Haddad Michael J 4

What Happened
Michael J. Haddad, a director of Associated Banc‑Corp (ASB), was granted 678.61 phantom stock units on 2026-07-20. The award is reported at a per‑unit value of $31.31, for a total value of $21,250. This was an award (derivative grant), not an open‑market purchase or sale; the units are 100% vested but remain in the Director’s Deferred Compensation Plan until distributed per his elections.

Key Details

• Transaction date: 2026-07-20; filing date (Form 4): 2026-07-22 (filed within the normal 2‑business‑day window).
• Units granted: 678.61 phantom stock units; reported value: $31.31 per unit; total = $21,250.
• Shares/units owned after transaction: Not disclosed in the filing.
• Footnotes: F1/F3 — phantom stock units remain in the Director’s Deferred Compensation Plan until distributed per the insider’s distribution elections; F2 — units are 100% vested at acquisition.
• Transaction type code: A (award/grant, derivative).

Context
Phantom stock units are a form of deferred-compensation tied to the company’s share value; they do not represent immediate open‑market buying or selling and typically settle in cash or stock according to the plan. Such grants are compensation and not a direct trading signal — purchases by insiders are generally more indicative of personal bullishness than awards.