ORGANIZATION AND NATURE OF BUSINESS

12 Months Ended

Jun. 30, 2025

NOTE 1. ORGANIZATION AND NATURE OF BUSINESS.

Luvu Brands, Inc. (the “Company” or “Luvu”) was incorporated in the State of Florida on February 25, 1999. References to the Company in these notes include the Company and its wholly owned subsidiaries, OneUp Innovations, Inc. (“OneUp”), and Foam Labs, Inc. (“Foam Labs”). All operations of the Company are currently conducted by OneUp.

The Company is an Atlanta, Georgia based designer, manufacturer and marketer of a portfolio of consumer lifestyle brands including:

	·	JAXX-a diverse range of convertible daybeds, headboard panels, outdoor soft seating and bean bags made from repurposed polyurethane foam trim.
	·	AVANA-products for yoga exercise, sleep comfort and inclined bed therapy.
	·	LIBERATOR-transformable chaises and specially designed pillows and props for enhancing sexual performance.
	·	FOAMLABS-private label Jaxx products and contract manufacturing for hospitality, school, furniture mass market and beyond.

These products are sold through the Company’s websites, online mass merchants and retail stores worldwide. Many of our products are offered flat-packed and either roll or vacuum compressed to save on shipping and reduce our carbon footprint.

Sales are generated through internet, print advertisements, and social marketing. We have a diversified customer base with only one customer accounting for 34% in fiscal 2025 and 36% in fiscal 2024 of consolidated net and no particular concentration of credit risk in one customer type.

Luvu Brands, Inc. 10-K