Segment Reporting

3 Months Ended

Mar. 31, 2015

Note 12. Segment Reporting

The Company's operating segments are strategic business units that offer different products and services. For the year ended December 31, 2014, operating segments of the Company are mining and technology. The mining segment consists of gold and industrial metal mining concessions in Mexico, and the technology segment consists of the Company's intellectual property related to the “SmartPac” product. The technology segment became a reportable entity as of June 30, 2014 and was not in existence as of March 31, 2014.

March 31, 2015	Packaging Technology			Mining
Gross profit from external customers	$	-		$	-
Exploration expenses		-			(697	)
Operating, general, and administrative expenses		(52,095	)		(274,750	)
Compensation expense		-			(49,876	)
Selling expense		(30,000	)		-
Depreciation and amortization		(2,481	)		(74,274	)
Segment operating loss before taxes and discontinued operations	$	(84,576)		$	(399,597	)

Revenues	March 31, 2015

Total consolidated revenues	$	-

Profit or Loss
Total loss from reportable segments	$	(484,173)
Other income from reportable segments		187,559
Unallocated amounts:
Corporate expenses		(262,469	)
Gain on discontinued operations		5,978,575
Non-controlling interest		6,542
Net income attributable to Firma Holdings' shareholders	$	5,426,034

Assets
Total assets for packaging technology segment	$	3,458,651
Total assets for mining segment		6,742,413
Corporate assets		1,401,184
Other unallocated amounts		-
Consolidated total	$	11,602,248

Liabilities
Accounts payable and accrued expenses packaging technology segment	$	32,349
Accounts payable and accrued expenses mining segment		437,531
Notes payable packaging technology segment		1,800,250
Notes payable mining segment		719,623
Corporate accounts payable and accrued expense		1,257,870
Corporate notes payable		1,697,372
Consolidated total	$	5,944,995

- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

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+ Details

FIRMA HOLDINGS CORP. 10-Q