2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 1) (USD $)	3 Months Ended		6 Months Ended			12 Months Ended	6 Months Ended	12 Months Ended				12 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012 FairValueInputsLevel3Member Warrant Liability [Member]	Dec. 31, 2011 FairValueInputsLevel3Member Warrant Liability [Member]	Jun. 30, 2012 FairValueInputsLevel3Member Embedded Conversion Option Liabilities [Member]	Dec. 31, 2011 FairValueInputsLevel3Member Embedded Conversion Option Liabilities [Member]	Jun. 30, 2012 TradeNamesMember FairValueInputsLevel3Member	Dec. 31, 2011 TradeNamesMember FairValueInputsLevel3Member	Dec. 31, 2010 TradeNamesMember FairValueInputsLevel3Member	Dec. 31, 2011 SoftwareMember FairValueInputsLevel3Member
Outstanding Balance					$ 4,401,354	$ 2,414,168	$ 206,817	$ 337,078	$ 20,000	$ 20,000	$ 20,000
Asset acquisition												1,125,000
Amortization expense												(187,500)
Impairment of intangible asset		2,053,197		2,053,197								(937,500)
Initial implementation of derivative accounting					883,907	1,931,594	432,213	192,652
Change in fair value					1,103,279	482,574	(272,357)	14,165
Extinguishment of convertible note							$ (29,595)

- Definition

Value of outstanding derivative securities that permit the holder the right to purchase securities (usually equity) from the issuer at a specified price.

+ References+ Details

Options Media Group Holdings, Inc. 10-Q/A