Associated Banc-Corp (ASB) CEO Andrew Harmening Buys 2,575 Shares

What Happened Andrew J. Harmening, President & CEO and a director of Associated Banc‑Corp (ASB), acquired 2,574.552 shares on 2026-03-16 at $24.59 per share, a transaction valued at about $63,311. The filing reports the acquisition as an "other acquisition" (transaction code J) and the shares were obtained through a dividend reinvestment.

Key Details

• Transaction date and price: 2026-03-16 at $24.59 per share.
• Shares acquired: 2,574.552; total value ≈ $63,311.
• Transaction code: J (other acquisition); Footnote F1: "Shares acquired in dividend reinvestment transaction."
• Shares owned after the transaction: not disclosed on this Form 4.
• Filing timeliness: Form 4 filed 2026-03-17 (timely reporting for the 2026-03-16 transaction).

Context This was a dividend reinvestment (automatic purchase of additional shares using dividend proceeds), a routine way insiders can increase holdings that does not necessarily signal a new view on the company's outlook. Purchases are generally more informative than sales, but dividend reinvestments are typically formulaic rather than discretionary.