senior subordinated notes, which will be received by holders of senior subordinated notes in the future on one or more occasions in the event of a subsequent issuance of IDSs, upon an automatic exchange of portions of the senior subordinated notes for identical portions of such additional senior subordinated notes. Also includes $16,162,553.00 principal amount of senior subordinated notes of the same series that will be issued separately (not represented by IDSs).


(5)	The subsidiary guarantor listed in the Table of Additional Registrants on the next page will guarantee the senior subordinated notes represented by the IDSs and the senior subordinated notes of the same series that will be issued separately from the IDSs. Pursuant to Rule 457(n) under the Securities Act of 1933, no separate fee for the guarantees is payable.


(6)	$47,512.50 was previously paid and $887.09 additional registration fee is being paid in connection with this filing.

The Registrant hereby amends this registration statement on such date or dates as may be necessary to delay its effective date until the Registrant shall file a further amendment which specifically states that this registration statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933 or until the registration statement shall become effective on such date as the Commission, acting pursuant to such Section 8(a), may determine.

Table of Additional Registrant Guarantor

Subject to Completion, Dated May 25, 2004

The information in this prospectus is not complete and may be changed without notice. We may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This prospectus is not an offer to sell these securities and we are not soliciting offers to buy these securities in any jurisdiction where the offer or sale is not permitted.

20,415,857

Income Deposit Securities (IDSs)

$16.2 million % Senior Subordinated Notes due 2019

Alliance Laundry Holdings Inc.

We are selling 20,415,857 IDSs representing 20,415,857 shares of our Class A common stock and $116.4 million aggregate principal amount of our % senior subordinated notes due 2019. Each IDS initially represents:


	•	one share of our Class A common stock; and


	•	a % senior subordinated note with a $5.70 principal amount.

We are also selling $16.2 million aggregate principal amount of our % senior subordinated notes separately (not represented by IDSs). The completion of the offering of separate senior subordinated notes is a condition to our sale of IDSs. In addition, as part of our reorganization described elsewhere in this prospectus, as part of this offering we intend to issue 3,459,275 IDSs representing 3,459,235 shares of our Class A common stock and $19.7 million aggregate principal amount of our % senior subordinated notes to our existing equity investors in exchange for the interests they hold in our predecessor.

This is the initial public offering of our IDSs and senior subordinated notes. We anticipate that the public offering price of the IDSs will be between $14.00 and $16.00 per IDS and the public offering price of the senior subordinated notes will be % of their stated principal amount.

Holders of IDSs will have the right to separate the IDSs into the shares of our Class A common stock and senior subordinated notes represented thereby at any time after the earlier of 45 days from the closing of this offering or the occurrence of a change of control. Similarly, except as described below, any holder of shares of our Class A common stock and senior subordinated notes may, at any time, combine the applicable number of shares of Class A common stock and principal amount of senior subordinated notes to form IDSs. Separation of all of the IDSs will occur automatically 90 days following the acceleration of the maturity of the senior subordinated notes for any reason, upon the continuance of a payment default on the senior subordinated notes for 90 days, upon the occurrence of any redemption of the senior subordinated notes or upon the maturity of the senior subordinated notes. Following any such automatic separation, shares of Class A common stock and senior subordinated notes may no longer be combined to form IDSs.

Our senior subordinated notes mature on , 2019. We will be permitted to defer interest payments on our senior subordinated notes under certain circumstances and subject to the limitations described in “Description of Senior Subordinated Notes — Terms of the Notes — Interest Deferral” on page 112. Deferred interest on our senior subordinated notes will bear interest quarterly at a rate equal to the stated annual rate of interest on the senior subordinated notes divided by four.

Upon a subsequent issuance by us of IDSs or senior subordinated notes of the same series (not represented by IDSs), a portion of your senior subordinated notes may be automatically exchanged for an identical principal amount of the senior subordinated notes issued in such subsequent issuance, and in that event your IDSs will be replaced with new IDSs. In addition to the senior subordinated notes offered hereby, the registration statement of which this prospectus is a part also registers the senior subordinated notes and new IDSs to be issued upon any such subsequent issuance. For more information regarding these automatic exchanges and the effect they may have on your investment, see “Material United States Federal Income Tax Consequences — United States Holders — Senior Subordinated Notes — Additional Issuances” on page 157.

We will apply to list our IDSs on the American Stock Exchange under the trading symbol “ALH.”

Investing in our IDSs (including the shares of our Class A common stock and senior subordinated notes represented thereby) and in our senior subordinated notes involves risks. See “Risk Factors” beginning on page 22.

Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or determined if this prospectus is truthful or complete. Any representation to the contrary is a criminal offense.

Per IDS(1)

Total

Per Note(2)

Total

Public offering price

Underwriting discount

Proceeds to Alliance Laundry Holdings Inc. (before expenses)(3)



(1)	The price per IDS comprises of $9.30 allocated to each share of common stock and $5.70 allocated to each senior subordinated note.




(2)	Relates to the $16.2 million principal amount of senior subordinated notes sold separately (not represented by IDSs).




(3)	Approximately $82.3 million of these proceeds will be paid to our existing equity investors.

Some of our existing equity investors have granted the underwriters an option to purchase up to 2,041,586 IDSs to cover over-allotments.

The underwriters expect to deliver the IDSs and the senior subordinated notes in book-entry form only through the facilities of The Depository Trust Company to purchasers on or about , 2004.

Joint Book-Running Managers


CIBC World Markets	Lehman Brothers

UBS Investment Bank

, 2004

Table of Contents


	Page

Summary		1
Risk Factors		22
Cautionary Statement Regarding Forward-Looking Statements		36
Use of Proceeds		37
Dividend Policy and Restrictions		39
Capitalization		40
Dilution		41
Unaudited Pro Forma Condensed Financial Statements		42
Selected Historical Financial and Operating Data		52
Management’s Discussion and Analysis of Financial Condition and Results of Operations		56
Business		71
Management		88
Principal and Selling Stockholders		94
Related Party Transactions		96
Description of Certain Indebtedness		100
Description of IDSs		103
Description of Capital Stock		108
Description of Senior Subordinated Notes		112
IDSs Eligible for Future Sale		152
Material United States Federal Income Tax Consequences		153
Certain ERISA Considerations		163
Underwriting		166
Legal Matters		170
Experts		170
Where You Can Find Additional Information		170
Index to Financial Statements		F-1
Index to Interim Financial Statements (Unaudited)		F-34
FORM OF BY-LAWS
OPINION OF KIRKLAND & ELLIS LLP
OPINION OF KIRKLAND & ELLIS LLP
RATIO OF EARNINGS TO FIXED CHARGES
CONSENT OF PRICEWATERHOUSECOOPERS LLP
CONSENT OF HOULIHAN LOKEY HOWARD & ZUKIN
CONSENT OF ROBERT A. BEYERL
CONSENT OF PHILIP W. CHENEY
CONSENT OF MICHAEL J. JACOBSON

Summary

The following is a summary of the principal features of this offering of IDSs and senior subordinated notes and should be read together with the more detailed information and financial data and statements contained elsewhere in this prospectus.

Throughout this prospectus, we refer to Alliance Laundry Holdings Inc., a Delaware corporation, as “Alliance Holdings,” and, together with its consolidated operations, as “the Company,” “Alliance,” “we,” “our” and “us,” unless otherwise indicated. Any reference to “Alliance Laundry” refers to our wholly-owned subsidiary, Alliance Laundry Systems LLC, a Delaware limited liability company, and its consolidated operations, unless otherwise indicated. Alliance Holdings is a holding company and has no direct operations. Alliance Holdings’ principal assets are the direct and indirect equity interests of Alliance Laundry.

Our Company

Overview

We are the leading designer, manufacturer and marketer in North America of commercial laundry equipment used in laundromats, multi-housing laundries and on-premise laundries. Under the well-known brand names of Speed Queen®, UniMac® and Huebsch®, we produce a full line of commercial washing machines and dryers with load capacities from 16 to 250 pounds. We believe we have been the market share leader in the North American stand alone commercial laundry equipment industry for more than ten years. With a market share of approximately 39% in 2003, we believe our sales are more than twice as large as those of the next largest competitor.

We serve three distinct end-customer groups: (i) laundromats; (ii) multi-housing laundries, consisting primarily of common laundry facilities in apartment buildings, universities and military installations; and (iii) on-premise laundries, consisting primarily of in-house laundry facilities in hotels, hospitals, nursing homes and prisons. The primary means of serving these end-customers is through distributors and route operators. We believe that we have the most extensive distribution network in North America which gives us a significant competitive advantage. We reach laundromat and on-premise laundry end-customers through a network of over 200 North American distributors and over 100 international distributors, serving over 90 different countries. Our distributors purchase equipment from us, then re-sell and install it for laundromat and on-premise end-customers. We serve multi-housing end-customers through a network of over 80 route operators. Route operators purchase equipment from us, and then obtain leases from multi-housing property managers to place it into common laundry rooms. We estimate that our distributors and route operators have either the number one or number two market position in over 80% of North American markets. We believe that the superior quality and loyalty of our distribution network has been a significant factor in achieving the number one market share in North America in each of our three end-customer groups.

We estimate that the North American stand alone commercial laundry equipment industry generated approximately $472.0 million in revenue in 2003. The industry’s revenues are primarily driven by population growth and the replacement cycle of laundry equipment. North American consumers view clean clothes as a necessity, with economic conditions having limited effect on the frequency of use, and therefore the useful life, of laundry equipment. As a result, the industry’s revenues have been relatively stable over time and through economic downturns.

Company Strengths

We believe that we have the following competitive strengths:

•

Market Leader with Significant Installed Base. We are the market share leader in the overall North American stand alone commercial laundry equipment industry, and we believe that our sales are more than twice as large as those of the next largest competitor. We have grown overall market share to approximately 39% in 2003 from 21% in 1993. In addition to leading the overall market, we are the leader in sales to each of our three primary end-customer groups.

Leading and Growing Market Share

North American Stand Alone Commercial Laundry Equipment(1)

(LINE GRAPH)


(1)	Management estimates.


	As a result of our market leadership for more than ten years, we believe that we have the largest installed base of equipment in North America comprised of over two million machines. A significant majority of our revenue is attributable to replacement sales driven by our large installed base combined with an average ten year estimated life per machine.


•	Stable Revenues and Increasing Cash Flow. We have experienced stable revenues even during economic slowdowns, driven by the underlying stability of the industry and the recurring sales of replacement equipment and service parts which together comprise the majority of our revenues. In addition, since 1995, we have progressively reduced our manufacturing costs through improvements in raw material usage and labor efficiency, as well as through plant consolidation, resulting in improving cash from operations as demonstrated by our historical financial performance. Our net cash from operating activities was approximately $11.7 million, $15.3 million, $21.3 million, $22.8 million and $30.4 million for 1999, 2000, 2001, 2002 and 2003, respectively.

•	Limited Working Capital and Consistent Capital Expenditure Requirements. We aggressively manage our working capital requirements, having reduced net working capital as a percent of revenue from 8.2% in 2000 to 6.7% in 2003. From December of 2000 to December of 2003, inventory has been reduced from $37.5 million to $26.2 million, an improvement of 30.0%. We also have consistent capital expenditure requirements, with maintenance capital expenditures of $3.6 million, $2.6 million, $3.6 million, $2.7 million and $3.6 million, for 1999, 2000, 2001, 2002 and 2003, respectively. We believe that we currently have excess manufacturing capacity and can increase production without incurring significant additional capital expenditures.

•	Extensive and Loyal Distribution Network. We believe we have developed the most extensive distribution network in the North American industry, with over 200 distributors and 80 route operators. We estimate that our laundromat and on-premise laundry distributors and multi-housing route operators have either the number one or number two market position in over 80% of North American markets. These leading


	distributors and route operators are attracted by our industry-leading brand equity, broad product array, significant installed base and our comprehensive value-added support, which includes training, extensive electronic support of installation and service and joint promotion efforts. These factors lead to high costs for distributors and route operators to switch manufacturers, especially when combined with their substantial investments in service parts inventories and in training their sales and installation personnel with respect to our highly engineered products. Our customers place great value on the proven reliability of our products, backed by years of demonstrated experience in the field, as this significantly impacts their long term repair and maintenance expenses. We have not experienced any significant turnover of our distributors and route operators, of which a significant number have been customers for over ten years.

•	High Barriers to Entry. We believe that significant time and substantial capital investment would be required for a new entrant to compete effectively in this market. Many years of engineering and field testing, plus substantial investment in plant and equipment, are required before the process of attempting to earn market share can take place. In addition, a new entrant would have to break the strong, established relationships that existing manufacturers have developed with distributors. There are significant costs for distributors and route operators to break these long-term relationships, including extensive retraining of distributors’ and route operators’ sales, installation and service personnel and duplication of service parts inventories which must be stocked for years.

•	Comprehensive and Innovative Product Offering. We believe our product lines lead the industry in reliability, breadth of offerings, functionality and advanced features. In addition, we believe we are the only manufacturer in North America to produce a full product line (including topload washers, dryers, frontload washers, washer-extractors and tumbler dryers for all commercial customer groups), thereby providing customers with a single source solution for all their stand alone commercial laundry equipment needs. Our development team of more than 80 engineers and technical personnel, along with our marketing and sales personnel, work together with our major customers to redesign and enhance our products to better meet customer needs. For example, new products such as our NetMaster^TM system emphasize efficiency and feature new electronic controls, facilitating ease of use as well as improving performance and reliability.

•	Leading North American Brands. We market and sell our products under the widely recognized brand names Speed Queen®, UniMac®, Huebsch® and Ajax®. We believe that we have industry-leading brand equity and brand recognition, based upon historical customer survey results and the substantial market share growth achieved since 1993.

•	Strong and Experienced Management Team. Led by chief executive officer Thomas L’Esperance, we have assembled a strong and experienced management team. Our seven executive officers have an average of over 16 years of experience in the commercial laundry equipment and appliance industries. This management team has executed numerous strategic initiatives, including: (i) developing strategic alliances with key customers; (ii) acquiring and successfully integrating the commercial washer-extractor business of UniMac® and the press and finishing equipment business of Ajax®; (iii) implementing manufacturing cost reduction and quality improvement programs; and (iv) ongoing refinements to our product offerings. Management’s economic interests will align with those of securityholders through management’s participation in our long-term incentive plan.

Business Strategy

We strive to continue our strong financial performance and selectively pursue growth opportunities by offering to our customers a full line of the most reliable and functional stand alone commercial laundry equipment, together with industry-leading, comprehensive value-added services. The key elements of our strategy are as follows:


•	Develop and Strengthen Relationships with Key Customers. We have developed and will continue to pursue long-term relationships with key customers and will pursue additional supply


	agreements with such customers. The relationships that we establish with our customers are comprehensive and include training, extensive technical support and promotion activities. In addition, we model our product development efforts to meet evolving customer preferences by working with key customers to develop new products, features and value-added services.

We have not experienced any significant customer turnover. Our top ten customers, other than a significant new account that was added in 2003, have been our customers for at least ten years. For example, we currently sell our products to Coinmach Corporation, our largest customer, under a multi-year supply agreement. Coinmach, which is the largest operator of multi-housing laundries in North America, has been a significant customer of ours for over two decades.



•	Continue to Improve Manufacturing Operations. We seek to continuously enhance our product quality and reduce costs through ongoing refinements to our manufacturing processes. We achieve such improvements, and intend to continue doing so, through collaboration among key customers, suppliers and our engineering and marketing personnel. Since 1996, we have progressively reduced our manufacturing costs through improvements in raw material usage and labor efficiency, as well as plant consolidation. Since 2000, we have been implementing a demand flow production system on our higher volume product lines. These process changes have resulted in significant improvements in assembly efficiency, inventory levels, customer order lead times and production quality. For example, labor productivity improved by 4.5% from 2002 to 2003, and over the same period, we improved our first year warranty incident rate to 0.3% of sales.



•	Expand into the U.S. Home Laundry Market. We are planning to re-enter the U.S. home laundry market in October 2004, after the expiration of a non-compete agreement. This non-compete agreement was a result of the divestiture of a sister division in 1997. Our strategy in the home laundry market will be dual-pronged. First, we plan to re-enter the mid to high-end home laundry market with existing products that we currently sell internationally and into other markets. These existing products are designed to have useful lives approximately twice that of typical home laundry equipment. Before exiting the home laundry market in 1999 pursuant to the non-compete agreement, we produced annual home laundry units of about 500,000 for a 5% market share of annual home laundry units, which generated approximately $150 million in annual sales. We plan to leverage the strong brand equity of our Speed Queen® name in order to recapture our historic market share.

Second, we have signed a letter-of-intent with an ultra-premium home appliance company to produce professional-quality home laundry equipment to be sold under their brand name. This equipment is based completely on our current commercial equipment technology and production methods. These plans to enter both the mid to high-end and the ultra-premium home laundry markets should allow us to expand our sales and continue to diversify our customer base. These products will be produced in our current facilities with minimal incremental capital expenditures.

New Credit Facility

Concurrently with the closing of this offering, we will enter into a $160.0 million new senior secured credit facility with a syndicate of financial institutions, including affiliates of CIBC World Markets Corp. and Lehman Commercial Paper Inc. Throughout this prospectus, we refer to this credit facility as the “new credit facility.” We expect that the new credit facility will be comprised of a senior secured revolving credit facility in a total principal amount of up to $50.0 million (less amounts reserved for letters of credit), which we refer to as the “new revolver,” and a senior secured term loan facility in an aggregate principal amount of $110.0 million, which we refer to as the “new term loan.” We expect that the new revolving credit facility and the new term loan will each have a 4.75-year maturity. We may use borrowings under the new credit facility to pay interest on the senior subordinated notes or dividends on our capital stock if we meet certain specified conditions. The closing of this offering is conditioned upon the closing of the new credit

facility. See “Description of Certain Indebtedness — New Credit Facility.”

Tender Offer and Consent Solicitation

Prior to this offering, we will commence a tender offer and consent solicitation with respect to all of our outstanding $110.0 million aggregate principal amount of 9 5/8% senior subordinated notes due 2008, for an expected aggregate consideration of $113.5 million plus accrued interest. The closing of this offering will be conditioned upon the receipt of the tender and consent of at least a majority in aggregate principal amount of our existing senior subordinated notes outstanding, and the consummation of the tender offer and consent solicitation is conditioned upon the closing of this offering. Holders of our existing senior subordinated notes that provide consents will be obligated to tender their notes in the offer, and holders of our existing senior subordinated notes that tender their notes are obligated to provide consents. Upon obtaining the minimum required consents in the tender offer and consent solicitation, we and the trustee of the existing senior subordinated notes will enter into a supplemental indenture that will delete all of the material restrictive covenants contained in the indenture governing the existing senior subordinated notes. The tender offer and consent solicitation will be consummated on the terms described above. We will use a portion of the net proceeds from this offering and borrowings under the new credit facility to pay for our existing senior subordinated notes accepted for purchase in the tender offer and consent solicitation.

Use of Proceeds

We estimate that we will receive net proceeds from this offering of approximately $298.2 million after deducting underwriting discounts and commissions and other estimated offering expenses payable by us. We will use these net proceeds, together with $110.0 million of borrowings under our new credit facility and cash on hand, to repay our existing indebtedness, to repurchase a portion of our existing equity investors’ interest in our predecessor, and for working capital and general corporate purposes.

We will not receive any of the proceeds from the underwriters’ exercise of their over- allotment option.

Reorganization of Alliance Laundry Holdings LLC

Bain Capital Fund V, L.P. and its co-investors, Bruckmann, Rosser, Sherrill & Co., L.P. and its co-investors, and certain other persons listed in “Principal Stockholders” are the owners of our predecessor’s equity interests prior to this offering. In this prospectus, we refer to these owners as the “existing equity investors.” Concurrently with the closing of the offering, our existing equity investors will contribute all of these equity interests to us in exchange for 3,459,235 IDSs (of which 2,041,586 will be subject to the underwriters’ over-allotment option), 1,644,729 shares of Class B common stock, and $82.3 million in cash in the aggregate. We will own 100% of the equity interests in Alliance Laundry after the reorganization and the existing equity investors will own 23.0% of the voting power of our capital stock. We refer to this contribution as the reorganization. The reorganization itself will not immediately change the percentage ownership interests of any existing equity investors in Alliance Laundry. Following our reorganization, our management will collectively hold an aggregate of 451,526 IDSs and 214,682 shares of Class B common stock.

Our Corporate Information

Our principal executive office is located at Shepard Street, Ripon, Wisconsin 54971-0990, and our telephone number is (920) 748-3121. Our internet address is www.comlaundry.com. www.comlaundry.com is a textual reference only, meaning that the information contained on the website is not part of this prospectus and is not incorporated in this prospectus by reference.

The Offering

We are offering 20,415,857 IDSs at an assumed initial public offering price of $15.00 per IDS, which represents the midpoint of the range set forth on the cover page of this prospectus. We are also offering $16.2 million aggregate principal amount of our % senior subordinated notes separately (not represented by IDSs). Our sale of IDSs will be conditioned upon the consummation of our separate offering of senior subordinated notes. In addition, no purchaser, including our existing equity investors, or any affiliate of such purchaser, is entitled to purchase both IDSs and separate senior subordinated notes in the offering. As part of our reorganization described elsewhere in this prospectus, we also intend to issue 3,459,235 IDSs to our existing equity investors in exchange for the interests they hold in our predecessor (of which 2,041,586 will be subject to the underwriters’ over-allotment option).

Summary of the IDSs

What are IDSs?

IDSs are securities comprised of Class A common stock and senior subordinated notes.

Each IDS initially represents:


	•	one share of our Class A common stock; and


	•	a % senior subordinated note with a $5.70 principal amount.

The ratio of Class A common stock to principal amount of senior subordinated notes represented by an IDS is subject to change in the event of a stock split, combination or reclassification of our Class A common stock. For example, if we effect a two-for-one stock split, from and after the effective date of the stock split, each IDS will represent two shares of Class A common stock and the same principal amount of senior subordinated notes as it previously represented. Likewise, if we effect a combination or reclassification of our Class A common stock, each IDS will thereafter represent the appropriate number of shares of Class A common stock on a combined or reclassified basis, as applicable, and the same principal amount of senior subordinated notes as it previously represented.


	What payments can I expect to receive as a holder of IDSs?

Assuming we make our scheduled interest payments on the senior subordinated notes and pay dividends in the amount contemplated by our anticipated dividend policy, you will receive in the aggregate approximately $ per year in interest on the senior subordinated notes and dividends on the Class A common stock represented by each IDS. We expect to make interest and dividend payments on the 15th day of March, June, September and December of each year to holders of record on the 5th day of each such month, or, if such day is not a business day, the business day immediately preceding such 5th day.

You will be entitled to receive quarterly interest payments at an annual rate of % of the aggregate principal amount of senior subordinated notes represented by your IDSs or approximately $ per IDS per year, subject to our right to defer interest payments on our senior subordinated notes, if we are not otherwise in default under the indenture, for an aggregate period not to exceed 8 quarters prior to , 2009, and up to four occasions after , 2009 for a period of up to 2 quarters per occasion. For a detailed description of these circumstances, see “Description of Senior Subordinated Notes—Interest Deferral.”

You will also receive quarterly dividends on the shares of our Class A common stock represented by your IDSs if and to the extent dividends are declared by our board of directors and permitted by applicable law and the terms of the new credit facility, the indenture governing our senior subordinated notes and any of our other then outstanding indebtedness. Specifically, the indenture governing our senior subordinated notes restricts our ability to declare and pay dividends on our common stock as described under “Dividend Policy.” In addition, the new credit facility restricts our ability to declare and pay dividends on our common stock as described under “Dividend Policy” and “Description of Certain Indebtedness—New

Credit Facility.” Upon the closing of this offering, our board of directors is expected to adopt a dividend policy which contemplates that, subject to applicable law and the terms of our then existing indebtedness, initial annual dividends will be approximately $ per share of our Class A common stock. However, our board of directors may, in its discretion, modify or repeal this dividend policy. We have not paid dividends in the past and we cannot assure you that we will pay dividends at this level in the future or at all.


	Will my rights as a holder of IDSs be any different than the rights of a beneficial owner of separately held Class A common stock and senior subordinated notes?

No. As a holder of IDSs you are the beneficial owner of the Class A common stock and senior subordinated notes represented by your IDSs. As such, through your broker or other financial institution and The Depository Trust Company, or DTC, you will have exactly the same rights, privileges and preferences, including voting rights, rights to receive distributions, rights and preferences in the event of a default under the indenture governing our senior subordinated notes, ranking upon bankruptcy and rights to receive communications and notices as a beneficial owner of separately held Class A common stock and senior subordinated notes, as applicable, would have through its broker or other financial institution and DTC.


	Will the IDSs be listed on an exchange?

We will apply to list the IDSs for trading on the American Stock Exchange under the trading symbol “ALH.”


	Will the terms of the senior subordinated notes represented by IDSs be the same as the notes sold separately (not represented by IDSs)?

Yes. The senior subordinated notes sold separately (not represented by IDSs) will be identical in all respects to the senior subordinated notes represented by IDSs and will be part of the same series of notes issued under the same indenture. Accordingly, holders of senior subordinated notes sold separately and holders of senior subordinated notes represented by IDSs will vote together as a single class, in proportion to the aggregate principal amount of senior subordinated notes they hold, on all matters on which they were eligible to vote under the indenture.


	Will the shares of our Class A common stock and senior subordinated notes represented by the IDSs be separately listed on an exchange?

We currently do not expect an active trading market for our Class A common stock or senior subordinated notes to develop. However, we will use reasonable efforts to list our Class A common stock for separate trading on the American Stock Exchange if a sufficient number of shares of our Class A common stock are held separately to meet the minimum requirements for separate trading on the American Stock Exchange for at least 30 consecutive trading days. The shares of Class A common stock and senior subordinated notes offered hereby will be freely tradable without restriction or further registration under the Securities Act of 1933, unless they are held by “affiliates” as that term is defined in Rule 144 under the Securities Act.


	In what form will IDSs and the shares of our Class A common stock and senior subordinated notes represented by the IDSs be issued?

The IDSs and the shares of our Class A common stock and senior subordinated notes represented by the IDSs will be issued in book-entry form only. This means that you will not be a registered holder of IDSs or the securities represented by the IDSs and you will not receive a certificate for your IDSs or the securities represented by your IDSs. You must rely on your broker or other financial institution that will maintain your book-entry position to receive the benefits and exercise the rights of a holder of IDSs.


	Can I separate my IDSs into shares of Class A common stock and senior subordinated notes or recombine shares of Class A common stock and senior subordinated notes to form IDSs?

Yes. Holders of IDSs, whether purchased in this offering or in a subsequent offering of IDSs of the same series, may, at any time after the earlier of 45 days from the date of the closing of this offering or the occurrence of a change of control, through their broker or other financial institution, separate the IDSs into the shares of our Class A common stock and senior subordinated notes represented thereby. Any holder of shares of our Class A common stock and senior subordinated notes may, at any time, through his or her broker or other financial institution, combine the applicable number of shares of Class A common stock and senior subordinated notes to form IDSs unless the IDSs have previously been automatically separated. Separation and combination of IDSs may involve transaction fees charged by your broker and/or financial intermediary. See “Description of IDSs—Book-Entry Settlement and Clearance—Separation and Combination.”


	Will my IDSs automatically separate into shares of Class A common stock and senior subordinated notes upon the occurrence of certain events?

Yes. All IDSs will automatically separate 90 days following the acceleration of the maturity of the senior subordinated notes for any reason upon the continuance of a payment default on the senior subordinated notes for 90 days, upon the occurrence of any redemption, whether in whole or in part, of the senior subordinated notes or upon the maturity of the senior subordinated notes. Following any such automatic separation, shares of Class A common stock and senior subordinated notes may no longer be combined to form IDSs.


	What will happen if we issue additional IDSs or senior subordinated notes of the same series in the future?

We may conduct future financings by selling additional IDSs or senior subordinated notes of the same series, which will have terms that are identical to those of the IDSs being sold in this offering and will represent the same proportion of Class A common stock and senior subordinated notes as is represented by the then outstanding IDSs. In addition, we may in the future issue IDSs in exchange for shares of Class B common stock, see “Related Party Transactions—Equity Investors—Investor Rights Agreement.” Although the senior subordinated notes represented by such IDSs will have terms that are identical (except for the issuance date) to the senior subordinated notes being sold in this offering and will be part of the same series of senior subordinated notes for all purposes under the indenture, it is possible that the new senior subordinated notes will be sold, issued or deemed to be issued with original issue discount, or OID, for United States federal income tax purposes. If such senior subordinated notes are issued with OID, all IDSs of the same series (including the IDSs being offered hereby) and all senior subordinated notes, whether held directly or in the form of IDSs, will be automatically exchanged for senior subordinated notes or IDSs, respectively, with new CUSIP numbers. This automatic exchange should not impair any rights you might otherwise have to assert a claim, under applicable securities laws, against us or the underwriters, with respect to the full amount of senior subordinated notes purchased by you; however, as a result of such exchanges, the OID associated with the sale of the new senior subordinated notes effectively will be spread among all holders of senior subordinated notes on a pro rata basis, which may adversely affect your tax treatment.

We will immediately file a Current Report on Form 8-K (or any other applicable form) to announce and quantify any changes in the ratio of IDS components or changes in OID attributable to the senior subordinated notes.


	What will be the United States federal income tax consequences of an investment in the IDSs?

The United States federal income tax consequences of the purchase, ownership and disposition of IDSs or senior subordinated notes in this offering are uncertain.

Treatment of Purchase of IDSs. The purchase of IDSs in this offering should be treated for United States federal tax purposes as the purchase of shares of our Class A common stock and senior subordinated notes, rather than as the purchase of a single integrated security, and, by purchasing IDSs, you will agree to such treatment. You must allocate the purchase price of the IDSs between those shares of Class A common stock and senior subordinated notes in proportion to their respective initial fair market values, which will establish your initial tax basis in each component of the IDSs. The value attributed to the shares of Class A common stock and senior subordinated notes represented by the IDSs have been established based on the fair market value of such shares of Class A common stock and senior subordinated notes at issuance. We will report the initial fair market value of each share of Class A common stock as $9.30 and the initial fair market value of each $5.70 principal amount of senior subordinated notes as $5.70, and by purchasing IDSs, you will agree to such allocation.

Treatment of Senior Subordinated Notes. Based on the opinion of tax counsel, the senior subordinated notes should be treated as debt for United States federal income tax purposes and we intend to deduct interest on such senior subordinated notes for tax purposes. If the senior subordinated notes were treated as equity rather than debt for United States federal income tax purposes, then the stated interest on the senior subordinated notes could be treated as a dividend, and interest on the senior subordinated notes would not be deductible by us for United States federal income tax purposes. This would adversely affect our financial position, cash flow, and liquidity, and could affect our ability to make interest or dividend payments on the senior subordinated debt and the common stock and may affect our ability to continue as a going concern. Our tax deduction for interest may be put at risk in the future as a result of a future ruling by the IRS, including an adverse ruling for other IDSs or an adverse ruling for our own IDSs and in the event of any such ruling, we may need to consider the effect of such developments on the determination of our future tax provisions and obligations. In addition, payments on the senior subordinated notes to foreign holders would be subject to United States federal withholding tax at rates up to 30%. Payments to foreign holders would not be grossed-up on account of any such taxes.


	What will be the United States federal income tax consequences of a subsequent issuance of senior subordinated notes?

The United States federal income tax consequences to you of the subsequent issuance of senior subordinated notes with OID (or any issuance of senior subordinated notes thereafter) are uncertain.

Exchange of Senior Subordinated Notes. The indenture governing the senior subordinated notes will provide that, in the event that there is a subsequent issuance of senior subordinated notes with a new CUSIP number having terms that are otherwise identical (other than the issuance date) in all material respects to the senior subordinated notes represented by the IDSs, including an issuance of senior subordinated notes upon an exchange of shares of Class B common stock, each holder of IDSs or separately held senior subordinated notes, as the case may be, agrees that a portion of such holder’s senior subordinated notes will be exchanged for a portion of the senior subordinated notes acquired by the holders of such subsequently issued senior subordinated notes. Consequently, immediately following such subsequent issuance, each holder of subsequently issued senior subordinated notes, held either as part of IDSs or separately, and each holder of existing senior subordinated notes, held either as part of IDSs or separately, will own an inseparable unit composed of a proportionate percentage of both the old senior subordinated notes and the newly issued senior subordinated notes. The aggregate principal amount of senior subordinated notes owned by each holder will not change as a result of such subsequent issuance and exchange. Because a subsequent issuance will affect the senior subordinated notes in the same manner, regardless of whether these senior subordinated notes are held as part of IDSs or separately, the combination of senior subordinated notes and shares of Class A common stock to form IDSs, or the separation of IDSs, should not affect your tax treatment.

It is unclear whether the exchange of senior subordinated notes for subsequently issued senior subordinated notes will result in a taxable exchange for United States federal income tax purposes, and it is possible that the Internal Revenue Service, or IRS, might successfully assert that such an exchange should be treated as a taxable exchange. In such case, a holder would recognize any gain realized on such exchange,

but a loss realized might be disallowed. If the exchange of senior subordinated notes is treated as a taxable exchange, then your initial tax basis in the senior subordinated notes deemed to have been received in the exchange would be the fair market value of such senior subordinated notes on the date of the deemed exchange (adjusted to reflect any disallowed loss), and your holding period for such senior subordinated notes would begin on the day after the deemed exchange.

Reporting of OID. Regardless of whether the exchange of senior subordinated notes is treated as a taxable event, such exchange could result in holders having to include OID in taxable income prior to the receipt of cash. Following any subsequent issuance of senior subordinated notes with OID (or any issuance of senior subordinated notes thereafter) and resulting exchange, we (and our agents) will report any OID on the subsequently issued senior subordinated notes ratably among all holders of IDSs and separately held senior subordinated notes, and each holder of IDSs and separately held senior subordinated notes will, by purchasing IDSs or senior subordinated notes, agree to report OID in a manner consistent with this approach. However, we cannot assure you that the IRS will not assert that any OID should be reported only by the persons that initially acquired such subsequently issued senior subordinated notes (and their transferees) and they may challenge a holder’s reporting of OID on its tax returns.

Because there is no statutory, judicial or administrative authority directly addressing the tax treatment of the IDSs or instruments similar to the IDSs, we urge you to consult your own tax advisor concerning the tax consequences of an investment in the IDSs. For additional information, see “Material United States Federal Income Tax Consequences.”


	What is the initial and prospective accounting treatment of the IDSs?

There is no explicit guidance under generally accepted accounting principles regarding the accounting and reporting for unit securities comprised of common stock and notes like the IDSs. Any accounting followed by us for the IDSs may be subject to future scrutiny and challenge. Authoritative accounting bodies such as the FASB, EITF or SEC may issue future guidance, rules or interpretations which may require us to adjust our accounting for our IDSs. For our interpretation of the accounting treatment based on existing guidance available, see “Management’s Discussion and Analysis — Critical Accounting Policies (Income Taxes and IDSs and Class B common stock).”

Summary of the Capital Stock


Issuer		Alliance Laundry Holdings Inc.


Common stock		We have 75,000,000 shares of authorized Class A common stock, par value $0.01 per share, 10,000,000 shares of authorized Class B common stock, par value $0.01 per share and 25,000,000 shares of authorized Class C common stock, par value $0.01 per share. Class A common stock, Class B common stock and Class C common stock are identical in all respects, except that only Class A common stock is eligible to be included in IDSs and each class carries different dividend rights. See “Dividend Policy.” Furthermore, our by-laws provide that we may only issue additional shares of Class A common stock as part of IDSs and pursuant to a registration statement that has been declared effective by the Securities and Exchange Commission. Unless the context otherwise requires, references to our “common stock” throughout this prospectus refer to our Class A common stock, Class B common stock and Class C common stock.



Exchange for IDSs		In addition, we will enter into an agreement with our existing equity investors that provides that following the second anniversary of the consummation of this offering, at the option of the holder of such shares of Class B common stock, we will exchange with the purchasers of such shares into IDSs at an exchange rate of one IDS for one share of Class B common stock, subject to compliance with law and applicable agreements and provided that no such exchange can be made if at that time a default or event of default under the indenture has occurred and is continuing or during any interest deferral period or after the end of any interest deferral period until all deferred interest (including interest accrued thereon) has been paid in full. See “Related Party Transactions — Investor Rights Agreement.”


Shares of Class A common stock represented by IDSs being offered to the public:


by Alliance Holdings		20,415,857 shares.



by our existing equity investors		2,041,586 shares if the underwriters’ over-allotment option is exercised in full (which shares shall be offered from the shares of Class A common stock represented by IDSs that we are issuing to our existing equity investors in this offering).



Shares of Class A common stock represented by IDSs being issued to our existing equity investors		3,459,235 shares.



Shares of common stock to be outstanding following the offering		23,875,092 shares of Class A common stock, all of which will be represented by IDSs and 1,644,729 shares of Class B common stock. No shares of Class C common stock or preferred stock will be outstanding following the consummation of this offering.



Voting rights		Each outstanding share of our common stock will carry one vote per share and all classes of common stock will vote as a single class on all matters presented to the stockholders for a vote.



Dividends		Dividends on the shares of our Class A, Class B and Class C common stock will be paid if and to the extent dividends are declared by our board of directors and permitted by applicable law and the terms of our then outstanding indebtedness. Specifically, the senior subordinated notes indenture and the new credit facility both restrict our ability to declare and pay dividends on our common stock, as described in detail under “Dividend Policy.” Upon the closing of this offering, our board of directors is expected to adopt a dividend policy which contemplates that, subject to applicable law and the terms of our then existing indebtedness, initial annual dividends will be approximately $ per share of our Class A common stock. Any time a dividend is paid to holders of Class A common stock, holders of Class B common stock will be paid a dividend. The expected initial dividend rate on the Class B common stock is expected to be $ per annum. The dividend rate will be adjusted so that, if any dividends are paid on Class A common stock, dividends will be paid on our Class B common stock at a rate per share equal to $ plus the rate per share of dividends paid on our Class A common stock. Dividends on our Class B common stock will not be paid at a rate in excess of $ per share above the dividends rate per annum paid on our Class A common stock. No shares of Class C common stock will be outstanding and we do not anticipate that we will issue any shares of Class C common stock or declare dividends thereon in the near future. Our board of directors may, in its discretion, modify or repeal this dividend policy. We cannot assure that we will pay dividends at this level or at all in the future.



Dividend payment dates		If declared, dividends on our Class A common stock and Class B common stock will be paid quarterly on the 15th day of March, June, September and December of each year to holders of record on the 5th day, or, if such day is not a business day, the business day immediately preceding such 5th day, of such month.



Listing		We will apply to list the IDSs on the American Stock Exchange under the trading symbol “ALH.” We do not anticipate that our common stock will trade on an exchange, and we currently do not expect an active trading market for our Class A common stock to develop. However, we will apply to list our Class A common stock for separate trading on the American Stock Exchange if a sufficient number of shares of our Class A common stock are held separately to meet the then applicable minimum requirements for separate trading on the American Stock Exchange for at least 30 consecutive trading days. Our Class A common stock will be freely tradable without restriction or further registration under the Securities Act, unless held by “affiliates” as that term is defined in Rule 144 under the Securities Act of 1933.

Summary of Senior Subordinated Notes


Issuer		Alliance Laundry Holdings Inc.

Senior subordinated notes represented by IDSs being offered to the public:


by Alliance Holdings		$116.4 million aggregate principal amount of % senior subordinated notes.



by our existing investors		$11.6 million aggregate principal amount of % senior subordinated notes if the underwriters’ over-allotment option to purchase IDSs is exercised in full (which notes shall be offered from the senior subordinated notes represented by IDSs that we are issuing to our existing equity investors in this offering).



Senior subordinated notes being offered to the public separately (not represented by IDSs)		$16.2 million aggregate principal amount of % senior subordinated notes.



Senior subordinated notes represented by IDSs being issued to our existing equity investors		$19.7 million aggregate principal amount of % senior subordinated notes.



Senior subordinated notes to be outstanding following the offering		$152.3 million aggregate principal amount of % senior subordinated notes (or $161.6 million assuming exchange of all of our Class B common stock for IDSs).


Interest rate		% per year.


Interest payment dates		Interest will be paid quarterly in arrears on the 15th day of March, June, September and December of each year, commencing , 2004 to holders of record on the 5th day of each such month, or, if such day is not a business day, the business day immediately preceding such 5th day, of such month.



Interest deferral		Prior to , 2009, we may, subject to certain restrictions, defer interest payments on our senior subordinated notes on one or more occasions for up to eight quarters in the aggregate, meaning that the eight quarters of deferred interest must be paid no later than , 2009. In addition, after , 2009, we may, subject to certain restrictions, defer interest payments on our senior subordinated notes on up to four occasions for no more than two quarters per occasion, provided that at the end of any interest deferral period following , 2009, we may not further defer interest unless and until all deferred interest including interest accrued on deferred interest is paid in full.



		During any interest deferral period and so long as any deferred interest or interest on deferred interest remains outstanding, we will not be permitted to make any payment of dividends on our capital stock. For a detailed description of interest deferral provisions of the indenture, see “Description of Senior Subordinated Notes— Interest Deferral.”


		In the event that interest payments on the senior subordinated notes are deferred, you would be required to include accrued interest in your income for U.S. federal income tax purposes on an economic accrual basis even if you do not receive any cash interest payments. See “Material U.S. Federal Income Tax Considerations.”


Maturity date		The senior subordinated notes will mature on , 2019.



Optional redemption		We may not redeem the notes prior , 2011.



		On and after , 2011 and prior to , 2016, we may redeem for cash all or part of the notes upon not less than 30 or more than 60 days’ notice by mail to the owners of senior subordinated notes, at the redemption prices set forth under “Description of Notes—Optional Redemption.” After , 2016, we may redeem the notes upon not less than 30 or more than 60 days notice by mail to the holders of notes at a redemption price of 100% of the principal amount to be redeemed plus accrued and unpaid interest to the redemption date. If we redeem the notes in whole or in part, the notes and common stock represented by each IDS will be automatically separated and cannot thereafter be combined.



		In addition, we may redeem the senior subordinated notes at any time at a redemption price of 100% of the principal amount to be redeemed plus accrued and unpaid interest to the redemption date if we receive an opinion of counsel that the interest on the notes is not deductible for federal income tax purposes.


Change of control		Upon the occurrence of a change of control, as defined under “Description of Senior Subordinated Notes— Change of Control,” each holder of senior subordinated notes will have the right to require us to repurchase that holder’s senior subordinated notes at a price equal to 101% of the principal amount of the senior subordinated notes being repurchased, plus any accrued but unpaid interest to but not including the repurchase date. If senior subordinated notes are held in the form of IDSs, in order to exercise that right, a holder of IDSs must separate its IDSs into the shares of Class A common stock and senior subordinated notes represented thereby and hold the senior subordinated notes separately.


Guarantees of senior subordinated notes		The senior subordinated notes will be fully and unconditionally guaranteed, on an unsecured senior subordinated basis, by each of our direct and indirect wholly-owned domestic subsidiaries existing on the closing of this offering other than our securitization entities and each of our future wholly-owned domestic restricted subsidiaries that incur indebtedness or issue shares of preferred stock or certain capital stock that is redeemable at the option of the holder. The guarantees will be subordinated to the guarantees issued by the subsidiary guarantors under the new credit facility.


Subsequent issuances may affect tax treatment		The indenture governing the senior subordinated notes will provide that in the event we issue additional senior subordinated notes with a new CUSIP number having terms that are otherwise identical to the senior subordinated notes (except for the issuance date), including any


		issuance of IDSs in exchange for shares of Class B common stock in connection with the issuance by us of additional IDSs, each holder of IDSs or separately held senior subordinated notes, as the case may be, agrees that a portion of such holder’s senior subordinated notes, whether held as part of IDSs or separately, will be exchanged for a portion of the senior subordinated notes acquired by the holders of such subsequently issued senior subordinated notes, and the records of any record holders of senior subordinated notes will be revised to reflect such exchanges. Consequently, following each such subsequent issuance and exchange, each holder of IDSs or separately held senior subordinated notes, as the case may be, will own senior subordinated notes of each separate issuance in the same proportion as each other holder. However, the aggregate principal amount of senior subordinated notes owned by each holder will not change as a result of such subsequent issuance and exchange. Any subsequent issuance of senior subordinated notes by us may affect the tax treatment of the IDSs and senior subordinated notes. See “Material United States Federal Income Tax Consequences— United States Holders— Senior Subordinated Notes— Additional Issuances.”


Ranking of senior subordinated notes and guarantees		Alliance Holdings is a holding company and derives all of its operating income and cash flow from its subsidiaries. The senior subordinated notes will be our and any guarantor’s unsecured senior subordinated indebtedness, will be subordinated in right of payment to all our and any guarantor’s existing and future senior indebtedness, including our borrowings and all guarantees of the subsidiary guarantors under the new credit facility. The senior subordinated notes and guarantees will rank pari passu in right of payment with all of our and any guarantor’s existing and future senior subordinated indebtedness and trade payables, except as discussed under “Description of Senior Subordinated Notes — Ranking.” The senior subordinated notes will also be effectively subordinated to any of our and any guarantor’s secured indebtedness to the extent of the value of the assets securing the indebtedness. Because we are a holding company, the senior subordinated notes will be structurally subordinated to all indebtedness of our non-guarantor subsidiaries.



		The indenture governing the senior subordinated notes will permit Alliance Holdings and the subsidiary guarantors to incur additional indebtedness, including senior indebtedness, subject to specified limitations. On a pro forma basis as of March 31, 2004:


		• Alliance Holdings would have had no senior or pari passu indebtedness outstanding except for its guarantee under the new credit facility, as described below; and


		• Alliance Holdings would have had $110.0 million aggregate principal amount of senior secured indebtedness outstanding under the new credit facility plus approximately $30.0 million of letters of credit, which would have been guaranteed on a senior secured basis by Alliance Holdings and the subsidiary guarantors.


Restrictive covenants		The indenture governing the senior subordinated notes will contain covenants with respect to us and our restricted subsidiaries that will restrict:

		• the incurrence of additional indebtedness and the issuance of preferred stock and certain redeemable capital stock;

		• the payment of dividends on, and redemption of, capital stock;

		• a number of other restricted payments, including investments;

		• specified sales of assets;

		• specified transactions with affiliates;

		• the creation of a number of liens; and

		• consolidations, mergers and transfers of all or substantially all of our assets.


		The indenture will also prohibit certain restrictions on distributions from our restricted subsidiaries. All the limitations and prohibitions described above are subject to a number of other important qualifications and exceptions described under “Description of Senior Subordinated Notes— Certain Covenants.”


Listing		We do not currently anticipate that our senior subordinated notes will be listed separately on any exchange.

Risk Factors

You should carefully consider the information under the heading “Risk Factors” and all other information in this prospectus before investing in the IDSs (including the shares of our Class A common stock and senior subordinated notes represented by the IDSs) or in our senior subordinated notes.

General Information About This Prospectus

Throughout this prospectus, unless otherwise noted, we have assumed:


	•	that our reorganization will be consummated, including the issuance of IDSs to our existing equity investors;

	•	no exercise of the underwriters’ over-allotment option;


	•	the purchase of an estimated 100% of our existing senior subordinated notes in the tender offer and consent solicitation for aggregate consideration of $113.5 million plus accrued interest and the redemption of any remaining existing senior subordinated notes not purchased as part of the tender offer and consent solicitation, in each case including accrued and unpaid interest to the tender purchase or redemption date, respectively, and the pro forma offering numbers give effect to the purchase on tender or redemption of 100% of these notes;


	•	a % annual interest rate on the senior subordinated notes, which is subject to change depending on market conditions prior to the pricing date;


	•	an initial public offering price of $15.00 per IDS, the midpoint of the range set forth on the cover page of this prospectus, comprised of $9.30 allocated to one share of Class A common stock and $5.70 allocated to the $5.70 principal amount of senior subordinated notes included in each IDS, which equals 100% of the principal amount thereof; and



	•	an initial public offering price of the senior subordinated notes that are being offered separately (not represented by IDSs), of 100% of their stated principal amount.

In this prospectus, unless otherwise indicated, all references to dollars are to U.S. dollars, and all references to GAAP are to U.S. generally accepted accounting principles.

Unless the context otherwise requires, references in this prospectus to the “offering” refer collectively to the offering of:



	•	an aggregate of 20,415,857 IDSs to the public;



	•	$16.2 million aggregate principal amount of senior subordinated notes to the public separately (not represented by IDSs); and



	•	an aggregate of 3,459,235 IDSs to our existing equity investors.

Furthermore, unless the context otherwise requires, references in this prospectus to “senior subordinated notes” refer to both senior subordinated notes represented by IDSs and senior subordinated notes issued separately (not represented by IDSs).

Summary Consolidated Financial Information

The following table sets forth our summary consolidated financial information derived from our audited consolidated financial statements as of and for each of the years ended December 31, 1999 through December 31, 2003, of which the financial statements for 2001, 2002 and 2003 are included elsewhere in this prospectus. The table also sets forth our summary consolidated financial information derived from our unaudited consolidated financial statements as of and for each of the three months ended March 31, 2003 and March 31, 2004, of which the financial statements are included elsewhere in this prospectus. Operating results for the three fiscal months ended March 31, 2004 are not necessarily indicative of the results that may be expected for the entire fiscal year ending December 31, 2004.

The information in the table below is only a summary and should be read together with our audited consolidated financial statements for 2001, 2002, and 2003 and the related notes, our unaudited consolidated financial statements for the three months ended March 31, 2003 and March 31, 2004 and the related notes and “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” all as included elsewhere in this prospectus. The figures in the table below reflect rounding adjustments.



																	Three Months
		Year Ended December 31,															Ended March 31,

		1999			2000			2001			2002			2003			2003			2004


		(In thousands, except ratios)
Statements of operations data:
Net revenues:
	Commercial laundry(1)	$	281,658		$	230,448		$	219,273		$	219,653		$	230,663		$	51,329		$	56,308
	Service parts		32,716			34,993			34,743			35,524			36,944			9,780			9,972

			314,374			265,441			254,016			255,177			267,607			61,109			66,280
Cost of sales			239,482			197,558			188,982			179,047			188,979			44,022			45,521

Gross profit			74,892			67,883			65,034			76,130			78,628			17,087			20,759

Selling, general and administrative expenses			32,889			36,469			28,665			30,098			33,566			8,217			8,619
Securitization and other costs			3,707			402			–			10,920			–			–			–
Offering related expenses			–			–			–			–			–			–			728

Total operating expenses			36,596			36,871			28,665			41,018			33,566			8,217			9,347

	Operating income		38,296			31,012			36,369			35,112			45,062			8,870			11,412
Interest expense			31,509			35,947			33,538			28,341			28,258			7,685			7,110
Loss from early extinguishment of debt			–			–			–			2,004			–			–			–
Abandoned Canadian public offering costs			–			–			–			3,409			–			–			–
Other income (expense), net			(1,706	)		354			(67	)		33			(830	)		–			(34	)

	Income (loss) before taxes		5,081			(4,581	)		2,764			1,391			15,974			1,185			4,268
Provision for income taxes			29			20			34			56			55			–			49

	Net income (loss) before cumulative effect of accounting change		5,052			(4,601	)		2,730			1,335			15,919			1,185			4,219
Cumulative effect of change in accounting principle			–			–			2,043			–			–			–			–

	Net income (loss)	$	5,052		$	(4,601	)	$	687		$	1,335		$	15,919		$	1,185		$	4,219

Cash flow data:
Net cash provided by (used in) operating activities		$	11,662		$	15,290		$	21,338		$	22,775		$	30,393		$	(503	)	$	7,052
Net cash used in investing activities		$	(10,208	)	$	(19,557	)	$	(4,964	)	$	(2,563	)	$	(3,590	)	$	(1,134	)	$	(698	)
Net cash provided by (used in) financing activities		$	(3,265	)	$	6,330		$	(15,806	)	$	(18,532	)	$	(26,205	)	$	(3,027	)	$	(5,061	)
Other financial data:
Maintenance capital expenditures(2)		$	3,575		$	2,578		$	3,617		$	2,652		$	3,600		$	1,134		$	698
Ratio of earnings to fixed charges(3)			1.2			–			1.1			1.1			1.6			1.2			1.6
Adjusted EBITDA(4)		$	56,962		$	55,125		$	53,188		$	59,118		$	58,314		$	12,977		$	15,108



	March 31, 2004

						Pro Forma As
	Actual		Adjustments			Adjusted(5)


	(In thousands)
Balance sheet data(6):
Total current assets	$	66,992	$	(12,115	)	$	79,107
Total current liabilities	$	44,595	$	(19,749	)	$	24,846
Working capital(7)	$	22,397	$	31,864		$	54,261
Total assets	$	193,242	$	138,865		$	332,107
Long-term debt (including current portion)	$	288,156	$	(25,856	)	$	262,300
Total liabilities	$	333,930	$	(32,564	)	$	301,366



																	Three Months
		Year Ended December 31,															Ended March 31,

		1999			2000			2001			2002			2003			2003			2004


		(In thousands)
EBITDA:
Net income (loss)		$	5,052		$	(4,601	)	$	687		$	1,335		$	15,919		$	1,185		$	4,219
Cumulative effect of change in accounting principle			–			–			2,043			–			–			–			–
Provision for income taxes			29			20			34			56			55			–			49

Income (loss) before income taxes			5,081			(4,581	)		2,764			1,391			15,974			1,185			4,268
Adjustments:
	Interest expense		31,509			35,947			33,538			28,341			28,258			7,685			7,110
	Depreciation and amortization(8)		16,969			17,155			17,026			13,293			10,886			2,807			2,587
	Non-cash interest expense included in amortization above(9)		(2,562	)		(2,518	)		(2,720	)		(2,507	)		(2,017	)		(511	)		(483	)

EBITDA(10)		$	50,997		$	46,003		$	50,608		$	40,518		$	53,101		$	11,166		$	13,482


	(1)	For 1999, this includes approximately $54.7 million in revenue from home laundry equipment sales to Amana Company, L.P.
	(2)	Maintenance capital expenditures is defined in the indenture as capital expenditures less non-recurring capital expenditures as reflected in the chart below for the relevant periods.



														Three Months
	Year Ended December 31,													Ended March 31,

	1999			2000			2001			2002		2003		2003		2004


	(In thousands)
Capital expenditures	$	10,947		$	7,445		$	5,152		$	2,652	$	3,600	$	698	$	1,134
Non-recurring capital expenditures		(7,372	)		(4,867	)		(1,535	)		—		—		—		—

Maintenance capital expenditures	$	3,575		$	2,578		$	3,617		$	2,652	$	3,600	$	698	$	1,134

During 1999 and 2001, we incurred various capital expenditures in connection with certain facility rationalization efforts related to previously owned facilities in Searcy, Arkansas, and Madisonville, Kentucky and a leased facility in Cincinnati, Ohio, that were considered non-recurring and outside the normal course of our manufacturing operations. The non-recurring capital expenditures consist of the following:


	•	In 1999, $4.9 million and $2.5 million, respectively, of expenditures at our Ripon facility related to the replication of production capabilities for our standard dryer and front load washer product lines. These products were produced by a previously owned manufacturing facility in Searcy, Arkansas, which was sold in 1997 as part of Raytheon Company’s divestiture of its Raytheon Appliance Group.

	•	In 2000, $3.2 million of expenditures at our Ripon facility related to the transfer of production of our standard dryer and front load washer product lines from a previously owned manufacturing facility in Searcy, Arkansas, which began in 1999 (these expenditures included $2.6 million to build a new finished goods distribution center in Ripon as the prior warehousing space was displaced by the standard dryer, front load washer and tumbler dryer production lines); $1.1 million of


		expenditures at our Ripon facility related to the transfer of production of our tumbler dryer product line from a previously owned manufacturing facility in Madisonville, Kentucky, which was closed in 1999; $0.5 million of expenditures at our Marianna facility related to the transfer of production of our Ajax press and finishing equipment product lines from a manufacturing site in Cincinnati, Ohio.

	•	In 2001, $1.5 million of expenditures primarily at our Marianna facility related to the transfer of production of our Ajax press and finishing equipment product lines from a manufacturing site in Cincinnati, Ohio, which began in 2000.


	We believe that the identification and separation of maintenance and non-recurring capital expenditures are important factors in evaluating our financial results.



	(3)	For purposes of determining the ratio of earnings to fixed charges, earnings are defined as income (loss) before income taxes and cumulative effect of change in accounting principle plus fixed charges. Fixed charges include interest expense on all indebtedness, amortization of deferred financing costs and one-third of rental expense on operating leases, representing that portion of rental expense deemed to be attributable to interest. In 2000, earnings were inadequate to cover fixed charges. The dollar amount of earnings required to attain a ratio of 1.0 to 1.0 is $4.6 million. The pro forma ratios of earnings to fixed charges for the year ended December 31, 2003 and for the three months ended March 31, 2004 were 1.3 and 1.4, respectively.



	(4)	“Adjusted EBITDA,” as defined in the indenture governing our senior subordinated notes is determined as EBITDA, as adjusted for finance program adjustments, other non-recurring charges and the annual management fee paid to affiliates of Bain. We present this discussion of Adjusted EBITDA because covenants in the indenture governing our senior subordinated notes contain ratios based on this measure. For example, our ability to incur additional debt requires a ratio of Net Debt to Adjusted EBITDA of to 1.0, subject to certain exceptions.


	On a historical basis, we made the following adjustments to EBITDA to compute Adjusted EBITDA:



														Three Months
														Ended
			Year Ended December 31,											March 31,

			1999			2000		2001		2002		2003		2003		2004


			(In thousands, except ratios)
EBITDA			$	50,997		$	46,003	$	50,608	$	40,518	$	53,101	$	11,166	$	13,482
	Adjustments:
		Finance program adjustments(a)		(1,313	)		2,650		151		1,019		3,396		1,561		644
		Other non-recurring charges, as defined in the indenture(b)		6,269			5,453		1,414		16,548		797		—		—
		Transaction related expenses		—			—		—		—		—		—		728
		Management fees paid to affiliates of Bain		1,009			1,019		1,015		1,033		1,020		250		254

Adjusted EBITDA			$	56,962		$	55,125	$	53,188	$	59,118	$	58,314	$	12,977	$	15,108

Leverage Ratio (as defined in our indenture)(c)				5.6			6.0		6.0		5.2		4.9


	(a)	We currently operate an off-balance sheet commercial equipment finance program in which newly originated equipment loans are sold to qualified special-purpose bankruptcy remote entities. In accordance with GAAP, we are required to record gains/losses on the sale of these equipment based promissory notes. In calculating Adjusted EBITDA, management determines the cash impact of net interest income on these notes. The finance program adjustments are the difference between GAAP basis revenues (as prescribed by Statement of Financial Accounting Standards No. 125/140, or SFAS No. 125/140) and cash basis revenues.


	(b)	Historically other non-recurring charges included infrequently occurring items, plant relocation costs included in administrative expenses and lawsuit settlement expenses.


		For a more detailed explanation of the adjustments of EBITDA to calculate Adjusted EBITDA, see Footnote 4 to “Selected Historical Financial and Operating Data Information.”


	(c)	Leverage Ratio is defined in our indenture as the ratio of our Net Debt to Adjusted EBITDA. Net Debt includes our actual outstanding amount of funded indebtedness plus capitalized lease obligations and other of our indebtedness less early termination payments owed for termination of hedging obligations and the amount of our cash and cash equivalents on the balance sheet as of the date of determination. Our ratio of Net Debt on a pro forma basis (assuming the transaction took place on March 31, 2004) to historical Adjusted EBITDA for the last twelve months ended March 31, 2004 under the indenture would have been 3.9 to 1.0.


	(5)	The pro forma as adjusted balance sheet data have been prepared assuming the closing of this offering, the tender or purchase on redemption of 100% of our existing senior subordinated notes and completion of the bank refinancing, including payment of related fees and expenses. The pro forma as adjusted balance sheet data give effect to those transactions as if they had occurred on March 31, 2004.


	(6)	As described in “Risk Factors” and further described in “Material U.S. Federal Income Tax Consequences,” we plan to account for the issuance of the IDSs as representing shares of common stock and senior subordinated notes. We will deduct as interest expense the interest on the senior subordinated notes from taxable income for income tax purposes and report the full benefit of the income tax deduction in our consolidated financial statements. We cannot assure you that the Internal Revenue Service will not seek to challenge the treatment of these senior subordinated notes as debt and the amount or timing of interest expense deducted. If the Internal Revenue Service were to challenge this treatment successfully, we would have to pay additional income taxes and record an additional liability for the previously recorded benefit for the interest deductions.

	(7)	Working capital represents total current assets less total current liabilities.

	(8)	Amortization expense for 2001, 2000 and 1999 includes goodwill amortization of $2.0 million, $2.0 million and $1.5 million, respectively. In accordance with SFAS No. 142, “Goodwill and Other Intangible Assets,” we discontinued amortization of the goodwill balance as of December 31, 2001.

	(9)	Depreciation and amortization amounts include amortization of deferred financing costs included in interest expense.


	(10)	EBITDA represents net income from continuing operations before interest expense, income tax provision (benefit) and depreciation and amortization. EBITDA is not a measure of operating income, operating performance or liquidity under GAAP. We include EBITDA because we understand it is used by some investors to determine a company’s historical ability to service indebtedness and fund ongoing capital expenditures, and because certain covenants in our borrowing agreements are tied to similar measures. Nevertheless, this measure should not be considered in isolation or as a substitute for operating income (as determined in accordance with GAAP) as an indicator of our operating performance, or of cash flows from operating activities (as determined in accordance with GAAP), or as a measure of liquidity. Set forth below is a reconciliation of EBITDA to our cash flow from operating activities for the periods indicated.



																Three Months
	Year Ended															Ended
	December 31,															March 31,

	1999			2000			2001			2002			2003			2003			2004


	(In thousands)
Cash flows from operating activities	$	11,662		$	15,290		$	21,338		$	22,775		$	30,393		$	(503	)	$	7,052
Interest expense, net of non-cash interest		27,023			31,134			27,155			20,959			20,951			5,581			4,844
Net change in operating assets and liabilities		14,753			(393	)		2,148			(1,301	)		1,735			6,088			1,571
Income tax provision		29			20			34			56			55			—			49
Loss from early extinguishment of debt		—			—			—			(2,004	)		—			—			—
Other(A)		(2,470	)		(48	)		(67	)		33			(33	)		—			(34	)

EBITDA	$	50,997		$	46,003		$	50,608		$	40,518		$	53,101		$	11,166		$	13,482


	(A)	In 1999, we recorded a $2.3 million restructuring charge associated with the closing of our Madisonville, Kentucky manufacturing facility. The charge includes $1.7 million in employee termination and severance benefit charges, $0.5 million for the estimated loss on fixed assets which were held for disposal, and $0.1 million in miscellaneous costs. In 2000, we recorded an additional $0.4 million restructuring charge due to additional medical benefits provided as part of the employee terminations.

Risk Factors

Before you invest in the IDSs (including the shares of our Class A common stock and our senior subordinated notes represented by the IDSs) or the senior subordinated notes, you should carefully consider the various risks of the investment, including those described below, together with all of the other information included in this prospectus. If any of these risks actually occur, our business, financial condition or operating results could be adversely affected. In that case, the trading price of the IDSs and the senior subordinated notes could decline and you could lose all or part of your investment.

Risks Relating to the IDSs, the Shares of Class A Common Stock and Senior Subordinated Notes Represented by the IDSs, the Senior Subordinated Notes Offered Separately (not represented by IDSs), and our New Credit Facility

We have substantial indebtedness that could restrict our ability to pay interest and principal on the senior subordinated notes and to pay dividends with respect to shares of our Class A common stock represented by the IDSs and impact our financing options and liquidity position.

Our ability to make distributions, pay dividends or make other payments will be subject to applicable law and contractual restrictions contained in the instruments governing our indebtedness, including the new credit facility which we guarantee on a senior secured basis. The degree to which we are leveraged on a consolidated basis could have important consequences to the holders of the IDSs and of separate senior subordinated notes (not represented by IDSs), including:


	•	our ability to obtain additional financing in the future for working capital, capital expenditures or acquisitions may be limited;

	•	we may be unable to refinance our indebtedness on terms acceptable to us or at all;

	•	a significant portion of our cash flow from operations is likely to be dedicated to the payment of the principal of and interest on our indebtedness, thereby reducing funds available for other corporate purposes; and

	•	our substantial indebtedness may make us more vulnerable to economic downturns and limit our ability to withstand competitive pressures.

As of the following dates, we had the following amount of outstanding indebtedness that ranks senior or pari passu with the senior subordinated notes not including trade payables:



		December 31,
								March 31,
		2001		2002		2003		2004


		(In millions)
Indebtedness senior to the senior subordinated notes		$	195.0	$	183.0	$	157.0	$	152.0

Indebtedness pari passu with the senior subordinated notes			110.0		110.0		110.0		110.0

	Total	$	305.0	$	293.0	$	267.0	$	262.0

Although our new credit facility will contain total leverage, senior leverage and cash interest coverage maintenance covenants that will restrict our ability to incur debt as described under “Description of Certain Indebtedness—New Credit Facility,” the indenture governing the senior subordinated notes allows us to issue an unlimited amount of senior subordinated notes so long as we issue additional shares of Class A common stock in the appropriate proportionate amounts to represent additional IDSs.

We may amend the terms of our new credit facility, or we may enter into new agreements that govern our senior indebtedness and the amended or new terms may significantly affect our ability to pay interest on our senior subordinated notes and dividends on shares of our common stock.

Our new credit facility contains significant restrictions on our ability to pay interest on the senior subordinated notes and dividends on shares of common stock based on us meeting certain performance measures and compliance with other conditions. As a result of general economic conditions, conditions in

the lending markets, the results of our business or for any other reason, we may elect or be required to amend or refinance our new credit facility, at or prior to maturity, or enter into additional agreements for senior indebtedness. Regardless of any protection you have in the indenture governing the senior subordinated notes, any such amendment, refinancing or additional indebtedness may contain covenants that could limit, in a significant manner, our ability to make interest payments and pay dividends to you.

We are subject to restrictive debt covenants that limit our business flexibility by imposing operating and financial restrictions on our operations.

The agreements governing our indebtedness impose significant operating and financial restrictions on us. These restrictions prohibit or limit, among other things:


	•	the incurrence of additional indebtedness and the issuance of preferred stock and certain redeemable capital stock;

	•	a number of other restricted payments, including investments;

	•	specified sales of assets;

	•	specified transactions with affiliates;

	•	the creation of a number of liens;

	•	consolidations, mergers and transfers of all or substantially all of our assets; and

	•	our ability to change the nature of our business.

The terms of the new credit facility include other and more restrictive covenants and prohibit us from prepaying our other indebtedness, including the senior subordinated notes, while indebtedness under the new credit facility is outstanding. The new credit facility also requires us to maintain certain specified financial ratios and satisfy financial condition tests. Our ability to comply with the ratios or tests may be affected by events beyond our control, including prevailing economic, financial and industry conditions.

A breach of any of these covenants, ratios or tests could result in a default under the new credit facility and/or the indenture. Events of default under the new credit facility would prohibit us from making payments on the senior subordinated notes in cash, including payment of interest when due. In addition, upon the occurrence of an event of default under the new credit facility, the lenders could elect to declare all amounts outstanding under the new credit facility, together with accrued interest, to be immediately due and payable. If we were unable to repay those amounts, the lenders could proceed against the security granted to them to secure that indebtedness. If the lenders accelerate the payment of the indebtedness, our assets may not be sufficient to repay in full this indebtedness and our other indebtedness, including the senior subordinated notes.

We are a holding company and rely on dividends and other payments, advances and transfers of funds from our subsidiaries to meet our debt service and other obligations.

We are a holding company and conduct all of our operations through our subsidiaries. We currently have no significant assets other than equity interests in Alliance Laundry, all of which will be pledged to the creditors under the new credit facility which we guarantee. As a result, we will rely on dividends and other payments or distributions from our subsidiaries to meet our debt service obligations and enable us to pay dividends. The ability of our subsidiaries to pay dividends or make other payments or distributions to us will depend on their respective operating results and may be restricted by, among other things, the laws of their jurisdiction of organization (which may limit the amount of funds available for the payment of dividends), agreements of those subsidiaries, the terms of the new credit facility and the covenants of any future outstanding indebtedness we or our subsidiaries incur.

Subject to restrictions set forth in the indenture, we may defer the payment of interest to you for a significant period of time.

Prior to , 2009, we may, subject to restrictions set forth in the indenture, defer interest payments on our senior subordinated notes on one or more occasions for up to an aggregate period of eight quarters. In addition, after , 2009, we may, subject to certain restrictions, defer interest payments on our

senior subordinated notes on four occasions for up to two consecutive quarters in each occasion. Deferred interest will bear interest at the same rate as the senior subordinated notes. For any interest deferred during the first five years, we are not obligated to pay any deferred interest , 2009; so you may be owed a substantial amount of deferred interest that will not be due and payable until such time. For any interest deferred after , 2009, we are not obligated to pay all of the deferred interest until , 2019, so you may be owed a substantial amount of deferred interest that will not be due and payable until such time.

You may not receive the level of dividends provided for in the dividend policy our board of directors is expected to adopt upon the closing of this offering or any dividends at all.

Our board of directors may, in its discretion, amend or repeal the dividend policy it is expected to adopt upon the closing of this offering. Our board of directors may decrease the level of dividends provided for in this dividend policy or entirely discontinue the payment of dividends. Future dividends with respect to shares of our capital stock, if any, will depend on, among other things, our results of operations, cash requirements, financial condition, contractual restrictions, business opportunities, provisions of applicable law and other factors that our board of directors may deem relevant. The indenture governing our senior subordinated notes and the new credit facility contain significant restrictions on our ability to make dividend payments, including, if we defer interest on the senior subordinated notes under the indenture, restrictions on the payment of dividends until we have paid all deferred interest.

In addition, our after-tax cash flow available for dividend and interest payments would be reduced if the senior subordinated notes were treated as equity rather than debt for United States federal income tax purposes. In that event, the stated interest on the senior subordinated notes could be treated as a dividend and interest on the senior subordinated notes would not be deductible by us for United States federal income tax purposes. Our inability to deduct interest on the senior subordinated notes could materially increase our taxable income and, thus, our United States federal and applicable state income tax liability.

You will be immediately diluted by $10.27 per share of Class A common stock if you purchase IDSs in this offering.

If you purchase IDSs in this offering, based on the book value of the assets and liabilities reflected on our balance sheet, you will experience an immediate dilution of $10.27 per share of Class A common stock represented by the IDSs which exceeds the entire price allocated to each share of Class A common stock represented by the IDSs in this offering because there will be a net tangible book deficit for each share of Class A common stock outstanding immediately after this offering. Our net tangible book deficiency as of March 31, 2004, after giving effect to this offering, was approximately $196.1 million, or $7.68 per share of Class A common stock.

Our interest expense may increase significantly and could cause our net income and distributable cash to decline significantly.

The new credit facility will be subject to periodic renewal or must otherwise be refinanced. We may not be able to renew or refinance the new credit facility, or if renewed or refinanced, the renewal or refinancing may occur on less favorable terms. Borrowings under the revolving facility will be made at a floating rate of interest. In the event of an increase in the base reference interest rates, our interest expense will increase and could have a material adverse effect on our ability to make cash dividend payments to our shareholders. Our ability to continue to expand our business will, to a large extent, be dependent upon our ability to borrow funds under our new credit facility and to obtain other third party financing, including through the sale of IDSs or other securities. We cannot assure you that such financing will be available to us on favorable terms or at all.

We may not generate sufficient funds from operations to pay our indebtedness at maturity or upon the exercise by holders of their rights upon a change of control.

A significant portion of our cash flow from operations will be dedicated to servicing our debt requirements. In addition, we currently expect to distribute a significant portion of any remaining cash earnings to our

stockholders in the form of quarterly dividends. Moreover, prior to the maturity of our senior subordinated notes, we will not be required to make any payments of principal on our senior subordinated notes. We may not generate sufficient funds from operations to repay the principal amount of our indebtedness at maturity or in case you exercise your right to require us to purchase your notes upon a change of control. We may therefore need to refinance our debt or raise additional capital. These alternatives may not be available to us when needed or on satisfactory terms due to prevailing market conditions, a decline in our business or restrictions contained in our senior debt obligations.

The indenture governing our senior subordinated notes and our new credit facility permit us to pay a significant portion of our cash flow to stockholders in the form of dividends.

Although the indenture governing our senior subordinated notes and our new credit facility have some limitations on our payment of dividends, they permit us to pay a significant portion of our cash flow to stockholders in the form of dividends. Following completion of this offering, we intend to pay quarterly dividends. Specifically, the indenture governing our senior subordinated notes permits us to pay up to 100% of our excess cash (as defined in the indenture) subject to compliance with an interest coverage test as more fully described in “Description of Senior Subordinated Notes—Certain Covenants.” The new credit facility permits us to use up to 100% of the excess cashflow, as defined in the new credit facility plus certain other amounts under certain limited circumstances to fund dividends on our shares of common stock. Any amounts paid by us in the form of dividends will not be available in the future to satisfy our obligations under the senior subordinated notes.

Because we will use a significant portion of the proceeds of this offering to purchase equity interests in our subsidiaries from our existing equity investors, we will have only the remaining portion of the proceeds of this offering to repay our existing debt and for corporate purposes and will have to incur more debt.

We will use a significant portion of the net proceeds from this offering to purchase equity interests in our subsidiaries from our existing equity investors as part of our reorganization. Therefore, we will not have these funds available to us (1) to repay our existing debt, and will therefore have to borrow more under our new credit facility to repay the existing credit facility than we would have had we not undertaken these purchases, or (2) to fund our operations or to continue to expand our business.

The realizable value of our assets upon liquidation may be insufficient to satisfy claims.

At March 31, 2004, our assets included intangible assets in the amount of $55.4 million, representing approximately 29% of our total consolidated assets and consisting primarily of the excess of the acquisition cost over the fair market value of the net assets acquired in purchase transactions. The value of these intangible assets will continue to depend significantly upon the success of our business as a going concern and the growth in cash flows. As a result, in the event of a default under our new credit facility or on our senior subordinated notes or any bankruptcy or dissolution of our company, the realizable value of these assets may be substantially lower and may be insufficient to satisfy the claims of our creditors.

Deferral of interest payments would have adverse tax consequences for you and may adversely affect the trading price of the senior subordinated notes.

If we defer interest payments on the senior subordinated notes, you will be required to recognize interest income for United States federal income tax purposes in respect of the senior subordinated notes before you receive any cash payment of this interest. In addition, we will not pay you this cash if you sell the IDSs or the senior subordinated notes, as the case may be, before the end of any deferral period or before the record date relating to interest payments that are to be paid.

The IDSs or the senior subordinated notes may trade at a price that does not fully reflect the value of accrued but unpaid interest on the senior subordinated notes if we defer interest payments. In addition, the requirement that we defer payments of interest on the senior subordinated notes under certain circumstances may mean that the market price for the IDSs or the senior subordinated notes may be more volatile than other securities that do not have this requirement.

Because of the subordinated nature of the senior subordinated notes, holders of our senior subordinated notes may not be entitled to be paid in full, if at all, in a bankruptcy, liquidation or reorganization or similar proceeding.

As a result of the subordinated nature of our notes and related guarantees, upon any distribution to our creditors or the creditors of the subsidiary guarantors in bankruptcy, liquidation or reorganization or similar proceeding relating to us or the subsidiary guarantors or our or their property, the holders of our senior indebtedness and senior indebtedness of the subsidiary guarantors will be entitled to be paid in full in cash before any payment may be made with respect to our senior subordinated notes or the subsidiary guarantees.

In the event of a bankruptcy, liquidation or reorganization or similar proceeding relating to us or the subsidiary guarantors, holders of our senior subordinated notes will participate with all other holders of unsecured indebtedness of ours or the subsidiary guarantors that are similarly subordinated in the assets remaining after we and the subsidiary guarantors have paid all senior indebtedness. However, because of the existence of the subordination provisions, including the requirement that holders of the senior subordinated notes pay over distributions to holders of senior indebtedness, holders of the senior subordinated notes may receive less, ratably, than our other unsecured creditors, including trade creditors. In any of these cases, we and the subsidiary guarantors may not have sufficient funds to pay all of our creditors. Holders of our senior subordinated notes may, therefore, receive less, ratably, than the holders of our senior indebtedness.

On a pro forma basis as of March 31, 2004, our senior subordinated notes and the subsidiary guarantees would have ranked junior, on a consolidated basis, to $110.0 million of outstanding senior secured indebtedness plus approximately $30.0 million of letters of credit and the subsidiary guarantees would have ranked junior or pari passu to no senior unsecured debt of ours and the subsidiary guarantors. In addition, as of March 31, 2004, on a pro forma basis, we would have had the ability to borrow up to an additional amount of $50.0 million under the new credit facility (less amounts reserved for letters of credit), which would have ranked senior in right of payment to our senior subordinated notes. If any of the $110.0 million in our existing senior subordinated notes are not tendered to us by the closing of this offering, such notes will rank pari passu to our senior subordinated notes and the subsidiary guarantees until such time as we redeem such notes.

In the event of a bankruptcy, liquidation or reorganization or similar proceeding of any of the non-guarantor subsidiaries, holders of their indebtedness, including their trade creditors, would generally be entitled to payment of their claims from the assets of those subsidiaries before any assets are made available for distribution to us for payment to you.

Holders of our senior subordinated notes will be structurally subordinated to the debt of our non-guarantor subsidiaries.

In the event of bankruptcy or insolvency, the senior subordinated notes and guarantees could be adversely affected by principles of equitable subordination or recharacterization.

In the event of bankruptcy or insolvency, a party in interest may seek to subordinate the senior subordinated notes or the guarantees under principles of equitable subordination or to recharacterize the senior subordinated notes as equity. There can be no assurance as to the outcome of such proceedings. In the event a court subordinates the senior subordinated notes or the guarantees, or recharacterizes the senior subordinated notes as equity, we cannot assure you that you would recover any amounts owed on the senior subordinated notes or the guarantees and you may be required to return any payments made to you within six years before the bankruptcy on account of the senior subordinated notes or the guarantees. In addition, should the court equitably subordinate the senior subordinated notes or the guarantees, or recharacterize the senior subordinated notes as equity you may not be able to enforce the guarantees.

The guarantees of the senior subordinated notes by our subsidiaries may be unenforceable.

Under federal bankruptcy law and comparable provisions of state fraudulent transfer laws, a guarantee could be voided, or claims in respect of a guarantee could be subordinated to all other debt of the guarantor, if, among other things, the guarantor, at the time that it assumed the guarantee:


	•	issued the guarantee to delay, hinder or defraud present or future creditors;

	•	received less than reasonably equivalent value or fair consideration for issuing the guarantee and, at the time it issued the guarantee;

	•	was insolvent or rendered insolvent by reason of issuing the guarantee and the application of the proceeds of the guarantee;

	•	was engaged or about to engage in a business or a transaction for which the guarantor’s remaining assets available to carry on its business constituted unreasonably small capital;

	•	intended to incur, or believed that it would incur, debts beyond its ability to pay the debts as they mature; or

	•	was a defendant in an action for money damages, or had a judgment for money damages docketed against it if, in either case, after final judgment, the judgment is unsatisfied.

In addition, any payment by the guarantor under its guarantee could be voided and required to be returned to the guarantor or to a fund for the benefit of the creditors of the guarantor or the guarantee could be subordinated to other debt of the guarantor.

What constitutes insolvency for the purposes of fraudulent transfer laws varies depending upon the law applied in any proceeding to determine if a fraudulent transfer has occurred. Generally, however, a person would be considered insolvent if, at the time such person incurred the debt:


	•	the sum of its debts, including contingent liabilities, was greater than the fair saleable value of its assets;

	•	the present fair saleable value of its assets was less than the amount that would be required to pay its probable liability on its existing debts, including contingent liabilities, as they become absolute and mature; or

	•	it could not pay its debts as they become due.

We believe that immediately after the issuance of the senior subordinated notes and the guarantees, we and each of the guarantors will be solvent, have sufficient capital to carry on our respective businesses and be able to pay our respective debts as they mature. We cannot be sure, however, as to what standard a court would apply in making these determinations or that a court would reach the same conclusions with regard to these issues. Regardless of the standard that the court uses, we cannot be sure that the issuance by the subsidiary guarantors of the subsidiary guarantees would not be voided or the subsidiary guarantees would not be subordinated to their other debt.

The guarantee of our senior subordinated notes by any subsidiary guarantor could be subject to the claim that since the guarantee was incurred for the benefit of Alliance Holdings and only indirectly for the benefit of the subsidiary guarantor, the obligations of the subsidiary guarantor were incurred for less than fair consideration. If such a claim were successful and it was proven that the subsidiary guarantor was insolvent at the time the guarantee was issued, a court could void the obligations of the subsidiary guarantor under the guarantee or subordinate these obligations to the subsidiary guarantor’s other debt or take action detrimental to holders of the senior subordinated notes. If the guarantee of any subsidiary guarantor were voided, our senior subordinated notes would be effectively subordinated to the indebtedness and other credit obligations of that subsidiary guarantor.

The United States federal income tax consequences of the purchase, ownership and disposition of IDSs and senior subordinated notes are uncertain.

No statutory, judicial or administrative authority directly addresses the treatment of the IDSs or the senior subordinated notes, or instruments similar to the IDSs or the senior subordinated notes, for United States

federal income tax purposes. As a result, the United States federal income tax consequences of the purchase, ownership and disposition of IDSs and the senior subordinated notes are uncertain. Based on the opinion of tax counsel, we believe that an IDS should be treated as a unit representing a share of common stock and senior subordinated notes, and that the senior subordinated notes should be classified as debt for United States federal income tax purposes and we intend to deduct interest on such senior subordinated notes for tax purposes. However, the IRS or the courts may take the position that the IDSs are a single security classified as equity, that the senior subordinated notes are properly classified as equity for United States federal income tax purposes, or that the interest on the senior subordinated notes is payable in equity, each of which could adversely affect the amount, timing and character of income, gain or loss in respect of your investment in IDSs or senior subordinated notes, and materially increase our taxable income and, thus, our United States federal and applicable state income tax liability. This would adversely affect our financial position, cash flow, and liquidity, and could affect our ability to make interest or dividend payments on the senior subordinated notes and the common stock and may affect our ability to continue as a going concern. Our tax deduction for interest may be put at risk in the future as a result of a future ruling by the IRS, including an adverse ruling for other IDSs or an adverse ruling for our own IDSs issued now or subsequently and in the event of any such ruling, we may need to consider the effect of such developments on the determination of our future tax provisions and obligations. Foreign holders could be subject to withholding or estate taxes with regard to the senior subordinated notes in the same manner as they will be with regard to the common stock. Payments to foreign holders would not be grossed-up for any such taxes. For discussion of these tax-related risks, see “Material United States Federal Income Tax Consequences.”

The allocation of the purchase price of the IDSs may not be respected.

The purchase price of each IDS must be allocated for tax purposes between the share of common stock and senior subordinated notes comprising the IDS in proportion to their respective fair market values at the time of purchase. If our allocation is not respected, then it is possible that the senior subordinated notes will be treated as having been issued with original issue discount, or OID (if the allocation to the senior subordinated notes were determined to be too high) or amortizable bond premium (if the allocation to the senior subordinated notes were determined to be too low). You generally would be required to include OID in income in advance of the receipt of cash attributable to that income and would be able to elect to amortize bond premium over the term of the senior subordinated notes.

Because of the deferral of interest provisions, the senior subordinated notes may be treated as issued with OID.

Under applicable Treasury regulations, a “remote” contingency that stated interest will not be timely paid is disregarded in determining whether a debt instrument is issued with OID. Although there is no authority directly on point, based on our financial forecasts, we believe that the likelihood of deferral of interest payments on the senior subordinated notes is remote within the meaning of the Treasury regulations. Based on the foregoing, although the matter is not free from doubt because of the lack of direct authority, the senior subordinated notes should not be considered to be issued with OID at the time of their original issuance. If deferral of any payment of interest were determined not to be “remote,” then the senior subordinated notes would be treated as issued with OID at the time of issuance. In such case, all stated interest on the senior subordinated notes would be treated as OID, with the consequence that all holders would be required to include the yield on the senior subordinated notes in income as it accrued on a constant yield basis, possibly in advance of their receipt of the associated cash and regardless of their method of tax accounting.

If we subsequently issue senior subordinated notes with significant OID, we may be unable to deduct all of the interest on the senior subordinated notes.

It is possible that senior subordinated notes we issue in a subsequent issuance will be issued at a discount to their face value and, accordingly, may have “significant OID” and thus be classified as “applicable high yield discount obligations.” If any such senior subordinated notes were so treated, a portion of the OID on such notes would be nondeductible by us and the remainder would be deductible only when paid. It is also

possible that senior subordinated notes we issue in a subsequent issuance will be treated as equity for tax purposes. If any such senior subordinated notes were so treated, the interest payable on such senior subordinated notes would be non-deductible by us. Any limit on our ability to deduct interest for tax purposes would have the effect of increasing our taxable income and may adversely affect our cash flow available for interest payments and distributions to our shareholders.

Subsequent issuances of senior subordinated notes may cause you to recognize taxable gain and/or OID and may reduce your recovery in the event of bankruptcy.

The United States federal income tax consequences to you of the subsequent issuance of senior subordinated notes with OID (or any issuance of senior subordinated notes thereafter) are unclear. In the future, we may issue senior subordinated notes underlying IDSs in exchange for shares of our preferred stock. The indenture governing the senior subordinated notes and the agreements with DTC will provide that, in the event that there is a subsequent issuance of senior subordinated notes having terms substantially identical to the senior subordinated notes offered hereby, each holder of senior subordinated notes or IDSs, as the case may be, agrees that a portion of such holder’s senior subordinated notes will be automatically exchanged for a portion of the senior subordinated notes acquired by the holders of such subsequently issued senior subordinated notes.

The aggregate stated principal amount of senior subordinated notes owned by you and each other holder will not change as a result of such subsequent issuance and exchange. However, under applicable law, it is possible that the holders of subsequently issued senior subordinated notes (to the extent issued with OID) will not be entitled to a claim for the portion of their principal amount that represents unaccrued OID in the event of an acceleration of the senior subordinated notes or a bankruptcy proceeding occurring prior to the maturity of the senior subordinated notes. Whether the receipt of subsequently issued senior subordinated notes in exchange for previously issued senior subordinated notes in this automatic exchange constitutes a taxable exchange for United States federal income tax purposes depends on whether the subsequently issued senior subordinated notes are viewed as differing materially from the senior subordinated notes exchanged. Due to a lack of applicable guidance, it is unclear whether the subsequently issued senior subordinated notes would be viewed as differing materially from the previously issued senior subordinated notes for this purpose. Consequently, it is unclear whether an exchange of senior subordinated notes for subsequently issued senior subordinated notes results in a taxable exchange for United States federal income tax purposes, and it is possible that the IRS might successfully assert that such an exchange should be treated as a taxable exchange. In such case, you would recognize any gain realized on the exchange, but a loss realized might be disallowed in which case your basis in the subsequently issued senior subordinated notes would be increased to reflect the amount of the disallowed loss.

Regardless of whether the exchange is treated as a taxable event, such exchange may result in an increase in the amount of OID, if any, that you are required to accrue with respect to senior subordinated notes. Following any subsequent issuance of senior subordinated notes with OID (or any issuance of senior subordinated notes thereafter) and resulting exchange, we (and our agents) will report any OID on any subsequently issued senior subordinated notes ratably among all holders of senior subordinated notes and IDSs, and each holder of senior subordinated notes and IDSs will, by purchasing senior subordinated notes or IDSs, as the case may be, agree to report OID in a manner consistent with this approach. Consequently, you may be required to report OID as a result of a subsequent issuance (even though you purchased senior subordinated notes having no OID). This will generally result in you reporting more interest income over the term of the senior subordinated notes than you would have reported had no such subsequent issuance and exchange occurred. However, the IRS may assert that any OID should be reported only to the persons that initially acquired such subsequently issued senior subordinated notes (and their transferees). In such case, the IRS might further assert that, unless a holder can establish that it is not such a person (or a transferee thereof), all of the senior subordinated notes held by such holder will have OID. Any of these assertions by the IRS could create significant uncertainties in the pricing of IDSs and senior subordinated notes and could adversely affect the market for IDSs and senior subordinated notes.

Before this offering, there has not been a public market for our IDSs, shares of our Class A common stock or senior subordinated notes. The price of the IDSs, shares of our Class A common stock or senior subordinated notes may fluctuate substantially, which could negatively affect the value of your investment.

None of the IDSs, the shares of our Class A common stock or the senior subordinated notes has a public market history. In addition, there has not been an established market in the United States for securities similar to the IDSs. We cannot assure you that an active trading market for the IDSs will develop in the future, and we currently do not expect that an active trading market for the shares of our Class A common stock will develop until the senior subordinated notes are redeemed or mature. If the senior subordinated notes represented by your IDSs are redeemed or mature, the IDSs will automatically separate and you will then hold the shares of our Class A common stock. We will not apply to list our shares of Class A common stock for separate trading on the American Stock Exchange or any other exchange until the number of shares held separately and not represented by IDSs is sufficient to satisfy the then applicable requirements for separate trading on such exchange. The Class A common stock may not be approved for listing at such time. We do not intend to list our senior subordinated notes on any securities exchange.

The initial public offering price of the IDSs has been determined by negotiations among us, the existing equity investors and the representatives of the underwriters and may not be indicative of the market price of the IDSs after the offering. Factors such as quarterly variations in our financial results, announcements by us or others, developments affecting us, our clients and our suppliers, general interest rate levels and general market volatility could cause the market price of the IDSs to fluctuate significantly.

The limited liquidity of the trading market for the senior subordinated notes sold separately (not represented by IDSs) may adversely affect the trading price of the separate senior subordinated notes.

We are separately selling $16.2 million aggregate principal amount of senior subordinated notes (not represented by IDSs), representing approximately 10% of the total outstanding senior subordinated notes (assuming the exchange of all outstanding Class B common stock for IDSs). While the senior subordinated notes sold separately (not represented by IDSs) are part of the same series of notes as, and identical to, the senior subordinated notes represented by IDSs at the time of the issuance of the separate senior subordinated notes, the senior subordinated notes represented by the IDSs will not be separable for at least 45 days and will not be separately tradeable until separated. As a result, the initial trading market for the senior subordinated notes sold separately (not represented by IDSs) will be very limited. Even after holders of the IDSs are permitted to separate their IDSs, a sufficient number of holders of IDSs may not separate their IDSs into shares of our Class A common stock and senior subordinated notes to create a sizable and more liquid trading market for the senior subordinated notes not represented by IDSs. Therefore, a liquid market for the senior subordinated notes may not develop, which may adversely affect the ability of the holders of the separate senior subordinate notes to sell any of their separate senior subordinated notes and the price at which these holders would be able to sell any of the senior subordinated notes sold separately.

Future sales or the possibility of future sales of a substantial amount of IDSs, shares of our common stock or our senior subordinated notes may depress the price of the IDSs and the shares of our common stock and our senior subordinated notes.

Future sales or the availability for sale of substantial amounts of IDSs or shares of our common stock or a significant principal amount of our senior subordinated notes in the public market could adversely affect the prevailing market price of the IDSs and the shares of our common stock and senior subordinated notes and could impair our ability to raise capital through future sales of our securities.

We may issue shares of our common stock and senior subordinated notes, which may be in the form of IDSs, or other securities from time to time as consideration for future acquisitions and investments. In the event any such acquisition or investment is significant, the number of shares of our common stock and the aggregate principal amount of senior subordinated notes, which may be in the form of IDSs, or the number or aggregate principal amount, as the case may be, of other securities that we may issue may in

turn be significant. In addition, we may also grant registration rights covering those IDSs, shares of our common stock, senior subordinated notes or other securities in connection with any such acquisitions and investments.

Risks Relating to our Business and the Industry

Energy efficiency and water usage standards could adversely affect our industry.

Certain of our washer products are subject to federal and state laws and regulations which pertain to energy efficiency and/or water usage. There is a federal standard for residential clothes washers. Individual U.S. states are currently considering, and enacting, laws and corresponding standards which endeavor to regulate energy efficiency for certain of our commercial washers, as well as water usage standards for certain of our residential and commercial washers.

There can be no assurance that if these, and anticipated energy efficiency and water usage laws and corresponding standards create short term market conditions which are economically disadvantageous, they will not have a material adverse effect on our business, financial condition and results of operations.

Price fluctuations or shortages of raw materials and the possible loss of suppliers could adversely affect our operations.

The major raw materials and components we purchase for our production process are motors, stainless and carbon steel, aluminum castings, electronic controls, corrugated boxes and plastics. The price and availability of these raw materials and components are subject to market conditions affecting supply and demand. There can be no assurance that increases in raw material or component costs (to the extent we are unable to pass on such higher costs to customers) or future price fluctuations in raw materials will not have a material adverse effect on our business, financial condition and results of operations. In addition, there can be no assurance that the loss of suppliers or of components would not have a material adverse effect on our business, financial condition and results of operations. We currently do not hedge commodities associated with payments for purchased raw materials and components.

Our net revenues depend on a limited number of significant customers.

Our top ten equipment customers accounted for approximately 35.8% of our 2003 net revenues, of which one customer, Coinmach Corporation and its subsidiary, Super Laundry Equipment Corp., accounted for approximately 15.8% of such net revenues for the period. Many arrangements are by purchase order and are terminable at will at the option of either party. Our business also depends upon the financial viability of our customers. A significant decrease or interruption in business from our significant customers could result in loss of future business and could have a material adverse effect on our business, financial condition and results of operations.

Our inability to fund our financing programs to end-customers could result in the loss of sales and adversely affect our operations.

We offer an extensive financing program to end-customers, primarily laundromat owners, to assist them in their purchases of new equipment from our distributors or, in the case of route operators, from us. Typical terms include two to nine year loans with an average principal amount of approximately $75,000. We provide these financing programs through our asset backed facility, which is a three year $300.0 million revolving facility entered into by Alliance Laundry Equipment Receivables Trust 2002-A, a trust formed by one of our special purpose bankruptcy remote subsidiaries, and backed by equipment loans and trade receivables originated by us. The trust is utilized to finance both equipment loans and trade receivables. If certain limits in size of the asset backed facility are reached (either overall size or certain sublimits), additional indebtedness may be required to fund the financing programs. Our inability to incur such indebtedness to fund the financing programs or our inability to securitize such assets through off-balance sheet bankruptcy remote subsidiaries could limit our ability to provide our end-customers with financing which could result in the loss of sales and have a material adverse effect on our business, financial condition and results of operations. In addition, a significant increase in the cost of funding our financing

subsidiaries could have a material adverse effect on our business, financial condition and results of operations.

We operate in a competitive market.

Within the North American stand alone commercial laundry equipment industry, we compete with several large competitors. With respect to laundromats, our principal competitors include Wascomat (the exclusive North American distributor of Electrolux AB products), Maytag Corporation and The Dexter Company. In multi-housing, key competitors include Maytag Corporation and Whirlpool Corporation. In on-premise laundry, we compete primarily with Pellerin Milnor Corporation, American Dryer Corporation and Wascomat. There can be no assurance that significant new competitors or increased competition from existing competitors will not have a material adverse effect on our business, financial condition and results of operations. Certain of our principal competitors have greater financial resources and/or are less leveraged than us and may be better able to withstand market conditions within the commercial laundry equipment industry. There can be no assurance that we will not encounter increased competition in the future, which could have a material adverse effect on our business, financial condition and results of operations.

In addition, we may face competition from companies outside of the United States that may have lower costs of production (including labor or raw materials). These companies may pass off these lower production costs as price decreases for customers and as a result, our revenues and profits could be adversely affected.

Our business is subject to the economic and political risks of selling products in foreign countries.

Sales of equipment to international customers represented approximately 12.7% of our 2003 net revenues. Demand for our products are and may be affected by economic and political conditions in each of the countries in which we sell our products and by certain other risks of doing business abroad, including fluctuations in the value of currencies (which may affect demand for products priced in United States dollars), import duties, changes to import and export regulations (including quotas), possible restrictions on the transfer of funds, labor or civil unrest, long payment cycles, greater difficulty in collecting accounts receivable and the burdens and cost of compliance with a variety of foreign laws. Changes in policies by foreign governments could result in, for example, increased duties, higher taxation, currency conversion limitations or limitations on imports or exports, any of which could have a material adverse effect on our business, financial condition and results of operations. We do not, and currently do not intend to hedge exchange rate fluctuations between United States dollars and foreign currencies associated with payments for equipment and service parts sales.

We are dependent on key personnel.

We are dependent on the continued services of our senior management team and certain other key employees. The employment agreement entered into with Thomas L’Esperance in May 1998 was amended to renew for an additional one-year period ending on May 4, 2005, unless we or Mr. L’Esperance provides written notice not to renew the agreement. We intend to enter into employment agreements with senior management. We do not maintain life insurance policies with respect to key employees. The loss of such key employees could have a material adverse effect on our business, financial condition and results of operations and could lead to reduced distribution on our capital stock.

Adverse relations with employees could harm our business.

As of March 31, 2004, approximately 633 of our employees at our Wisconsin facilities were represented by The United Steel Workers of America. We are periodically in negotiations with The United Steel Workers of America. The current collective bargaining agreement covering employees at our Wisconsin facilities was approved in February 2004 and expires on February 28, 2009. Although we expect to renew the existing agreement upon its expiration or negotiate a new agreement without a work stoppage and believe that our relations with our union employees are generally good, there can be no assurance that we can successfully negotiate a new agreement or that work stoppages by certain employees will not occur. Any

such work stoppages could have a material adverse effect on our business, financial condition and results of operations.

Beginning in December 2005, we will be unable to continue our off-balance sheet facility. If we are unable to refinance this facility, this may have an adverse impact on our business.

If we are unable to refinance or replace the facility prior to December 2005, it could also have a material adverse effect on our business, financial condition and results of operations, including our revenues and EBITDA and leverage. In 2003, our financing program contributed approximately $9.7 million, or approximately 17%, to our Adjusted EBITDA. As of March 31, 2004, the amount due to lenders under our asset backed facility for trade receivables was $33.5 million. If we are unable to refinance or replace the facility, among other things, our EBITDA could decrease over time due to the loss in revenue generated by new financings and our leverage could increase as a result of having to finance accounts receivables on our balance sheet. CIBC World Markets Corp. (or one of its affiliates) is a lender and co-administrative agent under our asset backed facility. We have been advised by CIBC World Markets Corp. that it and its affiliates are in the process of exiting certain structured finance businesses and transactions and winding down or selling CIBC’s U.S., United Kingdom, and Australian based receivables conduit vehicles, and, as a result, may not be able to act as a lender under any replacement facility or participate in any refinancing of the facility.

The nature of our business exposes us to potential liability for environmental claims and we could be adversely affected by environmental and safety requirements.

We are subject to comprehensive and frequently changing federal, state and local environmental and occupational health and safety laws and regulations, including laws and regulations governing emissions of air pollutants, discharges of waste and storm water and the disposal of hazardous wastes. We are also subject to liability for the investigation and remediation of environmental contamination (including contamination caused by other parties) at the properties we own or operate and at other properties where we or our predecessors have arranged for the disposal of hazardous substances. As a result, we are involved, from time to time, in administrative and judicial proceedings and inquiries relating to environmental matters. There can be no assurance that we will not be involved in such proceedings in the future and that the aggregate amount of future clean-up costs and other environmental liabilities will not have a material adverse effect on our business, financial condition and results of operations. We believe that our facilities and operations are in material compliance with all environmental, health and safety laws.

Federal, state and local governments could enact laws or regulations concerning environmental matters that affect our operations or facilities or increase the cost of producing, or otherwise adversely affect the demand for, our products. We cannot predict the environmental liabilities that may result from legislation or regulations adopted in the future, the effect of which could be retroactive. Nor can we predict how existing or future laws and regulations will be administered or interpreted or what environmental conditions may be found to exist at our facilities or at other properties where we or our predecessors have arranged for the disposal of hazardous substances. The enactment of more stringent laws or stricter interpretation of existing laws could require expenditures by us, some of which could have a material adverse effect on our business, financial condition and results of operations. With respect to the Marianna, Florida facility, a former owner of the property has agreed to indemnify us for certain environmental liabilities. In the event that the former owner fails to honor its obligations under the indemnification, such liabilities could be borne directly by us and could be material.

Certain environmental investigatory and remedial work is underway or planned at, or relating to, subsurface environmental contamination with respect to our Marianna, Florida and Ripon, Wisconsin manufacturing facilities. With respect to the Marianna facility, this work is being conducted by a former owner of the property pursuant to an indemnity agreement and is being funded through an escrow account, the available balance of which we believe to be substantially greater than the remaining remediation costs. With respect to the Ripon facility, this work will be conducted by us. We currently expect to incur costs of less than $100,000 through 2004 at the Ripon facility to complete remedial work. There can be no

assurance, however, that significant additional remedial costs will not be incurred by us in the future with respect to the Marianna, Ripon or other facilities.

Our operations are also subject to various hazards incidental to the manufacturing and transportation of commercial laundry equipment. These hazards can cause personal injury and damage to and destruction of property and equipment. There can be no assurance that as a result of past or future operations, there will not be claims of injury by employees or members of the public. Furthermore, we also have exposure to present and future claims with respect to worker safety, workers’ compensation and other matters. There can be no assurance as to the actual amount of these liabilities or the timing of them. Regulatory developments requiring changes in operating practices or influencing demand for, and the cost of providing, our products and services or the occurrence of material operational problems, including but not limited to the above events, may also have a material adverse effect on our business, financial condition and results of operations.

For a discussion of these risks, see “Business— Regulation and Laws— Environmental, Health and Safety Matters.”

We are subject to risks of future legal proceedings.

At any given time, we are a defendant in various legal proceedings and litigation arising in the ordinary course of business. We maintain insurance policies with insurers in amounts and with coverages and deductibles that we believe are reasonable and prudent. However, we can make no assurance that this insurance will be adequate to protect us from all material expenses related to potential future claims for personal and property damage or that these levels of insurance will be available in the future at economical prices. A significant judgment against us, the loss of a significant permit or other approval or the imposition of a significant fine or penalty could have a material adverse effect on our business, financial condition and future prospects.

Interest and foreign exchange rate fluctuations could have an adverse effect on our revenues and financial results.

From time to time, we hedge exchange rate fluctuations between United States dollars and foreign currencies for purchases of inventory components. Such amounts are not material to our operations. Additionally, from time to time, we may enter into derivative financial instruments to hedge our interest rate exposures. We do not enter into derivatives for speculative purposes. We currently do not hedge commodities for purchased raw materials and components.

Revenue from international customers represented approximately 12.7% of 2003 net revenues. At December 31, 2003, there were no material non-United States dollar denominated financial instruments outstanding which exposed us to foreign exchange risk.

As noted above, we are exposed to market risk associated with adverse movements in interest rates. Specifically, we are primarily exposed to changes in the fair value of our $110.0 million senior subordinated notes, and to changes in earnings and related cash flows on our variable interest rate debt obligations outstanding under the new credit facility and our retained interests related to trade accounts receivable and equipment loans sold to our special-purpose securitization entities. Borrowings outstanding under the existing senior credit facility totaled $152.0 million at March 31, 2004.

The fair value of our senior subordinated notes was approximately $111.1 million based upon prevailing prices in recent market transactions as of March 31, 2004. We estimate that this fair value would increase/decrease by approximately $3.7 million based upon an assumed 10% decrease/increase in interest rates compared with the effective yield on the senior subordinated notes as of March 31, 2004.

An assumed 10% increase/decrease in the variable interest rate of 4.7% in effect at December 31, 2003 related to the term loan borrowings outstanding under the existing senior credit facility would decrease/increase annualized earnings and cash flows by approximately $1.0 million.

On December 12, 2002, we entered into an $80.0 million interest rate swap agreement with Lehman Brothers Special Financing Inc. to hedge a portion of our interest rate risk related to our term loan borrowings under the existing senior credit facility. Under the swap, which matures on January 6, 2006, we pay a fixed rate of 3.06%, and receive or pay quarterly interest payments based upon three month LIBOR. Under the swap, net cash interest paid during 2003 was $1.1 million. The fair value of this interest rate swap agreement, which represents the amount that we would pay to settle the instrument, was $2.3 million at March 31, 2004.

An assumed 10% increase/decrease in interest rates under our special-purpose entities at March 31, 2004 would not have a material effect on the fair value of the retained interest in sold trade accounts receivable due to the short-term nature of the underlying receivables. Finally, based upon the mix of variable and fixed rate equipment loans we have sold, a 10% increase/decrease in interest rates would decrease/increase the fair value of our retained interests at March 31, 2004 of $22.7 million by approximately $0.5 million.

Our amended and restated certificate of incorporation and by-laws and several other factors could limit another party’s ability to acquire us and deprive our investors of the opportunity to obtain a takeover premium for their securities.

A number of provisions in our amended and restated certificate of incorporation and by-laws will make it difficult for another company to acquire us and for you to receive any related takeover premium for your securities. For example, our amended and restated certificate of incorporation will provide that stockholders generally may not act by written consent and only stockholders representing at least 80% in voting power may request that our board of directors call a special meeting. In addition, our ability to merge or consolidate with any other person or, directly or indirectly, sell all or substantially all our assets is subject to the approval of a supermajority of our directors. Our amended and restated certificate of incorporation authorizes the issuance of preferred stock without stockholder approval and upon such terms as the board of directors may determine. The rights of the holders of shares of our common stock will be subject to, and may be adversely affected by, the rights of holders of any class or series of preferred stock that may be issued in the future.

Cautionary Statement Regarding Forward-Looking Statements

Some of the statements under “Summary,” “Risk Factors,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” “Business” and elsewhere in this prospectus may include forward-looking statements which reflect our current views with respect to future events and financial performance. Statements which include the words “expect,” “intend,” “plan,” “believe,” “project,” “anticipate” and similar statements of a future or forward-looking nature identify forward-looking statements. The safe harbor provided by the Private Securities Litigation Reform Act of 1995 does not apply to statements made in connection with this offering.

All forward-looking statements address matters that involve risks and uncertainties. Accordingly, there are or will be important factors that could cause actual results to differ materially from those indicated in these statements. We believe that these factors include the following:


	•	impact of competition;

	•	continued sales to key customers;

	•	possible fluctuations in the cost of raw materials and components;

	•	possible fluctuations in currency exchange rates, which affect the competitiveness of our products abroad;

	•	the impact of substantial leverage and debt service on us;

	•	possible loss of suppliers;


	•	the risk that the senior subordinated notes represented by IDSs will not be treated as debt for United States federal income tax purposes;


	•	risks related to asset backed facility;

	•	dependence on key personnel;

	•	labor relations; and

	•	potential liability for environmental, health and safety matters.

We undertake no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments or otherwise.

Use of Proceeds

We estimate that we will receive net proceeds from this offering of approximately $298.2 million after deducting underwriting discounts and commissions and other estimated offering expenses payable by us. We will use these net proceeds, together with $110.0 million of borrowings under our new credit facility, which we refer to in the aggregate as the “aggregate cash sources” as follows:



	•	$266.5 million to repurchase all of our existing senior subordinated notes in the tender offer or through a redemption and to repay all outstanding borrowings under the existing credit facility and other indebtedness;



	•	$25.2 million to repay amounts outstanding under the junior notes;



	•	$6.0 million to redeem the mandatorily redeemable preferred membership interests in our predecessor held by affiliates of Trust Company of the West and affiliates of Sankaty Advisors;



	•	funding $10.1 million as working capital;



	•	funding $9.9 million as a management retention bonus; and



	•	the remaining cash to repurchase our existing equity investors’ remaining equity interest in our predecessor. Based on account balances reflected on our March 31, 2004 balance sheet, we expect that such remaining cash would have been approximately $82.3 million.

We will not receive any of the proceeds from the underwriters’ exercise of their over-allotment option.

Borrowings under the existing term loan facility bear interest, at our election, at either the lender’s “base rate” (as defined in the existing senior credit facility documents) plus a margin of 2.5% or the “Eurodollar rate” (as defined in the existing senior credit facility documents) plus a margin of 3.5%. Borrowings under the existing revolving credit facility bear interest, at our election, at either the “base rate” plus a margin ranging from 1.5% to 2.5% or the “Eurodollar rate” plus a margin ranging from 2.5% to 3.5%. The interest rate on term loan borrowings outstanding at December 31, 2003 and 2002 was 4.7% and 5.3%, respectively. Our existing senior subordinated notes bear interest at 9 5/8% per year and are due in 2008. Our junior notes bear interest at the rate of 19.0% per annum until the eighth anniversary of the date of issuance of the junior notes and at a rate of 13.0% thereafter and mature on August 21, 2009. Our preferred membership interests are redeemable at a redemption price of $6.0 million upon a change of control or certain other liquidity events.

The table below sets forth our estimate of the sources and uses of funds required to effect the transactions described in this prospectus.


Sources
			(In millions)
New credit facility(1):
	New term facility		$	110.0
	New revolving facility			—
IDSs offered to the public hereby				306.2
Senior subordinated notes sold hereby separately				16.2

		Total sources of funds	$	432.4


Uses
		(In millions)
Repayment of existing credit facility		$	152.0
Purchase of our existing senior subordinated notes in the tender offer and consent solicitation (including call premium)			113.5
Repayment of junior notes			25.2
Other debt			1.0
Redemption of preferred stock			6.0
Fees and expenses			32.4
Funding working capital			10.1
Management retention bonus(2)			9.9
Proceeds to existing equity investors(3)		$	82.3

	Total uses of funds	$	432.4



(1)	The total commitment for the new credit facility is $160.0 million, including an unfunded $50.0 million revolver.



(2)	See “Management — Executive Compensation — Retention Bonuses.”



(3)	The proceeds to existing equity investors shown on the table above does not include retained IDSs by existing equity investors and Class B common stock that we are issuing to them in this offering in connection with our reorganization. In addition, if the underwriters’ over-allotment option is exercised in full, existing equity investors will offer an aggregate of 2,041,586 IDSs to the public and will receive all proceeds from the sale thereof, less any underwriters’ discount and commissions.

Dividend Policy and Restrictions

Upon the closing of this offering, our board of directors is expected to adopt a dividend policy pursuant to which, in the event and to the extent we have any cash that is available for distribution to the holders of shares of our Class A common stock as of the 5th day of March, June, September and December of each year, or the immediately preceding business day, subject to applicable law, as described below, and the terms of the new credit facility, the indenture governing our senior subordinated notes and any other then outstanding indebtedness of ours, our board of directors will declare cash dividends on our Class A common stock. The initial dividend rate is expected to be equal to $ per share of Class A common stock per annum, subject to adjustment. We will pay those dividends on or about the 15th day of March, June, September and December of each year. Any time a dividend is paid to holders of Class A common stock, holders of Class B common stock will be paid a dividend.

The expected initial dividend rate on the Class B common stock is expected to be $ per annum. The dividend rate will be adjusted so that, if any dividends are paid on Class A common stock, dividends will be paid on our Class B common stock at a rate per share equal to $ plus the rate per share of dividends paid on our Class A common stock. Dividends on our Class B common stock will not be paid at a rate in excess of $ per share above the dividends rate per annum paid on our Class A common stock.

Upon the closing of the offering no shares of our Class C common stock will be outstanding and we do not anticipate that we will issue shares of Class C common stock or declare dividends thereon in the near future.

If we have any remaining cash after the payment of dividends as contemplated above, our board of directors will, in its sole discretion, decide to use that cash to fund capital expenditures or acquisitions, repay indebtedness, pay additional dividends or for general corporate purposes.

The indenture governing our senior subordinated notes restricts our ability to declare and pay dividends on our capital stock as follows:



	•	we may not pay dividends if such payment together with all other restricted payments we made since the date of this offering will exceed 100% of our excess cash (as defined below) for the period beginning on the first day of the first fiscal quarter following this offering and ending on the last day of our then most recently ended fiscal quarter for which internal financial statements are available at the time such dividend is declared and paid. “Excess cash” shall mean with respect to any period, Adjusted EBITDA, as defined in the indenture, minus the sum of (i) cash interest expense (ii) deferred interest, if any, (iii) cash income tax expense, (iv) capital expenditures, (v) any non-recurring fees, expenses or charges deducted in such period in computing Consolidated Net Income, as defined in the indenture and (vi) any mandatory prepayment that results in a permanent reduction of the principal amount of senior indebtedness prior to its scheduled maturity, in each case, for such period;


	•	we may not pay any dividends if not permitted under any of our senior indebtedness;


	•	we may not pay any dividends while interest on the senior subordinated notes is being deferred or, after the end of any interest deferral. So long as any deferred interest and interest on deferred interest has not been paid in full and if our interest coverage ratio is below a certain threshold; and


	•	we may not pay any dividends if a default or event of default under the indenture has occurred and is continuing.

Our board of directors may, in its discretion, amend or repeal this dividend policy. Our board of directors may decrease the level of dividends provided for in this dividend policy or discontinue entirely the payment of dividends.

Future dividends with respect to shares of our capital stock, if any, will depend on, among other things, our results of operations, cash requirements, financial condition, contractual restrictions, provisions of applicable law and other factors that our board of directors may deem relevant. Under Delaware law, our board of directors may declare dividends only to the extent of our “surplus” (which is defined as total assets at fair market value minus total liabilities, minus statutory capital), or if there is no surplus, out of our net profits for the then current and/or immediately preceding fiscal years.

We have not paid dividends in the past.

Capitalization

The following table sets forth our cash and cash equivalents and capitalization as of March 31, 2004 on an actual basis and on a pro forma as adjusted basis as if our reorganization and this offering, including the use of proceeds from this offering, the repayment of all outstanding borrowings under our existing credit facility and the tender offer and consent solicitation had occurred on that date and that we had entered into the new credit facility on that date. For purposes of this presentation, we have assumed that all of our existing senior subordinated notes are purchased or redeemed in the tender offer and consent solicitation for an aggregate consideration of $113.5 million plus accrued interest.



					As of March 31, 2004

											Pro Forma
					Actual			Adjustments			as Adjusted


					(In thousands)
Cash and cash equivalents					$	9,230		$	12,115		$	21,345

Long-term debt, including current portion
	Current maturities of long-term debt					12,156			(12,156	)		—
	Existing credit facility (long-term)					140,091			(140,091	)		—
	New credit facility					—			110,000			110,000
	9 5/8% senior subordinated notes					110,000			(110,000	)		—
		% senior subordinated notes				—			152,300			152,300
	Junior subordinated note					25,189			(25,189	)		—
	Other long-term debt					720			(720	)		—

			Total long-term debt			288,156			(25,856	)		262,300

	Allocated portion of retained interest(1)					—			8,800			8,800
	Mandatorily redeemable preferred interests					6,000			(6,000	)		—
Stockholders’ (deficit) equity
	Class A common stock, $0.01 par value per share					—			240			240
	Class B common stock, $0.01 par value per share					—			16			16
	Common members’ contributed capital					50,645			(50,645	)		—
	Additional paid-in capital					—			221,844			221,844
	Accumulated deficit					(189,469	)		(1,355	)		(190,824	)
	Accumulated other comprehensive loss					(535	)		—			(535	)
	Management investor promissory notes					(1,329	)		1,329			—

			Total stockholders’ equity			(140,688	)		171,429			30,741

				Total capitalization	$	162,698		$	160,488		$	323,186


⁽¹⁾	Allocated portion of retained interest relates to the bifurcated portion of the Class B common stock related to the senior subordinated notes represented by the IDSs for which shares of Class B common stock can be exchanged.

Dilution

Dilution is the amount by which the portion of the offering price paid by the purchasers of the IDSs to be sold in the offering that is allocated to our shares of Class A common stock represented by the IDSs exceeds the net tangible book value or deficiency per share of our common stock after the offering. Net tangible book value or deficiency per share of our common stock is determined at any date by subtracting our total liabilities from our total assets less our intangible assets and dividing the difference by the number of shares of common stock deemed to be outstanding at that date. For purposes of this section, references to our “common stock” after the offering includes the shares of Class A common stock to be issued as part of the IDSs and the shares of Class B common stock to be held by our existing equity investors.

Our net tangible book deficiency as of March 31, 2004, was approximately $196.1 million, or $7.68 per share of common stock. After giving effect to our receipt and intended use of approximately $298.2 million of estimated net proceeds (after deducting estimated underwriting discounts and commissions and offering expenses) from our sale of IDSs and separate senior subordinated notes in this offering, based on an assumed initial public offering price of $15.00 per IDS (the midpoint of the range set forth on the cover page of this prospectus) and % of the stated principal amount of the senior subordinated notes being sold separately, our pro forma as adjusted net tangible book deficiency as of March 31, 2004 would have been approximately $24.7 million, or $0.97 per share of common stock. This represents an immediate increase in net tangible book value of $6.71 per share of our common stock to existing stockholders and an immediate dilution of $10.27 per share of our Class A common stock to new investors purchasing IDSs in this offering.

The following table illustrates this substantial and immediate dilution to new investors:


					Per Share of
					Common Stock
		Per Share of			Assuming
		Class A			Full Exercise of the
		Common Stock			Over-Allotment Option

Portion of the assumed initial public price of $15.00 per IDS allocated to one share of Class A common stock		$	9.30		$	9.30

	Net tangible book deficiency per share as of March 31, 2004		(7.68	)		(7.68	)
	Increase per share attributable to cash payments made by investors in this offering		6.71			6.63

	Pro forma as adjusted net tangible book value after this offering	$	(0.97	)	$	(1.05	)

Dilution in net tangible book value per share to new investors		$	10.27		$	10.35

The following table sets forth on a pro forma basis as of March 31, 2004, assuming no exercise of the over-allotment option:



	•	the total number of shares of our Class A common stock and Class B common stock to be owned by the existing equity investors, and the total number of shares of Class A common stock to be owned by the new investors;




	•	the total consideration to be exchanged by the existing equity investors and to be paid by the new investors; and



	•	the average price per share of common stock to be exchanged by existing equity investors and to be paid by new investors:



		Shares of Common Stock
		Purchased					Total Consideration					Average Price
												Per Share of
		Number		Percent			Amount		Percent			Common Stock

Existing equity investors			5,103,964		20.0	%	$	47,466,865		20.0	%	$	9.30
New investors			20,415,857		80.0	%		189,867,470		80.0	%	$	9.30

	Total		25,519,821		100.0	%	$	237,334,335		100.0	%

Unaudited Pro Forma Condensed Financial Statements

The unaudited pro forma condensed statement of income for the year ended December 31, 2003, the three-months ended March 31, 2004, and the twelve-months ended March 31, 2004, and the unaudited pro forma condensed balance sheet as of March 31, 2004, give effect to the issuance of IDSs and the Reorganization (collectively, the “Transaction”) pursuant to this prospectus. For the year ended December 31, 2003, the three-months ended March 31, 2004, and the twelve-months ended March 31, 2004, we assumed that the Transaction occurred on January 1, 2003 for the purpose of preparing the unaudited pro forma condensed statements of income. We assumed that the Transaction occurred on March 31, 2004 for the purpose of preparing the unaudited pro forma condensed balance sheet.

The unaudited pro forma condensed financial statements should be read in conjunction with the historical financial statements of Alliance Laundry Holdings LLC that are included in this prospectus.

Pro forma adjustments to historical financial information include adjustments that we deem reasonable and appropriate and are factually supported based on currently available information. These unaudited pro forma financial statements are included for comparative purposes only and may not be indicative of what actual results would have been had the Transaction occurred on the dates described above. The unaudited pro forma financial statements also do not purport to present our financial results for future periods.

The pro forma condensed financial statements give effect to the Transaction assuming the following:



	•	no exercise of the underwriters’ over-allotment option;



	•	the purchase on tender or redemption of 100% of our existing senior subordinated notes;



	•	a 13.0% annual interest rate on the senior subordinated notes;



	•	an 8.32% annual interest rate on the new credit facility term loan;



	•	an initial public offering price of $15.00 per IDS, comprised of $9.30 allocated to one share of Class A common stock and $5.70 allocated to the $5.70 principal amount of senior subordinated notes included in each IDS, which equals 100% of the principal amount thereof; and



	•	an initial public offering price of the senior subordinated notes that are being offered separately and not in the form of IDSs, of 100% of their stated principal amount.

Unaudited Pro Forma Condensed Statement of Income



		Year Ended December 31, 2003

					Pro Forma
		Historical			Adjustments			Pro Forma


		(In thousands)
Net revenues		$	267,607		$	—		$	267,607
Cost of sales			188,979			—			188,979

	Gross profit		78,628			—			78,628
Selling, general and administrative expense			33,566			—			33,566
Compensation expense			—			3,120	(3)		3,120

	Operating income		45,062			(3,120	)		41,942
Interest expense			28,258			3,672	(1)		31,930
Other income (expense), net			(830	)		—			(830	)

	Income before taxes		15,974			(6,792	)		9,182
Provision for income taxes			55			3,526	(2)		3,581
	Net income	$	15,919		$	(10,318	)	$	5,601

Per share data:
	Earnings per share — basic and fully diluted							$	0.22

	Weighted average shares outstanding — basic and fully diluted								25,520

The accompanying notes are an integral part of the unaudited pro forma condensed financial statements.

Notes to Unaudited Pro Forma Condensed Income Statement


(1)	To adjust interest expense to reflect the payment of existing debt and the issuance of new debt:


						Interest
	Amount		Interest Rate			Expense


	(In thousands)
Senior subordinated notes	$	152,300		13.00	%	$	19,800
New credit facility term loan		110,000		8.32	%		9,150
Unfunded letter of credit commitment fee		—		4.00	%		1,200
New credit facility unused revolver fee		—		0.50	%		100
Amortization of debt issuance costs		—					1,680

	$	262,300				$	31,930
Less — historical interest expense							(28,258	)

Net pro forma adjustment						$	3,672


	Interest expense on a pro forma basis includes $1.7 million of non-cash amortization of debt issuance costs.



(2)	To adjust the provision for income taxes to an income tax rate of 39%. As described in “Risk Factors” and further described in “Material United States Federal Income Tax Consequences,” we plan to account for the issuance of the IDSs as representing shares of common stock and senior subordinated notes. We will deduct as interest expense the interest on the senior subordinated notes from taxable income for income tax purposes and report the full benefit of the income tax deduction in our consolidated financial statements. We cannot assure you that the Internal Revenue Service will not seek to challenge the treatment of these senior subordinated notes as debt and the amount or timing of interest expense deducted. If the Internal Revenue Service were to challenge this treatment successfully, we would have to pay additional income taxes and record an additional liability for the previously recorded benefit for the interest deductions.



(3)	In connection with the Transaction, certain members of management will receive a bonus if they are employees of the Company on certain anniversary dates. The total bonus is $6.0 million, with one-third payable on the Transaction date, one-third payable on the one-year anniversary of the Transaction, and one-third payable on the second anniversary of the Transaction. Under a second program certain members of management will receive a bonus if they are employees of ours on certain anniversary dates. The total bonus under this program is $3.9 million, 14.2% payable after the completion of the first fiscal year end, and 28.6% payable after the completion of the following three fiscal year ends. This adjustment reflects the expense incurred during the period related to the two plans of $2.0 million and $1.1 million, respectively. The portion of the bonus payable on the consummation of the Transaction of $2.0 million (pre-tax) is recognized in the unaudited pro forma condensed balance sheet as an adjustment to accumulated deficit, net of tax, and is not reflected in the pro forma adjustments above.



(4)	Non-recurring charges not reflected in the pro forma adjustments above include the following:



	(a)	As a result of the payment of existing indebtedness, we will reflect accelerated interest expense of $7.2 million (pretax) related to the write-off of existing debt issuance costs.



	(b)	$3.5 million related to early redemption costs associated with the $110.0 million existing senior subordinated notes, $0.8 of associated interest payable and $1.5 million of consulting services provided to us related to the structuring of the Transaction.



	(c)	Interest income of $0.6 million (pretax) related to the repayment of management investor promissory notes.



	(d)	Recording a deferred tax asset of $119.0 million related to the excess of the tax basis over the book basis at the date of the Transaction.



	(e)	Management compensatory units are “in-the-money” as a result of the transaction, resulting in the recognition of $5.2 million of compensation expense (pretax).


	These charges are recognized in the unaudited pro forma condensed balance sheet as an adjustment to accumulated deficit.

Unaudited Pro Forma Condensed Statement of Income



		Three Months Ended March 31, 2004

					Pro Forma
		Historical			Adjustments			Pro Forma


		(In thousands)
Net revenues		$	66,280		$	—		$	66,280
Cost of sales			45,521			—			45,521

	Gross profit		20,759			—			20,759
Selling general and administrative expense			8,619			—			8,619
Compensation expense			—			780	(4)		780
Offering related expense			728			(728	)(3)		—

	Operating income		11,412			(52	)		11,360
Interest expense			7,110			880	(1)		7,990
Other income (expense), net			(34	)		—			(34	)

	Income before taxes		4,268			(932	)		3,336
Provision for income taxes			49			1,252	(2)		1,301

	Net income	$	4,219		$	(2,184	)	$	2,035

Per share data:
	Earnings per share—basic and fully diluted							$	0.08

	Weighted average shares outstanding—basic and fully diluted								25,520

The accompanying notes are an integral part of the unaudited pro forma condensed financial statements.

Notes to Unaudited Pro Forma Condensed Income Statement


(1)	To adjust interest expense to reflect the payment of existing debt and the issuance of new debt:


						Interest
	Amount		Interest Rate			Expense

Senior subordinated notes	$	152,300		13.00	%	$	4,950
New credit facility term loan		110,000		8.32	%		2,290
Unfunded letter of credit commitment fee		—		4.00	%		300
New credit facility unused revolver fee		—		0.50	%		30
Amortization of debt issuance costs		—					420

	$	262,300				$	7,990
Less—historical interest expense							(7,110	)

Net pro forma adjustment						$	880


	Interest expense on a pro forma basis includes $0.4 million of non-cash amortization of debt issuance costs.



(2)	To adjust the provision for income taxes to an income tax rate of 39%. As described in “Risk Factors” and further described in “Material United States Federal Income Tax Consequences,” we plan to account for the issuance of the IDSs as representing shares of common stock and senior subordinated notes. We will deduct as interest expense the interest on the senior subordinated notes from taxable income for income tax purposes and report the full benefit of the income tax deduction in our consolidated financial statements. We cannot assure you that the Internal Revenue Service will not seek to challenge the treatment of these senior subordinated notes as debt and the amount or timing of interest expense deducted. If the Internal Revenue Service were to challenge this treatment successfully, we would have to pay additional income taxes and record an additional liability for the previously recorded benefit for the interest deductions.



(3)	To remove expenses for consulting services provided to us related to the structuring of the Transaction from the ongoing operations of the business.



(4)	In connection with the Transaction, certain members of management will receive a bonus if they are employees of ours on certain anniversary dates. The total bonus is $6.0 million, with one-third payable on the Transaction date, one-third payable on the one-year anniversary of the Transaction, and one-third payable on the second anniversary of the Transaction. Under a second program certain members of management will receive a bonus if they are employees of ours on certain anniversary dates. The total bonus under this program is $3.9 million, 14.2% payable after the completion of the first fiscal year end, and 28.6% payable after the completion of the following three fiscal year ends. This adjustment reflects the expense incurred during the period related to the two plans of $0.5 million and $0.3 million, respectively.

Unaudited Pro Forma Condensed Statement of Income



		Twelve Months Ended March 31, 2004

					Pro Forma
		Historical			Adjustments			Pro Forma


		(In thousands)
Net revenues		$	272,778		$	–		$	272,778
Cost of sales			190,478			–			190,478

	Gross profit		82,300			–			82,300
Selling general and administrative expense			33,968			–			33,968
Compensation expense			–			3,120	(4)		3,120
Offering related expense			728			(728	)(3)		–

	Operating income		47,604			(2,392	)		45,212
Interest expense			27,683			4,247	(1)		31,930
Other income (expense), net			(864	)		–			(864	)

	Income before taxes		19,057			(6,639	)		12,418
Provision for income taxes			104			4,739	(2)		4,843

	Net income	$	18,953		$	(11,378	)	$	7,575

Per share data:
	Earnings per share— basic and fully diluted							$	0.30

	Weighted average shares outstanding— basic and fully diluted								25,520

The accompanying notes are an integral part of the unaudited pro forma condensed financial statements.

Notes to Unaudited Pro Forma Condensed Income Statement

(1) To adjust interest expense to reflect the payment of existing debt and the issuance of new debt:


						Interest
	Amount		Interest Rate			Expense

Senior subordinated notes	$	152,300		13.00	%	$	19,800
New credit facility term loan		110,000		8.32	%		9,150
Unfunded letter of credit commitment fee		–		4.00	%		1,200
New credit facility unused revolver fee		–		0.50	%		100
Amortization of debt issuance costs		–					1,680

	$	262,300				$	31,930
Less—historical interest expense							(27,683	)

Net pro forma adjustment						$	4,247


	Interest expense on a pro forma basis includes $1.7 million of non-cash amortization of debt issuance costs.



(2)	To adjust the provision for income taxes to an income tax rate of 39%. As described in “Risk Factors” and further described in “Material United States Federal Income Tax Consequences,” we plan to account for the issuance of the IDSs as representing shares of common stock and senior subordinated notes. We will deduct as interest expense the interest on the senior subordinated notes from taxable income for income tax purposes and report the full benefit of the income tax deduction in our consolidated financial statements. We cannot assure you that the Internal Revenue Service will not seek to challenge the treatment of these senior subordinated notes as debt and the amount or timing of interest expense deducted. If the Internal Revenue Service were to challenge this treatment successfully, we would have to pay additional income taxes and record an additional liability for the previously recorded benefit for the interest deductions.



(3)	To remove expenses for consulting services provided to us related to the structuring of the Transaction from the ongoing operations of the business.



(4)	In connection with the Transaction, certain members of management will receive a bonus if they are employees of ours on certain anniversary dates. The total bonus is $6.0 million, with one-third payable on the Transaction date, one-third payable on the one-year anniversary of the Transaction, and one-third payable on the second anniversary of the Transaction. Under a second program certain members of management will receive a bonus if they are employees of ours on certain anniversary dates. The total bonus under this program is $3.9 million, 14.2% payable after the completion of the first fiscal year end, and 28.6% payable after the completion of the following three fiscal year ends. This adjustment reflects the expense incurred during the period related to the two plans of $2.0 million and $1.1 million, respectively.

Unaudited Pro Forma Condensed Balance Sheet


			Historical			Pro Forma
			March 31, 2004			Adjustments			Pro Forma


			(In thousands)
Assets
Current assets:
	Cash		$	9,230		$	12,115	(9)	$	21,345
	Accounts receivable, net			7,549			—			7,549
	Inventories, net			32,333			—			32,333
	Beneficial interests in securitized accounts receivable			16,221			—			16,221
	Prepaid expenses and other			1,659			—			1,659

		Total current assets		66,992			12,115			79,107
Notes receivable, net				6,411			—			6,411
Property, plant and equipment, net				32,654			—			32,654
Goodwill, net				55,414			—			55,414
Beneficial interests in securitized financial assets				22,691			—			22,691
Debt issuance costs, net				7,154			7,750	(1)		14,904
Deferred income taxes				—			119,000	(2)		119,000
Other assets				1,926			—			1,926

		Total assets	$	193,242		$	138,865		$	332,107


Liabilities and Stockholders’ Equity

Current liabilities:
	Current portion of long-term debt		$	12,156		$	(12,156	)(3)	$	—
	Accounts payable			9,821			—			9,821
	Other current liabilities			22,618			(7,593	)(8)		15,025

		Total current liabilities		44,595			(19,749	)		24,846
Long-term debt:
	Existing senior credit facility			140,091			(140,091	)(3)		—
	Existing senior subordinated notes			110,000			(110,000	)(3)		—
	Junior subordinated notes			25,189			(25,189	)(3)		—
	Other long-term debt			720			(720	)(3)		—
	New credit facility			—			110,000	(4)		110,000
	New senior subordinated notes			—			152,300	(5)		152,300
Derivatives				—			—			—
Other long-term liabilities				7,335			(1,915	)(7)		5,420
Mandatorily redeemable preferred interests				6,000			(6,000	)(6)		—
Allocated portion of retained interest				—			8,800	(6)		8,800

	Total liabilities			333,930			(32,564	)		301,366
Stockholders’ equity:
	Common members’ contributed capital			50,645			(50,645	)(6)		—
	Accumulated deficit			(189,469	)		(1,355	)(6)		(190,824	)
	Accumulated other comprehensive loss			(535	)		—			(535	)
	Management investor promissory notes			(1,329	)		1,329	(6)		—
	Class A common stock, $0.01 par value per share			—			240	(6)		240
	Class B common stock, $0.01 par value per share			—			16	(6)		16
	Additional paid-in capital			—			221,844	(6)		221,844

		Total stockholders’s equity		(140,688	)		171,429			30,741

		Total liabilities and stockholders’ equity	$	193,242		$	138,865		$	332,107

The accompanying notes are an integral part of the unaudited pro forma condensed financial statements.

Notes to Unaudited Pro Forma Condensed Balance Sheet


(1)	To record the write-off of debt issuance costs related to the payment of existing indebtedness and to record the debt issuance costs related to the new credit facility and senior subordinated notes, as follows:


Write-off existing debt issuance costs	$	(7,154	)
Record debt issuance costs — senior subordinated notes		10,154
Record debt issuance costs — new credit facility		4,750

	$	7,750


	The debt issuance costs related to the senior subordinated notes were allocated based on the relative fair values of the senior subordinated debt portion of the IDS unit and the additional senior subordinated notes.



(2)	Adjustment to record a deferred tax asset related to the excess of the tax basis over the book basis at the date of the Transaction.



(3)	The adjustment reflects the payment of existing indebtedness with the proceeds from the issuance of the IDS units, additional senior subordinated notes, and the new credit facility.



(4)	The adjustment reflects indebtedness incurred under a term loan entered into as part of the new credit facility. The new credit facility is a $160 million senior secured credit facility comprised of (a) a $50 million revolving credit facility, and (b) a $110 million term loan.



(5)	The adjustment reflects the issuance of senior subordinated notes as follows:


Senior subordinated notes portion of IDS units issued	$	116,400
Senior subordinated notes portion of IDS units issued as part of the Reorganization (see Note (6) below)		19,700
Additional senior subordinated notes		16,200

	$	152,300

(6)

The adjustments reflect the issuance of the Class A common stock portion of the IDS units and the securities issued as part of the reorganization of Alliance Laundry Holdings LLC (the “Reorganization”). The Reorganization has been treated for accounting purposes as a recapitalization of Alliance Laundry Holdings LLC. Accordingly, Alliance Laundry Holdings LLC’s stockholders’ equity has been recapitalized after giving effect to the excess of fair value over carrying value of cash and securities exchanged for Alliance Laundry Holdings LLC’s existing equity investors’ interests, which is treated as a distribution and recorded to accumulated deficit. The adjustments consist of the following:



	Issuance of Class A common stock portion of IDS units— Shares of Class A common stock with a value of $178.1 million, ($189.8 million less transaction costs of $11.7 million). The transaction costs were allocated based on the relative fair value of the Class A common stock portion of the IDS unit.



	Reorganization— Alliance Laundry Holdings LLC’s existing equity investors will exchange their equity interests for $82.2 million of cash, IDSs with a value of $49.9 million ($19.7 million related to the senior subordinated notes portion and $32.2 million related to the Class A common stock portion, less transaction costs of $2.0 million), and shares of Class B common stock with a value of $23.2 million, ($24.7 million, less transaction costs of $1.5 million). A share of the Class B common stock can be exchanged for an IDS unit, therefore the Class B common stock has been bifurcated with the portion related to the debt recorded as a liability ($8.8 million), and referred to as the “Allocated portion of retained interest” in the unaudited pro forma condensed balance sheet, and the portion related to the Class A common stock recorded as equity ($14.5 million). The transaction costs were allocated based on the relative fair values of the Class A common stock portion of the IDS units, and the Class B common stock. The book value of Alliance Laundry Holdings LLC’s equity interests being exchanged are as follows: $6.0 million of mandatorily redeemable preferred interests, and $50.6 million of common members’ contributed capital. In addition, management investor promissory notes will be fully repaid.


Summary of adjustments related to allocated portion of retained interest:
Issuance of allocated portion of retained interest as part of the Reorganization	$	9,400
Transaction costs		(600	)

	$	8,800


Summary of adjustments related to accumulated deficit:
Write-off existing debt issuance costs, net of tax (see Note (1) above)	$	(4,364	)
Early redemption costs and associated interest related to the $110.0 million existing senior subordinated notes, net of tax (see Note (9) below)		(2,691	)
Costs for consulting services related to the Transaction, net of tax (see Note (9) below)		(915	)
Interest income related to repayment of management investor promissory notes, net of tax (see Note (8) below)		380
Income tax benefit related to the excess of the tax basis over the book basis at the date of the Transaction (see Note (2) above)		119,000
Compensation expense, net of tax (see Note (9) below)		(4,502	)
Distribution to existing equity investors of Alliance Laundry Holdings LLC		(108,263	)

	$	(1,355	)
Summary of adjustments related to additional paid-in capital:
Issuance of Class A common stock portion of IDS units	$	221,760
Issuance of Class B common stock issued as part of the Reorganization		15,284
Transaction costs		(15,200	)

	$	221,844



(7)	To reflect payments related to deferred compensation agreements dated May 5, 1998.



(8)	Adjustment reflects the following:



	(a)	Amounts to be repaid by management investors related to promissory notes dated May 5, 1998. The repayment will result in $0.6 million of interest income (pretax), and a related $0.2 million tax liability.



	(b)	Recording income tax benefit receivables of $2.8 million related to the write-off of existing debt issuance costs (see Note (1) above), of $1.7 million related to the early redemption costs and associated interests (see Note (9) below), of $0.6 million for consulting services related to the Transaction (see Note (9) below) and of $2.0 million related to the bonus and compensation expense (see Note (9) below).


(9)	A summary of the adjustments related to cash are as follows:


Net cash proceeds from the Transaction	$	20,000
Payment of early redemption costs and associated interest with the $110.0 million existing senior subordinated notes		(4,411	)
Payment of costs related to consulting services provided to us related to the structuring of the transaction		(1,500	)
Bonus payable (see (a) below)		(2,010	)
Payments related to deferred compensation (see Note (7) above)		(1,915	)
Repayments of management investor promissory notes (see Note (8) above)		1,951

	$	12,115


	(a)	In connection with the Transaction, certain members of management will receive a bonus if they are employees of ours on certain anniversary dates. The total bonus under this program is $6.0 million, with one-third payable on the Transaction date, one-third payable on the one-year anniversary of the Transaction, and one-third payable on the second anniversary of the Transaction. Under a second program certain members of management will receive a bonus if they are employees of the Company on certain anniversary dates. The total bonus under this program is $3.9 million, 14.2% payable after the completion of the first fiscal year end, and 28.6% payable after the completion of the following three fiscal year ends. This adjustment reflects the portion of the bonus to be paid upon the consummation of the Transaction ($2.0 million).

In addition, management compensatory units are “in-the-money” as a result of the transaction, resulting in the recognition of $5.2 million of compensation expense (pretax), with the offset to the difference in par value of Alliance Laundry Holdings Inc.’s and Alliance Laundry Holdings LLC’s stock related to the Reorganization.

Selected Historical Financial and Operating Data

The following table sets forth our selected consolidated financial information derived from our audited consolidated financial statements as of and for each of the years ended December 31, 1999 through December 31, 2003, of which the financial statements for 2001, 2002 and 2003 are included elsewhere in this prospectus. The table also sets forth our selected consolidated financial information derived from our unaudited consolidated financial statements as of and for each of the three months ended March 31, 2003 and March 31, 2004, of which the financial statements are included elsewhere in this prospectus. Operating results for the three fiscal months ended March 31, 2004 are not necessarily indicative of the results that may be expected for the entire fiscal year ending December 31, 2004.

The information in the following table should be read together with our audited consolidated financial statements for 2001, 2002 and 2003 and the related notes, our unaudited consolidated financial statements for the three months ended March 31, 2003 and March 31, 2004 and the related notes and “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” all as included elsewhere in this prospectus. The figures in the following table reflect rounding adjustments.



																		Three Months Ended
			Year Ended December 31,															March 31,

			1999			2000			2001			2002			2003			2003			2004


			(In thousands, except per share data)
Statements of operations data
Net revenues:
	Commercial laundry(1)		$	281,658		$	230,448		$	219,273		$	219,653		$	230,663		$	51,329		$	56,308
	Service parts			32,716			34,993			34,743			35,524			36,944			9,780			9,972

				314,374			265,441			254,016			255,177			267,607			61,109			66,280
Cost of sales				239,482			197,558			188,982			179,047			188,979			44,022			45,521

Gross profit				74,892			67,883			65,034			76,130			78,628			17,087			20,759

Selling, general and administrative expenses				32,889			36,469			28,665			30,098			33,566			8,217			8,619
Securitization and other costs				3,707			402			–			10,920			–			–			–
Offering related expenses				–			–			–			–			–			–			728

		Total operating expenses		36,596			36,871			28,665			41,018			33,566			8,217			9,347

	Operating income			38,296			31,012			36,369			35,112			45,062			8,870			11,412
Interest expense				31,509			35,947			33,538			28,341			28,258			7,685			7,110
Loss from early extinguishment of debt				–			–			–			2,004			–			–			–
Abandoned Canadian public offering costs				–			–			–			3,409			–			–			–
Other income (expense), net				(1,706	)		354			(67	)		33			(830	)		–			(34	)

	Income (loss) before taxes			5,081			(4,581	)		2,764			1,391			15,974			1,185			4,268
Provision for income taxes				29			20			34			56			55			–			49

	Net income (loss) before cumulative effect of accounting change			5,052			(4,601	)		2,730			1,335			15,919			1,185			4,219
Cumulative effect of change in accounting principle				–			–			2,043			–			–			–			–

	Net income (loss)		$	5,052		$	(4,601	)	$	687		$	1,335		$	15,919		$	1,185		$	4,219

Cash flow data:
Net cash provided by (used in) operating activities			$	11,662		$	15,290		$	21,338		$	22,775		$	30,393		$	(503	)	$	7,052
Net cash used in investing activities			$	(10,208	)	$	(19,557	)	$	(4,964	)	$	(2,563	)	$	(3,590	)	$	(1,134	)	$	(698	)
Net cash provided by (used in) financing activities			$	(3,265	)	$	6,330		$	(15,806	)	$	(18,532	)	$	(26,205	)	$	(3,027	)	$	(5,061	)
Other data:
Maintenance capital expenditures(2)			$	3,575		$	2,578		$	3,617		$	2,652		$	3,600		$	1,134		$	698
Ratio of earnings to fixed charges(3)				1.2			—			1.1			1.1			1.6			1.2			1.6
Adjusted EBITDA(4)			$	56,962		$	55,125		$	53,188		$	59,118		$	58,314		$	12,977		$	15,108



	December 31,										March 31,

	1999		2000		2001		2002		2003		2004


	(In thousands)
Balance sheet data:
Total assets	$	217,148	$	210,143	$	203,771	$	197,295	$	190,639	$	193,242
Long-term debt (including current portion)	$	322,048	$	336,605	$	323,564	$	314,577	$	292,199	$	288,156



																	Three Months
																	Ended
		Year Ended December 31,															March 31,

		1999			2000			2001			2002			2003			2003			2004


		(In thousands)
EBITDA:
Net income (loss)		$	5,052		$	(4,601	)	$	687		$	1,335		$	15,919		$	1,185		$	4,219
Cumulative effect of change in accounting principle			–			–			2,043			–			–			–			–
Provision for income taxes			29			20			34			56			55			–			49

Income (loss) before taxes			5,081			(4,581	)		2,764			1,391			15,974			1,185			4,268
Adjustments:
	Interest expense		31,509			35,947			33,538			28,341			28,258			7,685			7,110
	Depreciation and amortization(5)		16,969			17,155			17,026			13,293			10,886			2,807			2,587
	Non-cash interest expense included in amortization above(6)		(2,562	)		(2,518	)		(2,720	)		(2,507	)		(2,017	)		(511	)		(483	)

EBITDA(7)		$	50,997		$	46,003		$	50,608		$	40,518		$	53,101		$	11,166		$	13,482


(1)	For 1999, this includes approximately $54.7 million in revenue from home laundry equipment sales to Amana Company, L.P.

(2)	Maintenance capital expenditures is defined in the indenture as capital expenditures less non-recurring capital expenditures as reflected in the chart below for the relevant periods.



														Three Months
														Ended
	Year Ended December 31,													March 31,

	1999			2000			2001			2002		2003		2003		2004


	(In thousands)
Capital expenditures	$	10,947		$	7,445		$	5,152		$	2,652	$	3,600	$	698	$	1,134
Non-recurring capital expenditures		(7,372	)		(4,867	)		(1,535	)		—		—		—		—

Maintenance capital expenditures	$	3,575		$	2,578		$	3,617		$	2,652	$	3,600	$	698	$	1,134

During 1999 and 2001, we incurred various capital expenditures in connection with certain facility rationalization efforts related to previously owned facilities in Searcy, Arkansas and Madisonville, Kentucky and a leased facility in Cincinnati, Ohio, that were considered non-recurring and outside the normal course of our manufacturing operations. The non-recurring capital expenditures consist of the following:


	•	In 1999, $4.9 million and $2.5 million, respectively, of expenditures at our Ripon facility related to the replication of production capabilities for our standard dryer and front load washer product lines. These products had been produced by a previously owned manufacturing facility in Searcy, Arkansas, which was sold in 1997 as part of Raytheon Company’s divestiture of its Raytheon Appliance Group.

	•	In 2000, $3.2 million of expenditures at our Ripon facility related to the transfer of production of our standard dryer and front load washer product lines from a previously owned manufacturing facility in Searcy, Arkansas, which began in 1999 (these expenditures included $2.6 million to build a new finished goods distribution center in Ripon as the prior warehousing space was displaced by the standard dryer, front load washer and tumbler dryer production lines); $1.1 million of expenditures at our Ripon facility related to the transfer of production of our tumbler dryer product line from a previously owned manufacturing facility in Madisonville, Kentucky, which was closed in 1999; $0.5 million of expenditures at our Marianna facility related to the transfer of production of our Ajax press and finishing equipment product lines from a manufacturing site in Cincinnati, Ohio.

	•	In 2001, $1.5 million of expenditures primarily at our Marianna facility related to the transfer of production of our Ajax press and finishing equipment product lines from a manufacturing site in Cincinnati, Ohio, which began in 2000.


	We believe that the identification and separation of maintenance and non-recurring capital expenditures are important factors in evaluating our financial results.


(3)	For purposes of determining the ratio of earnings to fixed charges, earnings are defined as income (loss) before income taxes and cumulative effect of change in accounting principle plus fixed charges. Fixed charges include interest expense on all



	indebtedness, amortization of deferred financing costs and one-third of rental expense on operating leases, representing that portion of rental expense deemed to be attributable to interest. In 2000, earnings were inadequate to cover fixed charges. The amount of earnings required to attain a ratio of 1.0 to 1.0 is $4.6 million. The pro forma ratios of earnings to fixed charges for the year ended December 31, 2003 and for the three months ended March 31, 2004 were 1.3 and 1.4, respectively.



(4)	“Adjusted EBITDA,” as defined in the indenture governing our senior subordinated notes is determined as EBITDA, as adjusted for finance program adjustments, other non-recurring charges and the annual management fee paid to affiliates of Bain. We present this discussion of Adjusted EBITDA because covenants in the indenture governing our senior subordinated notes contain ratios based on this measure. For example, our ability to incur additional debt requires a ratio of Net Debt to Adjusted EBITDA of to 1.0, subject to certain exceptions.

On a historical basis, we made the following adjustments to EBITDA to compute Adjusted EBITDA:



														Three Months
														Ended
			Year Ended December 31,											March 31,

			1999			2000		2001		2002		2003		2003		2004


			(In thousands, except ratios)
EBITDA			$	50,997		$	46,003	$	50,608	$	40,518	$	53,101	$	11,166	$	13,482
	Adjustments:
		Finance program adjustments(a)		(1,313	)		2,650		151		1,019		3,396		1,561		644
		Other non-recurring charges, as defined in the indenture(b)		6,269			5,453		1,414		16,548		797		—		—
		Transaction related expenses(c)		—			—		—		—		—		—		728
		Management fees paid to affiliates of Bain		1,009			1,019		1,015		1,033		1,020		250		254

Adjusted EBITDA			$	56,962		$	55,125	$	53,188	$	59,118	$	58,314	$	12,977	$	15,108

	Leverage Ratio (as defined in our indenture)(d)			5.6			6.0		6.0		5.2		4.9


	(a)	We currently operate an off-balance sheet commercial equipment finance program in which newly originated equipment loans are sold to qualified special-purpose bankruptcy remote entities. In accordance with GAAP, we are required to record gains/losses on the sale of these equipment based promissory notes. In calculating Adjusted EBITDA, management determines the cash impact of net interest income on these notes. The finance program adjustments are the difference between GAAP basis revenues (as prescribed by SFAS No. 125/140) and cash basis revenues.

	(b)	Other non-recurring charges includes infrequently occurring items, plant relocation costs included in administrative expenses and lawsuit settlement expenses as follows:


		Other non-recurring charges in 1999 relate to a $2.3 million restructuring charge associated with the Madisonville plant closure, $1.5 million associated with payments under retention agreements with certain key employees, a $1.5 million legal settlement with Amana Company, L.P., and $1.0 million of plant relocation costs.

		Other non-recurring charges in 2000 relate to $0.4 million of additional medical benefits provided as part of the Madisonville plant closure and $5.1 million of plant relocation costs.

		Other non-recurring charges in 2001 relate to $1.4 million of plant relocation costs.

		Other non-recurring charges in 2002 relate to $10.9 million associated with costs incurred in establishing a new asset backed facility for the sale of equipment notes and trade receivables, $3.4 million associated with an abandoned Canadian public offering, $2.0 million associated with the non-cash loss resulting from the early extinguishment of debt on a prior term loan and revolving credit facility, and $0.2 million of plant relocation costs.

		Other non-recurring charges in 2003 relate to $0.8 million of costs associated with the settlement of a lawsuit against a former subsidiary in Argentina.


		Plant relocation costs in 2002, 2001 and 2000 primarily relate to expenses associated with the relocation of Madisonville, Kentucky and Cincinnati, Ohio production lines to Ripon, Wisconsin and Marianna, Florida, respectively. Plant relocation costs in 1999 primarily relate to the relocation of Madisonville, Kentucky product lines to Ripon, Wisconsin and duplication of the Searcy, Arkansas standard dryer and small capacity frontload washer production line in Ripon, Wisconsin.



	(c)	Other non-recurring charges for the three months ended March 31, 2004 relate to $0.7 million of offering related expenses.



	(d)	Leverage Ratio is defined in our indenture as the ratio of our Net Debt to Adjusted EBITDA. Net Debt includes our actual outstanding amount of funded indebtedness plus capitalized lease obligations and other of our indebtedness less early termination payments owed for termination of hedging obligations and the amount of our cash and cash equivalents on the balance sheet as of the date of determination. Our ratio of Net Debt on a pro forma basis (assuming the transaction took place on March 31, 2004) to historical Adjusted EBITDA for the last twelve months ended March 31, 2004 under the indenture would have been 3.9 to 1.0.


(5)	Amortization expense for 2001, 2000 and 1999 includes goodwill amortization of $2.0 million, $2.0 million and $1.5 million, respectively. In accordance with SFAS No. 142, “Goodwill and Other Intangible Assets,” we discontinued amortization of the goodwill balance as of December 31, 2001.

(6)	Depreciation and amortization amounts include amortization of deferred financing costs included in interest expense.

(7)	EBITDA represents net income from continuing operations before interest expense, income tax provision (benefit) and depreciation and amortization. EBITDA is not a measure of operating income, operating performance or liquidity under GAAP. We include EBITDA because we understand it is used by some investors to determine a company’s historical ability to service indebtedness and fund ongoing capital expenditures, and because certain covenants in our borrowing agreements are tied to similar measures. Nevertheless, this measure should not be considered in isolation or as a substitute for operating income (as determined in accordance with GAAP) as an indicator of our operating performance, or of cash flows from operating activities (as determined in accordance with GAAP), or as a measure of liquidity.



																Three Months
	Year Ended															Ended
	December 31,															March 31,

	1999			2000			2001			2002			2003			2003			2004


	(In thousands)
Cash flows from operating activities	$	11,662		$	15,290		$	21,338		$	22,775		$	30,393		$	(503	)	$	7,052
Interest expense, net of non-cash interest		27,023			31,134			27,155			20,959			20,951			5,581			4,844
Net change in operating assets and liabilities		14,753			(393	)		2,148			(1,301	)		1,735			6,088			1,571
Income tax provision		29			20			34			56			55			—			49
Loss from early extinguishment of debt		—			—			—			(2,004	)		—			—			—
Other(A)		(2,470	)		(48	)		(67	)		33			(33	)		—			(34	)

EBITDA	$	50,997		$	46,003		$	50,608		$	40,518		$	53,101		$	11,166		$	13,482


	(A)	In 1999, we recorded a $2.3 million restructuring charge associated with the closing of our Madisonville, Kentucky manufacturing facility. The charge includes $1.7 million in employee termination and severance benefit charges, $0.5 million for the estimated loss on fixed assets which were held for disposal, and $0.1 million in miscellaneous costs. In 2000, we recorded an additional $0.4 million restructuring charge due to additional medical benefits provided as part of the employee terminations.

Management’s Discussion and Analysis of

Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our consolidated financial statements and accompanying notes which appear elsewhere in this prospectus. It contains forward-looking statements that reflect our plans, estimates and beliefs, and which involve risks, uncertainties and assumptions. It contains forward-looking statements that involve risks and uncertainties. Please see “Cautionary Statement Regarding Forward-Looking Statements” for more information. Our actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors, including those discussed below and elsewhere in this prospectus, particularly under the headings “Risk Factors” and “Cautionary Statement Regarding Forward-Looking Statements.”

Overview

We believe we are the leading designer, manufacturer and marketer of stand-alone commercial laundry equipment in North America and that we are similarly a leader worldwide. Under the well-known brand names of Speed Queen®, UniMac®, Huebsch® and Ajax®, we produce a full line of commercial washing machines and dryers with load capacities from 16 to 250 pounds as well as presses and finishing equipment. Our commercial products are sold to four distinct customer groups: (i) laundromats; (ii) multi-housing laundries, consisting primarily of common laundry facilities in apartment buildings, universities and military installations; (iii) on-premise laundries, consisting primarily of in-house laundry facilities of hotels, hospitals, nursing homes and prisons and (iv) drycleaners.

The North American stand alone commercial laundry equipment industry’s revenues are primarily driven by population growth and the replacement cycle of laundry equipment. With economic conditions having limited effect on the frequency of use, and therefore the useful life of laundry equipment, industry revenues have been relatively stable over time. Similarly, with a majority of our revenues generated by recurring sales of replacement equipment and service parts, we have experienced stable revenues even during economic slowdowns.

Sales of stand alone commercial laundry equipment are the single most important driver of our revenues. In 2003, our net revenues from the sale of commercial laundry equipment were approximately $230.7 million, which comprised over 86% of our total net revenues. The other main component of our revenues is the sale of high margin service parts. We offer immediate response service whereby many of our parts are available on a 24-hour turnaround for emergency repair parts orders. In 2003, net revenues from the sale of service parts were approximately $36.9 million, almost 14% of our total net revenues.

We have grown our overall market share to approximately 39% in 2003 and achieved steady revenues by building an extensive and loyal distribution network for our products, establishing a significant installed base of units and developing and offering a full innovative product line. As a result of our large installed base, a significant majority of our revenue is attributable to replacement sales of equipment and service parts.

We believe that continued population expansion in North America will continue to drive steady demand for garment and textile laundering by all customer groups that purchase commercial laundry equipment. We anticipate growth in demand for commercial laundry equipment in international markets as well, especially in developing countries where laundry processing has historically been far less sophisticated than in North America. In addition, customers are increasingly trading up to equipment with enhanced functionality, thereby raising average selling prices. Customers are also moving towards equipment with increased water and energy efficiency as the result of government and consumer pressure and a focus on operating costs.

Critical Accounting Policies

The preparation of financial statements in conformity with GAAP, requires us to make estimates and assumptions that affect reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the financial statement date and reported amounts of revenues and expenses, including amounts that are susceptible to change. Our critical accounting policies include accounting methods and estimates underlying such financial statement preparation, as well as judgments around uncertainties affecting the application of those policies. In applying critical accounting policies, materially different amounts or results could be reported under different conditions or using different assumptions. We believe that our critical accounting policies, involving significant estimates, uncertainties and susceptibility to change, include the following:

Revenue Recognition. Revenue from product sales is recognized by us when all of the following criteria are met: (i) persuasive evidence of an arrangement exists; (ii) delivery has occurred and ownership has transferred to the customer; (iii) the price to the customer is fixed or determinable and (iv) collectibility is reasonably assured. With the exception of certain sales to international customers, which are recognized upon receipt by the customer, these criteria are satisfied, and accordingly, revenue is recognized upon shipment by us. In addition, warranty and sales incentive costs are estimated and accrued at the time of sale, as appropriate.

We sell notes receivable and accounts receivable through our special-purpose bankruptcy remote entities. Servicing revenue, interest income on beneficial interests retained, and gains on the sale of notes receivable are included in commercial laundry revenue. In determining the gain on sales of notes receivable, the investment in the sold receivable pool is allocated between the portion sold and the portion retained, based on their relative fair values. We generally estimate the fair values of our retained interests based on the present value of expected future cash flows to be received, using our best estimate of key assumptions, including credit losses, prepayment rates, interest rates and discount rates commensurate with the risks involved.

Inventories. We value inventories at the lower of cost or market. Cost is determined by the first-in, first-out method. Valuing inventories at the lower of cost or market requires the use of estimates and judgment. Our policy is to evaluate all inventory quantities for amounts on-hand that are potentially in excess of estimated usage requirements, and to write-down any excess quantities to estimated net realizable value. Inherent in the estimates of net realizable value are our estimates related to our future manufacturing schedules, customer demand, possible alternative uses and ultimate realization of potentially excess inventory.

Notes and Accounts Receivable. We value notes receivable not sold and accounts receivable net of allowances for uncollectible accounts. These allowances are based on estimates of the portion of the receivables that will not be collected in the future, and in the case of notes receivable, also considers estimated collateral liquidation proceeds. However, the ultimate collectibility of a receivable is significantly dependent upon the financial condition of the individual customer, which can change rapidly and without advance warning.

Retained Interests in Securitized Notes Receivable. We value retained beneficial interests in notes receivable sold to our off-balance sheet special-purpose entities based upon the present value of expected future cash flows to be received on the residual portion of cash flows on the notes, using our best estimate of key assumptions, including credit losses, prepayment rates, interest rates and discount rates commensurate with the risks inherent in such estimates. Unrealized gains and losses resulting from changes in the estimated fair value of retained interests are recorded as other comprehensive income (loss). Impairment losses are recognized when the estimated fair value is less than the carrying amount of the retained interest.

Employee Pensions. We sponsor a defined benefit pension plan covering the majority of our employees. GAAP requires us to develop actuarial assumptions in determining annual pension expense and benefit obligations for the related plan. Such assumptions include discount rate, expected rate of return on plan

assets, compensation increases and employee turnover rates. These assumptions are reviewed on an annual basis and modified as necessary to reflect changed conditions. For purposes of determining our pension expense for 2004, the discount rate and expected rate of return on plan assets have been reduced to 6.25% and 8.75%, respectively.

Further, GAAP requires the recognition of a minimum pension liability and in certain circumstances an adjustment to members’ equity (deficit) when the fair market value of year-end pension assets are less that the accumulated benefit obligation. At year-end 2002, a charge of $8.0 million to members’ deficit was recorded in response to lower asset valuation and somewhat higher benefit obligations as of that date. At year end 2003, members’ deficit was reduced by $4.4 million in response to asset returns for 2003 exceeding the plan’s assumed rates of return.

The following critical accounting policies address the initial and prospective accounting for the IDSs and the shares of Class A common stock and senior subordinated notes represented thereby:

Income Taxes. We intend to account for our issuance of the IDSs in this offering as representing an issuance of separate securities, shares of Class A common stock and senior subordinated notes and to allocate the proceeds received for each IDS unit between the Class A common stock and senior subordinated notes in proportion to their respective fair market values at the time of issuance. Accordingly, we will account for the senior subordinated notes represented by the IDSs as long-term debt bearing a stated interest rate of % maturing on 2019. As discussed below, based on the opinion of tax counsel, we are of the view that the senior subordinated notes should be treated as debt for United States federal income tax purposes and we intend to annually deduct interest expense of approximately $ on the senior subordinated notes from taxable income for United States federal and state income tax purposes. There can be no assurance that the classification of senior subordinated notes as debt (or the amount of interest expense deducted) will not be challenged by the IRS or will be sustained if challenged, although to date we have neither been informed by the IRS that they believe that the senior subordinated notes should be treated as equity rather than debt for United States federal and state income tax purposes, nor have we sought a ruling from the IRS that the senior subordinated notes should be treated as debt. If our treatment of the senior subordinated notes as debt is put at risk in the future as a result of a future ruling by the IRS, including an adverse ruling for other IDSs or an adverse ruling for our own IDSs such that the senior subordinated notes are required to be treated as equity for income tax purposes then in the event of any such ruling, we may need to consider the effect of such developments on the determination of our future tax provisions and obligations. In the event the senior subordinated notes are required to be treated as equity for income tax purposes, then the cumulative interest expense associated with the senior subordinated notes would not be deductible from taxable income and we would be required to recognize additional tax expense and establish a related income tax liability. The additional tax due to the federal and state authorities would be based on our taxable income or loss for each of the years that we claim the interest expense deduction and would adversely effect our financial position, cash flow, and liquidity, and could affect our ability to make interest or dividend payments on the senior subordinated notes and the shares of common stock represented by the IDSs and our ability to continue as a going concern. We do not currently intend to record a liability for a potential disallowance of this interest expense deduction. In addition, non-U.S. holders of our IDS units could be subject to withholding taxes on the payment of interest treated by the IRS or the courts as dividends on equity which could subject us to additional liability for the withholding taxes that we do not collect on such payments.

As discussed below under “Material United States Federal Income Tax Consequences — United States Holders — Senior Subordinated Notes — Characterization,” the determination as to whether an instrument is treated as debt or equity for United States federal income tax purposes is based on all the facts and circumstances. There is no clear statutory definition of debt, and the characterization of an instrument as debt or equity is governed by principles developed in the case law, which analyzes numerous factors that are intended to identify the formal characteristics of, and the economic substance of, the investor’s interest in us. In light of the representations and determinations described in the section referred to above and their relevance to several of the factors analyzed in the case law, and taking into account the facts and

circumstances relating to the issuance of the senior subordinated notes (including the separate issuance of senior subordinated notes in this offering), we (and our counsel) are of the view that the senior subordinated notes should be treated as debt for United States federal income tax purposes. We intend to take such position, and therefore our financial statements will not reflect a tax liability related to this position. However, there can be no assurance that this position would be sustained if challenged by the IRS.

Additionally, there can be no assurance that the IRS will not challenge the determination that the interest rate on the senior subordinated notes represents an arm’s length rate. If the IRS were successful in such a challenge, then any excess of the interest paid on the senior subordinated notes over the deemed arm’s length amount would not be deductible by us and could be characterized as a dividend payment instead of an interest payment for United States federal income tax purposes. In such case, our taxable income and, thus, our United States federal income tax liability could be materially increased. We intend to determine, upon consummation of this offering, the appropriate arm’s length interest rate on the senior subordinated notes through the utilization of a third party valuation firm and through the sale of the separate senior subordinated notes with the same terms that are a part of this offering.

IDSs and Class B common stock. Our IDSs represent common stock, senior subordinated notes and embedded derivative features that may require bifurcation under FASB Statement No. 133, “Accounting for Derivative Instruments and Hedging Activities (“FAS 133”).” Upon completion of this offering, proceeds from the issuance of the IDSs will first be allocated, based upon relative fair value at the issuance date, to Class A common stock and the senior subordinated notes. If it is determined at the time of issuance that any of the embedded derivatives are required to be bifurcated and separately accounted for, then a portion of the proceeds from the original issuance will also be allocated to the embedded derivatives equal to the combined fair value of the embedded derivatives that require bifurcation. If a portion of the initial proceeds is allocated to any of the derivatives, the proceeds allocated to the senior subordinated notes will be reduced and the senior subordinated notes will be recorded at a discount and accreted to their redemption value as a component of interest expense using the effective interest method. Any such allocation will not effect the tax treatment of the IDSs.

The Class A common stock portion of the IDS unit will be included in stockholders’ equity, net of the related portion of the IDS transaction costs allocated to Class A common stock, and dividends paid on the Class A common stock will be recorded as a reduction to retained earnings when declared by us. The senior subordinated debt portion of the IDS unit will be included in long-term debt, and the related portion of the IDS transaction costs allocated to the notes will be capitalized as deferred financing costs and amortized to interest expense using the effective interest method. Interest on the senior subordinated notes will be charged to expense as accrued by us. Any derivatives requiring bifurcation will be recorded as a liability as required by FAS 133 and will be marked to market with changes in fair value being recorded in earnings. We intend to determine the fair value of the Class A common stock, the senior subordinated notes and any embedded derivatives that require bifurcation through the utilization of a third party valuation firm and the sale of the separate senior subordinated notes with the same terms that are part of this offering.

In connection with our reorganization, we will issue shares of Class B common stock to certain current equity holders. The Class B common stock may, subject to certain conditions, be exchanged in the future for IDSs. Because we have two classes of common stock, net income will be allocated between the two classes of common stock for purposes of computing earnings per share.

Following the second anniversary of the consummation of this offering, at the option of our existing equity investors, upon any subsequent sale of any of their shares of Class B common stock we will issue to the purchasers of such shares, one IDS in exchange for one share of Class B common stock.

We will initially record the portion of Class B common stock allocable to the potential debt issuance upon exchange in the liabilities section of our consolidated balance sheet based upon the principal amount of the senior subordinated notes at original issuance. This obligation is labeled Allocated Portion of Retained Interest. For all periods subsequent to the date of the initial public offering, the Allocated Portion of

Retained Interest will be accreted up to the liquidation value based on the liquidation value of the IDS note over the two year period with a charge for the accretion recorded to interest expense. Following any exchange of a share of Class B common stock for IDSs, the portion of such exchange into shares of Class A common stock will continue to be classified by us as permanent equity and no changes to accounting would be reflected on an ongoing basis.

If it is determined at the time of issuance that the embedded conversion option is required to be bifurcated and separately accounted for, a portion of the proceeds from the original issuance of the Class B common stock will also be allocated to this derivative. If a portion of the initial proceeds is allocated to the derivative, the amount recorded as mezzanine equity will initially be recorded at a discount and accreted to the redemption value using the effective interest method. The bifurcated derivatives will be recorded as liabilities and will be marked to market with changes in fair value being recorded as a component of interest expense.

Results of Operations

The following table sets forth our historical net revenues for the periods indicated:



							Three Months Ended
	Year Ended December 31,						March 31,

	2001		2002		2003		2003		2004


	(In millions)
Commercial laundry	$	219.3	$	219.7	$	230.7	$	51.3	$	56.3
Service parts		34.7		35.5		36.9		9.8		10.0

	$	254.0	$	255.2	$	267.6	$	61.1	$	66.3

The following table sets forth certain condensed historical financial data for us expressed as a percentage of net revenues for each of the periods indicated:



							Three Months Ended
	Year Ended December 31,						March 31,

	2001		2002		2003		2003		2004

Net revenues		100.0%		100.0%		100.0%		100.0%		100.0%
Cost of sales		74.4%		70.2%		70.6%		72.0%		68.7%
Gross profit		25.6%		29.8%		29.4%		28.0%		31.3%
Selling, general and administrative expense		11.3%		11.7%		12.6%		13.4%		13.0%
Securitization and other costs		0.0%		4.3%		0.0%		0.0%		1.1%
Operating income		14.3%		13.8%		16.8%		14.5%		17.2%
Net income (loss) before cumulative effect of accounting change		1.1%		0.5%		5.9%		1.9%		6.4%


	*Three Months Ended March 31, 2004 Compared to Three Months Ended March 31, 2003*

Net revenues. Net revenues for the quarter ended March 31, 2004 increased $5.2 million, or 8.5%, to $66.3 million from $61.1 million for the quarter ended March 31, 2003. This increase was primarily attributable to higher commercial laundry revenue of $5.0 million and service parts revenue of $0.2 million. The increase in commercial laundry revenue was due primarily to higher international revenue of $2.7 million, higher North American equipment revenue of $1.3 million and higher earnings from our off-balance sheet equipment financing program of $1.0 million. Revenue for North America was higher for on-premise laundries and lower for coin-operated laundry customers. Revenue for international customers was higher in Asia and Europe.

Gross profit. Gross profit for the quarter ended March 31, 2004 increased $3.7 million, or 21.5%, to $20.8 million from $17.1 million for the quarter ended March 31, 2003. This increase was primarily attributable to the higher earnings from our off-balance sheet equipment financing program of $1.0 million, lower depreciation expense of $0.2 million, margins associated with the higher sales volume, and a price increase, which were partially offset by nickel and chrome surcharges of $0.7 million related to stainless steel purchases and unfavorable exchange rates related to foreign purchases. Gross profit as a percentage of net revenues increased to 31.3% for the quarter ended March 31, 2004 from 28.0% for the quarter ended March 31, 2003.

Selling, general and administrative expense. Selling, general and administrative expenses for the quarter ended March 31, 2004 increased $0.4 million, or 4.9%, to $8.6 million from $8.2 million for the quarter ended March 31, 2003. The increase in selling, general and administrative expenses was primarily due to higher sales and marketing expenses of $0.4 million. Selling, general and administrative expenses as a percentage of net revenues decreased to 13.0% for the quarter ended March 31, 2004 as compared to 13.4% for the quarter ended March 31, 2003.

Offering related expense. Offering related expense for the quarter ended March 31, 2004 was $0.7 million, with no similar expense in 2003. Offering related expense as a percentage of net revenues was 1.1% for the quarter ended March 31, 2004.

Operating income. As a result of the foregoing, operating income for the quarter ended March 31, 2004 increased $2.5 million, or 28.7%, to $11.4 million from $8.9 million for the quarter ended March 31, 2003. Operating income as a percentage of net revenues increased to 17.2% for the quarter ended March 31, 2004 from 14.5% for the quarter ended March 31, 2003.

Interest expense. Interest expense for the quarter ended March 31, 2004 decreased $0.6 million, or 7.5%, to $7.1 million from $7.7 million for the quarter ended March 31, 2003. Lower cash interest expense resulting from a reduction in total debt outstanding was partially offset by higher cash interest expense related to the Junior Subordinated Note. Interest expense in 2004 includes an unfavorable non-cash adjustment of $0.4 million to reflect changes in the fair values of an interest rate swap agreement. Interest expense in 2003 includes an unfavorable non-cash adjustment of $0.7 million to reflect changes in the fair values of a similar interest rate swap agreement.

Net income. As a result of the foregoing, net income for the quarter ended March 31, 2004 increased $3.0 million to net income of $4.2 million as compared to a net income of $1.2 million for the quarter ended March 31, 2003. Net income as a percentage of net revenues increased to 6.4% for the quarter ended March 31, 2004 from 1.9% for the quarter ended March 31, 2003.


	*Year Ended December 31, 2003 Compared to Year Ended December 31, 2002*

Net Revenues. Net revenues for the year ended December 31, 2003 increased $12.4 million, or 4.9%, to $267.6 million from $255.2 million for the year ended December 31, 2002. This increase was primarily attributable to higher commercial laundry revenue of $11.0 million and higher service parts revenue of $1.4 million. The increase in commercial laundry revenue was due primarily to higher North American equipment revenue of $7.1 million, and international revenue of $4.7 million, which was partly offset by lower earnings from our off-balance sheet equipment financing program of $0.8 million. The increase in North American equipment revenue was primarily due to higher revenue from laundromats, and multi-housing laundries partially offset by lower revenue from drycleaners and on-premise laundries. Revenue from international customers was higher in Europe and Asia.

Gross Profit. Gross profit for the year ended December 31, 2003 increased $2.5 million, or 3.3%, to $78.6 million from $76.1 million for the year ended December 31, 2002. This increase was primarily attributable to margins associated with the higher sales volume, a price increase and lower depreciation expense, which were partially offset by unfavorable exchange rates related to foreign purchases, unfavorable product mix related to sales to drycleaning customers and lower earnings from our off-balance

sheet equipment financing program. Gross profit as a percentage of net revenues decreased to 29.4% for the year ended December 31, 2003 from 29.8% for the year ended December 31, 2002.

Selling, General and Administrative Expense. Selling, general and administrative expenses for the year ended December 31, 2003 increased $3.5 million, or 11.5%, to $33.6 million from $30.1 million for the year ended December 31, 2002. The increase in selling, general and administrative expenses was primarily due to higher pension expense of $1.5 million, and higher sales and marketing expenses of $1.2 million. Selling, general and administrative expenses as a percentage of net revenues increased to 12.6% for the year ended December 31, 2003 from 11.7% for the year ended December 31, 2002.

Securitization and Other Costs. We did not incur any securitization and other costs for the year ended December 31, 2003. Securitization and other costs for the year ended December 31, 2002 were $10.9 million. The 2002 costs were due to transaction fees associated with a new asset backed facility. Securitization and other costs as a percentage of net revenues were 4.3% for the year ended December 31, 2002.

Operating Income. As a result of the aforementioned, operating income for the year ended December 31, 2003 increased $10.0 million, or 28.3%, to $45.1 million from $35.1 million for the year ended December 31, 2002. Operating income as a percentage of net revenues increased to 16.8% for the year ended December 31, 2003 from 13.8% for the year ended December 31, 2002.

Interest Expense. Interest expense for the year ended December 31, 2003 of $28.3 million was unchanged as compared to interest expense for the year ended December 31, 2002. Lower cash interest expense resulting from a reduction in total debt outstanding was offset by higher cash interest expense related to the junior subordinated note. Interest expense in 2003 includes an unfavorable non-cash adjustment of $1.4 million to reflect changes in the fair values of an interest rate swap agreement. Interest expense in 2002 includes an unfavorable non-cash adjustment of $1.8 million to reflect changes in the fair values of a similar interest rate swap agreement.

Other Income (Expense), Net. Other expense for the year ended December 31, 2003 was $0.8 million as compared to other income of less than $0.1 million for the year ended December 31, 2002. The 2003 other expense is comprised of costs associated with the settlement of a lawsuit against a former subsidiary of ours in Argentina and losses on the sale of fixed assets. The 2002 other income is comprised entirely of gains on the sale of fixed assets.

Net Income. As a result of the aforementioned, net income for the year ended December 31, 2003 increased $14.6 million to $15.9 million as compared to $1.3 million for the year ended December 31, 2002. Net income as a percentage of net revenues increased to 5.9% for the year ended December 31, 2003 from 0.5% for the year ended December 31, 2002.


	*Year Ended December 31, 2002 Compared to Year Ended December 31, 2001*

Net Revenues. Net revenues for the year ended December 31, 2002 increased $1.2 million, or 0.5%, to $255.2 million from $254.0 million for the year ended December 31, 2001. This increase was primarily attributable to higher commercial laundry revenue of $0.4 million and higher service parts revenue of $0.8 million. The increase in commercial laundry revenue was due primarily to higher North American equipment revenue of $3.0 million, and higher earnings from our off-balance sheet equipment financing program of $0.6 million, which was partly offset by lower international revenue of $3.2 million. The increase in North American equipment revenue was primarily due to price increases of approximately $3.5 million and higher revenue from multi-housing laundries, and laundromats, partially offset by lower revenue from on-premise laundries. Revenue from international customers was lower due to the discontinuance of sales to a foreign customer under a private label contract and higher sales to the Mexican government in 2001 under a one-time contract.

Gross Profit. Gross profit for the year ended December 31, 2002 increased $11.1 million, or 17.1%, to $76.1 million from $65.0 million for the year ended December 31, 2001. This increase was primarily attributable to the price increase and favorable manufacturing efficiencies, $1.5 million of lower

depreciation expense, and $2.0 million of favorable impact in 2001 resulting from a change in accounting principle whereby goodwill is no longer amortized. Gross profit as a percentage of net revenues increased to 29.8% for the year ended December 31, 2002 from 25.6% for the year ended December 31, 2001.

Selling, General and Administrative Expense. Selling, general and administrative expenses for the year ended December 31, 2002 increased $1.4 million, or 5.0%, to $30.1 million from $28.7 million for the year ended December 31, 2001. The increase in selling, general and administrative expenses was primarily due to higher pension expense of $1.4 million, higher independent development expenses of $0.9 million, higher compensation expenses of $0.9 million, and higher sales and marketing expenses of $0.3 million, partially offset by lower expenses related primarily to the relocation of Cincinnati, Ohio production lines to Marianna, Florida of $0.9 million and a lower loss on sales of qualified accounts receivable of $0.8 million. Selling, general and administrative expenses as a percentage of net revenues increased to 11.7% for the year ended December 31, 2002 from 11.3% for the year ended December 31, 2001.

Securitization and Other Costs. We did not incur any securitization and other costs for the year ended December 31, 2001. Securitization and other costs for the year ended December 31, 2002 were $10.9 million. The 2002 costs were due to transaction fees associated with a new asset backed facility. Securitization and other costs as a percentage of net revenues were 4.3% for the year ended December 31, 2002.

Operating Income. As a result of the aforementioned, operating income for the year ended December 31, 2002 decreased $1.3 million, or 3.5%, to $35.1 million from $36.4 million for the year ended December 31, 2001. Operating income as a percentage of net revenues decreased to 13.8% for the year ended December 31, 2002 from 14.3% for the year ended December 31, 2001.

Interest Expense. Interest expense for the year ended December 31, 2002 decreased $5.2 million, or 15.5%, to $28.3 million from $33.5 million for the year ended December 31, 2001. Interest expense in 2002 includes an unfavorable non-cash adjustment of $1.8 million related to interest rate swap agreements entered into in 2002. Interest expense in 2001 included an unfavorable non-cash adjustment of $0.9 million related to these agreements. Interest expense was also lower in 2002 as a result of lower interest rates and a reduction in total debt outstanding of $22.0 million, or 6.5% since December 2000.

Loss from Early Extinguishment of Debt. Loss from early extinguishment of debt for the year ended December 31, 2002 was $2.0 million. We entered into an amended and restated credit agreement dated as of August 2, 2002. As a result, we recorded a loss on early extinguishment of debt of $2.0 million at that time, to write-off unamortized debt issuance costs related to our prior term loan and revolving credit facilities.

Abandoned Canadian Public Offering. Abandoned Canadian public offering expense for the year ended December 31, 2002 was $3.4 million of costs incurred while pursuing an initial public offering through a Canadian Income Trust. Due to market conditions, we determined that such a public offering was not advantageous to us at that time.

Other Income (Expense), Net. Other income for the year ended December 31, 2002 was less than $0.1 million as compared to other expense of $0.1 million for the year ended December 31, 2001. The 2002 other income is comprised entirely of gains on the sale of fixed assets. The 2001 other expense is comprised entirely of losses on the sale of fixed assets.

Net Income Before Cumulative Effect of Accounting Change. As a result of the foregoing, net income before cumulative effect of accounting change for the year ended December 31, 2002 decreased $1.4 million to a net income before cumulative effect of accounting change of $1.3 million as compared to $2.7 million for the year ended December 31, 2001. Net income before cumulative effect of accounting change as a percentage of net revenues decreased to 0.5% for the year ended December 31, 2002 from 1.1% for the year ended December 31, 2001.

Cumulative Effect of Accounting Change. Effective April 1, 2001, we adopted the provisions of Emerging Issues Task Force, or EITF, Issue No. 99-20 “Recognition of Interest Income and Impairment on Purchased and Retained Beneficial Interests in Securitized Financial Assets.” In accordance with the

impairment provisions of EITF 99-20, upon adoption we recognized a $2.0 million non-cash write-down of our retained interests in its securitization transactions.

Net Income. As a result of the aforementioned, net income for the year ended December 31, 2002 increased $0.6 million to $1.3 million as compared to $0.7 million for the year ended December 31, 2001. Net income as a percentage of net revenues increased to 0.5% for the year ended December 31, 2002 from 0.3% for the year ended December 31, 2001.

Liquidity and Capital Resources

Existing Senior Credit Facility. On August 2, 2002, we amended and restated our May 1998 credit agreement with a syndicate of financial institutions. The amended and restated existing $238.0 million senior credit facility is comprised of a term loan facility aggregating $193.0 million and a $45.0 million revolving credit facility. Among other modifications, the amended and restated agreement extends the senior credit facility termination date from May 5, 2005 to August 5, 2007.

The existing senior credit facility continues to be subject to certain financial ratios and tests, similar to those included in the prior facility. The senior credit facility allows a maximum ratio of consolidated debt to EBITDA (as defined by the existing senior credit facility) at March 31, 2004 of 5.50.

Additional borrowings and the issuance of additional letters of credit under the senior credit facility are subject to certain continuing representations and warranties, including the absence of any development or event which has had or could reasonably be expected to have a material adverse effect on our business or financial condition.

We expect to use the proceeds from this offering to repay the outstanding indebtedness under the existing senior credit facility.

New Credit Facility. We expect that the new credit facility will be comprised of a senior secured revolving credit facility in a total principal amount of up to $50.0 million (less amounts received for letters of credit), which we refer to as the “new revolver,” and a senior secured term loan facility in an aggregate principal amount of $110.0 million, which we refer to as the “new term loan.” We expect that the new revolver and the new term loan will each have a 4.75-year maturity. We expect to use borrowings under the revolving credit facility for general corporate purposes, including working capital, capital expenditures, payment of dividends and letters of credit.

We expect that the new credit facility will require that we meet certain financial tests including, without limitation, a maximum total leverage ratio and a minimum cash interest coverage ratio. We also expect that our new credit facility will contain customary covenants and restrictions including, among others, limitations or prohibitions on capital expenditures and acquisitions, declaring and paying dividends and other distributions, redeeming and repurchasing our other indebtedness, loans and investments, additional indebtedness, liens, guarantees, recapitalizations, mergers, asset sales and transactions with affiliates.

We believe, based on currently available information, that future cash flows from operations, together with available borrowings under the new credit facility, will be adequate to meet our anticipated requirements for capital expenditures, working capital, interest payments, scheduled principal payments and other debt repayments while achieving all required covenant requirements under the new credit facility.

Securitization Programs. On November 26, 2002, a trust, Alliance Laundry Equipment Receivables Trust 2002-A, or ALERT 2002A, formed by a special-purpose bankruptcy remote subsidiary of ours entered into a $300.0 million revolving facility, or the asset backed facility, backed by equipment loans and trade receivables originated by us. During the first three years of the asset backed facility, we are permitted, from time to time, to sell our trade receivables and certain equipment loans to the special purpose subsidiary, which in turn will transfer them to the trust. The trust finances the acquisition of the trade receivables and equipment loans through borrowings under the asset backed facility. Funding availability for trade receivables is limited to a maximum of $60.0 million, while funding for equipment loans is limited at $300.0 million less the amount of funding outstanding for trade receivables. Funding for

the trade receivables and equipment loans is subject to certain eligibility criteria standard for transactions of this type. After three years from the closing date, which is December 2, 2005, (or earlier in the event of a rapid amortization event or an event of default), the trust will not be permitted to request new borrowings under the facility and the outstanding borrowings will amortize over a period of up to nine years thereafter.

Additional advances under the asset backed facility are subject to certain continuing conditions, including but not limited to (i) the weighted average life, weighted average interest rate, and the amount of fixed rate equipment loans held by the trust, (ii) the absence of a rapid amortization event or event of default, as defined, (iii) our compliance, as servicer, with certain financial covenants, and (iv) no event having occurred which materially and adversely affects our operations.

The risk of loss to the note purchasers under the asset backed facility resulting from default or dilution on the trade receivables and equipment loans is protected by credit enhancement, provided in the form of cash reserves, letters of credit and overcollateralization. Further, the timely payment of interest and the ultimate payment of principal on the facility is guaranteed by Ambac Assurance Corporation. All of the residual beneficial interests in the trust and cash flows remaining from the pool of receivables and loans after payment of all obligations under the Asset Backed Facility would accrue to our benefit. Except for the retained interests and amounts of the letters of credit outstanding from time to time as credit enhancement, we provide no support or recourse for the risk of loss relating to default on the assets transferred to the trust. In addition, we are paid a monthly servicing fee equal to one-twelfth of 1.0% of the aggregate balance of such trade receivables and equipment loans.

Liquidity. Our principal sources of liquidity are cash flows generated from operations and borrowings under our $160.0 million new credit facility. Our principal uses of liquidity are to meet debt service requirements, finance our capital expenditures and provide working capital. We expect that capital expenditures in 2004 will not exceed $7.4 million. We expect the ongoing requirements for debt service, capital expenditures and working capital will be funded by internally generated cash flow and borrowings under the revolving credit facility. As of March 31, 2004, we had $288.2 million of indebtedness outstanding.

At March 31, 2004, we had outstanding debt of $152.0 million under the existing term loan facility, $110.0 million of existing senior subordinated notes, $25.2 million of junior subordinated notes, $0.6 million of borrowings pursuant to a Wisconsin Community Development Block Grant Agreement and $0.4 million of borrowings pursuant to an equipment financing transaction with Alliant Energy — Wisconsin Power & Light Company. At March 31, 2004, there were no borrowings under our existing revolving credit facility. Letters of credit issued on our behalf under the existing revolving credit facility totaled $25.6 million at March 31, 2004. At March 31, 2004, we had $19.4 million of our existing $45.0 million revolving credit facility available subject to certain limitations under our existing $238.0 million senior credit facility. After considering such limitations, which relate primarily to the maximum ratio of consolidated debt to EBITDA (as defined by the existing senior credit facility), we could have borrowed $19.4 million at March 31, 2004, in additional indebtedness under the existing revolving credit facility. The maximum ratio of consolidated debt to EBITDA under the existing senior credit facility is scheduled to be reduced from 5.50 at December 31, 2003 to 4.75 at December 31, 2004.

The existing term loan facility amortizes quarterly and is repayable in the following aggregate annual amounts:


Year	Amount Due

	(In millions)
2004	$	8.7
2005	$	13.0
2006	$	17.3
2007	$	113.0

The existing term loan facility is also subject to mandatory prepayment with the proceeds of certain debt incurrences, asset sales and a portion of Excess Cash Flow (as defined in the existing senior credit facility). The existing revolving credit facility will terminate on August 5, 2007.

Our ability to make scheduled payments of principal or to pay the interest or liquidated damages, if any, or to refinance our indebtedness, or to fund planned capital expenditures, will depend upon our future performance, which in turn is subject to general economic, financial, competitive and other factors that are beyond our control. There can be no assurance, therefore, that our business will continue to generate sufficient cash flow from operations in the future to service our debt and make necessary capital expenditures after satisfying certain liabilities arising in the ordinary course of business. If unable to do so, we may be required to refinance all or a portion of our existing debt, to sell assets or to obtain additional financing. There can be no assurance that any such refinancing would be available or that any such sales of assets or additional financing could be obtained.

Contractual Commitments

A summary of our contractual commitments under debt and lease agreements at December 31, 2003 and the effect such obligations are expected to have on liquidity and cash flow in future periods appears below.


			Less Than		1-3		4-5		After
Contractual Obligations	Total		1 Year		Years		Years		5 Years


	(In thousands)
Long-term debt	$	292,199	$	11,270	$	31,328	$	225,291	$	24,310
Operating leases		1,190		507		599		66		18
Purchase commitments*		13,488		13,488		—		—		—
Other long-term obligations**		7,888		—		—		—		7,888

Total contractual cash obligations	$	314,765	$	25,265	$	31,927	$	225,357	$	32,216


*	Purchase commitments are based on our estimate of the liability we could incur under open and blanket purchase orders for inventory related items.

**	Other long-term obligations represent future payment requirements associated with deferred compensation agreements and redeemable preferred equity.

We do not have any significant guarantees of debt or other commitments to third parties.

Off-Balance Sheet Arrangements

Through our special-purpose bankruptcy remote subsidiary, we entered into the $300.0 million asset backed facility as described above. Pursuant to the terms of the asset backed facility, we provide credit enhancement to the note purchasers (including an irrevocable letter of credit, which is an unconditional lending commitment of the lenders under the existing senior credit facility) subject to certain limits. We are obligated under the reimbursement provisions of the existing senior credit facility to reimburse the lenders for any drawings on the credit enhancement by the facility indenture trustee. If the credit enhancement is not replenished by us after a drawing, the trust is prohibited from request new borrowings under the asset backed facility and the asset backed facility will begin to amortize. The amount of the irrevocable letter of credit related to the asset backed facility at March 31, 2004 was $24.3 million.

Cash Flows

After giving effect to this offering, the expected use of proceeds and the new credit facility, we believe that our net cash provided by operating activities and borrowing capacity under the new credit facility will be sufficient to enable us to fund our liquidity needs for the foreseeable future. Should we be unable to borrow under the new credit facility, we would seek other sources of debt or equity funding. However, we cannot assure you that we will be successful in obtaining alternate sources of funding in sufficient amounts or on acceptable terms.

Our summary cash flows for the three years ending December 31, 2003 and each of the three months ending March 31, 2003 and March 31, 2004 are as follows:



										Three Months Ended
	Year Ended December 31,									March 31,

	2001			2002			2003			2003			2004


	(In thousands)
Net cash provided by operating activities	$	21,338		$	22,775		$	30,393		$	(503	)	$	7,052
Net cash used in investing activities		(4,964	)		(2,563	)		(3,590	)		(1,134	)		(698	)
Net cash used in financing activities		(15,806	)		(18,532	)		(26,205	)		(3,027	)		(5,061	)

Net increase (decrease) in cash and cash equivalents	$	568		$	1,680		$	598		$	(4,664	)	$	1,293

Cash generated from operations for the three months ended March 31, 2004 of $7.1 million was principally derived from operations (net income adjusted for depreciation, amortization and non-cash interest) which was partially offset by higher working capital requirements, primarily in inventories. The working capital investment in inventories at March 31, 2004 of $32.3 million increased $6.1 million as compared to the balance of $26.2 million at December 31, 2003. This increase was driven by a management decision to build finished goods stocking levels, in case union negotiations were unsuccessful. The United Steelworkers Union ratified a new contract on February 27, 2004, and we have decreased production levels beginning in the second quarter of 2004 to bring inventories to more traditional stocking levels. Accounts receivable at March 31, 2004 of $7.6 million decreased $1.6 million as compared to the balance of $9.2 million at December 31, 2003. Notes receivable at March 31, 2004 of $6.4 million decreased $1.8 million as compared to the balance of $8.2 million at December 31, 2003. Accounts payable at March 31, 2004 of $9.8 million decreased $1.5 million as compared to the balance of $11.3 million at December 31, 2003.

Net cash provided by operating activities for the three months ended March 31, 2004 of $7.1 million increased by $7.6 million as compared to the three months ended March 31, 2003. This increase was primarily due to higher cash provided by operations of $3.0 million and lower net cash used in changes in assets and liabilities of $4.5 million for the three months ended March 31, 2004 as compared to the three months ended March 31, 2003. The lower net cash impact from changes in assets and liabilities for the three months ended March 31, 2004 of $4.5 million was largely due to a $1.6 million decrease in accounts receivable for the three months ended March 31, 2004 as compared to an increase of $4.1 million for the same period in 2003. Accounts payable decreased $1.5 million for the three months ended March 31, 2004 as compared to a decrease of $3.8 million for the same period in 2003. Offsetting the above, we increased inventory stocking levels by $6.1 million in 2004, as compared to an increase of $1.3 million for the same period in 2003.

Cash generated from operations for the twelve months ended December 31, 2003 of $30.4 million was derived from our earnings before depreciation and amortization with a partial offset resulting from changes in working capital. The working capital investment in accounts receivable at December 31, 2003 of $9.2 million increased $3.4 million as compared to the balance of $5.8 million at December 31, 2002. The investment in beneficial interests in securitized accounts receivable at December 31, 2003 of $16.8 million decreased $3.1 million as compared to the balance of $19.9 million at December 31, 2002, which was primarily attributable to a decrease in retained interests on trade receivables sold under the asset backed facility. The investment in notes receivable at December 31, 2003 of $8.2 million decreased $3.0 million as compared to the balance of $11.2 million at December 31, 2002, which was primarily attributable to a decrease in unsold notes carried on our books. The investment in inventory at December 31, 2003 of $26.2 million increased $0.5 million as compared to the balance of $25.7 million at December 31, 2002. The working capital investment in accounts payable at December 31, 2003 of $11.3 million decreased $2.5 million as compared to the balance of $13.8 million at December 31, 2002.

Cash generated from operations for the twelve months ended December 31, 2002 of $22.8 million was principally derived from our earnings before depreciation and amortization as well as changes in working capital. The working capital investment in accounts receivable at December 31, 2002 of $5.8 million decreased $4.6 million as compared to the balance of $10.4 million at December 31, 2001. The investment

in beneficial interests in securitized accounts receivable at December 31, 2002 of $19.9 million increased $13.0 million as compared to the balance of $6.9 million at December 31, 2001, which was primarily attributable to an increase in retained interests on trade receivables sold under the asset backed facility as compared to retained interests associated with the prior trade receivables facility. The investment in notes receivable at December 31, 2002 of $11.2 million increased $2.7 million as compared to the balance of $8.5 million at December 31, 2001, which was primarily attributable to an increase in unsold notes carried on our books. The investment in beneficial interests in securitized financial assets at December 31, 2002 of $21.5 million decreased $6.7 million as compared to the balance of $28.2 million at December 31, 2001, which was primarily attributable to a decrease in retained interests on equipment loans sold under the asset backed facility as compared to retained interests associated with the prior notes receivables facility. The investment in inventory at December 31, 2002 of $25.7 million decreased $4.2 million as compared to the balance of $29.9 million at December 31, 2001. The working capital investment in accounts payable at December 31, 2002 of $13.8 million increased $1.6 million as compared to the balance of $12.2 million at December 31, 2001.

Capital Expenditures

Our capital expenditures for the three months ended March 31, 2004 and March 31, 2003 were $0.7 million and $1.1 million, respectively. Capital spending in both 2004 and 2003 was principally oriented toward product enhancements and reducing manufacturing costs.

Our capital expenditures for the twelve months ended December 31, 2003 and December 31, 2002 were $3.6 million and $2.7 million, respectively. Capital spending in 2003 and 2002 was principally oriented toward product enhancements and reducing manufacturing costs.

Recently Issued Accounting Pronouncements

In June 2001, the Financial Accounting Standards Board, or FASB, issued Statement of Financial Accounting Standards, or SFAS, No. 143, “Accounting for Asset Retirement Obligations.” This statement addresses the financial accounting and reporting for obligations associated with the retirement of tangible long-lived assets and the associated asset retirement costs. The provisions of SFAS No. 143 are effective for fiscal years beginning after June 15, 2002. We adopted SFAS No. 143 effective January 1, 2003. The adoption did not have any impact on the consolidated financial statements.

In November 2002, the FASB issued FASB Interpretation No., or FIN 45, “Guarantor’s Accounting and Disclosure Requirements for Guarantees, Including Indirect Guarantees of Indebtedness of Others.” FIN 45 requires that upon issuance of a guarantee, the guarantor must recognize a liability for the fair value of the obligation it assumes under that guarantee. In addition, FIN 45 requires additional disclosures about the guarantees that an entity has issued, including a reconciliation of the changes in the entity’s product warranty liabilities during the reporting period. The initial recognition and measurement provisions of FIN 45 are applicable on a prospective basis to guarantees issued or modified after December 31, 2002. We adopted the provisions of this statement effective January 1, 2003. The adoption of the recognition and measurement provisions did not have a material impact on the consolidated financial statements.

During January 2003, the FASB issued FIN 46, “Consolidation of Variable Interest Entities,” which clarifies the consolidation and disclosure requirements related to variable interests in a variable interest entity. A variable interest entity is an entity for which control is achieved through means other than voting rights. In December 2003, the FASB issued a revision to FIN 46, which replaced FIN 46. The revised Interpretation, or FIN 46-R, was effective immediately for interests created after January 31, 2003 and is effective on March 31, 2004 for interests created before February 1, 2003.

FIN 46-R provides exceptions from its scope for certain entities, including qualifying special-purpose securitization entities subject to the reporting requirement of SFAS No. 140 and business entities, as defined, that do not possess certain characteristics.

Our primary variable interests are notes receivable that have not been sold and are comprised primarily of equipment loans to laundromat operators and other end-users. Excluding notes awaiting sale, the carrying value of such loans was approximately $4.5 million at December 31, 2003 and $5.6 million at March 31, 2004. The adoption of FIN 46-R did not have an impact on our consolidated financial statements for the year ended December 31, 2003. We did not enter into any new variable interests since December 31, 2003. If in the future, however, we are required to consolidate a variable interest entity in which one or both of our SFAS No. 140 qualifying special-purpose entities also holds a variable interest, the qualifying status of the special-purpose entity with such holdings would be eliminated. In that instance, we would be required to determine if we are the primary beneficiary of the affected securitization entity under FIN 46-R and if so, to consolidate that entity, which would have a material effect on our consolidated financial position, results of operations and cash flows.

During April 2003, the FASB issued SFAS No. 149, “Amendment of Statement 133 on Derivative Instruments and Hedging Activities,” which amends and clarifies financial accounting and reporting for certain derivative instruments modified or entered into after June 30, 2003. Generally, the provisions of SFAS No. 149 are effective beginning July 1, 2003. We adopted SFAS No. 149 effective July 1, 2003. The adoption did not have any impact on our consolidated financial statements.

During May 2003, the FASB issued SFAS No. 150, “Accounting for Certain Financial Instruments with Characteristics of both Liabilities and Equity,” which establishes standards for the classification and measurement of certain financial instruments with characteristics of both liabilities and equity. The FASB has also subsequently issued certain staff positions that effectively amended SFAS No. 150. The statement became effective for us beginning January 1, 2004. The adoption of SFAS No. 150, as amended, will result in classification of our mandatorily redeemable preferred equity as a liability.

During December 2003, the FASB revised SFAS No. 132, “Employers’ Disclosures about Pensions and Other Postretirement Benefits,” to require additional disclosures about the assets, obligations, cash flows, and net periodic benefit cost of defined benefit pension plans and other defined benefit postretirement plans. These disclosure requirements are effective immediately for our plans, except for estimated future benefit payments, which will be effective in 2004. This statement also requires interim-period disclosures of the components of net periodic benefit cost and, if significantly different from previously disclosed amounts, the amount of contributions and projected contributions to fund pension and other postretirements benefit plans. These interim-period disclosures will be effective for us in the first quarter of 2004.

In December 2003, the staff of the SEC issued Staff Accounting Bulletin, or SAB, No. 104, “Revenue Recognition”, which supercedes SAB No. 101, “Revenue Recognition in Financial Statements”. SAB No. 104’s primary purpose is to rescind accounting guidance contained in SAB No. 101 related to multiple element revenue arrangements, superceded as a result of the issuance of EITF 00-21, “Accounting for Revenue Arrangements with Multiple Deliverables.” Additionally, SAB No. 104 rescinds the SEC’s Revenue Recognition in Financial Statements Frequently Asked Questions and Answers, or the FAQ, issued with SAB No. 101. Selected portions of the FAQ have been incorporated into SAB 104. While the wording of SAB No. 104 has changed to reflect the issuance of EITF 00-21, the revenue recognition principles of SAB No. 101 remain largely unchanged by the issuance of SAB No. 104. The adoption of SAB No. 104 did not have any impact upon our consolidated financial statements.

The FASB is expected to re-expose a proposed statement in the first quarter of 2004 that would amend and clarify SFAS No. 140 (and related implementation guidance). The proposed statement will address permitted activities of qualifying special-purpose entities, including the degree of discretion allowable in determining the terms of beneficial interests issued after inception, and whether certain transfers can meet the criteria for sale accounting under SFAS No. 140 if the transferor or any consolidated affiliate provides liquidity support for the transferee’s beneficial interests. As the proposed statement has not been issued, we are unable to determine the effects, if any, on our existing securitization entities, or the related transition provisions. However, in the event that transfers to our existing asset backed facility would no longer qualify

as sales of financial assets in the future, we may recognize additional costs for a replacement facility or other material financial statement effects.

Quantitative And Qualitative Disclosures About Market Risk

We are potentially exposed to market risk associated with changes in interest and foreign exchange rates. From time to time, we do hedge exchange rate fluctuations between United States dollars and foreign currencies for purchases of inventory components. These amounts are not material to our operations. Additionally, from time to time, we may enter into derivative financial instruments to hedge our interest rate exposures. We do not enter into derivatives for speculative purposes. We currently do not hedge commodities for purchased raw materials and components.

Revenue from international customers represented approximately 12.7% of our 2003 net revenues. At December 31, 2003, there were no material non-United States dollar denominated financial instruments outstanding which exposed us to foreign exchange risk.

As noted above, we are exposed to market risk associated with adverse movements in interest rates. Specifically, we are primarily exposed to changes in the fair value of our existing $110.0 million senior subordinated notes, and to changes in earnings and related cash flows on our variable interest rate debt obligations outstanding under the existing senior credit facility and our retained interests related to trade accounts receivable and equipment loans sold to our special-purpose securitization entities. Borrowings outstanding under the existing senior credit facility totaled $157.0 million at December 31, 2003.

The fair value of our existing senior subordinated notes was approximately $110.6 million based upon prevailing prices in recent market transactions as of December 31, 2003. We estimate that this fair value would increase/ decrease by approximately $3.7 million based upon an assumed 10% decrease/ increase in interest rates compared with the effective yield on the existing senior subordinated notes as of December 31, 2003.

On December 12, 2002, we entered into an $80.0 million interest rate swap agreement with Lehman Brothers Special Financing Inc. to hedge a portion of our interest rate risk related to our term loan borrowings under the existing senior credit facility. Under the swap, which matures on January 6, 2006, we pay a fixed rate of 3.06%, and receive or pay quarterly interest payments based upon 3 month LIBOR. Under the swap, net cash interest paid during 2003 was $1.1 million. The fair value of this interest rate swap agreement, which represents the amount that we would pay to settle the instrument, was $1.9 million at December 31, 2003.

An assumed 10% increase/ decrease in interest rates under our special-purpose entities at December 31, 2003 would not have a material effect on the fair value of the retained interest in sold trade accounts receivable due to the short-term nature of the underlying receivables. Finally, based upon the mix of variable and fixed rate equipment loans we have sold, a 10% increase/decrease in interest rates would decrease/ increase the fair value of our retained interests at December 31, 2003 of $22.7 million by approximately $0.5 million.

Inflation

We do not believe that inflation has had a material adverse impact on our business or operating results during the periods presented. We cannot assure you, however, that our business will not be affected by inflation in the future.

Business

Overview

We are the leading designer, manufacturer and marketer in North America of commercial laundry equipment used in laundromats, multi-housing laundries and on-premise laundries. Under the well-known brand names of Speed Queen(R), UniMac(R) and Huebsch(R), we produce a full line of commercial washing machines and dryers with load capacities from 16 to 250 pounds. We believe we have been the market share leader in the North American stand alone commercial laundry equipment industry for more than ten years. With a market share of approximately 39% in 2003, we believe our sales are more than twice as large as those of the next largest competitor.

We believe that we have the most extensive distribution network in North America which gives us a significant competitive advantage. We estimate that our distributors and route operators have either the number one or number two market position in over 80% of North American markets. We believe that the superior quality and loyalty of our distribution network has been a significant factor in achieving the number one market share in North America in each of our three end-customer groups.

History

Our business began in 1908 when we introduced a hand-operated washer to the marketplace. Industry leading features were introduced under the Speed Queen® brand with the introduction of stainless steel wash tubs in 1938 and automatic washers and dryers in 1952. In 1956, McGraw Electric Company purchased our business. Manufacturing and marketing of coin-operated laundry equipment began in 1957. The addition of Huebsch® brand commercial tumblers in 1978 further expanded our product line. In 1979, Raytheon Company purchased our business. During the next 19 years, we expanded the capabilities of our commercial laundry business by purchasing the UniMac® product line and established ourselves as a leader in the commercial laundry industry. Following an initiative by Raytheon to divest itself of its commercial laundry business, on May 5, 1998, Bain/ RCL, L.L.C., an investment group led by BRS/ RCL Investment Corp. and members of our management, acquired 93% common equity interest in us with Raytheon continuing to own 7% of the common interests. In late 2003, Raytheon sold all of its debt and equity interests to a group of investors consisting of affiliates of each of Trust Company of the West, or TCW, and Sankaty Advisors. We have continued to expand our commercial laundry business by purchasing the Ajax® product lines in 2000.

Company Strengths

We believe that we have the following competitive strengths:

Leading and Growing Market Share

North American Stand Alone Commercial Laundry Equipment(1)

(CHART SHOWING LEADING AND GROWING MARKET SHARE)


(1)	Management estimates.

As a result of our market leadership for more than ten years, we believe that we have the largest installed base of equipment in North America comprised of over two million machines. A significant majority of our revenue is attributable to replacement sales driven by our large installed base combined with an average ten year estimated life per machine.

Stable Revenues and Increasing Cash Flow. We have experienced stable revenues even during economic slowdowns, driven by the underlying stability of the industry and the recurring sales of replacement equipment and service parts which together comprise the majority of our revenues. In addition, since 1995, we have progressively reduced our manufacturing costs through improvements in raw material usage and labor efficiency, as well as through plant consolidation, resulting in improving cash from operations as demonstrated by our historical financial performance. Our net cash from operating activities was approximately $11.7 million, $15.3 million, $21.3 million, $22.8 million and $30.4 million for 1999, 2000, 2001, 2002 and 2003, respectively.

Limited Working Capital and Consistent Capital Expenditure Requirements. We aggressively manage our working capital requirements, having reduced net working capital as a percent of revenue from 8.2% in 2000 to 6.7% in 2003. From December of 2000 to December of 2003, inventory was reduced from $37.5 million to $26.2 million, an improvement of 30.0%. We also have consistent capital expenditure

requirements, with maintenance capital expenditures of $3.6 million, $2.6 million, $3.6 million, $2.7 million and $3.6 million, for 1999, 2000, 2001, 2002 and 2003, respectively. We believe that we currently have excess manufacturing capacity and can increase production without incurring significant additional capital expenditures.

Extensive and Loyal Distribution Network. We believe we have developed the most extensive distribution network in the North American industry, with over 200 distributors and 80 route operators. We estimate that our laundromat and on-premise laundry distributors and multi-housing route operators have either the number one or number two market position in over 80% of North American markets. These leading distributors and route operators are attracted by our industry-leading brand equity, broad product array, significant installed base and our comprehensive value-added support, which includes training, extensive electronic support of installation and service and joint promotion efforts. These factors lead to high costs for distributors and route operators to switch manufacturers, especially when combined with their substantial investments in service parts inventories and in training their sales and installation personnel with respect to our highly engineered products. Our customers place great value on the proven reliability of our products, backed by years of demonstrated experience in the field, as this significantly impacts their long term repair and maintenance expenses. We have not experienced any significant turnover of our distributors and route operators, of which a significant number have been customers for over ten years.

High Barriers to Entry. We believe that significant time and substantial capital investment would be required for a new entrant to compete effectively in this market. Many years of engineering and field testing, plus substantial investment in plant and equipment, are required before the process of attempting to earn market share can take place. In addition, a new entrant would have to break the strong, established relationships that existing manufacturers have developed with distributors. There are significant costs for distributors and route operators to break these long-term relationships, including extensive retraining of distributors’ and route operators’ sales, installation and service personnel and duplication of service parts inventories which must be stocked for years.

Comprehensive and Innovative Product Offering. We believe our product lines lead the industry in reliability, breadth of offerings, functionality and advanced features. In addition, we believe we are the only manufacturer in North America to produce a full product line (including topload washers, dryers, frontload washers, washer-extractors and tumbler dryers for all commercial customer groups), thereby providing customers with a single source solution for all their stand alone commercial laundry equipment needs. Our development team of more than 80 engineers and technical personnel, along with our marketing and sales personnel, work together with our major customers to redesign and enhance our products to better meet customer needs. For example, new products such as our NetMaster^TM system emphasize efficiency and feature new electronic controls, facilitating ease of use as well as improving performance and reliability. In 1999, for example, in response to customer demand, we introduced a new line of small-chassis frontload washers, offering increased water and energy efficiency to multi-housing laundries. Similarly, in late 2000, we introduced our NetMaster^TM system of technologically advanced laundry products offering multi-housing and laundromat operators more flexibility and accountability, allowing operators to change vend prices, cycle times, rinse options and cycle selections from a remote site while also auditing machine operation. We estimate that since the introduction of the NetMaster^TM system, over 300 laundries have been built with this product, with approximately 20% of those being fully networked. In addition, our Wash Alert^TM system allows students to view the availability of equipment in their common laundry areas and to view the status of their laundry from the convenience of their dorm room.

Leading North American Brands. We market and sell our products under the widely recognized brand names Speed Queen®, UniMac®, Huebsch® and Ajax®. We believe that we have industry-leading brand equity and brand recognition, based upon historical customer survey results and the substantial market share growth achieved since 1993.

Strong and Experienced Management Team. Led by chief executive officer Thomas L’Esperance, we have assembled a strong and experienced management team. Our seven executive officers average over 16 years of experience in the commercial laundry equipment and appliance industries. This management team has

executed numerous strategic initiatives, including: (i) developing strategic alliances with key customers; (ii) acquiring and successfully integrating the commercial washer-extractor business of UniMac® and the press and finishing equipment business of Ajax®; (iii) implementing manufacturing cost reduction and quality improvement programs; and (iv) ongoing refinements to our product offerings. Management’s economic interests will align with those of securityholders through management’s participation in our long-term incentive plan.

Business Strategy

Develop and Strengthen Relationships with Key Customers. We have developed and will continue to pursue long-term relationships with key customers and will pursue additional supply agreements with such customers. The relationships that we establish with our customers are comprehensive and include training, extensive technical support and promotion activities. In addition, we model our product development efforts to meet evolving customer preferences by working with key customers to develop new products, features and value-added services.

Continue to Improve Manufacturing Operations. We seek to continuously enhance our product quality and reduce costs through ongoing refinements to our manufacturing processes. We achieve such improvements, and intend to continue doing so, through collaboration among key customers, suppliers and our engineering and marketing personnel. Since 1996, we have progressively reduced our manufacturing costs through improvements in raw material usage and labor efficiency, as well as plant consolidation. Since 2000, we have been implementing a demand flow production system on our higher volume product lines. These process changes have resulted in significant improvements in assembly efficiency, inventory levels, customer order lead times and production quality. For example, labor productivity improved by 4.5% from 2002 to 2003, and over the same period, we improved our first year warranty incident rate to 0.3% of sales.

Expand into the U.S. Home Laundry Market. We are planning to re-enter the U.S. home laundry market in October 2004, after the expiration of a non-compete agreement. This non-compete agreement was a result of the divestiture of a sister division in 1997. Our strategy in the home laundry market will be dual-pronged. First, we plan to re-enter the mid to high-end home laundry market with existing products that we currently sell internationally and into other markets. These existing products are designed to have useful lives approximately twice that of typical home laundry equipment. Before exiting the home laundry market in 1999 pursuant to the non-compete agreement, we produced annual home laundry units of about 500,000 for a 5% market share of annual home laundry units, which generated approximately $150 million in annual sales. We plan to leverage the strong brand equity of our Speed Queen® name in order to recapture our historic market share.

Industry Overview

We estimate that North American stand alone commercial laundry equipment sales were approximately $472.0 million in 2003, of which our equipment revenue represented approximately $181.5 million. We believe that the North American market for stand alone commercial laundry equipment has grown at a compound annual rate of approximately 1.2% since 1993. North American commercial laundry equipment sales historically have been relatively insulated from business and economic cycles, given that economic conditions tend not to affect the frequency of use, or replacement, of laundry equipment. We believe steady industry growth will be sustained by continued population expansion and by customers increasingly “trading up” to equipment with enhanced functionality and higher average selling prices.

Manufacturers of stand alone commercial laundry equipment compete on their ability to satisfy several customer criteria, including: (i) equipment reliability and durability; (ii) performance criteria such as water and energy efficiency, load capacity and ease of use; (iii) the availability of innovative technologies such as cashless payment systems and advanced electronic controls, which improve ease of use and management audit capabilities; and (iv) the supply of value-added services such as rapid spare parts delivery, equipment financing and computer-aided assistance in the design of commercial laundries.

Trends and Characteristics

Growth Drivers. We believe that continued population expansion in North America will continue to drive steady demand for garment and textile laundering by all customer groups that purchase commercial laundry equipment. We believe population growth has historically supported replacement and some modest growth in the installed base of commercial laundry equipment. According to the U.S. Census Bureau, the United States population has grown at a compound annual rate of 1.2% since 1993 and is projected to grow at approximately 0.8% per year on average over the next ten years. In addition to the North American market, we anticipate growth in demand for commercial laundry equipment in international markets, especially in developing countries where laundry processing has historically been far less sophisticated than in North America.

In addition, customers are increasingly trading up to equipment with enhanced functionality, thereby raising average selling prices. For example, the larger national and regional customers in the laundromat and multi-housing customer groups are more likely to take advantage of recently available electronic features, such as cashless payment systems and advanced electronic controls which we believe provide these customers with a competitive advantage. Customers are also moving towards equipment with increased water and energy efficiency as the result of government and consumer pressure and a focus on containing operating costs.

Limited End Use Cyclicality. North American commercial laundry equipment sales historically have been relatively insulated from business and economic cycles because economic conditions tend not to affect the frequency of use, or replacement, of laundry equipment. The useful life of commercial laundry equipment, and thus the timing of replacement of the equipment, are also generally unaffected by economic conditions. The useful life of stand alone commercial laundry equipment is generally 7 to 14 years. Under all economic conditions, owners of commercial laundries typically continue to use their equipment until it can no longer be economically repaired or until competition forces the owner to upgrade their equipment in order to improve its appearance or functionality.

International Growth. We anticipate growth in demand for commercial laundry equipment in international markets, especially in developing countries where laundry needs are less sophisticated than in North America.

Reducing Customer Operating Costs. The time required to wash and dry a given load of laundry, which we refer to as cycle time, has a significant impact on the economics of a commercial laundry operation. Accordingly, commercial laundry equipment manufacturers produce equipment that provides progressively shorter cycle times through improved technology and product innovation. This shorter cycle time decreases labor costs and increases the volume of laundry that can be processed in a given time period. Examples of

methods for reducing cycle time are: (i) shortening fill, drain and wash times; and (ii) decreasing water extraction time by increasing spin speed. Our product enhancements in 2000 increased our topload washer’s spin speed to the fastest in the commercial laundry equipment industry with its 710 revolutions per minute spin speed. The higher spin speed substantially increases water extraction and thereby lowers moisture retention. For coin laundromat and multi-housing laundry owners, the lower moisture retention results in reduced energy bills for clothes drying operations. Overall, this improvement provides faster drying times, lower energy costs and the potential for increased revenue generating cycles per day.

Customer Categories:

Stand Alone Commercial Laundry Equipment. Each of the stand alone commercial laundry equipment industry’s three primary customer groups—laundromat operators, multi-housing laundry operators and on-premise laundry operators—is served through a different distribution channel and has different requirements with respect to equipment load capacity, performance and operating features. Vended equipment purchased by multi-housing route operators is most similar to consumer machines sold to retail customers and is generally purchased directly from us. Equipment purchased by laundromats and on-premise laundries has greater durability, delivers increased capacity, provides more sophisticated cleaning and faster drying capabilities and is generally purchased through distributors.

North American Stand Alone Commercial Laundry Equipment Industry Sales(1)

($472 million)

(NORTH AMERICAN STAND ALONE COMMERCIAL LAUNDRY EQUIPMENT INDUSTRY SALES)


(1)	Management estimates for 2003.

Alliance Laundry North American Stand Alone

Commercial Laundry Equipment Market Shares(1)

(ALLIANCE LAUNDRY NORTH AMERICAN STAND ALONE COMMERCIAL LAUNDRY EQUIPMENT MKT SHARES)


(1)	Management estimates for 2003.

Laundromats. We estimate that laundromats accounted for approximately 54% of the sales for the North American stand alone commercial laundry equipment industry in 2003 and we have a 31% market share for this customer category. There are an estimated 35,000 laundromats in North America. These laundromats typically provide walk-in, self-service washing and drying and primarily purchase commercial topload washers, washer-extractors and tumblers. Washer-extractors and tumblers are larger-capacity, higher-performance washing machines and matching large capacity dryers, respectively. Laundromats have historically been owned and operated by sole proprietors who typically rely on distributors to find locations for stores, design the laundromat, provide and install equipment and provide technical and repair support and broader business services. For example, distributors frequently host seminars for potential laundromat proprietors on laundromat investment opportunities. Independent laundromat proprietors also look to distributors and manufacturers for equipment financing. Given the laundromat owner’s reliance on the services of its local distributor, we believe that a strong distributor network in local markets differentiates manufacturers which serve this customer group.

In addition to distributor relationships, we believe that laundromat owners choose among different manufacturers’ products based on, among other things: (i) availability of equipment financing; (ii) reputation, reliability and ease and cost of repair; (iii) the water and energy efficiency of the products (approximately 25% of annual gross wash and dry revenue of laundromats is consumed by utility costs, according to the Coin Laundry Association, or CLA); and (iv) the efficient use of physical space in the store (approximately 25% of annual gross revenue of laundromats is expended on rent, according to the CLA’s “2003 Coin Laundry Industry Survey”).

Multi-Housing Laundries. We estimate that multi-housing laundries accounted for approximately 27% of North American stand alone commercial laundry equipment sales in 2003 and we have a 46% market share for this customer category. These laundries include common laundry facilities in multi-family apartment and condominium complexes, universities and military installations, as well as equipment for in-unit hook ups.

Most products sold to multi-housing laundries are small-chassis topload and frontload washers and small-chassis dryers that are vended, but similar in appearance to those sold to the retail consumer market and offer a variety of enhanced durability and performance features such as audit functions that keep track of

the number of cycles and the amount of money that has been collected. We estimate that topload washers sold to multi-housing laundries typically last up to 12,000 cycles, approximately twice as long as the expected life of a consumer machine.

Multi-housing laundries are managed primarily by route operators who purchase, install and service the equipment under contract with building management. Route operators pay rent (which may include a portion of the laundry’s revenue) to building management. Route operators are typically direct customers of commercial laundry equipment manufacturers such as ours and tend to maintain their own service and technical staffs. Route operators compete for long-term contracts on the basis of, among other things: (i) the reputation and durability of their equipment; (ii) the level of maintenance and quality of their repair service; (iii) the ability of building management to audit laundry equipment revenue; and (iv) the water and energy efficiency of products.

We believe reliability and durability are key criteria for route operators and their property management customers in selecting equipment, because these criteria help to minimize equipment down time and repair costs. We also believe route operators prefer water and energy efficient equipment that offers enhanced electronic monitoring and tracking features demanded by building management companies. Route operators are reluctant to change equipment suppliers given their investments in spare parts inventories and in sales and repair technician training, particularly as laundry equipment becomes more technically sophisticated. Therefore, we believe a large installed base of laundry equipment gives a commercial laundry equipment manufacturer a significant competitive advantage and a high likelihood of substantial replacement sales.

On-Premise Laundries. We estimate that on-premise laundries accounted for approximately 19% of North American stand alone commercial laundry equipment sales in 2003 and we have a 51% market share for this customer category. On-premise commercial laundries are located at a wide variety of businesses that wash or process textiles or laundry in large quantities, such as hotels and motels, hospitals, nursing homes, sports facilities, car washes and prisons.

Most products sold to on-premise laundries are washer-extractors and tumbler dryers, primarily in larger capacities up to 250 pounds per load. These machines process significantly larger loads of textiles and garments in shorter times than equipment typically sold to laundromats or multi-housing customer groups. Effective and rapid washing (i.e., reduced cycle time) of hotel sheets, for example, reduces both a hotel’s linen requirements and labor costs of washing and drying linens. We believe that in a typical on-premise laundry within a hotel, up to 50% of the operating costs is labor.

On-premise laundries typically purchase equipment through a distributor who provides a range of sales and repair services on behalf of manufacturers. As with laundromats, we believe a strong distributor network is a critical element of sales success. On-premise laundries select their equipment based on the availability of specified product features, including, among other things: (i) reputation and reliability of products; (ii) load capacity and cycle time; (iii) water and energy efficiency; and (iv) ease of use. In addition, the availability of technical support and service is important when an on-premise laundry operator selects an equipment supplier.

Drycleaning. We estimate that North American drycleaning equipment sales were approximately $210.0 million in 2003. Until our March 6, 2000 acquisition of the Ajax® press and finishing equipment line, we offered only shirt laundering, wetcleaning and drying equipment to the drycleaning market. Approximately 34,000 drycleaners in North America provide full-service drycleaning and wetcleaning for households. These services include stain removal, cleaning, pressing, finishing and packaging. In addition, many commercial drycleaners provide laundry services for water-washable garments and rug cleaning services and minor alteration and repair services.

Drycleaners primarily purchase drycleaning machines, presses and finishing equipment, washer-extractors, tumblers and small-chassis topload washers and dryers. Drycleaners primarily include independently operated neighborhood cleaners, franchisees and specialty cleaners. Drycleaners typically rely on distributors and chemical supply companies to provide equipment, detergents, stain removers, technical

support and broader business services. For example, distributors and chemical suppliers provide training seminars on the proper use of equipment and chemicals for cleaning, stain removal and garment finishing.

As with laundromats and on-premise laundries, drycleaners typically purchase equipment through distributors who can provide service parts, repair service and technical support. Drycleaners select their equipment based on the availability of specified product features, including, among other things: (i) reputation and reliability; (ii) load capacity and cycle time; (iii) ease of use and (iv) solvent and energy efficiency.

Products and Services

We offer a full line of stand alone commercial laundry washers and dryers, with service parts and value-added services supporting our products. Our products range from small washers and dryers, primarily for use in laundromats and multi-housing laundry rooms, to large laundry equipment with load capacities of up to 250 pounds used in on-premise laundries. Our brands include the Speed Queen®, Huebsch® and UniMac® and are sold throughout North America and in over 90 foreign countries. Additionally, we offer laundry and drycleaning presses and shirt finishing equipment under the Ajax® brand. We also benefit from domestic and international sales of service parts for our large installed base of commercial laundry equipment. Internationally, we also sell laundry equipment under private label brands in order to take advantage of distribution networks of other companies and to round out their product offerings.

In 2003, we completed the successful introduction of the Micro-electronic Display Control on our small chassis product and the tumbler dryers. The Micro-electronic Display Control offers an electronic interface between the Micro-electronic Display Control and card readers from various manufacturers offering enhanced features such as time of day and multi-level pricing. Emerging energy and water consumption standards are also met with the unique cycle programming of the control. The introduction of the Micro-electronic Display Control in conjunction with an upgraded electronic control on the washer-extractors gave the Huebsch® brand a full line of electronically controlled equipment for the first time, resulting in increased sales for this brand.

Washers

Washers represented approximately 46% of our 2003 net revenues and include washer-extractors, topload washers and frontload washers.

Washer-Extractors. We manufacture washer-extractors, our largest washer products, to process from 20 to 250 pounds of laundry per load. After cleaning, washer-extractors extract water from laundry with spin speeds that produce over 300 G’s of centrifugal force, thereby reducing water retention and the time and energy costs for the drying cycle. Sold primarily under the Speed Queen®, Huebsch® and UniMac® brands, these products represented approximately 25% of our 2003 net revenues. Washer-extractors that process up to 80 pounds of laundry per load are sold to laundromats and washer-extractors that process up to 250 pounds of laundry per load are sold to on-premises laundries. Washer-extractors are built to be extremely durable in order to handle the enormous G-force generated by spinning several hundred pounds of water-soaked laundry. Also, the equipment is in constant use and must be durable enough to avoid frequent breakdown, which would represent increased cost for the user.

In 2001, we introduced a new 40 pound wash load washer-extractor and in 2003, we introduced a new 60 pound washer-extractor. These new washer-extractors replaced our 35 pound and 50 pound wash load capacity units, respectively, thereby offering customers additional wash capacity and an extra large opening for easy loading and unloading of laundry. In addition, in 2003, we introduced the following: (i) a new line of technologically advanced soft mount washer-extractors from 18 to 165 pound capacity which features user friendly alpha numeric controls, efficient dimensions and high energy and water efficiency; (ii) a new micro processor control for the coin market offering individual cycle pricing, cycle modifier keys, time-of-day pricing and new easier programming, all designed to be customer and environment friendly

and (iii) a companion to our premium line products referred to as the “value line”, which are one step below the premium featured line with a price point advantage.

Topload Washers. Topload washers are small-chassis washers with the capability to process up to 16 pounds of laundry per load with spin speeds that produce up to 150 G’s. Sold primarily to multi-housing laundries and laundromats under the Speed Queen® and Huebsch® brands, these products represented approximately 17% of our 2003 net revenues.

In late 2000, we introduced our NetMaster^TM system of technologically advanced laundry products offering multi-housing and laundromat operators more business flexibility and accountability. This system interfaces with several payment types including coins, tokens and debit cards and credit cards, and enables operators to program vend prices, cycle times, rinse options and cycle selections from a remote site while auditing machine operation.

In 2003, we introduced our Wash Alert^TM system to universities. This system allows students to view the availability of equipment in their common laundry areas and to view the status of their laundry from the convenience of their dorm room. Our software solution provides students with added convenience, while providing universities with accurate laundry room activity analysis through their own network system.

Wash Alert^TM is not only a time-saver for students; universities benefit from it as well. The system verifies the income from coin/card vending laundry equipment ensuring greater revenue accountability. The system’s remote diagnostic capability means faster response time from service providers.

In addition, in 2003, we introduced an upgraded Micro-electronic Display Control on the topload washer that conserves water and energy. The improved efficiency qualifies the Micro-electronic Display Control topload washer for the ENERGY STAR(R) label and other federal and local energy efficiency programs.

Frontload Washers. Frontload washers contributed approximately 4% of our 2003 net revenues. In 1999, we introduced a new small-chassis frontload washer with the capability to process up to 18 pounds of laundry per load. Frontload washers are sold under the Speed Queen® and Huebsch® brands to laundromat and multi-housing customers. The frontload washer’s advanced design uses 28% less water than commercial topload washers. Furthermore, decreased usage of hot water and superior water extraction in the high G-force spin cycle reduce energy consumption. The frontload washer is available with front controls (front accessibility complies with Americans with Disabilities Act regulations) or rear controls and can be purchased with a matching small-chassis dryer (single or stacked, front or rear controls).

Our frontload washers display the U.S. federal government’s ENERGY STAR(R) mark. The ENERGY STAR(R) label was designed by the U.S. federal government to denote products that use less energy, thereby saving money on utility bills while helping to protect the environment. Along with our 18 pound wash load capacity, our frontload washer has a spin speed of over 1,000 revolutions per minute, providing significant savings in the energy required to dry wash loads.

In 2001, we introduced a new commercial stacked frontload washer and dryer which takes up half the floor space compared to a conventional washer and dryer. The pair saves on energy and water and received the U.S. federal government’s ENERGY STAR(R) mark. The new product is offered with push button, coin or card activation.

In 2003, we introduced a major upgrade to the frontload washer. This upgrade included a new drive system which incorporates an induction motor and a motor control with an integrated inverter. Also, the new drive system will deliver longer equipment life and is substantially quieter to operate. This new system represents leading edge technology and provides a significant increase in energy efficiency.

Dryers

Dryers represented approximately 33% of our 2003 net revenues and include tumbler dryers, standard dryers and stacked dryers. We also sell a new line of stacked combination frontload washers and dryers.

Tumbler Dryers. Tumblers are very large dryers with the capability of drying up to 170 pounds of laundry per load. Tumblers represented approximately 22% of our 2003 net revenues. Tumblers are sold primarily to laundromats and on-premise laundries under all four of our brands. Our current tumbler dryer design, introduced in October 1997, has 33% to 50% fewer moving parts and requires 20% less drying time as compared to the previous design. In 2003, we upgraded our 50 and 75 pound tumbler designs by enlarging the doors to facilitate easier loading and unloading. These new doors are also reversible which allows for a broader array of installation arrangements. In addition, in 2003, we introduced the CARE^TM fire suppression system option for 50, 75, 120 and 170 pound tumblers. This system detects and diminishes spontaneous combustion fires driven by the cleaning of chemically saturated fabrics.

In the fall of 2002, we began supplying tumbler dryers to a large European original equipment manufacturer account allowing the account to curtail its production of similar sized products. In 2003, sales to this account exceeded $4.5 million.

Standard Dryers. Standard dryers are small capacity dryers with the capability to process up to 18 pounds of laundry per load. Sold under the Speed Queen® and Huebsch® brands, standard dryers (including stacked dryers) represented approximately 11% of our 2003 net revenues. Our dryer’s capacity, measuring 7.1 cubic feet, is among the largest in the industry.

Stacked Dryers and Stacked Frontload Washers and Dryers. To enable our multi-housing customers to conserve valuable floor space, we offer a stacked unit consisting of two 18 pound standard dryers and offers a stacked combination unit consisting of an 18 pound frontload washer paired with an 18 pound standard dryer.

Presses and Finishing Equipment

Presses and finishing equipment are sold primarily to commercial drycleaners and industrial cleaning plants under the Ajax® brand. Sales of this equipment accounted for approximately 3% of our 2003 net revenues. We offer a broad array of presses and finishing equipment such as cabinet presses for shirt finishing; pants and linen presses; collar and cuff presses; shirt sleevers; steam-air garment finishers; and utility presses and accessories.

Service Parts

We benefit from the recurring sales of service parts to our large installed base of equipment. The expected field service life of the equipment is 7 to 14 years. Service parts sales accounted for approximately 14% of our 2003 net revenues. We offer immediate response service whereby many of our parts are available on a 24-hour turnaround basis for emergency repair parts orders. The significant demand for service parts generated by the large installed base provides us with a source of higher margin, recurring revenue.

Other Value-Added Services

We believe our customers attach significant importance to the value-added services we provide. We offer services that we believe are significant drivers of high customer satisfaction and retention, such as equipment financing (which accounted for approximately 2% of our 2003 net revenues), laundromat site selection assistance, investment seminar training materials, computer-aided commercial laundry room design and sales and service training for distributors. In 1999, our technical communications department introduced a new, CD-Rom based, parts look up program called SearchIt. Since that time, the program has continually been updated to include service manuals, troubleshooting guides, parts pricing information and a parts ordering pick list. Our technical communication web site includes installation and operating instructions, programming manuals and technical bulletins. Through our password protected extranet site, our distributors and route operators can download sample equipment operating signs for laundry rooms in both English and Spanish. In addition, management believes we offer an unmatched range of complementary customer services and support, including toll-free technical support and on-call installation and repair service through our highly trained distributors and our web sites which provide information on all of our products and services, including downloadable product literature and installation guides. Our

laundry design service provides construction drawings and 3-dimensional layouts of proposed laundry facilities. The service also provides a cost analysis for new or updated laundries. We believe our extensive service capabilities, in addition to the dependability and functionality of our products, will continue to differentiate our products from the competition.

Customers

Our customers include more than: (i) 100 distributors to laundromats; (ii) 100 distributors to on-premise laundries; (iii) 45 distributors to drycleaners; (iv) 80 route operators serving multi-housing laundries; and (v) 130 international distributors serving more than 90 countries.

Our top ten customers accounted for approximately 35.8% of our 2003 net revenues. Our top ten customers, other than a significant new account that was added in 2003, have been customers for at least ten years. In 2003, Coinmach Corporation, the largest multi-housing route operator in the United States, PWS Investments, Inc. and Metropolitan Laundry Machinery Co., Inc. were our largest customers, with Coinmach being the largest, accounting for 15.8% of our 2003 net revenues.

Sales and Marketing

Sales Force

We structure our sales force of 29 as of December 31, 2003, to serve the needs of each of our customer groups. In addition, through a marketing staff of approximately 51 professionals as of December 31, 2003, we provide customers and distributors with a wide range of value-added services such as advertising materials, training materials, computer-aided commercial laundry room design, product development and technical service support.

Marketing Programs

We support our sales force and distributors through a balanced marketing program of advertising and industry trade shows. Advertising expenses totaled $3.1 million in 2003 and included a variety of forms, from print and electronic media to direct mail. In addition, our representatives attended over 34 trade shows in 2003 to introduce new products, maintain contact with customers, develop new customer relationships and generate sales leads for our products.

Equipment Financing

Through our special-purpose financing subsidiaries, we offer an extensive off-balance sheet equipment financing program to end-users, primarily laundromat owners, to assist in their purchases of new equipment. Typical terms include two to nine year loans with an average principal amount of approximately $75,000. We believe that our off-balance sheet equipment financing program is among the industry’s most comprehensive and that the program is an important component of our marketing activities. In addition, this service provides us with an additional source of recurring income.

The financing program is structured to minimize our risk of loss. We adhere to strict underwriting procedures, including comprehensive applicant credit analysis (generally including credit bureau, bank, trade and landlord references, site analysis including demographics of the location and multiple year pro-forma cash flow projections), the receipt of collateral and distributor assistance in remarketing collateral in the event of default. As a result of these risk management tools, losses from the program have been minimal. Net write-offs for equipment loans have averaged approximately 1% for the five year period ended December 31, 2003, and were less than 1% for the year ended December 31, 2003.

Research and Development

Our engineering organization was staffed with over 80 engineers and technical support staff as of December 31, 2003. Our recent research and development efforts have focused primarily on continuous improvement in the reliability, performance, capacity, energy and water conservation, sound levels and

regulatory compliance of our commercial laundry equipment. Our engineers and technical personnel, together with our marketing and sales personnel, collaborate with our major customers to redesign and enhance our products to better meet customer needs. The cumulative research and development spending exceeded $31.7 million for the period 1999 through 2003. We have developed numerous proprietary innovations that we utilize in select products. Over the past four years, we have rolled out our MicroMaster line of electronically controlled tumblers and washer-extractors under the Speed Queen® brand, as well as our CardMate^TM Plus and NetMaster^TM debit card cashless systems designed to replace coin operated equipment. We believe this array of new products allows us to continue to be an innovative leader in electronically controlled equipment. We believe improvements made to existing products and the introduction of new products have supported our market leadership position.

Competition

Within the North American stand alone commercial laundry equipment industry, we compete with several large competitors. However, we believe that we are the only participant in the North American stand alone commercial laundry equipment industry to serve significantly all three customer groups (laundromats, multi-housing laundries and on-premise laundries) with a full line of topload washers, washer-extractors, frontload washers, tumbler dryers and standard dryers. With respect to laundromats, our principal competitors include Wascomat (the exclusive North American distributor of Electrolux AB products), Maytag Corporation and The Dexter Company. In multi-housing, our principal competitors include Maytag Corporation and Whirlpool Corporation. In on-premise laundry, we compete primarily with Pellerin Milnor Corporation, American Dryer Corporation and Wascomat. We do not believe that a significant new competitor has entered the North American stand alone commercial laundry equipment industry during the last ten years.

Within the drycleaning industry, we compete primarily with other pressing and finishing equipment and shirt laundering equipment manufacturers. With respect to pressing and finishing equipment, our principal competitors include Unipress Corporation and Forenta, L.P. With respect to shirt laundering equipment (primarily washer-extractors), our principal competitors include Wascomat and Pellerin Milnor Corporation.

Manufacturing

We own and operate two manufacturing facilities located in Ripon, Wisconsin and Marianna, Florida with an aggregate of more than 830,000 square feet. The facilities are organized to focus on specific product segments, although each facility serves multiple customer groups. The Ripon plant produces our small-chassis topload washers, frontload washers, small chassis dryers and tumbler dryers. The Marianna plant produces our large-chassis washer-extractors, presses and finishing equipment. Our manufacturing plants primarily engage in fabricating, machining, painting, assembling and finishing operations. We also operate three product distribution centers in the United States, all of which we own. We believe that existing manufacturing facilities provide adequate production capacity to meet expected product demand.

We purchase substantially all raw materials and components from a variety of independent suppliers. Key material inputs for manufacturing processes include motors, stainless and carbon steels, aluminum castings, electronic controls, corrugated boxes and plastics. For the majority of raw materials and components, we believe there are readily available alternative sources of raw materials from other suppliers. We have developed long-term relationships with many of our suppliers and have sourced materials from nine of our ten largest suppliers for at least five years.

We are committed to achieving continuous improvement in all aspects of our business in order to maintain our industry leading position. Both of our manufacturing facilities are ISO 9001 certified. ISO 9001 is a set of standards dealing with quality management systems for quality assurance in design/development, production, installation and servicing that are published by the International Standardization Organization.

Regulations and Laws

Environmental, Health and Safety Matters

We are subject to comprehensive and frequently changing federal, state and local environmental and occupational health and safety laws and regulations, including laws and regulations governing emissions of air pollutants, discharges of waste and storm water and the disposal of hazardous wastes. We are also subject to liability for the investigation and remediation of environmental contamination (including contamination caused by other parties) at the properties we own or operate and at other properties where we or predecessors have arranged for the disposal of hazardous substances. As a result, we are involved, from time to time, in administrative and judicial proceedings and inquires relating to environmental matters. There can be no assurance that we will not be involved in such proceedings in the future and that the aggregate amount of future clean-up costs and other environmental liabilities will not have a material adverse effect on our business, financial condition and results of operations. We believe that our facilities and operations are in material compliance with all environmental, health and safety laws.

Certain environmental investigatory and remedial work is underway or planned at, or relating to, our Ripon, Wisconsin and Marianna, Florida manufacturing facilities. With respect to the Ripon facility, this work will be conducted by us. We currently expect to incur costs of less than $100,000 through 2004 at the Ripon facility to complete remedial work. There can be no assurance, however, that we will not incur additional remedial costs in the future with respect to the Ripon facility. With respect to the Marianna facility, this work is being conducted by a former owner of the property and is being funded through an escrow account, the available balance of which we believe to be substantially greater than remaining remediation costs. A former owner of the Marianna, Florida facility has agreed to indemnify us for certain environmental liabilities. If the former owner fails to honor its obligations under these indemnifications, we would bear the costs of such liabilities.

We also received an order in 1995 from the U.S. Environmental Protection Agency, or EPA, requiring participation in clean-up activities at the Marina Cliffs site in South Milwaukee, Wisconsin, the location of a former drum reconditioner. The EPA asserted that the Ripon facility was a generator of wastes that were disposed of at the Marina Cliffs site. The asserted disposal predated our and Raytheon’s ownership of the Ripon facility. We believe that the EPA also has contacted a prior owner of the facility to assert that the former owner may be liable. There is an established group of potentially responsible parties that are conducting a cleanup of the site. The group has estimated that the cleanup will cost approximately $5.0 million. The group proposed to settle their alleged claims against us, and to protect us from further liability at the site, for approximately $100,000. We declined the proposal because we believe that the Ripon facility’s prior owner, and not us, is responsible for bearing the costs of any liability related to the site.

We have met with EPA to explain our defenses to enforcement of the administrative order. We received a General Notice of Potential Liability on March 21, 2001, regarding an additional five acre parcel at the site. We were informed that Raytheon has settled this matter by paying $138,672 plus interest from October 31, 2001 in exchange for an Administrative Order from the EPA. It is our opinion that the Raytheon settlement and release in the Administrative Order resolves any liability of Raytheon’s former subsidiaries doing business in Ripon, Wisconsin, and hence any liability that may have passed to us.


	Other Regulation

In addition to environmental regulation, our operations are also subject to other U.S. federal, state and local laws, including those relating to protection of public health and worker safety.

Employees

We are dependent on the continued services of our senior management team and certain other key employees. We currently have an employment agreement in place with Mr. L’Esperance and we intend to enter into employment agreements with our other senior management. We do not maintain life insurance policies with any key employees.

On March 31, 2004, we had 1,303 employees. Approximately 633 of our employees at our Wisconsin facilities are represented by The United Steel Workers of America. In February 2004, the United Steel Workers of America ratified a new five (5) year labor contract with us. Included in the new contract is a two-tier wage system which allows us to hire new assembly workers at a wage approximately 20% below the current assembly wage. The Marianna, Florida facility is not unionized. There have been no work stoppages at any of our facilities for more than 30 years. We believe that current labor relations are good, and no labor disruptions are anticipated in the foreseeable future.

Properties

The following table sets forth certain information regarding significant facilities in which we operated as of December 31, 2003:


		Approximate
Location	Function/Products	Square Feet		Owned/Leased

*Production Facilities*
Ripon, WI	Manufacture small washers and dryers, and tumbler dryers		572,900		Owned
Marianna, FL	Manufacture washer-extractors, presses and finishing equipment		259,200		Owned	(1)

	Subtotal		832,100
*Regional Distribution Centers*
Ripon, WI	Washers, dryers, tumbler dryers		147,500		Owned
Marianna, FL	Washer-extractors, presses and finishing equipment		33,000		Owned	(1)
Ripon, WI	Service parts		60,800		Owned

	Subtotal		241,300
*Other*
Ripon, WI	Sales and administration		65,700		Owned
Ripon, WI	Engineering and procurement		43,100		Owned

	Subtotal		108,800

	Total		1,182,200


(1)	We own the Marianna buildings, but we lease the land from the city of Marianna.

We believe existing manufacturing facilities provide adequate production capacity to meet expected product demand for the foreseeable future.

Litigation

Various claims and legal proceedings generally incidental to the normal course of business are pending or threatened against us. While we cannot predict the outcome of these matters, in the opinion of our management, any liability arising under these claims and legal proceedings will not have a material adverse

effect on our business, financial condition and results of operations after giving effect to provisions already recorded.

In September 1999, Juan Carlos Lopez pursued an arbitration against Alliance Laundry Sociedad Anonima, or ALSA, a foreign subsidiary of Alliance Laundry Systems LLC, under UNCITRAL rules in Buenos Aires, Argentina, seeking in pertinent part, to be paid fees arising from a consulting agreement, and indemnification for loss of profits in Argentina and Brazil, plus damages for pain and suffering. An arbitration was conducted and on April 3, 2001, the arbitration panel awarded Argentine Pesos 1,408,900 (U.S. $1.4 million at the time), plus nine percent interest from September 6, 1999, plus ten percent over this principal and interest amount as moral damages, plus certain fees and costs, while rejecting other claims of Mr. Lopez. We believed, based on the advice of counsel, in as much as ALSA was a foreign subsidiary, ALSA was responsible for its own debts and obligations and under the terms of the award, any such payments would have been forthcoming from the assets of ALSA. On December 20, 2001, ALSA’s bankruptcy was decreed, at the request of Mr. Lopez, on grounds of non-payment of the arbitration award. On December 12, 2002, Mr. Lopez filed a lawsuit with the National Commercial Court Number 13 in Buenos Aires, Argentina against us for the amount ordered to be paid in the arbitration, plus unspecified damages caused by the award not having been timely paid.

Because of the risk this lawsuit presented, we entered into a Settlement, Release, Discharge and Indemnification Agreement with Mr. Lopez in July 2003. While denying any liability whatsoever, we agreed to and paid Mr. Lopez $736,440 on August 6, 2003 and agreed to deliver commercial laundry equipment, up to a cost to us of U.S. $60,000 to Mr. Lopez in Brazil free of charge. In consideration for such payment and delivery of equipment, Mr. Lopez released and forever discharged, and waived any claims or rights of any nature whatsoever against us and a number of affiliated subsidiary companies. In addition, Mr. Lopez and his counsels signed the dismissal of the lawsuit referred to above. A provision for this settlement was recorded in the second quarter of our 2003 consolidated financial statements.

In April 2002 we were named as a defendant in a lawsuit filed by Imonex Services, Inc. for patent infringement, arising from a coin selector, the “W2000”, which was a vendor supplied component used in certain of our products. The vendor, W. H. Münzprüfer Dietmar Trenner GmbH, indemnified us and agreed to pay and is paying for our representation in this matter. Imonex accused us, and other Münzprüfer customers, of patent infringement resulting from the sales of the W2000 within the Münzprüfer customers’ products. Trial commenced January 6, 2003 in the United States District Court for the Eastern District of Texas. Following the trial, the court indicated it would enter an order rendering judgment for Imonex that the asserted patent claims were infringed, are not invalid, and were not procured by inequitable conduct. The court indicated it will issue a permanent injunction and invited the parties to submit proposed injunction languages, and objections thereto. The court has withheld ruling upon the timelines of Imonex bringing its damage claims. The court reduced the jury’s damage verdict from $10,350,000 ($5,382,000 against us with the remainder against the other Münzprüfer customers) against all defendants, to $490,295 ($267,645 against us with the remainder against the other Münzprüfer customers) and gave Imonex the option to accept the reduced damages or have a new trial on damages. On April 28, 2003, Imonex filed an election for a new trial on damages, and filed proposed language for the injunction. The Münzprüfer customers filed their objections to the injunction language on May 5, 2003. On August 1, 2003, the court ruled it will not enhance any damages for willful infringement, but entered judgment for Imonex on the issues of infringement, and validity of the Imonex’s patents. Imonex submitted expert reports at the new trial on damages which attempted to prove actual damages of approximately $16,267,644 million (approximately $6,305,232 million against us with the remainder against other Münzprüfer customers). On August 12, 2003 a preliminary injunction was issued prohibiting W2000 coin selector usage.

The trial on damages commenced August 18, 2003 and yielded a jury verdict of $1,396,873 to Imonex ($614,662 against us with the remainder against the other Münzprüfer customers).

Final judgment on the August 18, 2003 jury verdict was rendered on February 9, 2004 against all the Münzprüfer customers. The final judgment included $614,662 against us, plus prejudgment interest,

yielding $771,728 against us. In addition, the judgment awarded court costs to Imonex, including attorneys’ fees. On February 23, 2004, Imonex submitted an application seeking from all the Münzprüfer customers a total of $669,107 in attorneys’ fees and $133,214 in court costs. The preliminary injunction of August 12, 2003 was made permanent. The Münzprüfer customers have filed a post judgment motion seeking to have the judgment amended or set aside.

Imonex has filed a Notice of Appeal and the Court of Appeals for the Federal Circuit set the date of docketing as March 16, 2004. Münzprüfer and the Münzprüfer customers have filed cross-appeals. Imonex has served a statement of issues that it will pursue on appeal. Imonex filed its appeal brief on May 13, 2004. Münzprüfer and the Münzprüfer customers’ appeal brief is due June 25, 2004. Imonex will thereafter have 40 days to file a reply brief. Münzprüfer and the Münzprüfer customers will then have 14 days to file a reply brief. Once the reply briefs are filed, the Court of Appeals for the Federal Circuit will typically schedule a hearing.

Our position remains that any liability related to this lawsuit is properly borne by Münzprüfer. We believe that Münzprüfer has the ability to fully satisfy its indemnification obligations up to the amount of the final judgment. We have also reached tentative agreement with Münzprüfer as to acceptable methods of satisfying the provisions of the indemnification agreement, in the event the judgment is not appealed, or is not overturned upon appeal. In accordance with GAAP, as a judgment has been rendered by the court, in the fourth quarter of 2003, we recorded an appropriate payable to Imonex related to our liability and a corresponding receivable balance from Münzprüfer within our consolidated financial statements.

Management

Directors and Executive Officers

The following table sets forth the names and positions of our current directors and executive officers, as well as our nominees for our board of directors pending closing of this offering, and their ages as of March 31, 2004.

Prior to the closing of this offering, we expect to appoint Robert A. Beyerl, Philip W. Cheney and Michael J. Jacobson as directors, subject to the closing of this offering. Messrs. Beyerl, Cheney and Jacobson have consented to serve as directors, and Messrs. Gay, Sherrill and Zide intend to resign as directors upon the closing of this offering. See “— Composition of the Board After the Closing” below.


Name	Age		Position

Thomas F. L’Esperance		55	Chief Executive Officer and Director
Jeffrey J. Brothers		57	Senior Vice President, Sales and Marketing
Bruce P. Rounds		47	Vice President, Chief Financial Officer
William J. Przybysz		59	Vice President, General Manager Marianna Operations
R. Scott Gaster		51	Vice President, General Manager Ripon Operations
Robert T. Wallace		48	Vice President, Corporate Controller
Scott L. Spiller		53	Vice President, Law and Human Resources
Edward W. Conard		47	Director
Robert C. Gay*		52	Director
Stephen M. Zide*		44	Director
Stephen C. Sherrill*		51	Director
Robert A. Beyerl		61	Director nominee
Philip W. Cheney		68	Director nominee
Michael J. Jacobson		53	Director nominee

* Intend to resign upon the closing of this offering.

Thomas F. L’Esperance serves as a Director. He has been our Chief Executive Officer since March 1996. He had served as President of the Amana Home Appliance Company from 1993 to 1996 and was President of Caloric Corporation, a manufacturer of appliances, for two years prior to 1993. Prior to that time, Mr. L’Esperance held several executive management positions with Raytheon.

Jeffrey J. Brothers has been our Senior Vice President of Sales and Marketing since October 1989. He has been employed with us since 1977. Mr. Brothers has been involved in sales for us since 1983 and has held other positions such as Manager of Distribution Development, Plant Controller and Financial Analyst.

Bruce P. Rounds joined us in 1989 as Vice President of Finance and was promoted to his current position in February 1998. He held the position of Vice President, Business Development, from 1996 to 1998. Before joining us, he served in a variety of capacities for eight years at Mueller Company and for three years with Price Waterhouse. He is a certified public accountant.

William J. Przybysz rejoined us in May 2000 as Vice President, General Manager Marianna, Florida operations. Previously he had been with us as Vice President of Logistics and Material from 1990 through 1993. From 1993 through February of 2000 he was the Vice President and General Manager of Amana Central Heating and Air Conditioning Division based in Fayetteville, Tennessee. Mr. Przybysz’s prior experience includes ten years in various management positions with Whirlpool Corporation and eight years of management experience with Wheelhorse Products (since acquired by The Toro Company).

R. Scott Gaster joined us as Vice President, Procurement and Materials, in June 1995. He became the Vice President of Washer and Dryer Operations in July 1997 and Tumbler Operations in August 1998. In December of 2003 Mr. Gaster was promoted to Vice President, General Manager Ripon Operations. Mr. Gaster has also retained his former purchasing responsibilities. Prior to joining us, he was employed by GKN Automotive, Inc. from 1979 to 1995 in such positions as Director of Procurement and Logistics, Corporate Purchasing Agent and Purchasing Manager.

Robert T. Wallace has been our Vice President, Corporate Controller since June 1996. He held positions as Controller and Manager-Reporting and Analysis for us from 1990 to 1996. Mr. Wallace’s previous experience includes two years as Controller of Alcolac (chemicals), four years as Manager of Reporting and Analysis with Mueller Company, five years with Ohmeda and two years with Price Waterhouse. He is a certified public accountant.

Scott L. Spiller has been our Vice President of Law & Human Resources, and General Counsel since February 1998. From April 1996 to February 1998, Mr. Spiller was practicing law as a sole practitioner. Prior to that, he was our General Counsel and Secretary for ten years.

Edward W. Conard serves as a Director. He has been a Managing Director of Bain Capital Partners, LLC, or BCP, since March 1993. From 1990 to 1992, Mr. Conard was a director of Wasserstein Perella, an investment banking firm that specializes in mergers and acquisitions. Previously, he was a Vice President of Bain & Company, where he headed the management consulting firm’s operations practice area. Mr. Conard also serves as a director of Waters Corporation, ChipPac, US Synthetic, Unisource Worldwide, Inc. and Broder Brothers.

Robert C. Gay serves as a Director. Mr. Gay has been a Managing Director of BCP since 1993 and has been a General Partner of Bain Venture Capital since 1989. From 1988 through 1989, Mr. Gay was a Principal of Bain Venture Capital. Mr. Gay is a member of the Supervisory Board of Buhrmann/ Corporate Express and the Vice Chairman of the Board of Directors of Icon Health & Fitness. He also serves as a Director of Bocchi Laboratories, DIC Entertainment, Nutraceutical, Walco, Maxim Crane and U.S. Synthetics.

Stephen M. Zide serves as a Director. Mr. Zide has been a Managing Director of BCP since 2001. From 2000 to 2001, Mr. Zide was a Principal of BCP. From 1998 through 2000, Mr. Zide was a Managing Director of Pacific Equity Partners. Previously, he was a Principal of BCP and a Partner at the law firm of Kirkland & Ellis. Mr. Zide also serves as a director of Keystone Automotive Operations, Broder Brothers and Maxim Crane Works.

Stephen C. Sherrill serves as a Director. Mr. Sherrill is a Managing Director of Bruckmann, Rosser, Sherrill & Co. Mr. Sherrill was an officer of Citicorp Venture Capital, Ltd. from 1983 through 1994. Mr. Sherrill is a Director of Remington Arms, Inc., B & G Foods, Inc. and Doane Pet Care Enterprises, Inc.

Robert A. Beyerl is a nominee to our board of directors. Mr. Beyerl served as the Chief Financial Officer for Coating Technologies International, Inc. from 1997 until 1999. Prior to that, he was employed by Olin Corporation for twenty years, where he most recently served as Vice President and Controller and prior to that as Corporate Director of Internal Audit, as well as Vice President and Financial Officer of Olin’s Chemicals Group, Defense Systems Group and Winchester Group. Mr. Beyerl is a certified public accountant and prior to his employment with Olin, he was employed for seven years with KPMG Peat Marwick. Mr. Beyerl has served as a director of Rees Associates and Palmetto Place Children’s Shelter.

Philip W. Cheney is a nominee to our board of directors. Mr. Cheney received his BS and MS in electrical engineering from Massachusetts Institute of Technology and his Ph.D. in electrical engineering from Stanford University. Mr. Cheney has been the Interim Director of Industrial Liaison since 2003 as well as a Visiting Professor and Engineering Executive in Residence at the College of Engineering of Northeastern University since 2002. From 1961 to 2001, Mr. Cheney was employed by Raytheon Company and held numerous positions including Vice President of Engineering, Manager of AMRAAM Program Office, Deputy Programs Manager, Assistant Programs Manager, Manager of Bedford Laboratories and PATRIOT Lead Engineer. Mr. Cheney is a former member of the board of directors of Northeastern CenSSIS ERC. Mr. Cheney is the chairman of the board of directors of Emerson Hospital and currently serves as director for Raytheon Services Nevada, Massachusetts Microelectronics Center, HRL Laboratories and AIAA Board of Directors. Mr. Cheney is also a corporator of the Woods Hole Oceanographic Institution.

Michael J. Jacobson is a nominee to our board of directors. Mr. Jacobson received his BS from Massachusetts Institute of Technology and his MBA from Harvard Business School. Mr. Jacobson has

served as President and owner of PGE Management, Inc. and President and co-founder of The Jacobson Group each since 1991. From 1993 to 2002, Mr. Jacobson served as Chairman and CEO of Greenville Casino Partners, L.P. From 1988 to 1991, he was the Chief Executive Officer and a director of Vetco Gray, Inc. Prior to that and beginning in 1979, Mr. Jacobson was employed by Bain & Company and served as a Vice President from 1983 to 1988. Mr. Jacobson is currently the Chairman of the Board for DIAM International, Inc.

Composition of the Board After the Closing

Prior to the closing of the offering, we intend to appoint Messrs. Beyerl, Cheney and Jacobson to our board of directors and each of them has consented to serve. Their appointment will be subject to the closing of the offering. In addition, we expect that Messrs. Gay, Sherrill, and Zide will resign as directors.

Pursuant to our amended and restated certificate of incorporation, our board of directors will be divided into three classes. The members of each class will serve for a staggered, three-year term. Upon the expiration of the term of a class of directors, directors in that class will be elected for three-year terms at the annual meeting of stockholders in the year in which their term expires. We currently anticipate that the classes will be comprised as follows:



	•	Class I Directors. Messr. Beyerl will be a Class I director whose term will expire at the 2005 annual meeting of stockholders;



	•	Class II Directors. Messrs. Cheney and Jacobson will be Class II directors whose terms will expire at the 2006 annual meeting of stockholders; and



	•	Class III Directors. Messrs. Conard and L’Esperance will be Class III directors whose terms will expire at the 2007 annual meeting of stockholders;

Any additional directorships resulting from an increase in the number of directors will be distributed among the three classes so that, as nearly as possible, each class will consist of either one or two of our directors. This classification of our board of directors may have the effect of delaying or preventing changes in control of the company.

Committees of the Board

The standing committees of our board of directors will consist of an audit committee, a compensation committee and a corporate governance and nominating committee. We anticipate that each of Messrs. Beyerl, Cheney and Jacobson will be appointed to each of the committees listed below upon completion of this offering.


	*Audit Committee*

The principal duties and responsibilities of our audit committee will be as follows:



	•	to monitor our financial reporting process and internal control system;



	•	to appoint and replace our independent outside auditors from time to time, determine their compensation and other terms of engagement and oversee their work;



	•	to oversee the performance of our internal audit function; and



	•	to oversee our compliance with legal, ethical and regulatory matters.

The audit committee will have the power to investigate any matter brought to its attention within the scope of its duties. It will also have the authority to retain counsel and advisors to fulfill its responsibilities and duties.


	*Compensation Committee*

The principal duties and responsibilities of our compensation committee will be as follows:



	•	to provide oversight on the development and implementation of the compensation policies, strategies, plans and programs for our key employees and outside directors and disclosure relating to these matters;



	•	to review and approve the compensation of our chief executive officer and the other executive officers of us and our subsidiaries; and



	•	to provide oversight concerning selection of officers, management succession planning, performance of individual executives and related matters.


	*Corporate Governance and Nominating Committee*

The principal duties and responsibilities of our corporate governance committee will be as follows:



	•	to establish criteria for board and committee membership and recommend to our board of directors proposed nominees for election to the board of directors and for membership on committees of the board of directors;



	•	to make recommendations regarding proposals submitted by our shareholders; and



	•	to make recommendations to our board of directors regarding corporate governance matters and practices.

Executive Compensation

The following table sets forth information concerning the annual and long-term compensation for services in all capacities to our or our predecessor for the last three completed fiscal years of those persons who served as (i) the chief executive officer during 2003 and (ii) our other four most highly compensated executive officers for 2003:

Summary Compensation Table



				Annual Compensation

								Other Annual
Name and Principal Position		Year		Salary($)		Bonus($)		Compensation($)

Thomas F. L’Esperance			2003		318,360		481,706		19,560	(1)
	Chief Executive Officer		2002		293,424		285,422		16,448	(1)
			2001		284,880		285,422		12,100	(1)
William J. Przybysz			2003		167,904		96,199		–
	VP and General Manager,		2002		158,275		57,000		–
	Marianna Operations		2001		153,500		50,124		–
R. Scott Gaster			2003		166,309		87,842		8,405	(1)
	VP, Washer, Dryer and Tumbler		2002		153,060		52,048		11,185	(1)
	Operations		2001		144,464		52,048		7,263	(1)
Jeffrey J. Brothers			2003		159,466		85,625		12,582	(1)
	Senior VP, Sales and Marketing		2002		142,812		50,735		10,298	(1)
			2001		138,516		50,735		7,140	(1)
Bruce P. Rounds			2003		158,304		83,432		8,082	(1)
	VP, Chief Financial Officer		2002		140,475		49,435		10,118	(1)
			2001		135,942		49,435		7,560	(1)


(1)	Represents gross-up amounts paid for non-deductible fringe benefits provided by us.


	Employment Agreements

Alliance Laundry entered into an employment agreement with Thomas F. L’Esperance, which was amended to renew for an additional one year period ending on May 4, 2005, unless we or Mr. L’Esperance provides written notice not to renew the agreement. Such agreement provides for: (i) a minimum base salary and participation in an annual bonus program so long as we employ Mr. L’Esperance; (ii) severance benefits; (iii) non-competition, non-solicitation and confidentiality agreements; and (iv) other terms and conditions of Mr. L’Esperance’s employment. We intend to also enter into employment agreements with other senior management.


	Retention Bonuses

Simultaneously with the closing of this offering, we will enter into agreements with certain members of our senior management pursuant to which we will pay these individuals bonuses over a period of years in an aggregate amount of $9.9 million. Under one agreement certain members of management will receive a bonus if they are our employees on certain anniversary dates. The total bonus is $6.0 million, with one-third payable on the date of the closing of this offering, one-third payable on the one-year anniversary of the closing of the offering, and one-third payable on the second anniversary of the closing of the offering. Under a second program certain members of management will receive a bonus if they are employees of ours on certain anniversary dates. The total bonus under this program is $3.9 million, 14.2% payable after the completion of the first fiscal year end, and 28.6% payable after the completion of the following three fiscal year ends.


	Deferred Compensation Agreement

In May 1998, Raytheon, Alliance Laundry and Alliance Holdings entered into deferred compensation agreements with certain of our executive officers, including Mr. L’Esperance, Mr. Gaster, Mr. Brothers and Mr. Rounds whereby we assumed certain long-term compensation obligations earned by management under programs established by Raytheon. Such agreements provide for the deferral of compensation until the earlier of (i) the payment of a lump sum benefit amount to each such executive officer ten years after the date of such agreement, regardless of whether such executive officer is employed by us as of such date or (ii) the payment of the benefit amount upon the occurrence of certain events described therein.

In addition, we have established the Alliance Laundry Holdings LLC Nonqualified Deferred Compensation Plan. This plan provides certain eligible employees and members with the opportunity to defer portions of their base salary, bonus payments and other payments in accordance with the provisions of the plan.


	Pension Plan

Substantially all of our eligible salaried employees, including our executive officers, are covered under the Alliance Laundry Systems Pension Plan. The cost of the pension plan is borne entirely by us. The pension plan is a defined benefit cash balance plan. Under this plan, an account is established for each participant in which pay credits and interest credits are earned as the participant provides service. Pay credits are calculated as a percentage of the participant’s remuneration adjusted for age and years of service in accordance with the following table:

Pension Plan Pay Credits Table


	Base Remuneration
Total of Age and Years of Service	Credit Rates

Less than 45		3.0	%
45 but less than 50		3.5	%
50 but less than 55		4.0	%
55 but less than 60		4.5	%
60 but less than 65		5.0	%
65 but less than 75		6.0	%
75 but less than 85		7.0	%
85 or more		8.0	%

In addition, a supplemental pay credit is earned on remuneration in excess of $54,370 (indexed for years after 2002) at the lesser of 5% or the percentage used per the above table. A participant’s account also increases for interest credits each year. Interest credits are earned at the rate of a one-year Treasury Bill as of the last day of the prior plan year plus 1%, which was 2.26% for 2003. The amount of earnings that can be recognized for plan purposes is limited by the IRS to $200,000 in 2003. A participant vests in his benefits accrued under the pension plan after five years of service.

Respective years of benefit service under the pension plan, through December 31, 2003, are as follows: Mr. L’Esperance 5; Mr. Przybysz 3; Mr. Gaster 7; Mr. Brothers 24 and Mr. Rounds 14. Mr. L’Esperance was covered under Raytheon plans through April 1998, at which time he became a participant under our pension plan.


	Savings Plan

Substantially all of the salaried employees, including our executive officers, participate in our ALCAP 401(k) plan. Employees are permitted to defer a portion of their income under this plan and we will provide a matching contribution equal to 50% of the first 6% of the employee’s contribution.

Compensation of Directors

Initial compensation for our directors who are not also employed by us or our subsidiaries will be $32,000 per director per year, $1,000 per director for attending meetings in person, or $500 if by telephone, of the board of directors, $1,000 per director for attending committee meetings of the board of directors in person or $500 if by telephone, $1,000 per director for attending an annual shareholders’ meeting in person and $1,500 per director for attending any board meeting and any committee meeting concurrently. We will also reimburse members of our board of directors for any out-of-pocket expenses incurred by them in connection with services provided in such capacity.

Principal and Selling Stockholders

The following table shows information regarding the beneficial ownership of shares of our Class A common stock and Class B common stock immediately prior to and immediately after the completion of this offering and shows the number of and percentage owned by:


	•	each person who is known by us to own beneficially more than 5% of either class of our capital stock;

	•	each member of our board of directors;

	•	each of our named executive officers;

	•	each of our nominees to our board of directors; and

	•	all members of our board of directors and our executive officers as a group.

Both prior to and after completion of this offering, there will be no shares of Class C common stock outstanding. Except as indicated in the footnotes to this table, each person has sole voting and investment power with respect to all shares attributable to such person.



	Shares Beneficially Owned


	Class A								Class B


	Prior to Offering				After Offering				Prior to Offering				After Offering

	Number		%		Number		%		Number		%		Number		%

Bain Funds(1)		2,010,746		8.4		824,036		3.5		956,029		58.1		956,029		58.1
BRS Investors(2)		966,506		4.2		408,384		1.7		473,799		28.8		473,799		28.8
Management Investors		451,526		1.9		185,042		0.8		214,682		13.1		214,682		13.1
Edward W. Conard(1)(3)		2,010,746		8.4		824,036		3.5		956,029		58.1		956,029		58.1
Robert C. Gay(1)(3)		2,010,746		8.4		824,036		3.5		956,029		58.1		956,029		58.1
Stephen M. Zide(1)(3)		2,010,746		8.4		824,036		3.5		956,029		58.1		956,029		58.1
Stephen C. Sherrill (2)(4)		996,506		4.2		408,384		1.7		473,799		28.8		473,799		28.8
Thomas F. L’Esperance		170,465		0.7		69,859		0.3		81,050		4.9		81,050		4.9
William J. Przybysz		5,873		—		2,407		—		2,792		0.2		2,792		0.2
R. Scott Gaster		37,422		0.2		15,336		0.1		17,793		1.1		17,793		1.1
Jeffrey J. Brothers		41,529		0.2		17,019		0.1		19,746		1.2		19,746		1.2
Bruce P. Rounds		42,113		0.2		17,259		0.1		20,023		1.2		20,023		1.2
Robert A. Beyerl(5)		—		—		—		—		—		—		—		—
Philip W. Cheney(5)		—		—		—		—		—		—		—		—
Michael J. Jacobson(5)		—		—		—		—		—		—		—		—

All directors and executive officers as a group(1)(2)		3,304,654		13.8		1,354,300		5.7		1,571,231		95.5		1,571,231		95.5



(1)	Amounts shown reflect the aggregate interests held by Bain Capital Fund V, L.P. (“Fund V”), BCIP Trust Associates II-B (“BCIP Trust II-B”), BCIP Associates II (“BCIP”) and BCIP Associates II-B (“BCIP II-B”) (collectively, the “Bain Funds”), for the Bain Funds and Messrs. Conard, Gay and Zide. The address of each such person and/or entity is c/o Bain Capital Partners, LLC, 111 Huntington Avenue, Boston, MA 02199.



(2)	Amounts shown reflect the aggregate common stock held by Bruckmann, Rosser, Sherrill & Co., L.P. (“BRS”), BCB Family Partners, L.P., NAZ Family Partners, L.P., Paul D. Kaminski, Bruce C. Bruckmann, Donald J. Bruckmann, Harold O. Rosser, Stephen C. Sherrill, H. Virgil Sherrill, Nancy A. Zweng, John Rice Edmonds, Susan Kaider, Marilena Tibrea, Walker C. Simmons, Beverly Place, Elizabeth McShane and MLPF&S Custodian FBO Paul Kaminski (collectively, the “BRS Investors”). The address of each such person and/or entity is c/o Bruckmann, Rosser, Sherrill & Co., L.P., 126 East 56th Street, 29th Floor, New York, NY 10022.



(3)	Messrs. Conard, Gay and Zide are each Managing Directors and/or members of Bain Capital Investors LLC, the managing partner of BCIP, BCIP II-B, BCIP Trust and BCIP Trust II-B and the sole general partner of Bain Capital Partners V, L.P. (“BCPV”), and are limited partners of BCPV, the sole general partner of Fund V. Accordingly Messrs. Conard, Gay and Zide may be deemed to beneficially own the interests owned by Fund V. Messrs. Conard, Gay and Zide, and entities affiliated with them, are each general partners of BCIP, BCIP II-B, BCIP Trust and BCIP Trust II-B and, accordingly, may be deemed to beneficially own the interests owned by BCIP, BCIP II-B, BCIP Trust and BCIP Trust II-B. Each such person disclaims beneficial ownership of any such shares in which he does not have a pecuniary interest.



(4)	Mr. Sherrill is a director of BRSE Associates, Inc., the sole general partner of BRS Partners, L.P., and the sole general partner of BRS and, accordingly, may be deemed to beneficially own the interests owned by BRS. Mr. Sherrill disclaims beneficial ownership of any such shares in which he does not have a pecuniary interest.



(5)	Director nominees.

Related Party Transactions

Securityholders Agreement

In May 1998, Alliance Holdings’ predecessor, Raytheon and our securityholders entered into a securityholders agreement. The securityholders agreement: (i) restricts the transfer of the equity interests of Alliance Holdings’ predecessor; (ii) grants tag-along rights on certain transfers of equity interests of Alliance Holdings’ predecessor; (iii) requires the securityholders to consent to a sale of Alliance Holdings’ predecessor to an independent third party if such sale is approved by certain holders of the then outstanding equity interests of Alliance Holdings’ predecessor; and (iv) grants preemptive rights on certain issuances of equity interests of Alliance Holdings’ predecessor. Certain of the foregoing provisions of the securityholders agreement will terminate upon the consummation of an initial public offering or a liquidity event (each as defined in the securityholders agreement). We will terminate this agreement upon the closing of this offering.

Management Services Agreement

In May 1998, Alliance Laundry entered into a management services agreement with Bain/RCL, L.L.C., an investment group led by BRS/ RCL Investment Corp. and members of our management, pursuant to which Bain/RCL, L.L.C. agreed to provide: (i) general executive and management services; (ii) identification, support, negotiation and analysis of acquisitions and dispositions; (iii) support, negotiation and analysis of financial alternatives; and (iv) other services agreed upon by Alliance Laundry and Bain/RCL, L.L.C. In exchange for such services, Bain/RCL, L.L.C. will receive (i) an annual management fee of $1.0 million, plus reasonable out-of-pocket expenses (payable quarterly) and (ii) a transaction fee in an amount in accordance with the general practices of Bain/RCL, L.L.C. at the time of the consummation of any additional acquisition or divestiture by Alliance Laundry and of each financing or refinancing (currently approximately 1.0% of total financings). Pursuant to the management services agreement, in 2002 transaction fees of $3.5 million were paid with respect to the existing senior credit facility and the asset backed facility. The management services agreement has an initial term of ten years subject to automatic one-year extensions unless Alliance Laundry or Bain/RCL, L.L.C. provides written notice of termination. We will terminate this agreement upon the closing of this offering.

Registration Rights Agreement

In May 1998, Alliance Holdings’ predecessor, Raytheon and our securityholders, entered into a registration rights agreement. Under the registration rights agreement, the holders of a majority of the Registrable Securities (as defined in the registration rights agreement) owned by Bain/RCL, L.L.C. have the right, subject to certain conditions, to require us to register any or all of their common equity interests of Alliance Holdings’ predecessor under the Securities Act at our expense. In addition, all holders of Registrable Securities are entitled to request the inclusion of any common equity interests of Alliance Holdings’ predecessor subject to the registration rights agreement in any registration statement at our expense whenever we propose to register any of our common equity interests under the Securities Act. In connection with all such registrations, we have agreed to indemnify all holders of Registrable Securities against certain liabilities, including liabilities under the Securities Act.

Junior Subordinated Promissory Notes

In May 1998, we issued a junior subordinated promissory note in the principal amount of $9.0 million due August 21, 2009, to Raytheon. In September 2003, Raytheon sold all of its debt and equity interests in us to a group of investors consisting of affiliates of TCW and Sankaty. As a result of this transaction, the junior note issued to Raytheon was cancelled and new junior notes were issued under the same terms and conditions as for Raytheon. Raytheon had formerly been our parent prior to May 1998. The affiliates of Sankaty are affiliates of Bain/RCL, L.L.C. which, before the sale from Raytheon, owned 55.9% of the outstanding common membership interests of Alliance Holdings’ predecessor. Pursuant to the terms of the junior notes, interest accrues at the rate of 19.0% per annum until the eighth anniversary of the date of

issuance of the junior note and at a rate of 13.0% thereafter. The junior notes are subordinated in priority and subject in right and priority of payment to certain indebtedness described therein. We will repay the junior notes with the proceeds of this offering.

Seller Preferred Equity

In May 1998, we issued mandatorily redeemable preferred membership interests with a liquidation value of $6.0 million to Raytheon. In September 2003, these preferred membership interests were sold to affiliates of TCW and Sankaty. These preferred membership interests do not accrete, accrue or pay dividends and are redeemable at the earlier of (i) a Change of Control (as defined in Alliance Holdings’ predecessor’s Amended and Restated Limited Liability Company Agreement), (ii) any initial public offering or (iii) 2009. The holders of these preferred membership interests are entitled to receive distributions from us in an amount equal to their Unreturned Capital (as defined in Alliance Holdings’ predecessor’s Amended and Restated Limited Liability Company Agreement) prior to distributions in respect of any other membership interests of Alliance Holdings’ predecessor.

Management Investor Promissory Notes

In May 1998, we entered into promissory notes aggregating approximately $1.8 million with certain members of management to help finance the purchase of common units in Alliance Holdings’ predecessor. These promissory notes bear interest at a rate of 5.94% per annum and mature on June 5, 2008.

Executive Unit Purchase Agreements

Certain members of our management have entered into executive unit purchase agreements which govern these executives’ investments in the common membership interests of Alliance Holdings’ predecessor.

The purchase agreements provide us with a repurchase option upon the termination of each executive. If the executive’s termination is the result of death, permanent disability or without cause, as defined in the purchase agreements, Class A or Class L Units, and vested Class M, Class B and Class C Units may be repurchased by us at a price per unit equal to fair market value, as defined in the purchase agreements, and unvested Class M, Class B and Class C Units may be repurchased at a price per unit equal to the lower of fair market value or original value, as defined in the purchase agreements. If an executive’s termination is voluntary or for cause, as defined in the purchase agreements, all units may be repurchased at a price equal to the lower of fair market value or original value, unless an executive’s voluntary termination occurs seven and one-half years from May 5, 1998, in which case the repurchase price shall be fair market value. The Class M, Class B and Class C Units were purchased by the executives at a nominal value based upon the subordinated nature of such interests.

Management Fees

Bain provides management services to us. In return for these services we paid management fees of approximately $1.01 million, $1.02 million, $1.02 million, $1.03 million and $1.02 million, respectively, to affiliates of Bain in each of fiscal 1999, 2000, 2001, 2002 and 2003, respectively. We will cease paying these fees upon the closing of this offering. In addition, we will use a portion of the proceeds of this offering to pay $ million to affiliates of Bain for a one-time, non-recurring transaction fee in connection with our reorganization and this offering.

Investor Rights Agreement

We will enter into an investor rights agreement with the existing equity investors and certain members of management pursuant to which upon any sale by the existing equity investors or certain members of management of shares of Class B common stock to a purchaser in a registered offering under the Securities Act following the second anniversary of the consummation of this offering, at the option of the existing equity investor or certain members of management of such shares, we will exchange with the purchaser of such shares one IDS for each share of Class B common stock (as may be adjusted for stock splits, dividends, combinations or reclassifications).

As a condition to any sale by the existing equity investors or certain members of management of shares of Class B common stock involving an election to require us to issue IDSs in exchange for such shares:


	•	such sale and exchange must comply with applicable laws, including, without limitation, securities laws, laws relating to redemption of common stock and laws relating to the issuance of debt;

	•	such sale and exchange must occur pursuant to an effective registration statement in the United States;


	•	the Board of Directors must determine in good faith that, with respect to future issuances of additional senior subordinated notes, the issuance of additional senior subordinated notes should be treated as debt for United States federal income tax purposes;



	•	we must deliver to the trustee prior to or simultaneously with the issuance of senior subordinated notes an opinion of an independent advisor to the effect that, after giving effect to the incurrence of the indebtedness evidenced by such additional senior subordinated notes and related guarantees, we and the guarantors are solvent;


	•	such sale and exchange must not conflict with or cause a default under any material financing agreement;

	•	such sale and exchange must not cause a mandatory suspension of dividends or deferral of interest under any material financing agreement as of the measurement date immediately following the proposed sale and exchange date;

	•	no event of default or deferral of interest has occurred and is continuing under the Indenture governing the senior subordinated notes and all deferred interest, if any, together with interest accrued thereon has been paid in full; and

	•	the selling stockholder must have given us at least 30 but not more than 60 days advance notice of such transaction.

In the event that the IDSs are automatically separated as a result of the partial redemption of any senior subordinated notes, at such time we will amend our by-laws to delete the restriction that we may only issue shares of Class A common stock in offerings registered with the Securities and Exchange Commission and each share of Class B common stock will automatically be exchanged for one share of Class A common stock and one senior subordinated note.

In addition, the investor rights agreement will contain the following registration rights:



	•	our existing equity investors will collectively have demand registration rights relating to the IDSs and the shares of our Class A common stock and senior subordinated notes represented by the IDSs that they hold as well as the IDSs into which such shares of Class B common stock may be exchanged, subject to the requirement that the securities covered by each demand registration have an aggregate public offering price of at least $ million; provided that an equity sponsor must beneficially own more than one percent of our outstanding shares of Class A common stock, Class B common stock, senior subordinated notes, or IDSs, as the case may be, to initiate a demand for registration; provided, further, that an equity sponsor may exercise a demand right for less than an aggregate public offering price of $ million if such proposed offering is for all of the remaining shares of Class A common stock, senior subordinated notes or IDSs held by the equity sponsor; and



	•	the existing equity investors will have the right to include in our future public offerings of securities the shares of our Class A common stock, senior subordinated notes or IDSs held by each of them as well as the IDSs into which such shares of Class B common stock may be exchanged.

The existing equity investors may only exercise their demand registration rights with respect to their Class A common stock once our Class A common stock is listed on the American Stock Exchange. If the existing equity investors exercise their demand registration rights, we will file a registration statement or prospectus and undertake an offering in the United States, as requested by the existing equity investors. The registration rights are transferable by the existing equity investors.

We have agreed to pay all costs and expenses in connection with each such registration, except underwriting discounts and commissions applicable to the securities sold, and to indemnify the existing equity investors that have included securities in such offering against certain liabilities, including liabilities under the Securities Act.

Furthermore, we have agreed not to repurchase any shares of Class B common stock prior to the second anniversary of the consummation of this offering.

Description of Certain Indebtedness

Existing Indebtedness


	Existing Senior Credit Facility

Our existing senior credit facility is comprised of a term loan facility aggregating $193.0 million and a five year $45.0 million revolving credit facility. The existing senior credit facility was entered into to refinance a prior senior credit facility. As of March 31, 2004, $152.0 million was outstanding under the existing senior credit facility. We will repay all amounts outstanding under the existing senior credit facility with the proceeds of the offering received by us, to the extent any indebtedness remains after application of the initial advance under the new credit facility.


	Senior Subordinated Notes

We and Alliance Laundry, issued $110.0 million of 9 5/8% Senior Subordinated Notes due in 2008. In conjunction with this offering, we intend to commence an offer to purchase any and all of our senior subordinated notes with the proceeds of this offering. The closing of the offer to purchase will be conditional upon the receipt, through the offer to purchase, of senior subordinated notes representing at least a majority of the aggregate principal amount of such notes and the closing of this offering. We intend to acquire or redeem all or a significant portion of the senior subordinated notes through this offer.


	Junior Subordinated Promissory Notes

On May 5, 1998, we issued a junior subordinated promissory note in the principal amount of $9.0 million, plus accrued interest, due August 21, 2009, to Raytheon. In connection with Raytheon’s sale of its debt and equity interests to a group of investors consisting of affiliates of each of TCW and Sankaty in September 2003, the junior note was cancelled and new junior notes were issued under the same terms and conditions as for Raytheon. To the extent that any proceeds remain after repaying other existing indebtedness and paying other transaction fees and expenses, we will repay amounts outstanding under the junior notes with the proceeds of the offering. As of March 31, 2004, $25.2 million was outstanding under the junior notes.


	Preferred Interests

On May 5, 1998, we issued mandatorily redeemable preferred membership interests to Raytheon. In September 2003, these preferred membership interests were sold to affiliates of each of TCW and Sankaty. These preferred membership interests are redeemable at a redemption price of $6.0 million upon a change of control or certain other liquidity events. To the extent that any proceeds remain after repaying other existing indebtedness and paying other transaction fees and expenses, we may redeem these preferred membership interests with the proceeds of the offering.


	Other Debt

We will also repay certain other indebtedness with the proceeds of the offering.

Securitization Facilities

Alliance Laundry Equipment Receivables 2002. On November 26, 2002, through a newly-formed special-purpose bankruptcy remote subsidiary, Alliance Laundry Equipment Receivables 2002 LLC, or ALER 2002, and a trust, Alliance Laundry Equipment Receivables Trust 2002-A, or ALERT 2002A, we entered into an asset backed facility consisting of a $300.0 million revolving facility, backed by equipment loans and trade receivables originated by us. During the first three years of the asset backed facility, we are permitted, from time to time, to sell our trade receivables and certain equipment loans to the special purpose subsidiary, which in turn will transfer them to the trust. The trust finances the acquisition of the trade receivables and equipment loans through borrowings under the asset backed facility, which are limited to an advance rate of approximately 95% for equipment loans and between 60% and 70% for trade receivables. Funding availability for trade receivables is limited to a maximum of $60.0 million, while

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funding for equipment loans is limited at $300.0 million less the amount of funding outstanding for trade receivables. Funding for the trade receivables and equipment loans is subject to certain eligibility criteria, including concentration and other limits, standard for transactions of this type. After three years from the closing date, which is December 2, 2005, (or earlier in the event of a rapid amortization event or an event of default), the trust will not be permitted to request new borrowings under the facility and the outstanding borrowings will amortize over a period of up to nine years thereafter. As of March 31, 2004, the balance of variable funding notes due to lenders under the asset backed facility for equipment loans was $193.2 million.

The asset backed facility replaces a similar facility previously maintained with Lehman Commercial Paper, Inc. and referred to as the ALRW Facility. In connection with the establishment of our new asset backed facility, we, through our special-purpose subsidiaries repurchased and simultaneously resold the assets held by the ALRW Facility to the new asset backed facility. Included in 2002 commercial laundry revenue is a gain of approximately $2.0 million related to these transactions, essentially reflecting the sale of notes receivable under the asset backed facility and the recognition of previously unrealized gains related to retained interests in the ALRW Facility. For risks associated with the asset backed facility, see “Risk Factors — Risks Relating to Our Business and the Industry.”

Alliance Laundry Equipment Receivables. Pursuant to the terms of the ALRW Facility, a trust, Alliance Laundry Equipment Receivables Trust 2000-A, or ALERT 2000A, formed by a special-purpose bankruptcy remote subsidiary of ours, Alliance Laundry Equipment Receivables LLC, or ALER LLC, issued $128.2 million of equipment loan-backed notes effective November 28, 2000. The principal source of payments on the notes is collections on the $137.8 million pool of equipment loans transferred to the trust by us. As a result, the outstanding amount of these notes declines substantially in tandem with the amount of outstanding equipment loans in the pool. All of the residual equity interests in the trust and cash flows remaining from the pool after required payments on the notes accrue to the benefit of us. We are also paid a monthly servicing fee equal to one-twelfth of 1.0% of the aggregate balance of loans held by the trust. At December 31, 2003 and 2002, we have recorded $5.1 million and $7.6 million, respectively, related to the estimated fair value of our beneficial interests in the notes sold to the trust.

New Credit Facility

Alliance Laundry intends to enter into a $160.0 million new secured credit facility with a syndicate of financial institutions, including affiliates of CIBC World Markets Corp. and Lehman Commercial Paper Inc. as joint lead arrangers and joint book managers.

We expect that the new credit facility will be comprised of a senior secured revolving credit facility of up to $50.0 million, including a letter of credit subfacility in the amount of $35.0 million and a swing line subfacility in the amount of $5.0 million, which we refer to as the “new revolver,” and a senior secured term loan facility in an aggregate principal amount of $110.0 million, which we refer to as the “new term loan.”

We expect that the new revolver and the new term loan will each have a 4.75-year maturity.

We expect that the new credit facility will have several features similar to credit facilities of this nature, including but not limited to:

Interest Rate and Fees. We expect that borrowings will bear interest, at our option, for the new revolver facility and the new term facility at either (a) the Eurodollar Rate plus an applicable margin or (b) the Base Rate plus an applicable margin, as such terms will be defined in the new credit facility.

We also expect the new revolver will provide payment to the lenders of a commitment fee on any unused commitments equal to 0.50% per annum.

Voluntary Prepayments. We expect that the new credit facility will provide for voluntary commitment reductions and prepayments of the new revolver and new senior notes, respectively, subject to certain conditions and restrictions.

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Mandatory Prepayments. We expect that the new credit facility will provide for mandatory reductions and prepayments of the new revolver and new senior notes, respectively, subject to certain conditions and restrictions.

Covenants. We expect that the new credit facility will require that we meet certain financial tests, including, without limitation, a senior leverage ratio and interest coverage ratio and a total debt incurrence based on a total leverage ratio.

We also expect that our new credit facility will contain customary covenants and restrictions, including, among others, limitations or prohibitions on capital expenditures and acquisitions declaring and paying dividends and other distributions, redeeming and repurchasing our other indebtedness, loans and investments, additional indebtedness, liens, guarantees recapitalizations, mergers, asset sales and transactions with affiliates.

Guarantees. We expect that the new credit facility will be guaranteed on a senior secured basis by us and by all of Alliance Laundry’s direct and indirect wholly-owned domestic subsidiaries (other than ALER 2002, ALERT 2002A, ALER LLC and ALERT 2000A).

Collateral. We expect to give to the administrative agent on behalf of each lender a security interest in collateral consisting of, without limitation, a pledge of our intercompany debt, 100% of the capital stock of our wholly-owned domestic subsidiaries, but limited to 65% if the capital stock of any first tier foreign subsidiaries acquired by us and a security interest in substantially all our other personal property, in each case subject to customary exceptions for transactions of this type and securitization facility.

Events of Default. We expect that our new credit facility will specify certain customary events of default, including but not limited to, failure to pay principal, interest or fees when due (after grace periods, if any), and material inaccuracy of any representation of warranty, material cross default, insolvency, bankruptcy and dissolution events, material judgments, ERISA events, change of control, change in nature of the business, failure to maintain first priority perfected security interest, invalidity of guarantee, mergers, consolidations, liquidations or dissolutions.

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Description of IDSs

General

We are offering 23,875,092 IDSs, including 20,415,857 to the public and 3,459,235 to the existing equity investors. Each IDS initially represents:


	•	one share of our Class A common stock; and


	•	a % senior subordinated note with a $5.70 principal amount.

The ratio of Class A common stock to principal amount of senior subordinated notes represented by an IDS is subject to change in the event of a stock split, combination or reclassification of our common stock. For example, if we elect to effect a two-for-one stock split, from and after the effective date of the stock split, each IDS will represent two shares of Class A common stock and the same principal amount of senior subordinated notes as it previously represented. Likewise, if we effect a combination or reclassification of our Class A common stock, each IDS will thereafter represent the appropriate number of shares of Class A common stock on a combined or reclassified basis, as applicable, and the same principal amount of senior subordinated notes as it previously represented. Immediately following the occurrence of any such event, we will file with the SEC a Current Report on Form 8-K or any other applicable form, disclosing the changes in the ratio of Class A common stock to principal amount of senior subordinated notes as a result of such event.

Holders of IDSs are at all times the beneficial owners of the Class A common stock and senior subordinated notes represented by such IDSs and, through their broker or other financial institution and DTC, will each have exactly the same rights, privileges and preferences, including voting rights, rights to receive distributions, rights and preferences in the event of a default under the indenture governing the senior subordinated notes, ranking upon bankruptcy and rights to receive communications and notices as a beneficial owner of separately held Class A common stock and senior subordinated notes, as applicable, would have through its broker or other financial institution and DTC.

The IDSs will be available in book-entry form only. As discussed below under “Book-Entry Settlement and Clearance,” a nominee of the book-entry clearing system will be the sole registered holder of the IDSs. That means you will not be a registered holder of IDSs or be entitled to receive a certificate evidencing your IDSs. You must rely on the procedures used by your broker or other financial institution that will maintain your book-entry position to receive the benefits and exercise the rights of a holder of IDSs that are described below. You should consult with your broker or financial institution to find out what those procedures are.

Voluntary Separation and Combination

Holders of IDSs, whether purchased in this offering or in a subsequent offering of IDSs of the same series may, at any time after the earlier of 45 days from the date of the closing of this offering or the occurrence of a change of control, through their broker or other financial institution, separate the IDSs into the shares of our Class A common stock and senior subordinated notes represented thereby. Unless the IDSs have been previously automatically separated as described below, any holder of shares of our Class A common stock and senior subordinated notes whether purchased in this offering, in a subsequent offering or in the secondary market may, at any time, through his or her broker or other financial institution, combine the applicable number of shares of Class A common stock and senior subordinated notes to form IDSs.

If a sufficient number of shares of our Class A common stock are held separately (not represented by IDSs) to meet the minimum requirements for separate trading on the American Stock Exchange or any other exchange or quotation system on which the IDSs are then listed (or were previously listed) for at least 30 consecutive trading days, we have agreed that we will use reasonable efforts to cause the Class A common stock to be listed on the American Stock Exchange or any other exchange or quotation system on which the IDSs are then listed (or were previously listed).

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Automatic Separation

Upon the occurrence of any of the following, all outstanding IDSs will automatically separate into the shares of Class A common stock and senior subordinated notes represented thereby:


	•	a payment default on the senior subordinated notes continues for 90 days (without cure),


	•	the acceleration of the maturity date of the senior subordinated notes, provided such acceleration remains in effect and is not waived by the holders of the senior subordinated notes for 90 days,


	•	exercise by us of our right to redeem all or a portion of the senior subordinated notes, which may be represented by IDSs at the time of such redemption,


	•	the stated maturity date on which principal on the senior subordinated notes becomes due and payable, or


	•	if DTC is unwilling or unable to continue as securities depository with respect to the IDSs or ceases to be a registered clearing agency under the Securities Exchange Act of 1934 and we are unable to find a successor depository.

Following the automatic separation of the IDSs shares of Class A common stock and senior subordinated notes may no longer be combined to form IDSs.

Upon an automatic separation due to the exercise by us of our right to redeem the senior subordinated notes in part, subject to certain conditions, the holders of Class B common stock will have the option to convert the Class B common stock to Class A common stock and senior subordinated notes.

Book-Entry Settlement and Clearance

DTC will act as securities depository for the IDSs, and the senior subordinated notes and shares of Class A common stock represented by the IDSs, or the “securities.” The senior subordinated notes and the shares of our Class A common stock represented by the IDSs will be represented by one or more global notes and global stock certificates. The global notes and global stock certificates will be issued in fully-registered form in the name of DTC’s nominee, Cede & Co.

Book-Entry Procedures. If you intend to purchase IDSs in the manner provided by this prospectus you must do so through the DTC system or through direct and indirect participants. The participant that you purchase through will receive a credit for the applicable security on DTC’s records. The ownership interest of each actual purchaser of the applicable security, who we refer to as a “beneficial owner,” is to be recorded on the participant’s records. Beneficial owners will not receive written confirmation from DTC of their purchases, but beneficial owners are expected to receive written confirmations providing details of their purchase and sale transactions, as well as periodic statements of their holdings, from the DTC participant through which the beneficial owner entered into their purchase and sale transactions. All interests in the securities will be subject to the operations and procedures of DTC. The operations and procedures of DTC may be changed at any time. We are not responsible for DTC’s adherence to its procedures.

DTC has advised us as follows: DTC is a limited purpose trust company organized under the laws of the State of New York, a “banking organization” within the meaning of the New York State Banking Law, a member of the Federal Reserve System, a “clearing corporation” within the meaning of the Uniform Commercial Code and a “clearing agency” registered under Section 17A of the Securities Exchange Act of 1934. DTC was created to hold securities for its participants and to facilitate the clearance and settlement of securities transactions between its participants through electronic book-entry changes to the accounts of its participants. DTC’s participants include securities brokers and dealers, including the underwriters, banks and trust companies, clearing corporations and other organizations. Indirect access to DTC’s system is also available to others such as banks, brokers, dealers and trust companies. These indirect participants clear through or maintain a custodial relationship with a DTC participant, either directly or indirectly. The rules that apply to DTC and its participants are on file with the SEC.

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To facilitate subsequent transfers, all securities deposited by direct participants with DTC are registered in the name of DTC’s nominee, Cede & Co. The deposit of securities with DTC and their registration in the name of Cede & Co. effect no change in beneficial ownership. DTC has no knowledge of the actual beneficial owners of the securities. DTC’s records reflect only the identity of the direct participants to whose accounts such securities are credited, which may or may not be the beneficial owners. The participants will remain responsible for keeping account of their holdings on behalf of their customers.

Transfers of ownership interests in the securities are to be accomplished by entries made on the books of participants acting on behalf of beneficial owners. Beneficial owners will not receive certificates representing their ownership interests in the applicable security except in the event that use of the book-entry system for the securities is discontinued.

Separation and Combination. Holders of IDSs may, at any time after 45 days from the date of original issuance, through their broker or other financial institution, separate their IDSs into the shares of Class A common stock and senior subordinated notes represented thereby. Similarly, unless the IDSs have previously been automatically separated as described below, any holder of shares of our Class A common stock and senior subordinated notes whether purchased in this offering, in a subsequent offering or in the secondary market may, at any time after 45 days from the date of original issuance, through their broker or other financial institution, combine the applicable number of shares of Class A common stock and senior subordinated notes to form IDSs.

In addition, all outstanding IDSs will be automatically separated into the shares of Class A common stock and senior subordinated notes represented thereby upon the occurrence of the following:


	•	a payment default on the senior subordinated notes continues for 90 days (without cure),



	•	the acceleration of the maturity date of the senior subordinated notes, provided such acceleration remains in effect and is not waived by the holders of the senior subordinated notes for 90 days,



	•	exercise by us of our right to redeem all or a portion of the senior subordinated notes, which may be represented by IDSs at the time of such redemption,



	•	the date on which principal on the senior subordinated notes becomes due and payable, stated maturity, or



	•	if DTC is unwilling or unable to continue as securities depository with respect to the IDSs or ceases to be a registered clearing agency under the Securities Exchange Act of 1934 and we are unable to find a successor depositary.

Following the automatic separation of the IDSs, shares of Class A common stock and senior subordinated notes may no longer be combined to form IDSs.

Upon an automatic separation due to the exercise by us of our right to redeem the senior subordinated notes in part, subject to certain conditions, the holders of Class B common stock will have the option, subject to the conditions set forth in the indenture and the investor rights agreement to convert the Class B common stock to Class A common stock and senior subordinated notes.

Any voluntary or automatic separation of IDSs and any subsequent combination of IDSs from senior subordinated notes and Class A common stock are to be accomplished by entries made by the DTC participants acting on behalf of beneficial owners. In any such case, the participant’s account through which a separation or combination is effected will be credited and debited for the applicable securities on DTC’s records. Depending on the arrangements between a holder and his or her brokerage firm, and the brokerage arrangements with the DTC participant, the transaction fee for any voluntary separation or combination may be passed directly on to the holder.

Conveyance of notices and other communications by DTC to direct participants, by direct participants to indirect participants, and by participants to beneficial owners will be governed by arrangements among them, subject to any statutory or regulatory requirements as may be in effect from time to time.

Neither DTC nor Cede & Co. will consent or vote with respect to the securities. Under its usual procedures, DTC would mail an omnibus proxy to participants as soon as possible after the record date.

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The omnibus proxy assigns Cede & Co.’s consenting or voting rights to those direct participants to whose accounts the securities are credited on the record date.

We and the transfer agent and registrar will make any payments on the securities to DTC. DTC’s practice is to credit direct participants’ accounts on the payment date in accordance with their respective holdings shown on DTC’s records unless DTC has reason to believe that it will not receive payment on the payment date. Payments by participants to beneficial owners will be governed by standing instructions and customary practices, as is the case with securities held for the accounts of customers in bearer form or registered in “street name,” and will be the responsibility of such participant and not of DTC, us or the transfer agent and registrar, subject to any statutory or regulatory requirements as may be in effect from time to time.

We or the transfer agent and registrar will be responsible for the payment of all amounts to DTC. DTC will be responsible for the disbursement of those payments to its participants, and the participants will be responsible for disbursements of those payments to beneficial owners.

DTC may discontinue providing its service as securities depository with respect to the IDSs, the shares of our Class A common stock or our senior subordinated notes at any time by giving reasonable notice to us or the transfer agent and registrar. If DTC discontinues providing its service as securities depository with respect to the IDSs and we are unable to obtain a successor securities depository, you will automatically take a position in the component securities. If DTC discontinues providing its service as securities depository with respect to the shares of our Class A common stock and/or our senior subordinated notes and we are unable to obtain a successor securities depository, we will print and deliver to you certificates for the securities that have been discontinued and you will automatically take a position in any securities still subject to the depository arrangement.

Also, in case we decide to discontinue use of the system of book-entry transfers through DTC (or a successor securities depository) we will print and deliver to you certificates for the various certificates of Class A common stock and senior subordinated notes you may own.

The information in this section concerning DTC and DTC’s book-entry system has been obtained from sources that we believe to be reliable, including DTC.

Except for actions taken by DTC in accordance with our instructions, neither we nor the trustee nor the underwriters will have any responsibility or obligation to participants, or the persons for whom they act as nominees, with respect to:


	•	the accuracy of the records of DTC, its nominee or any participant or any record of beneficial ownership interest in the securities on DTC’s books, or

	•	any payments, or the providing of notice, to participants or beneficial owners.

Procedures Relating to Subsequent Issuances. The indenture governing our senior subordinated notes will provide that, in the event there is a subsequent issuance of senior subordinated notes having terms identical to the senior subordinated notes represented by the IDSs except for the issuance date, if we determine that such new senior subordinated notes need to have a new CUSIP number, each holder of senior subordinated notes or IDSs (as the case may be) agrees that a portion of such holder’s senior subordinated notes (whether held directly in book-entry form or held as part of IDSs) will be exchanged, without any further action of such holder, for a portion of the senior subordinated notes acquired by the holders of such subsequently issued senior subordinated notes. Consequently, following each such subsequent issuance and exchange, each holder of senior subordinated notes or IDSs (as the case may be) will own an indivisible unit composed of senior subordinated notes of each separate issuance in the same proportion as each other holder. Immediately following any exchange resulting from a subsequent offering, a new CUSIP number will be assigned to represent an inseparable unit consisting of the senior subordinated notes outstanding prior to the subsequent issuance and the senior subordinated notes issued in the subsequent issuance. Accordingly, the senior subordinated notes issued in the original offering will not be able to be separated from the senior subordinated notes issued in any subsequent offering. In addition, immediately following any exchange resulting from a subsequent offering, new IDSs will be issued in

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exchange for the existing IDSs which will consist of the inseparable unit described above representing the proportionate principal amounts of each issuance of senior subordinated notes (but with the same aggregate principal amount as the senior subordinated notes (or inseparable unit) represented by the IDSs immediately prior to such subsequent issuance and exchange) and the Class A common stock. All accounts of DTC participants with a position in the securities will be automatically revised to reflect the new CUSIP numbers.

Most subsequent issuances of senior subordinated notes, including subsequent issuances of senior subordinated notes which have OID and all subsequent issuances 180 days after the date of this offering, may require trades on the American Stock Exchange to settle up to 24 hours after the date such trades would settle absent such subsequent issuance or settle for cash, consistent with such exchange’s practices for the date of such issuance. The American Stock Exchange has informed us that they will broadcast any such alternate settlement procedures in advance of any relevant trading day, consistent with their established procedures. Based upon these discussions, we do not believe that any settlement delays or cash settlement procedures, if any, associated with subsequent issuances will have a significant impact on the IDS trading market. Immediately following any subsequent issuance, we will file with the SEC a Current Report on Form 8-K or any other applicable form, disclosing the changes, if any, to the OID attributable to your senior subordinated notes as a result of such subsequent issuance. <

Exact Name of Registrant
Guarantor as Specified in its
Charter

State or Other
Jurisdiction of
Incorporation
or Organization

I.R.S. Employer
Identification Number

Address Including Zip Code,
Telephone Number Including
Area Code of Registrant
Guarantor’s Principal Executive Offices

Alliance Laundry Systems LLC

P.O. Box 990

Ripon, Wisconsin 54971-0990
(920) 748-3121

ALLIANCE LAUNDRY HOLDINGS INC S-1/A