Pietracci Bruno 4

What Happened
Bruno Pietracci, President of Coca‑Cola's Latin America operating unit, had 20,994 shares withheld (disposed) on February 27, 2026 to satisfy tax liabilities upon the vesting of performance share units. The withholding was reported at $80.50 per share, totaling approximately $1,690,017. This was a tax-withholding transaction tied to PSU vesting rather than an open-market sale.

Key Details

• Transaction date and price: 2026-02-27 at $80.50 per share; total value ~$1,690,017.
• Transaction code: F — shares withheld to satisfy tax liabilities upon vesting.
• Award program: Shares relate to PSUs issued February 19, 2026 under the 2023–2025 performance share unit program.
• Footnotes: F1 confirms shares withheld to satisfy tax liabilities on PSU vesting; F2 notes some shares are held by a corporation in which the reporting person and spouse indirectly hold 100% economic interest and the reporting person has investment control.
• Shares owned after the transaction: Not disclosed in this Form 4.
• Filing: Report filed March 3, 2026 (covers the Feb 27, 2026 transaction); filing was a routine tax-withholding report, not labeled late.

Context
Withholding shares to cover taxes when performance awards vest is a common, administrative action (a cashless withholding) and does not necessarily indicate a change in insider sentiment. For retail investors, purchases or open-market sales can be more informative about insider conviction than routine tax-withholdings tied to equity compensation.