Associated Banc‑Corp (ASB) Director Michael J. Haddad Buys Shares

What Happened
Michael J. Haddad, a director of Associated Banc‑Corp (ASB), acquired two small lots of common stock on September 15, 2026: 32.936 shares via dividend reinvestment (at $30.09, ~$991) and 36 shares from an award/grant (at $30.32, ~$1,092). Total consideration for both acquisitions was about $2,083. These are purchases/acquisitions rather than sales.

Key Details

• Transaction dates and prices:
  • 2026-09-15: 32.936 shares @ $30.09 (Other acquisition/code J) — $991
  • 2026-09-15: 36 shares @ $30.32 (Grant/Award/code A) — $1,092
• Total shares acquired: 68.936 (including a fractional share from dividend reinvestment); total value ≈ $2,083.
• Footnotes of note:
  • F1: The 32.936 shares were acquired under a dividend reinvestment plan and are exempt from Section 16 under Rule 16a‑11.
  • F2: The award (36 shares) are dividend equivalent units that vest on the first anniversary of the related RSU grant and will be paid in shares upon vesting (unless deferred).
  • F3: Stock units are 100% vested at acquisition (per filing).
  • F4: Phantom stock units referenced will remain in the Director’s Deferred Compensation Plan until distributed per his elections.
• Shares owned after transaction: not specified in the provided filing.
• Filing timeliness: Reported on Sep 17, 2026 for a Sep 15 transaction — appears to be filed within the typical two‑business‑day Form 4 deadline.

Context
These transactions are small, routine acquisitions: a dividend reinvestment (routine and often exempt) and an award of dividend equivalent units tied to RSUs (which generally vest later and convert to shares). Purchases and awards like these are informative but modest in size here; they do not, by themselves, indicate a change in insider sentiment.