BADGER NORMAN J 4
4 · PUBLIX SUPER MARKETS INC · Filed Mar 23, 2026
Research Summary
AI-generated summary of this filing
Publix Senior VP Norman J. Badger Sells 20,000 Shares
What Happened
- Norman J. Badger, Senior Vice President of Publix Super Markets, disposed of 20,000 shares to the issuer on March 20, 2026 at $19.65 per share, generating proceeds of $393,000.
- Earlier (period of report Mar 2, 2026) Badger acquired 1,071.056 derivative/plan shares at $19.65 per share (total value ≈ $21,046). The acquired position is reported as a derivative interest tied to company plans.
Key Details
- Transactions and prices:
- Sale (Disposition to issuer): 20,000 shares @ $19.65 on 2026-03-20 — proceeds $393,000.
- Acquisition (derivative/plan): 1,071.056 shares @ $19.65 on 2026-03-02 — value ≈ $21,046.
- Filing date: Form 4 filed 2026-03-23 (covers both transactions).
- The Mar 20 sale was reported within the typical two-business-day window (filed Mar 23).
- The Mar 2 acquisition was reported on Mar 23 — notably later than the standard two-business-day filing deadline for Form 4, which may indicate a late report for that item.
- Shares owned after these transactions: Not disclosed in the excerpt provided.
- Footnotes of note:
- F1 / F2: Some acquisitions were made under the Publix 401(k) SMART Plan or the Publix Employee Stock Ownership Plan and are exempt under Rule 16b-3(c) (plan-related transactions).
- F3: SERP shares noted are economic equivalents of common stock and become payable in common stock upon the reporting person's termination under the Supplemental Executive Retirement Plan.
Context
- The sale was a disposition to the issuer (i.e., shares returned/sold to the company), not an open-market sale; such transactions can reflect tax-withholding, plan mechanics, or other routine corporate procedures rather than a market-timing view.
- The acquisition is a derivative/plan-based award (SERP/plan stock equivalent) — these are plan-driven and typically become common shares or payable at termination; they are not the same as an open-market purchase, so they provide limited signal about the insider’s near-term sentiment.
Insider Transaction Report
Form 4
BADGER NORMAN J
Senior Vice President
Transactions
- Disposition to Issuer
Common Stock
2026-03-20$19.65/sh−20,000$393,000→ 200 total - Award
SERP Stock
[F3]2026-03-02$19.65/sh+1,071.056$21,046→ 3,566.214 total(indirect: By SERP)→ Common Stock (1,071.056 underlying)
Holdings
- 36,591.843(indirect: By 401(k))
Common Stock
[F1] - 56,271.5(indirect: By ESOP)
Common Stock
[F2]
Footnotes (3)
- [F1]Acquired under the Publix Super Markets, Inc. 401(k) SMART Plan. Transaction exempt under rule 16b-3(c).
- [F2]Acquired under the Publix Super Markets, Inc. Employee Stock Ownership Plan. Transaction exempt under rule 16b-3(c).
- [F3]Each share of SERP stock is the economic equivalent of one share of common stock. The shares of SERP stock become payable in common stock upon the reporting person's termination of employment in accordance with the Publix Super Markets, Inc. Supplemental Executive Retirement Plan.
Signature
/s/ Monica Allman, POA on file for Norman Badger|2026-03-23