TIFFANY & CO|4Jul 6, 2:59 PM ET

BERGER GROSS VICTORIA 4

4 · TIFFANY & CO · Filed Jul 6, 2011

Form 4

Period: 2011-07-05

SENIOR VICE PRESIDENT

Transactions

Exercise/Conversion
Non-Qualified Stock Option (Right to Buy)
2011-07-05−4,250→ 0 total
Exercise: $40.15Exp: 2017-01-18→ Common Stock (4,250 underlying)
Exercise/Conversion
Common Stock $.01 Par
2011-07-05$40.15/sh+4,250$170,638→ 24,082 total
Sale
Common Stock $.01 Par
2011-07-05$79.33/sh−9,750$773,430→ 19,832 total
Exercise/Conversion
Non-Qualified Stock Option (Right to Buy)
2011-07-05−5,500→ 16,500 total
Exercise: $43.37Exp: 2020-01-20→ Common Stock (5,500 underlying)
Exercise/Conversion
Common Stock $.01 Par
2011-07-05$43.37/sh+5,500$238,535→ 29,582 total

Footnotes (4)

[F1]The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 2, 2011. The referenced plan is now terminated due to terms met.
[F2]Options granted under 16(b) Plan on 01/18/2007. The option vested in four equal installments on January 18, 2008, 2009, 2010 and 2011.
[F3]Options granted under 16(b) Plan on 01/20/2010. The option vested in four equal installments on January 20, 2011, 2012, 2013 and 2014.
[F4]Total Grant 22,000 shares. 0 shares previously exercised.

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