Exhibit 10.1

CONFIDENTIAL TREATMENT REQUESTED

WITH RESPECT TO CERTAIN PORTIONS HEREOF

DENOTED WITH “***”

OPTION PURCHASE AGREEMENT

OPTION PURCHASE AGREEMENT (this “Agreement”) made as of this 12th day of October, 2009 between The Malibu Companies, LLC, a California limited liability company (“Buyer”), and the signatory on the execution page hereof (“Seller”).

WHEREAS, Ideation Acquisition Corp. (the “Company”), a Delaware corporation, was organized for the purpose of acquiring, through a merger, capital stock exchange, asset acquisition or other similar business combination, an operating business (“Business Combination”); and

WHEREAS, the Company consummated an initial public offering in November, 2007 in connection with which it raised gross proceeds of approximately $80 million, a significant portion of which was placed in a trust account pending the consummation of a Business Combination on or prior to November 19, 2009; and

WHEREAS, pursuant to certain provisions in the Company’s Certificate of Incorporation, as amended (the “Certificate of Incorporation”), a holder of Common Stock issued in the Company’s initial public offering may, if it votes against the Business Combination, demand that the Company redeem such Common Stock into cash (“Redemption Rights”); and

WHEREAS, the Business Combination will not be consummated if the holders of more than 30% of the Common Stock vote against the Business Combination and request Redemption Rights; and

WHEREAS, Buyer has requested Seller, and Seller has agreed, to enter into this Agreement with respect to the number of shares of common stock, par value $.0001 per share (the “Common Stock”), of the Company set forth on the signature page hereof that Seller beneficially owns (the “Shares”); and

WHEREAS, Buyer has agreed to purchase from Seller an option to purchase Seller’s Common Stock at any time prior to the Termination (as defined hereinafter) of this Agreement; and

NOW, THEREFORE, in consideration of the mutual covenants hereinafter set forth and other good and valuable consideration, the sufficiency of which is hereby acknowledged, the parties hereby agree as follows:

1. Option. Seller hereby sells to Buyer and Buyer hereby purchases from Seller, concurrently with the execution of this Agreement, at a price of *** per Share (the “Option Price”), an option (the “Purchase Option”) to purchase the Shares from Seller at any time prior to the Termination of this Agreement. Within two (2) business days of this Agreement, Buyer shall pay to the order of Seller, by wire transfer of immediately available funds pursuant to the instructions set forth on Schedule 1 hereto, the aggregate Option Price.

CONFIDENTIAL TREATMENT REQUESTED

WITH RESPECT TO CERTAIN PORTIONS HEREOF

DENOTED WITH “***”

2. Purchase. If the Buyer exercises the Purchase Option in accordance with Section 5 then at the Closing (as defined hereinafter), Seller shall sell to Buyer and Buyer shall purchase from Seller, the Shares at a price (the “Purchase Price”) equal to that certain pro rata portion of the Company’s trust account (the “Trust Amount”) due its public stockholders as set forth in the Company’s final definitive proxy statement filed with the U.S. Securities and Exchange Commission (the “SEC”) in connection with the Business Combination.

3. Agreement to Vote and Redeem prior to Exercise of the Purchase Option.

(a) Vote Against; Redemption. In further consideration of the Option Price and unless withdrawn and revoked pursuant to the terms of this Agreement, Seller hereby agrees that within forty-eight (48) hours of voting becoming available to holders of the Company’s common stock in connection with the proposals set forth in the Company’s proxy statement(s), Seller will: (i) exercise its Redemption Rights, (ii) vote the Shares against the Business Combination, and (iii) vote the Shares against any amendment to the Certificate of Incorporation, each in the manner set forth in the Company’s respective proxy statement(s) filed with the SEC, as applicable and in a timely manner.

(b) Prior Votes. If Seller has already voted in connection with any such Business Combination or amendment to the Certificate of Incorporation, Seller shall either (i) withdraw and revoke its vote in favor of such Business Combination and amendment to the Certificate of Incorporation with respect to the Shares or (ii) continue to vote the Shares, against any Business Combination or amendment to the Certificate of Incorporation; provided, further, that in all applicable cases, Seller shall exercise, or continue to exercise, its Redemption Rights in accordance with the proxy statement(s).

(i) Subject to the limitations of Section 3(c)(ii), Seller hereby appoints Kenneth J. Abdalla as its true and lawful proxy and attorney-in-fact, with full power of substitution, to vote all of the Shares in accordance with the terms of this Agreement. The proxy and power of attorney granted herein shall be deemed to be coupled with an interest, shall be irrevocable, and shall survive the death, disability, incompetency, bankruptcy, insolvency or dissolution of Seller. Furthermore, Seller will, from time to time as requested by Buyer, execute and deliver such further instruments, ancillary agreements or other documents or take such other actions as may be necessary or advisable to give effect to, confirm, evidence or effectuate the purposes of the proxy granted by this Section 3(c).

(ii) This Section 3(c) shall become effective only if: (i) Seller fails to vote the Shares in accordance with this Agreement, and/or (ii) Buyer notifies Seller of its intent to exercise the Purchase Option in accordance with Section 5 and payment of the Aggregate Purchase Price is made to the Escrow Agent.

CONFIDENTIAL TREATMENT REQUESTED

WITH RESPECT TO CERTAIN PORTIONS HEREOF

DENOTED WITH “***”

(d) Evidence of Vote. Seller shall provide further evidence of both (i) its vote against any such Business Combination or amendments to the Certificate of Incorporation, and (ii) its exercise of Redemption Rights, within one (1) business day of any reasonable request by Buyer for such evidence.

4. Agreement to Vote upon Exercise of the Purchase Option. Upon the exercise of the Purchase Option and receipt by the mutually agreed upon escrow agent (the “Escrow Agent”) of: (i) the Aggregate Purchase Price and (ii) a letter in substantially the form of Exhibit B hereto: Seller shall withdraw its exercise of Redemption Rights with respect to the Shares and shall vote the Shares in favor of, or abstain from voting upon, the proposals to be submitted (i) by written consent of the stockholders of Company, or (ii) at the special (or annual) meeting, or adjournment thereof (the “Meeting”), each as called for by the Company or the consenting stockholders to vote upon (A) the Business Combination or (B) any amendment to the Certificate of Incorporation, (1) Seller shall withdraw and revoke its exercise of Redemption Rights, (2) shall vote in favor of, or abstain from voting upon, the Business Combination and the other proposals set forth in the Proxy Statement and/or any amendment to the Certificate of Incorporation, and (3) will execute all necessary documents and take all actions required in furtherance of such required action and revocation. If, following the exercise of the Purchase Option, Seller does not comply with the provisions of Section 4 as a result of circumstances beyond the control of Seller; Buyer’s sole remedy shall be the return of the Option Price paid for such subject Shares.

5. Exercise of Purchase Option. Buyer shall exercise the Purchase Option by delivering to Seller written notice, by electronic mail, facsimile or otherwise, at the address set forth in Section 21, containing (i) an acknowledgement of Buyer’s intent to exercise the Purchase Option and (ii) whether Seller should vote the Shares in favor of, against or abstain from voting upon, each proposal to be presented at the Meeting or upon any such action by written consent. The exercisability of the Purchase Option shall terminate in accordance with Section 11 hereof.

6. Closing Matters.

(a) Closing. If Buyer exercises the Purchase Option, the closing of the purchase and sale of the Shares (“Closing”) will occur simultaneously with the delivery of the Shares pursuant to Section 6(b).

(b) Closing Procedures. As soon as reasonably practicable after the exercise of the Purchase Option and the Escrow Agent’s confirmation of receipt of the Aggregate Purchase Price and a letter substantially in the form of Exhibit B, Seller shall deliver the Shares to Buyer electronically to an account specified by Buyer. Upon the settlement of the Shares, the Escrow Agent shall pay to the order of Seller the aggregate Purchase Price by wire transfer of immediately available funds to an account specified by Seller in accordance with Exhibit B. It shall be a condition to the obligation of Buyer on the one hand and Seller on the other hand, to consummate the transfer of the Shares contemplated hereunder that the other party’s representations and warranties are true and correct as of the Closing with the same effect as though made on such date, unless waived in writing by the party to whom such representations and warranties are made.

CONFIDENTIAL TREATMENT REQUESTED

WITH RESPECT TO CERTAIN PORTIONS HEREOF

DENOTED WITH “***”

7. Non-Voting Shares. Within one (1) day of this Agreement, Seller shall inform Buyer as to the number of Shares to which it does not hold Redemption Rights and/or the rights to vote the Shares at the Meeting or upon any action by written consent (any such Share, a “Non-Voting Share”) as a result of such Shares being lent by Seller’s broker to a third party prior to the execution of this Agreement, if any. Further, Seller provide written evidence from Seller’s broker of such Non-Voting Shares and shall return, within two (2) business days, without demand or any other action on the part of Buyer, the Option Price with respect to such Non-Voting Shares.

8. Representations and Warranties of the Seller. Seller hereby represents and warrants to Buyer on the date hereof and on the Closing that:

(a) Sophisticated Seller. Seller is sophisticated in financial matters and is able to evaluate the risks and benefits attendant to the sale of Shares to Buyer.

(b) Independent Investigation. Seller, in making the decision to sell the Shares to Buyer, has not relied upon any oral or written representations or assurances from Buyer or any of its officers, directors or employees or any other representatives or agents of Buyer. Seller has had access to all of the filings made by the Company with the SEC, pursuant to the Securities Exchange Act of 1934, as amended (the “Exchange Act”) and the Securities Act of 1933, as amended (the “Securities Act”) in each case to the extent available publicly via the SEC’s Electronic Data Gathering, Analysis and Retrieval system.

(c) Authority. This Agreement has been validly authorized, executed and delivered by Seller and, assuming the due authorization, execution and delivery thereof by Buyer, is a valid and binding agreement enforceable in accordance with its terms, subject to the general principles of equity and to bankruptcy or other laws affecting the enforcement of creditors’ rights generally. The execution, delivery and performance of this Agreement by Seller does not and will not conflict with, violate or cause a breach of, constitute a default under, or result in a violation of (i) any agreement, contract or instrument to which Seller is a party which would prevent Seller from performing its obligations hereunder or (ii) any law, statute, rule or regulation to which Seller is subject.

(d) No Legal Advice from Buyer. Seller acknowledges that it has had the opportunity to review this Agreement and the transactions contemplated by this Agreement with Seller’s own legal counsel and investment and tax advisors. Seller is not relying on any statements or representations of Buyer or any of its representatives or agents for legal, tax or investment advice with respect to this Agreement or the transactions contemplated by the Agreement.

(e) Ownership of Shares; No Proxy. Seller is the legal and beneficial owner of the Shares, except for 250,900 Shares purchased on August 27, 2009 has held the Shares for at least sixty (60) days and will transfer to Buyer at the Closing good and marketable title to the Shares free and clear of any liens, claims, security interests, options, charges or any other encumbrance whatsoever. Subject to Section 7, the Seller beneficially owned all of the Shares as of the date of this Agreement and has the sole right to exercise Redemption Rights and vote the Shares, whether at the Meeting or upon action by written consent, with respect to all of the Shares. Except as provided by this Agreement, Seller has not, directly or indirectly, granted any proxies or entered into any voting trust or other agreement or arrangement with respect to the voting, regardless of whether such vote would occur at the Meeting or upon action by written consent, of any of the Shares.

CONFIDENTIAL TREATMENT REQUESTED

WITH RESPECT TO CERTAIN PORTIONS HEREOF

DENOTED WITH “***”

(f) Cash Account. If the Shares are not currently held in a “cash account,” Seller will transfer the Shares into a “cash account” as soon as practicable following the execution of this Agreement; provided, however, in no event shall such transfer occur more than two (2) business days from the execution of this Agreement.

(g) Non-Transfer of Shares; Number of Shares. Except with respect to Section 8(f) or a transfer to the Buyer or its assigns, the Shares which are subject to the Purchase Option shall not be transferred, sold, assigned or borrowed in any manner, whether by merger, consolidation or otherwise by the operation of law, following the execution of this Agreement.

(h) Seller Taxes. Seller understands that Seller (and not the Buyer) shall be responsible for any and all tax liabilities of Seller that may arise as a result of the transactions contemplated by this Agreement.

9. Representations and Warranties of Buyer. Buyer hereby represents to the Seller that:

(a) Sophisticated Buyer. Buyer is sophisticated in financial matters and is able to evaluate the risks and benefits attendant to the purchase of Shares from Seller.

(b) Independent Investigation. Buyer, in making the decision to (i) pay the Option Price, (ii) exercise the Purchase Option and (iii) purchase the Shares from Seller, has not relied upon any oral or written representations or assurances from Seller or any of its officers, directors, partners or employees or any other representatives or agents of Seller, other than the representations and warranties set forth in this Agreement.

(c) Authority. This Agreement has been validly authorized, executed and delivered by Buyer and assuming the due authorization, execution and delivery thereof by Seller, is a valid and binding agreement enforceable in accordance with its terms, subject to the general principles of equity and to bankruptcy or other laws affecting the enforcement of creditors’ rights generally. The execution, delivery and performance of this Agreement by Buyer does not and will not conflict with, violate or cause a breach of, constitute a default under, or result in a violation of (i) any agreement, contract or instrument to which Buyer is a party which would prevent Buyer from performing its obligations hereunder or (ii) any law, statute, rule or regulation to which Buyer is subject.

CONFIDENTIAL TREATMENT REQUESTED

WITH RESPECT TO CERTAIN PORTIONS HEREOF

DENOTED WITH “***”

(d) No Legal Advice from Seller. Buyer acknowledges that is has had the opportunity to review this Agreement and the transactions contemplated by this Agreement with Buyer’s own legal counsel and investment and tax advisors. Buyer is relying solely on such counsel and advisors and not on any statements or representations of Seller or any of its representatives or agents for legal, tax or investment advice with respect to this Agreement or the transactions contemplated by this Agreement.

10. Covenants.

(a) Seller. Seller hereby covenants and agrees (i) Seller has owned the Shares for at least sixty days, (ii) Seller has provided instructions to its broker substantially in the form of Exhibit A, which shall not allow the Shares to be borrowed by, or lent to, any other person or entity whatsoever, (iii) that except pursuant to the terms of this Agreement, Seller shall not, directly or indirectly, (A) grant any proxies or enter into any voting trust or other agreement or arrangement with respect to the voting of any of the Shares, regardless of whether such vote would occur at the Meeting or upon action by written consent or (B) sell, assign, transfer, encumber or otherwise dispose of, or enter into any contract, option or other arrangement or understanding with respect to the direct or indirect assignment, transfer, encumbrance or other disposition of, any of the Shares during the term of this Agreement. Seller shall not seek or solicit any such assignment, transfer, encumbrance or other disposition or any such contract, option or other arrangement or understanding and agrees to notify Buyer promptly, and to provide all details requested by Buyer, if Seller shall be approached or solicited, directly or indirectly, by any person with respect to any of the foregoing, (iv) Seller shall comply with all filing obligations, if any, under the Securities Act, and the Exchange Act with respect to the Purchase Option, exercise of the Purchase Option, or any other transactions contemplated by this Agreement; provided, however, Seller shall file for confidential treatment of this Agreement and provided, further, Seller shall allow counsel to Buyer one (1) day to review any submissions to the SEC, (v) Seller shall not share this Agreement or disclose any provisions of this Agreement with any other person; provided, however, Seller may disclose this Agreement to (a) its employees and (b) its counsel, each of whom Seller shall direct to keep this Agreement confidential and (vi) upon being contacted by the Company or any of its affiliates, including, but not limited to the Company’s investment bankers, attorneys or other representatives, Seller may disclose to the Company that Seller no longer controls the vote with respect to the Shares as a result of Seller entering into an option agreement with respect to the Shares.

(b) Buyer. Buyer hereby covenants and agrees that Buyer shall comply with all filing obligations, if any, under the Securities Act and the Exchange Act, with respect to the Purchase Option, exercise of the Purchase Option, any subsequent ownership of the Shares, or any other transactions contemplated by this Agreement.

11. Termination. Notwithstanding any provision in this Agreement to the contrary, this Agreement shall become null and void and of no further force and effect upon the earlier to occur: (i) termination by the written agreement of the parties to this Agreement or (ii) the day on which the Company liquidates its trust account.

CONFIDENTIAL TREATMENT REQUESTED

WITH RESPECT TO CERTAIN PORTIONS HEREOF

DENOTED WITH “***”

12. Liquidated Damages. If Seller (i) terminates this Agreement for any reason, or (ii) in any way breaches Section 3 of this Agreement, ***, with such payment to be paid to the Buyer by Seller within one (1) business day after such termination or breach. Such payment shall be liquidated damages to compensate the Buyer for the damages it shall have sustained as a result of such breach, which the parties acknowledge are not capable of being definitively determined and not as a penalty. Nothing contained in this Section 12 shall serve to limit Buyer’s right to seek specific performance and other relief under Section 16 of this Agreement.

13. 13D Filing. Seller acknowledges and understands that by virtue of this Purchase Option, or the exercise of such Purchase Option, Buyer may be required to file a 13D with the U.S. Securities and Exchange Commission (the “Filing”) and hereby consents to any such Filing reasonably required in the opinion of Buyer and/or its counsel. Seller further acknowledges and understands that Buyer may be required, pursuant to the Exchange Act, to divulge certain information of Seller, including, but not limited to, its name, principals, Share position, Option Price, Purchase Price and may be required to file this Agreement as an exhibit to any such Filing.

14. Counterparts; Facsimile. This Agreement may be executed in any number of counterparts, each of which when so executed shall be deemed to be an original and all of which taken together shall constitute one and the same instrument. This Agreement or any counterpart may be executed via facsimile transmission, and any such executed facsimile copy shall be treated as an original.

15. Governing Law. This Agreement shall for all purposes be deemed to be made under and shall be construed in accordance with the laws of the State of Delaware. Each of the parties hereby agrees that any action, proceeding or claim against it arising out of or relating in any way to this Agreement shall, to the fullest extent applicable, be brought and enforced first in the Delaware Chancery Court, then to such other court in the State of Delaware as appropriate and irrevocably submits to such jurisdiction, which jurisdiction shall be exclusive. Each of the parties hereby waives any objection to such exclusive jurisdiction and that such courts represent an inconvenient forum.

16. Remedies Cumulative. Each of the parties hereto acknowledges and agrees that, in the event of any breach of any covenant or agreement contained in this Agreement by the other party, money damages may be inadequate with respect to any such breach and the non-breaching party may have no adequate remedy at law. It is accordingly agreed that each of the parties hereto shall be entitled, in addition to any other remedy to which they may be entitled at law or in equity, to seek injunctive relief and/or to compel specific performance to prevent breaches by the other party hereto of any covenant or agreement of such other party contained in this Agreement. Accordingly, Seller hereby agrees Buyer is entitled to an injunction prohibiting any conduct by the Seller in violation of this Agreement and shall not seek the posting of any bond in connection with such request for an injunction. Furthermore, in any action to enforce this Agreement, Seller waives its right to assert any counterclaims and its right to assert set-off as a defense. Seller agrees to pay all costs and expenses, including reasonable attorneys' and experts' fees that Buyer may incur in connection with the enforcement of this Agreement.

CONFIDENTIAL TREATMENT REQUESTED

WITH RESPECT TO CERTAIN PORTIONS HEREOF

DENOTED WITH “***”

17. Severability. If any term, provision or covenant of this Agreement is held by a court of competent jurisdiction or other authority to be invalid, void or unenforceable, the remainder of the terms, provisions and covenants of this Agreement shall remain in full force and effect and shall in no way be affected, impaired or invalidated

18. Binding Effect; Assignment and Transfer. This Agreement shall be binding upon and inure to the benefit of the parties hereto and their respective legal representatives, successors and permitted assigns. This Agreement shall not be assigned or transferred by Seller. Buyer may assign, transfer or sell any of its rights under this Agreement at any time prior to the exercise of the Purchase Option (collectively, a “Transfer”). All rights and obligations of the Buyer shall terminate upon any such Transfer and all such rights and obligations shall be assumed by the transferee except that Buyer shall be liable to Seller for any failure of such transferee to meet such obligations; provided, however, Seller shall first seek to enforce such obligations against the transferee.

19. Headings. The descriptive headings of the Sections hereof are inserted for convenience only and do not constitute a part of this Agreement.

20. Entire Agreement; Changes in Writing. This Agreement constitutes the entire agreement among the parties hereto and supersedes and cancels any prior agreements, representations and warranties, whether oral or written, among the parties hereto relating to the transaction contemplated hereby. Neither this Agreement not any provision hereof may be changed or amended orally, but only by an agreement in writing signed by the other party hereto.

21. Notice. All notices, statements or other documents which are required or contemplated by this Agreement shall be in writing and delivered personally or sent by first class registered or certified mail, electronic mail, overnight courier service or facsimile transmission to the address or fax number most recently provided to such Person or such other address or fax number as may be designated in writing by such Person. Any notice or other communication so transmitted shall be deemed to have been given on the day of delivery, if delivered personally or if sent by electronic mail or facsimile transmission, one (1) business day after delivery to an overnight courier service or five (5) days after mailing if sent by mail.

Address for Notice:

The Malibu Companies, LLC	Bulldog Investors
ADDRESS: 15332 Antioch Street #528 Pacific Palisades, CA 90272 With a copy to: Ellenoff Grossman & Schole, LLP 150 East 42nd Street, 11th Floor New York, NY 10017 Attn: Douglas S. Ellenoff	ADDRESS: Park 80 West – Plaza Two, Suite 750 Saddle Brook, NJ 07663

CONFIDENTIAL TREATMENT REQUESTED

WITH RESPECT TO CERTAIN PORTIONS HEREOF

DENOTED WITH “***”

[Signature Page Follows]

IN WITNESS WHEREOF, the undersigned have executed this Agreement as of the date set forth on the first page of this Agreement.

THE MALIBU COMPANIES, LLC

By:____________________________________

Name:

Title:

BULLDOG INVESTORS

By:____________________________________

Name:

Title:

Option Price (per Share):	$***
Purchase Price (per Share)*:	$
Number of Shares:	338,300
Aggregate Option Price:	$***
Aggregate Purchase Price*:	$

* Only to be completed in accordance with Section 2 in the event the Purchase Option is exercised.

Schedule 1

CONFIDENTIAL TREATMENT REQUESTED

WITH RESPECT TO CERTAIN PORTIONS HEREOF

DENOTED WITH “***”

WIRING INSTRUCTIONS OF SELLER

***

Exhibit A

CONFIDENTIAL TREATMENT REQUESTED

WITH RESPECT TO CERTAIN PORTIONS HEREOF

DENOTED WITH “***”

[LETTERHEAD OF SELLER]

[INSERT BROKER NAME]

[INSERT BROKER ADDRESS]

[INSERT ATTN: DETAILS]

RE: Account No. [INSERT ACCOUNT NUMBER]

Gentlemen:

[NAME OF SELLER] (“we” or the “Company”) are writing in regards to the above referenced account number (the “Account”) held by [INSERT NAME OF BROKER] (“you”). With respect to [NUMBER] of shares of the common stock of Ideation Acquisition Corp. (the “Shares”) held in our Account, we hereby request that you do not, in any manner whatsoever, lend, or allow to be borrowed, for any period of time whatsoever, such Shares.

Very truly yours,

[SELLER]

By:____________________________________

Name:

Title:

Agreed to and accepted:

[BROKER]

By: ____________________

Name:

Title:

Exhibit B

CONFIDENTIAL TREATMENT REQUESTED

WITH RESPECT TO CERTAIN PORTIONS HEREOF

DENOTED WITH “***”

[LETTERHEAD OF BUYER]

[INSERT ESCROW AGENT NAME]

[INSERT ESCROW AGENT ADDRESS]

[INSERT ATTN: DETAILS]

RE: Account No. [INSERT ACCOUNT NUMBER]

Gentlemen:

[NAME OF BUYER] (“we” or the “Company”) are writing in regards to the above referenced account number held by [INSERT NAME OF ESCROW AGENT] (“you”). Pursuant to the terms of an Option Purchase Agreement between the Company and [INSERT SELLER], the Company has exercised its option to purchase [INSERT NUMBER] of shares (the “Shares”) of the common stock of Ideation Acquisition Corp. In consideration for the electronic transfer of the Shares, [using the Depository Trust Company’s DWAC (Deposit/Withdrawal at Custodian) System], to the Company’s specified account, you are hereby irrevocably instructed to wire [AMOUNT] to [BUYER], in accordance with the wiring instructions provided below.

[INSERT WIRE INSTRUCTIONS]

CONFIDENTIAL TREATMENT REQUESTED

WITH RESPECT TO CERTAIN PORTIONS HEREOF

DENOTED WITH “***”

The address for [SELLER] is [ADDRESS]. The contact person for [SELLER] is [PERSON]. He can be reached at [NUMBER].

Kindly acknowledge where indicated below, your receipt and understanding of these instructions and return a copy to Ellenoff Grossman & Schole LLP, attn: David E. Kutcher, Esq., facsimile number (646)-895-7187.

A facsimile signed and electronically delivered copy of this letter shall be deemed an original.

Very truly yours,

[BUYER]

By: _________________________

Name:

Title:

Acknowledged and Agreed:

[ESCROW AGENT]

By: ____________________________

Name:

Title:

[SELLER]

By: ____________________________

Name:

Title:

Ideation Acquisition Corp. SC 13D/A