Exhibit 99.1

JOINT FILING AGREEMENT

Each person executing this joint filing agreement (this “Agreement”) agrees as follows:

1. Each person executing this Agreement is responsible for the timely filing of such Schedule 13D and any amendments thereto, and for the completeness and accuracy of the information concerning such person contained therein; but no person executing this Agreement is responsible for the completeness or accuracy of the information concerning any other persons making the filing, unless such person knows or has reason to believe that such information is inaccurate.

2. This Agreement may be executed in any number of counterparts, each of which shall be deemed to be an original, but all of which, taken together, shall constitute one and the same instrument.

IN WITNESS WHEREOF, the undersigned have executed this Agreement as of the date set forth below.

Date: October 28, 2003


DIRECT MARKETING HOLDINGS, INC		THANE DM ACQUISITION, INC

/s/ John Black		/s/ John Black

Name: John Black Title: President		Name: John Black Title: President

H.I.G. DIRECT MARKETING HOLDINGS, INC		H.I.G. GP-II, INC

/s/ Anthony Tamer		/s/ Anthony Tamer

Name: Anthony Tamer Title: President		Name: Anthony Tamer Title: President

H.I.G. CAPITAL PARTNERS II, L.P.		H.I.G. INVESTMENT GROUP II, L.P.

By: H.I.G. Advisors, L.L.C., its general partner		By: H.I.G. Partners II, L.P., its general partner

By: H.I.G. GP-II, Inc., its manager		By: H.I.G. GP-II, Inc., its general partner
/s/ Anthony Tamer		/s/ Anthony Tamer

Name: Anthony Tamer Title: President		Name: Anthony Tamer Title: President

H.I.G. PARTNERS II, L.P.		H.I.G. ADVISORS, L.L.C

By: H.I.G. GP-II, Inc., its general partner		By: H.I.G. GP-II, Inc., its manager

/s/ Anthony Tamer		/s/ Anthony Tamer

Name: Anthony Tamer Title: President		Name: Anthony Tamer Title: President

/s/ Sami W. Mnaymneh		/s/ Anthony A. Tamer

Sami W. Mnaymneh		Anthony A. Tamer

/s/ William F. Hay		/s/ Denise DuBarry-Hay

William F. Hay		Denise DuBarry-Hay

/s/ John Black		/s/ Douglas Berman

John Black		Douglas Berman

DIRECT MARKETING HOLDINGS INC SC 13D