EXHIBIT 99.1

GameSquare Holdings Reports Second Quarter 2023 Results

Record pipeline and recent contract wins expected to accelerate revenue growth in second half of 2023

Merger integration underway with $8 million of annualized cost savings expected in 2023

Company reiterates 2023 full-year guidance reflecting sales of $75 to $80 million,

and gross margins of 30% – 35%

August 14, 2023, Toronto, Ontario – GameSquare Holdings, Inc. (“GameSquare”, or the “Company”) (NASDAQ: GAME) (TSXV: GAME) today announced financial results for the three and six-months ended June 30, 2023.

“Throughout the second quarter we focused on completing the integration of the April 2023 merger with Engine Gaming, while optimizing our cost structure and combining our enhanced offerings and talent. We removed an estimated $5 million of annualized operating costs during the quarter and we continue to expect to realize at least $8 million of total annualized cost savings by the end of the year as we drive efficiencies and cost synergies across our business. By combining leading marketing, creative, and esports organizations with best-in-class data and technology assets, we have developed a differentiated platform that expands our capabilities and creates leading solutions for our global customers,” said Justin Kenna, CEO of GameSquare.

“Our newly acquired market intelligence and AI driven technology assets significantly enhance the value of our marketing services by combining data into our commercialization strategies. This creates a powerful performance marketing platform that helps us improve our clients’ customer acquisition costs by expanding the effectiveness of our influencers and our campaigns. As a result, we have seen both the number and average value of our pipeline increase over the past three months. In addition, we have recently closed multiple seven figure, multi-year deals with customers across the healthcare, automotive, and CPG sectors,” Mr. Kenna continued.

“I am excited by the opportunities we are pursuing as we enter the seasonally strong second half of the year, supported by strong closed revenue quarter-to-date and 60% of annual revenue historically falling in the second half. As a result, we expect sales in the second half to be between $47 million and $52 million, which combined with first-half pro-forma sales of $28 million are expected to produce full-year 2023 pro-forma sales of between $75 and $80 million. We also expect annual gross margin in 2023 to range between 30% and 35%, which combined with additional cost saving actions are expected to help us reach profitability in the fourth quarter,” concluded Mr. Kenna.

Three months ending June 30, 2023, compared to June 30, 2022

	·	Revenue of $14,238,810, compared to $6,655,892
	·	Gross margin of $4,068,174, compared to $3,017,161
	·	Net loss of $4,095,166, compared to a net loss of $2,524,825
	·	Adjusted EBITDA loss of $4,084,862, compared to a loss of $1,296,131

Six months ending June 30, 2023, compared to June 30, 2022

	·	Revenue of $19,189,523, compared to $11,695,966
	·	Gross margin of $5,997,677, compared to $4,662,362
	·	Net loss of $8,453,439, compared to a net loss of $6,518,454
	·	Adjusted EBITDA loss of $6,440,697, compared to a loss of $4,038,303

Three months ending June 30, 2023, compared to Proforma March 31, 2023

	·	Revenue of $14,238,810, compared to $13,743,347
	·	Gross margin of $4,068,174, compared to $4,167,983
	·	Net loss of $4,095,166, compared to a net loss of $12,250,604
	·	Adjusted EBITDA loss of $4,084,862, compared to a loss of $5,145,947

Conference Call Details

Justin Kenna, CEO, Lou Schwartz, President, and Mike Munoz CFO are scheduled to host a conference call with the investment community. Analysts and interested investors can join the call via the details below:

Date: Monday, August 14, 2023

Time: 5:00 pm ET

Webcast: https://services.choruscall.ca/links/gamesquare2023q2.html

Media and Investor Relations

Andrew Berger

Phone: (216) 464-6400

Email: IR@gamesquare.com

About GameSquare Holdings, Inc.

GameSquare Holdings, Inc. (NASDAQ: GAME | TSXV: GAME) is a vertically integrated, digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. GameSquare's end-to-end platform includes GCN, a digital media company focused on gaming and esports audiences, Cut+Sew (Zoned), a gaming and lifestyle marketing agency, USA, Code Red Esports Ltd., a UK based esports talent agency, Complexity Gaming, a leading esports organization, Fourth Frame Studios, a creative production studio, Mission Supply, a merchandise and consumer products business, Frankly Media, programmatic advertising, Stream Hatchet, live streaming analytics, and Sideqik a social influencer marketing platform. www.gamesquare.com

Forward-Looking Information

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's future performance and revenue; continued growth and profitability; the Company's ability to execute its business plan; and the proposed use of net proceeds of the Offering. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company being able to grow its business and being able to execute on its business plan, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties including impact of the COVID-19 pandemic and any variants. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

GameSquare Holdings Inc. Second Quarter Financial Results

Unaudited Condensed Interim Consolidated Statements of Financial Position

	June 30, 2023			December 31, 2022
	$			$
ASSETS
Current
Cash		4,249,602			977,413
Restricted cash		47,465			-
Accounts and other receivables		14,115,331			8,331,120
Government remittances		1,146,493			-
Prepaid expenses and other current assets		1,459,381			788,227
		21,018,272			10,096,760
Non-Current
Investment at FVTPL		3,188,749			-
Property and equipment		2,790,738			3,001,883
Goodwill		23,710,499			-
Intangible assets		23,237,813			4,609,837
Right-of-use assets		2,198,025			2,385,330
		55,125,824			9,997,050
		76,144,096			20,093,810

	June 30, 2023			December 31, 2022
		$		$
LIABILITIES
Current
Accounts payable		17,729,367			4,848,854
Accrued liabilities		6,325,496			3,180,208
Consideration payable		30,000			260,000
Players liability account		47,465			-
Deferred revenue		2,070,323			1,092,982
Lease liabilities, current		729,575			336,229
Credit facility payable		-			802,328
Promissory notes payable		481,149			-
Warrant liability		276,544			-
Convertible debt, current		5,093,287			-
Arbitration reserve		730,109			-
		33,513,315			10,520,601

Convertible debt, non-current		1,566,804			-
Lease liabilities, non-current		2,182,499			2,362,448
Deferred tax liability		50,117			55,096
		3,799,420			2,417,544
		37,312,735			12,938,145

SHAREHOLDERS' EQUITY (DEFICIENCY)
Share capital		84,115,256			43,375,158
Contributed surplus		4,496,528			3,296,668
Warrants		20,000			1,925,238
Contingently issuable shares		-			131,184
Accumulated other comprehensive (loss) income		(380,406	)		(269,053	)
Deficit		(49,420,017	)		(41,303,530	)
		38,831,361			7,155,665
		76,144,096			20,093,810

Unaudited Condensed Interim Consolidated Statements of Income (loss)

and Comprehensive Income (loss)

	For the three months ended						For the six months ended
	June 30, 2023			June 30, 2022			June 30, 2023			June 30, 2022
CONTINUING OPERATIONS	$			$			$			$
REVENUE
Revenue		14,238,810			6,655,892			19,189,523			11,695,966

Cost of sales		10,170,636			3,638,731			13,191,846			7,033,604
Gross profit		4,068,174			3,017,161			5,997,677			4,662,362

EXPENSES
Salaries, consulting and management fees		5,872,434			2,368,223			8,522,847			5,029,112
Player compensation		527,396			449,355			1,026,798			889,040
Professional fees		56,991			594,670			428,050			987,913
Advertising and promotion		475,270			176,627			651,656			459,065
Office and general		1,284,581			774,293			1,871,727			1,381,515
Technology expenses		158,914			-			158,914			-
Amortization and depreciation		1,034,804			678,060			1,626,164			1,360,618
Share-based payments		317,005			441,084			882,385			941,227
Interest expense		180,148			127,727			262,666			214,812
(Gain) loss on foreign exchange		(222,550	)		(49,876	)		(221,618	)		(45,980	)
Transaction costs		1,013,672			-			1,497,981			-
Arbitration settlement reserve		(739,644	)		-			(739,644	)		-
Restructuring costs		10,388			-			294,286			-
Legal settlement		183,724			-			183,724			-
Change in fair value of warrant liability		(1,710,878	)		-			(1,710,878	)		-
Change in fair value of convertible debt		(455,009	)		-			(455,009	)		-
		7,987,246			5,560,163			14,280,049			11,217,322
Net loss for the period before discontinued operations and taxes		(3,919,072	)		(2,543,002	)		(8,282,372	)		(6,554,960	)
Income tax recovery		-			18,177			5,027			36,506
Net loss for the period before discontinued operations		(3,919,072	)		(2,524,825	)		(8,277,345	)		(6,518,454	)

DISCONTINUED OPERATIONS
Gain (loss) from discontinued operations		(176,094	)		-			(176,094	)		-
Net loss for the period from discontinued operations		(176,094	)		-			(176,094	)		-
Net loss for the period		(4,095,166	)		(2,524,825	)		(8,453,439	)		(6,518,454	)

Other comprehensive loss
Items that will subsequently be reclassified to operations:
Foreign currency translation		(104,704	)		(238,992	)		(111,353	)		(135,217	)
Total comprehensive loss for the period		(4,199,870	)		(2,763,817	))		(8,564,792	)		(6,653,671	)

(Loss) profit for the period attributable to:
Owners of the parent		(4,095,166	)		(2,524,825	)		(8,453,439	)		(6,532,172	)
Non-controlling interest		-			-			-			13,718
		(4,095,166	)		(2,524,825	)		(8,453,439	)		(6,518,454	)

Basic and diluted net loss per share - continuing operations		(0.32	)		(0.49	)		(0.89	)		(1.27	)
Basic and diluted net loss per share - discontinued operations		(0.02	)		-			(0.02	)		-
Basic and diluted net loss per share		(0.34	)		(0.49	)		(0.91	)		(1.27	)
Weighted average number of common shares outstanding - basic and diluted		12,131,409			5,188,719			9,283,340			5,118,603

Adjusted EBITDA Loss Reconciliation

We believe Adjusted EBITDA is a useful measure to assess the performance of the Company as it provides more meaningful operating results by excluding the effects of expenses that are not reflective of our underlying business performance and other one-time or non-recurring expenses. We define "Adjusted EBITDA" as EBITDA adjusted to exclude extraordinary items, non-recurring items and, other non-cash items, including, but not limited to (i) share based compensation expense, (ii) non-recurring arbitration settlement costs (iii) intangible and goodwill impairments and loss on disposal of assets (iv) loss from discontinued operations (v) transaction costs related to merger and acquisition activities, (vi) change in fair values on warrants and convertible debt and (vii) restructuring costs.

Reconciliation of Non-IFRS Measures

A reconciliation of EBITDA and Adjusted EBITDA to the most directly comparable measure determined under IFRS is set out below for the three and six months ended June 30, 2023 and 2022.

	For the three months ended			For the three months ended			For the six months ended			For the six months ended
	June 30, 2023			June 30, 2022			June 30, 2023			June 30, 2022

Net loss for the period		(4,095,166	)		(2,524,825	)		(8,453,439	)		(6,518,454	)
Interest expense		180,148			127,727			262,666			214,812
Income tax recovery		-			(18,177	)		(5,027	)		(36,506	)
Amortization and depreciation		1,034,804			678,060			1,626,164			1,360,618
Share-based payments		317,005			441,084			882,385			941,227
Transaction costs		1,013,672			-			1,497,981			-
Arbitration settlement reserve		(739,644	)		-			(739,644	)		-
Restructuring costs		10,388			-			294,286			-
Legal settlement		183,724			-			183,724			-
Change in fair value of warrant liability		(1,710,878	)		-			(1,710,878	)		-
Change in fair value of convertible debt		(455,009	)		-			(455,009	)		-
(Gain) loss from discontinued operations		176,094			-			176,094			-
Adjusted EBITDA		(4,084,862	)		(1,296,131	)		(6,440,697	)		(4,038,303	)

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