Braun Henrique 4
4 · COCA COLA CO · Filed Mar 3, 2026
Research Summary
AI-generated summary of this filing
Coca-Cola COO Braun Henrique Sells 27,234 Shares for Tax Withholding
What Happened
COO Braun Henrique disposed of 27,234 shares on February 27, 2026 at $80.50 per share, a transaction value of $2,192,337. This disposition represents shares withheld to satisfy tax liabilities upon the vesting of performance share units (PSUs), not an open-market judgmental sale.
Key Details
- Transaction date and price: Feb 27, 2026 — 27,234 shares at $80.50 each (total $2,192,337).
- Transaction code: F — shares withheld to cover tax liabilities upon PSU vesting.
- Shares owned after transaction: Not reported in this filing.
- Relevant footnotes: F1 confirms shares were withheld to satisfy tax on PSUs issued Feb 19, 2026 under the 2023–2025 PSU program; F2–F5 provide plan/recordation context and share‑per‑unit definitions.
- Filing date: March 3, 2026 (Form 4 reporting this Feb 27 transaction); the filing does not state a late‑filing flag.
Context
This is a routine tax-withholding disposition tied to equity vesting. Such transactions are common and typically reflect tax obligations rather than a deliberate decision to reduce a position; purchases would generally be considered a stronger bullish signal.
Insider Transaction Report
Form 4
Braun Henrique
EVP & Chief Operating Officer
Transactions
- Tax Payment
Common Stock, $.25 Par Value
[F1]2026-02-27$80.50/sh−27,234$2,192,337→ 100,704 total
Holdings
- 13,481(indirect: By 401(k))
Common Stock, $.25 Par Value
[F2] - 8,962(indirect: By 401(k))
Hypothetical Shares
[F3][F4][F5]→ Common Stock, $.25 Par Value (8,962 underlying)
Footnotes (5)
- [F1]Represents shares withheld to satisfy tax liabilities upon the vesting of performance share units issued on February 19, 2026 under the 2023-2025 performance share unit program.
- [F2]Shares credited to the reporting person's account under The Coca-Cola Company 401(k) Plan, as of February 26, 2026.
- [F3]Each hypothetical share is equal to one share of common stock of The Coca-Cola Company.
- [F4]There is no data applicable with respect to the hypothetical shares.
- [F5]As of February 26, 2026.
Signature
/s/ Henrique Braun|2026-03-03