Segment Reporting

6 Months Ended

Jun. 30, 2015

Segment Reporting Disclosure [Text Block]

11. Segment Reporting

The Company’s business results are categorized into three operating segments: Merriman Capital (“MC”), Financial Entrepreneur Platform (“FEP”), and Capital Markets Advisory Group (“CMAG”). The Company's reportable segments are strategic business units that offer products and services that are compatible with its core business strategy. The MC segment includes a broad range of services, such as capital raising and financial advisory services for corporate clients, and brokerage and equity research services for our institutional investor clients. The FEP segment includes capital raising services through a network of independent investment bankers and CMAG includes assisting corporate issuers in listing on OTCQX, the premier OTC Market tier, along with other advisory services that facilitate access to the institutional capital markets.

The accounting policies of the segments are consistent with those described in the Significant Accounting Policies in Note 3. The Company evaluates segment results based on revenue and segment income. There are no revenue-generating activities between segments. Segment asset disclosures are not provided as no significant assets are separately determinable for FEP or CMAG. Revenue and expenses directly associated with each segment are included in determining segment income, which is also the internal performance measure used by management to assess the performance of each business in a given period.

Consolidation items and eliminations include the effects of eliminating transactions between operating segments, and certain non-allocated amounts. Consolidation items and elimination is not an operating segment. Rather, it is added to operating segment totals to reconcile to consolidated totals on the financial statements. Certain amounts included in consolidation items and elimination costs are not allocated to operating segments because they are excluded from the measurement of their operating performance for internal purposes. These include Board of Directors compensation, interest on general borrowings, litigation settlement costs and other charges.

Management believes that the following information provides a reasonable representation of each segment’s contribution to revenue and loss or operating results:

	Three Months Ended June 30,				Six Months Ended June 30,
	2015		2014		2015		2014

Revenues
MC	$	1,192,544	$	2,609,907	$	1,921,578	$	6,440,757
FEP		2,537,872		1,515,836		3,460,070		1,770,585
CMAG		279,392		490,845		618,976		969,814
Total segment revenues		4,009,808		4,616,588		6,000,624		9,181,156
Consolidation items and elimination		-		-		-		(88)
Consolidated revenues	$	4,009,808	$	4,616,588	$	6,000,624	$	9,181,068

Segment income (loss)
MC	$	(1,642,546)	$	(599,633)	$	(3,557,414)	$	107,436
FEP		404,571		187,930		616,911		100,085
CMAG		175,260		197,781		328,730		559,792
Total segment income (loss)		(1,062,715)		(213,922)		(2,611,773)		767,313
Consolidation items and elimination		(182,614)		(6,733)		(268,210)		(335,430)
Consolidated net loss before income taxes	$	(1,245,329)	$	(220,655)	$	(2,879,983)	$	431,883

Substantially all of the reported revenues are from customers located in the United States and all of our long-lived assets are located in the United States.

- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

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+ Details

Merriman Holdings, Inc 10-Q