v3.25.3

SEGMENT REPORTING (Details) - USD ($)	3 Months Ended		9 Months Ended
SEGMENT REPORTING (Details) - USD ($)	Sep. 30, 2025	Sep. 30, 2024	Sep. 30, 2025	Sep. 30, 2024
Revenue, Major Customer [Line Items]
Sales, net	$ 8,353,200	$ 9,370,713	$ 26,090,546	$ 28,506,151
Cost of sales	3,349,228	3,562,599	10,110,848	10,953,625
Gross profit	5,003,972	5,808,114	15,979,698	17,552,526
Selling expenses	4,444,433	4,326,851	12,605,778	12,692,804
General and administration expenses	1,773,066	1,617,769	5,059,261	5,061,899
Loss from operations	(1,213,527)	(136,506)	(1,685,341)	(202,177)
Direct Sales [Member]
Revenue, Major Customer [Line Items]
Sales, net	4,636,319	5,020,739	14,444,767	15,028,067
Cost of sales	1,350,484	1,427,377	3,987,946	4,330,945
Gross profit	3,285,835	3,593,362	10,456,821	10,697,122
Selling expenses	3,391,143	3,551,780	9,732,449	10,412,084
Contribution margin	$ (105,308)	$ 41,582	$ 724,372	$ 285,038
Direct Sales [Member] \| Customer Concentration Risk [Member] \| Revenue Benchmark [Member]
Revenue, Major Customer [Line Items]
Concentration Risk, Percentage	55.50%	53.60%	55.40%	52.70%
Distributor Sales [Member]
Revenue, Major Customer [Line Items]
Sales, net	$ 3,716,881	$ 4,349,974	$ 11,645,779	$ 13,478,084
Cost of sales	1,998,744	2,135,222	6,122,902	6,622,680
Gross profit	1,718,137	2,214,752	5,522,877	6,855,404
Selling expenses	778,617	513,578	2,072,256	1,523,369
Contribution margin	$ 939,520	$ 1,701,174	$ 3,450,621	$ 5,332,035
Distributor Sales [Member] \| Customer Concentration Risk [Member] \| Revenue Benchmark [Member]
Revenue, Major Customer [Line Items]
Concentration Risk, Percentage	44.50%	46.40%	44.60%	47.30%
Unallocated [Member]
Revenue, Major Customer [Line Items]
Sales, net
Cost of sales
Gross profit
Selling expenses	274,673	261,493	801,073	757,351
General and administration expenses	$ 1,773,066	$ 1,617,769	$ 5,059,261	$ 5,061,899

For an entity that discloses a concentration risk in relation to quantitative amount, which serves as the "benchmark" (or denominator) in the equation, this concept represents the concentration percentage derived from the division.

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WILLAMETTE VALLEY VINEYARDS INC 10-Q