Ortega Luisa 4

What Happened

• Luisa Ortega, Europe OU President at Coca‑Cola (KO), had 12,465 shares withheld (disposed) to satisfy tax liabilities tied to vested performance share units. The shares were recorded at $80.50 each, for a total value of approximately $1,003,433. This was a tax-withholding disposal rather than an open-market sale.

Key Details

• Transaction date: 2026-02-27; Form 4 filed: 2026-03-03.
• Shares withheld/disposed: 12,465 at $80.50 each; total value ≈ $1,003,433.
• Transaction code: F — shares withheld to satisfy tax obligations on vested awards.
• Footnote: These shares were withheld to satisfy taxes upon vesting of performance share units issued 2026-02-19 under the 2023–2025 PSU program (per F1).
• Shares owned after transaction: not specified in this filing.
• Filing timeliness: Form 4 reports the 2026-02-27 transaction and was filed 2026-03-03; the filing does not indicate a late-reporting designation.

Context

• This was a routine tax-withholding disposal tied to PSU vesting (not a discretionary sale or purchase). Such withholdings are common when restricted or performance shares vest and do not necessarily indicate insider sentiment about the company’s stock.