Reiman Jason 4

What Happened
Jason Reiman, Senior Vice President & Chief Supply Chain Officer at The Hershey Company, sold a total of 2,000 shares of HSY stock in two open-market transactions on February 24, 2026. Each sale was for 1,000 shares at $226.07 per share, for a combined proceeds of $452,140. This transaction is a sale (not a purchase) and is commonly considered routine insider selling.

Key Details

• Transaction date: February 24, 2026; Filing date: February 26, 2026 (filed timely).
• Sales: 1,000 shares @ $226.07 and 1,000 shares @ $226.07. Total proceeds: $452,140.
• Shares owned after transaction: Not specified in the provided Form 4.
• Footnote: The sales were effected pursuant to a Rule 10b5-1 trading plan adopted by Mr. Reiman on November 18, 2025.
• Transaction code: S (sale).

Context
A Rule 10b5-1 plan indicates these sales were prearranged and scheduled under an established trading plan, which can help insiders avoid liability for trades made when in possession of material nonpublic information. Sales under a 10b5-1 plan are generally viewed as routine and do not necessarily signal a change in an insider’s view of the company.