v2.4.0.6

CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)	3 Months Ended		6 Months Ended
CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)	Jan. 31, 2013	Jan. 31, 2012	Jan. 31, 2013	Jan. 31, 2012
REVENUES
Administrative websites	$ 523,124	$ 129,475	$ 885,144	$ 257,798
Advertising sales	0	49,449	0	108,479
Commissions	25,158	63,074	61,973	166,832
Consumable products	6,651,105	856,839	12,279,803	1,754,329
Marketing fees and materials	61,993	64,917	164,066	140,738
Membership fees	12,735	18,328	29,829	64,190
Total revenues	7,274,115	1,182,082	13,420,817	2,492,366
COST OF SALES
Benefit and service cost	171,473	162,893	350,807	335,986
Consumable products manufacturing cost	1,816,184	202,325	3,385,404	471,995
Sales commissions	3,804,205	657,046	7,021,661	1,336,714
Total cost of sales	5,791,862	1,022,264	10,757,872	2,144,695
GROSS PROFIT	1,482,253	159,818	2,662,945	347,671
OPERATING EXPENSES
Depreciation	9,450	7,735	18,671	16,451
Office related expenses	117,673	138,414	219,537	270,423
Payroll and employee benefits	1,683,555	511,468	2,084,708	1,018,007
Professional fees	147,998	175,454	250,901	392,959
Selling and marketing	393,623	194,303	735,250	340,235
Travel	43,024	23,462	77,572	43,864
Total operating expenses	2,395,323	1,050,836	3,386,639	2,081,939
(Loss) from operations before other income (expenses)	(913,070)	(891,018)	(723,694)	(1,734,268)
OTHER (EXPENSE) INCOME
Gain (loss) on change in fair value of warrants	101,388	45,220	(35,560)	273,620
Gain (loss) on extinguishment of debt	53,279	(520)	53,279	80,233
Interest expense	(25,483)	(99,759)	(50,483)	(193,435)
Interest income		1,307		1,307
(Loss) on change in fair value of marketable securities	0	(2,400)	0	(35,200)
Total other income (expense)	129,184	(56,152)	(32,764)	126,525
(Loss) before income taxes	(783,886)	(947,170)	(756,458)	(1,607,743)
Income taxes	0	759	0	1,342
Net (loss)	$ (783,886)	$ (947,929)	$ (756,458)	$ (1,609,085)
Basic and diluted loss per share	$ (0.02)	$ (0.02)	$ (0.02)	$ (0.03)
Basic and diluted weighted average number of common shares outstanding	17,878,019	61,574,376	38,955,954	63,336,544

Revenue from the sale of advertising time (such as television and radio) or space (newspaper or magazine pages). May also include advertising, marketing and promotional services rendered during the reporting period.

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The amount of net income or loss for the period per each share in instances when basic and diluted earnings per share are the same amount and reported as a single line item on the face of the financial statements. Basic earnings per share is the amount of net income or loss for the period per each share of common stock or unit outstanding during the reporting period. Diluted earnings per share includes the amount of net income or loss for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period.

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Total fees and commissions earned from providing services such as leasing of space or maintaining: (1) depositor accounts; (2) transfer agent; (3) fiduciary and trust; (4) brokerage and underwriting; (5) mortgage; (6) credit cards; (7) correspondent clearing; and (8) other such services and activities performed for others.

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The aggregate net change in the difference between the fair value and the carrying value, or in the comparative fair values, of marketable securities categorized as trading held at each balance sheet date, that was included in earnings for the period, which may have arisen from (a) securities classified as trading, (b) the unrealized holding gain (loss) on held-to-maturity securities transferred to the trading security category, and (c) the cumulative unrealized gain (loss) which was included in other comprehensive income (a separate component of shareholders' equity) on available-for-sale securities transferred to trading securities during the period.

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Revenue earned during the period from periodic fees charged to existing members of an association or club. An example would be the monthly/annual dues paid to a gym or workout facility. This element excludes the initial membership fees received on enrollment or registration.

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Revenues from the sale of other goods or rendering of other services, not elsewhere specified in the taxonomy; net of (reduced by) sales adjustments, returns, allowances, and discounts.

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