KELLY JEFFREY D 4

What Happened
Jeffrey D. Kelly, a director of The Progressive Corporation (PGR), sold 7,000 shares in an open-market transaction on June 24, 2026. The filing reports a weighted-average price of $216.33 per share and a total reported value of $1,514,321. This was a sale (disposition), which is often routine and does not by itself indicate company performance or insider sentiment.

Key Details

• Transaction date: 2026-06-24; filing date: 2026-06-25 (appears timely).
• Type: Open-market sale (reported as "S").
• Shares sold: 7,000; weighted-average price: $216.33; total reported proceeds: $1,514,321.
• Price range: shares were sold in multiple trades at prices between $216.08 and $216.72 (Footnote F1). The filing’s weighted-average price reflects those multiple trades; the reporting person will provide exact breakdown on request.
• Shares owned after the transaction: not specified in the details provided here (check the full Form 4 for the "Owned Following Reported Transaction" field).
• No 10b5-1 plan, tax withholding, or other special notations were disclosed in the provided information.

Context
Sales by non-executive insiders (and directors) are common for liquidity or personal reasons; they are informative but not definitive signals about company fundamentals. If you follow insider activity, watch for patterns (multiple insiders selling, or insiders selling shortly after grants/exercises), but avoid drawing conclusions from a single routine sale. For full specifics, including post-transaction ownership, consult the complete Form 4 filing (Accession 0000080661-26-000214).