Haddad Michael J 4

What Happened

• Michael J. Haddad, a director of Associated Banc‑Corp (ASB), acquired a total of 71.423 shares on 2026-06-15 through two transactions: a dividend reinvestment and an award. The DRIP transaction was for 33.423 shares at $29.41 ($983) and the award/grant was 38 shares at $29.22 ($1,110). Combined value is about $2,093. These are acquisitions (buying/receiving stock), generally a neutral-to-bullish signal vs. a sale.

Key Details

• Transaction dates and prices:
  • 2026-06-15: 33.423 shares at $29.41 (other acquisition, code J) — $983
  • 2026-06-15: 38 shares at $29.22 (grant/award, code A) — $1,110
• Total shares acquired: 71.423; total reported value ≈ $2,093.
• Shares owned after the transactions: not specified in the provided filing summary.
• Relevant footnotes:
  • F1: The 33.423 shares were acquired under a dividend reinvestment plan (DRIP), a transaction exempt under Rule 16a‑11.
  • F2: Dividend equivalent units related to the award vest on the first anniversary and pay out in shares upon vesting.
  • F3: Some stock units were 100% vested at acquisition.
  • F4: Phantom stock units will remain in the director’s deferred compensation plan until distributed per elections on file.
• Filing: Report filed 2026-06-17 covering 2026-06-15; this appears to be timely (Form 4 is generally due within two business days).

Context

• The DRIP acquisition (code J) is a routine reinvestment of dividends and is exempt under Rule 16a‑11, so it’s not the same as an open‑market purchase showing active buying intent.
• The award (code A) includes stock/phantom units and dividend equivalents with varying vesting and payout mechanics — some units were immediately vested while others will convert to shares later or be paid from the deferred comp plan.
• These are relatively small dollar amounts (~$2.1k) and should be viewed as routine insider activity; they provide limited signal compared with larger, open‑market purchases or sales.