Organization and Summary of Significant Accounting Policies	9 Months Ended
	Sep. 30, 2012
Accounting Policies [Abstract]
Organization and Summary of Significant Accounting Policies	Organization and Summary of Significant Accounting Policies Organization and Business RDA Holding Co. is principally a holding company. We conduct our operations primarily through our wholly-owned subsidiary, The Reader’s Digest Association, Inc. (“RDA”), and subsidiaries of RDA. RDA Holding Co.’s primary asset is its sole ownership of all issued and outstanding shares of common stock of RDA. References in the Notes to Consolidated Financial Statements to “we,” “us,” “our,” “HoldCo” and the “Company” are to RDA Holding Co., and its subsidiaries. We are a global, multi-brand and multi-platform media and direct marketing company that educates, entertains and connects audiences around the world. We are dedicated to providing our customers with the inspiration, ideas and tools to simplify and enrich their lives. We produce and sell print and digital magazines, books, music and videos through multiple channels, such as direct mail (including catalogs), the Internet and retail. Through trusted partners and sourcing experts, we co-brand, market and sell other consumer goods and financial services. As of September 30, 2012, the Company was in violation of the financial covenant under its Senior Credit Facility (as defined in Note 10, Debt). We obtained an amendment from our lender, dated November 9, 2012, to modify certain covenants. However, management believes that based on current projections and given the impact of continued business declines and transformation activities currently underway, our operating results will not be sufficient to satisfy the financial covenants in the 2012 Secured Term Loan for the next several quarters. Accordingly, we have reclassified the $50.0 secured term loan ("2012 Secured Term Loan") from non-current to current, in our consolidated balance sheet, as of September 30, 2012. See Note 10, Debt, and Note 18, Subsequent Events, for further information. On July 31, 2012, the Company completed the sale of 100% of the outstanding stock of its businesses in Spain and Portugal. The financial impact of this transaction was immaterial. Concurrent with the sale agreement, we entered into a license agreement with the purchaser to publish the Spain and Portugal editions of Reader's Digest and sell other products under the Reader's Digest brand. These businesses were categorized as held for sale and classified within discontinued operations as of June 30, 2012. See Note 7, Discontinued Operations and Assets Held for Sale, for further information. On July 2, 2012, the Company completed the sale of 100% of the outstanding stock of its Direct Holdings U.S. Corp and Saguaro Road Records, Inc. subsidiaries, and certain assets of Direct Entertainment Media Group, Inc., collectively considered to be LED. LED was categorized as a business held for sale and was classified within discontinued operations as of June 30, 2012. The purchase price was $1.1 and was paid in cash. The sale of LED resulted in an immaterial loss. See Note 7, Discontinued Operations and Assets Held for Sale, for further information. On June 15, 2012, the Company completed a cash tender offer to purchase up to $60.7 of its Senior Secured Notes (as defined in Note 10, Debt), using proceeds from the sale of our Allrecipes.com business, at a purchase price of 95% of the principal amount thereof, plus accrued and unpaid interest thereon to the date of purchase. See Note 10, Debt, for further information. On March 30, 2012, the Company entered into a credit and guarantee agreement, providing the Company with a $50.0 secured term loan and an $11.0 letter of credit facility. See Note 10, Debt, for further information. On March 21, 2012, the Company repaid and terminated its Senior Credit Facility (as defined in Note 10, Debt), using $35.0 of net proceeds from our Allrecipes.com sale. In addition, we cash-collateralized our letters of credit, $11.4 as of March 21, 2012, which had been issued under the Senior Credit Facility. During the third quarter of 2012, we re-issued most of these standby letters of credit under our $11.0 letter of credit facility. We expect to receive the cash, previously used to as collateral, in the fourth quarter of 2012. See Note 10, Debt, for further information. On March 24, 2012, we amended the 2011 Unsecured Term Loan to increase the senior secured leverage ratio for the quarter ended June 30, 2012 and thereafter. See Note 10, Debt, for further information. On March 6, 2012, the Company executed repayment of the 2011 Secured Term Loan (as defined in Note 10, Debt), using net proceeds from our Allrecipes.com sale. Our repayment included $45.0 to satisfy the principal debt, along with $5.0 due under the early repayment provisions. See Note 10, Debt, for further information. On February 29, 2012, the Company sold Allrecipes.com, for $175.0 in cash. Allrecipes.com was considered to be a business held for sale and classified within discontinued operations as of December 31, 2011. The sale of Allrecipes.com resulted in a gain of $36.9, net of taxes. See Note 7, Discontinued Operations and Assets Held for Sale, for further information. On February 8, 2012, the Company sold Weekly Reader for $3.4, which was paid in cash. Weekly Reader was considered to be a business held for sale and classified within discontinued operations as of December 31, 2011. The impact of this sale was not material. See Note 7, Discontinued Operations and Assets Held for Sale, for further information. Basis of Presentation Our unaudited interim consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”) for interim financial information. These unaudited interim consolidated financial statements should be read in conjunction with the audited December 31, 2011 consolidated financial statements and accompanying notes, contained in our annual report filed on Form 10-K on March 29, 2012. We typically generate our strongest revenue in the fourth calendar quarter due to consumer purchases during the holiday season. Within our North America segment, our revenue and profitability is strongest in the fourth quarter, followed by the second quarter, due to the increased number of magazine issues within each of those quarters, coupled with the timing of year end annual publications and consumer holiday purchases in the fourth quarter. Our international segments are also seasonal, with fluctuations in profits as a result of the timing of customer acquisition mailings (generally made in the first and third quarters, depressing profits in those quarters as a result), and revenue tends to be strongest in the fourth quarter due to holiday consumer purchases. Our businesses are structured into the following three reportable segments: North America, Europe and Asia Pacific & Latin America (“APLA”). See Note 16, Segments, for further information. As discussed in Note 2, Reorganization and Emergence from Chapter 11, in our audited December 31, 2011 consolidated financial statements, the Company emerged from chapter 11 bankruptcy protection on February 19, 2010 (“Effective Date”), and adopted fresh start accounting in accordance with Accounting Standards Codification ("ASC") Topic 852, Reorganizations. The adoption of fresh start accounting resulted in our becoming a new entity for financial reporting purposes. The Company, when used in reference to the period including and subsequent to February 20, 2010, refers to the “Successor Company”, and when used in reference to the period prior to February 20, 2010, refers to the “Predecessor Company”. Principles of Consolidation The consolidated financial statements include the consolidated accounts of RDA Holding Co., and its subsidiaries. All significant intercompany accounts and transactions have been eliminated. Use of Estimates These statements, in the opinion of management, have been prepared following the requirements of U.S. GAAP for interim reporting, applying certain assumptions and estimates, including all normal, recurring adjustments considered necessary to present such information fairly. Operating results for any interim period are not necessarily indicative of the results for an entire year due to, among other things, the seasonality of our business. In preparing the consolidated financial statements in conformity with U.S. GAAP, we must make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, expenses and related disclosures at the date of the financial statements and during the reporting period. Actual results could differ from these estimates. As discussed in Note 3, Fresh Start Accounting and Reorganization Items, in our audited December 31, 2011 consolidated financial statements, the basis to determine enterprise value and the values of various tangible and intangible assets were determined using a number of factors, including the use of certain valuation methodologies and certain operational assumptions and estimates. Due to the many variables inherent in the estimation of fair value, differences in assumptions and estimates may have a material effect on the result of our future goodwill and intangible asset impairment tests. We determined that an interim impairment test was necessary during the three months ended June 30, 2012. During the three months ended September 30, 2012, we finalized our second quarter 2012 interim test and determined a second interim impairment test was necessary. These analyses resulted in an impairment charge of $203.7 for goodwill, other intangible assets, and property and equipment, net. See Note 3, Impairment of Assets, for further information. Recent Accounting Pronouncements In September 2011, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2011-08, Testing Goodwill for Impairment (“ASU 2011-08”), which represents an update to ASC Topic 350, Intangibles—Goodwill and Other ("ASC 350"). ASU 2011-08 simplifies how entities test goodwill for impairment. ASU 2011-08 permits entities to first assess qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying amount as a basis for determining whether to perform a two-step goodwill impairment test. ASU 2011-08 is effective for the Company in the first quarter of its fiscal year ending December 31, 2012. The Company adopted this guidance effective January 1, 2012, and it did not have any impact on our consolidated financial statements. In June 2011, the FASB issued ASU No. 2011-05, Presentation of Comprehensive Income (“ASU 2011-05”), which represents an update to ASC 220, Comprehensive Income (“ASC 220”). ASU 2011-05 provides new disclosure guidance for comprehensive income, requiring presentation of each component of net income along with total net income, each component of other comprehensive income along with a total for other comprehensive income and a total amount for comprehensive income. An entity will have the option to present these items in one continuous statement or two separate but consecutive statements. An entity will no longer be permitted to present components of other comprehensive income as part of the statement of changes in stockholders’ equity. In December 2011, the FASB issued ASU No. 2011-12, Deferral of the Effective Date for Amendments to the Presentation of Reclassifications of Items Out of Accumulated Other Comprehensive Income in Accounting Standards Update No. 2011-05 (“ASU 2011-12”), which represents an update to ASC 220. ASU 2011-12 defers only those changes in ASU 2011-05 that relate to the presentation of reclassification adjustments. These updates are effective for fiscal years beginning after December 15, 2011 and for interim periods within those years. The Company adopted this guidance effective January 1, 2012, and it did not have a material impact on our consolidated financial statements.

RDA Holding Co. 10-Q