2. GOING CONCERN	9 Months Ended
Mar. 31, 2016
Going Concern
2. GOING CONCERN	The condensed consolidated financial statements have been prepared using accounting principles generally accepted in the United States of America applicable for a going concern which assumes that the Company will realize its assets and discharge its liabilities in the ordinary course of business. As of March 31, 2016, the Company had a working capital deficit of approximately $2,288,000 and had accumulated losses of approximately $5,152,000 since its inception. The Company’s ability to continue as a going concern is dependent upon its ability to obtain the necessary financing or to earn profits from its business operations to meet its obligations and pay its liabilities arising from normal business operations when they come due. In the past few years, the Company switched its focus to developing its own products. In May 2012, the Company launched MagCast which the Company expects to be an integral part of its businesses on an ongoing basis. MagCast is being sold directly to customers and through an affiliate network which expands the Company’s selling capability and has a broad target market beyond the Company’s traditional customer base. In October 2015, the Company held a pre-beta launch for its newest digital publishing product, ScrivCast which will be priced lower than MagCast and will be targeted to a broader audience. Until the Company achieves sustained profitability it does not have sufficient capital to meet its needs and continues to seek loans or equity placements to cover such cash needs. No commitments to provide additional funds have been made and there can be no assurance that any additional funds will be available to cover expenses as they may be incurred. If the Company is unable to raise additional capital or encounters unforeseen circumstances, it may be required to take additional measures to conserve liquidity, which could include, but not necessarily be limited to, issuance of additional shares of the Company’s stock to settle operating liabilities which would dilute existing shareholders, curtailing its operations, suspending the pursuit of its business plan and controlling overhead expenses. The Company cannot provide any assurance that new financing will be available to it on commercially acceptable terms, if at all. These conditions raise substantial doubt about the Company’s ability to continue as a going concern. These condensed consolidated financial statements do not include any adjustments to the amounts and classification of assets and liabilities that may be necessary should the Company be unable to continue as a going concern. For the past few years, the Company offered MagCast through a once per year large-scale promotion for which the majority of sales were through marketing affiliates which are unrelated parties who earn commissions by referring customers to the Company and a majority of the Company’s annual sales were during the promotion. The Company held a smaller promotion through marketing affiliates in July 2014 than in prior years. In July 2015, the Company held a smaller promotion without marketing affiliates for one-year MagCast licenses which can be renewed at the end of the one-year term. Revenue from the one-year licenses is being recognized ratably over the one year term. The Company does not expect to have a large-scale MagCast promotion during this fiscal year. In October 2015, the Company held a pre-beta launch for its newest digital publishing product, ScrivCast. The pre-beta launch, which was targeted at the Company’s existing customer base, offered a lifetime license at a promotional price to encourage customers to try the new product. The Company has received feedback from customers on ScrivCast and is preparing for a beta launch which will be followed by release of ScrivCast to a broader market.

2. GOING CONCERN

9 Months Ended

Mar. 31, 2016

The condensed consolidated financial statements have been prepared using accounting principles generally accepted in the United States of America applicable for a going concern which assumes that the Company will realize its assets and discharge its liabilities in the ordinary course of business. As of March 31, 2016, the Company had a working capital deficit of approximately $2,288,000 and had accumulated losses of approximately $5,152,000 since its inception. The Company’s ability to continue as a going concern is dependent upon its ability to obtain the necessary financing or to earn profits from its business operations to meet its obligations and pay its liabilities arising from normal business operations when they come due. In the past few years, the Company switched its focus to developing its own products. In May 2012, the Company launched MagCast which the Company expects to be an integral part of its businesses on an ongoing basis. MagCast is being sold directly to customers and through an affiliate network which expands the Company’s selling capability and has a broad target market beyond the Company’s traditional customer base. In October 2015, the Company held a pre-beta launch for its newest digital publishing product, ScrivCast which will be priced lower than MagCast and will be targeted to a broader audience. Until the Company achieves sustained profitability it does not have sufficient capital to meet its needs and continues to seek loans or equity placements to cover such cash needs.

No commitments to provide additional funds have been made and there can be no assurance that any additional funds will be available to cover expenses as they may be incurred. If the Company is unable to raise additional capital or encounters unforeseen circumstances, it may be required to take additional measures to conserve liquidity, which could include, but not necessarily be limited to, issuance of additional shares of the Company’s stock to settle operating liabilities which would dilute existing shareholders, curtailing its operations, suspending the pursuit of its business plan and controlling overhead expenses. The Company cannot provide any assurance that new financing will be available to it on commercially acceptable terms, if at all. These conditions raise substantial doubt about the Company’s ability to continue as a going concern. These condensed consolidated financial statements do not include any adjustments to the amounts and classification of assets and liabilities that may be necessary should the Company be unable to continue as a going concern.

For the past few years, the Company offered MagCast through a once per year large-scale promotion for which the majority of sales were through marketing affiliates which are unrelated parties who earn commissions by referring customers to the Company and a majority of the Company’s annual sales were during the promotion. The Company held a smaller promotion through marketing affiliates in July 2014 than in prior years. In July 2015, the Company held a smaller promotion without marketing affiliates for one-year MagCast licenses which can be renewed at the end of the one-year term. Revenue from the one-year licenses is being recognized ratably over the one year term. The Company does not expect to have a large-scale MagCast promotion during this fiscal year. In October 2015, the Company held a pre-beta launch for its newest digital publishing product, ScrivCast. The pre-beta launch, which was targeted at the Company’s existing customer base, offered a lifetime license at a promotional price to encourage customers to try the new product. The Company has received feedback from customers on ScrivCast and is preparing for a beta launch which will be followed by release of ScrivCast to a broader market.

30DC, INC. 10-Q