Voskuil Steven E 4

What Happened

• Steven E. Voskuil, Chief Financial Officer of The Hershey Company (HSY), sold 1,500 shares in an open-market transaction on January 20, 2026. The shares were sold at $198.67 per share for a total value of $298,005. This was a sale (not a purchase), which is often routine insider liquidity rather than a bullish signal.

Key Details

• Transaction date and price: Jan 20, 2026 — 1,500 shares sold at $198.67 per share.
• Total proceeds: $298,005.
• Shares owned after transaction: Not specified in the provided filing excerpt.
• Footnote: The sale was executed under a Rule 10b5-1 trading plan adopted by Mr. Voskuil on May 20, 2025 (pre-arranged trading plan).
• Filing: Form 4 filed Jan 22, 2026 reporting the Jan 20 transaction (no indication in the filing excerpt that it was late).

Context

• A Rule 10b5-1 plan allows insiders to preset trades at a time when they are not in possession of material nonpublic information; transactions under such plans are typically scheduled and routine.
• Sales reduce insider shareholdings and are common for liquidity or diversification; they do not necessarily indicate a change in the insider’s view of the company’s prospects.