SEGMENT INFORMATION - Net Revenues (Details) $ in Thousands	3 Months Ended
SEGMENT INFORMATION - Net Revenues (Details) $ in Thousands	Mar. 31, 2026 USD ($) segment	Mar. 31, 2025 USD ($)
SEGMENT INFORMATION
Number of reportable segments \| segment	4
Number of operating segments \| segment	4
Net sales	$ 2,353,291	$ 1,854,558
Cost of sales	1,059,942	806,596
Gross profit	1,293,349	1,047,962
OPERATING INCOME	729,958	569,745
INCOME BEFORE PROVISION FOR INCOME TAXES	750,128	578,017
Interest and other income, net	20,170	8,272
Total depreciation and amortization	28,400	24,848
Recognition of deferred revenue	9,900	9,900
Operating segment
SEGMENT INFORMATION
INCOME BEFORE PROVISION FOR INCOME TAXES	903,497	710,994
Total depreciation and amortization	24,130	22,102
Corporate and Unallocated
SEGMENT INFORMATION
Corporate payroll expenses	(117,658)	(97,101)
Corporate overhead expenses, excluding payroll	(55,881)	(44,148)
Total depreciation and amortization	4,270	2,746
Reconciling item, excluding corporate non segment
SEGMENT INFORMATION
Interest and other income, net	20,170	8,272
Monster Energy Drinks
SEGMENT INFORMATION
Net sales	2,188,654	1,715,548
Monster Energy Drinks \| Operating segment
SEGMENT INFORMATION
Net sales	2,188,654	1,715,548
Cost of sales	990,657	745,696
Gross profit	1,197,997	969,852
Distribution expense	97,888	73,445
Selling and marketing expense	177,926	154,534
Nonmanufacturing payroll expense	50,051	42,807
Other segment items	23,253	18,714
INCOME BEFORE PROVISION FOR INCOME TAXES	848,879	680,352
Total depreciation and amortization	21,670	16,625
Recognition of deferred revenue	$ 9,900	$ 9,900
Other segment items, description	Monster Energy® Drinks – travel and entertainment expense, professional services expense, and certain overhead expenses	Monster Energy® Drinks – travel and entertainment expense, professional services expense, and certain overhead expenses
Strategic Brands
SEGMENT INFORMATION
Net sales	$ 126,720	$ 98,332
Strategic Brands \| Operating segment
SEGMENT INFORMATION
Net sales	126,720	98,332
Cost of sales	43,565	30,687
Gross profit	83,155	67,645
Distribution expense	2,670	1,111
Selling and marketing expense	12,846	11,295
Nonmanufacturing payroll expense	2,880	2,450
Other segment items	875	893
INCOME BEFORE PROVISION FOR INCOME TAXES	63,884	51,896
Total depreciation and amortization	$ 294	$ 259
Other segment items, description	Strategic Brands – travel and entertainment expense, and certain overhead expenses	Strategic Brands – travel and entertainment expense, and certain overhead expenses
Alcohol Brands
SEGMENT INFORMATION
Net sales	$ 32,657	$ 34,703
Alcohol Brands \| Operating segment
SEGMENT INFORMATION
Net sales	32,657	34,703
Cost of sales	22,147	25,436
Gross profit	10,510	9,267
Distribution expense	2,270	2,998
Selling and marketing expense	4,204	6,338
Nonmanufacturing payroll expense	9,711	9,322
Other segment items	3,972	12,099
INCOME BEFORE PROVISION FOR INCOME TAXES	(9,647)	(21,490)
Total depreciation and amortization	$ 1,884	$ 5,094
Other segment items, description	Alcohol Brands – travel and entertainment expense, professional services expense, depreciation and amortization expense, and certain overhead expenses	Alcohol Brands – depreciation and amortization expense, travel and entertainment expense, professional services expense, and certain overhead expenses
Other
SEGMENT INFORMATION
Net sales	$ 5,260	$ 5,975
Other \| Operating segment
SEGMENT INFORMATION
Net sales	5,260	5,975
Cost of sales	3,573	4,777
Gross profit	1,687	1,198
Distribution expense	10
Selling and marketing expense	40	113
Nonmanufacturing payroll expense	432	713
Other segment items	824	136
INCOME BEFORE PROVISION FOR INCOME TAXES	381	236
Total depreciation and amortization	$ 282	$ 124
Other segment items, description	Other – professional services expense, and certain overhead expenses	Other – professional services expense, and certain overhead expenses

Monster Beverage Corp 10-Q