WILLIAMS JOHN B 4

What Happened

• John B. Williams, a director of Associated Banc‑Corp (ASB), sold 2,325 shares in an open‑market transaction on 2026-02-03. The shares were sold at $28.05 each for a total of $65,205. This was a sale (routine insider selling), not a purchase.

Key Details

• Transaction date and price: 2026-02-03, sale at $28.05 per share.
• Total value: 2,325 shares × $28.05 = $65,205.
• Transaction type/code: Open‑market sale (S).
• Shares owned after transaction: Not specified in the summary data provided in this filing.
• Filing date/timeliness: Form filed 2026-02-04 (next business day); filing does not indicate a late report.
• Footnotes/plan details: The filing does not disclose a 10b5‑1 plan, tax withholding, or other special conditions.

Context

• Sales by directors are common and can be for many non‑market reasons (diversification, taxes, personal liquidity). This single sale, valued at about $65k, is relatively modest in size; it should be viewed as a routine insider sale unless combined with other significant insider activity.