CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)	3 Months Ended		9 Months Ended
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)	Apr. 30, 2012	Apr. 30, 2011	Apr. 30, 2012	Apr. 30, 2011
REVENUES
Administrative websites	$ 136,294	$ 230,265	$ 394,092	$ 1,081,627
Advertising sales	37,740	137,074	146,219	591,229
Commissions	47,377	91,972	214,209	368,598
Consumable products	1,706,497	463,617	3,460,826	490,385
Marketing fees and materials	44,849	191,512	185,587	749,675
Membership fees	29,940	100,201	94,130	381,580
Total revenues	2,002,697	1,214,641	4,495,063	3,663,094
COST OF SALES
Benefit and service cost	144,319	264,513	480,305	886,914
Consumable products manufacturing cost	459,426	126,895	931,421	126,895
Sales commissions	983,773	475,042	2,320,486	1,465,268
Total cost of sales	1,587,518	866,450	3,732,212	2,479,077
GROSS PROFIT	415,179	348,191	762,851	1,184,017
OPERATING EXPENSES
Depreciation	7,848	8,772	24,300	28,089
Office related expenses	133,275	144,752	403,698	406,277
Payroll and employee benefits	467,510	575,646	1,485,517	1,689,589
Professional fees	177,600	168,413	570,560	663,381
Selling and marketing	193,430	291,160	533,665	1,223,990
Travel	45,009	55,462	88,874	172,688
Total operating expenses	1,024,672	1,244,205	3,106,614	4,184,014
Loss from operations before other (expense) income	(609,493)	(896,014)	(2,343,763)	(2,999,997)
OTHER (EXPENSE) INCOME
Gain on change in fair value of share conversion feature				462,013
Gain on extinguishment of debt		13,000	80,233	13,000
Interest expense	(101,030)	(88,372)	(294,465)	(256,221)
Interest income	1,008		2,315	4,756
Loss on change in fair value of marketable securities		(240,000)	(35,200)	(400,000)
(Loss) gain on change in fair value of warrants	(467,972)	154,400	(194,352)	6,062,400
Total other income	(567,994)	(160,972)	(441,469)	5,885,948
(Loss) income before income taxes	(1,177,487)	(1,056,986)	(2,785,232)	2,885,951
Income taxes	1,561	448	2,903	3,121
Net (loss) income	$ (1,179,048)	$ (1,057,434)	$ (2,788,135)	$ 2,882,830
Basic and diluted (loss) earnings per share (in Dollars per share)	$ (0.02)	$ (0.02)	$ (0.04)	$ 0.05
Basic and diluted weighted average number of common shares outstanding (in Shares)	65,160,954	61,498,713	65,160,954	61,498,713

Zurvita Holdings, Inc. 10-Q