VF Corp (VFC) CEO Darrell Bracken Buys 32,894 Shares

What Happened
Darrell Bracken, President & Chief Executive Officer and Director of VF Corporation (VFC), purchased 32,894 shares on July 31, 2026. The weighted-average purchase price was $14.98 per share, for a total reported outlay of approximately $492,752. This was an open-market purchase (transaction code P), i.e., an insider buy.

Key Details

• Transaction date: 2026-07-31 (reported on Form 4 filed 2026-08-03). The filing date is within the SEC’s two-business-day window for Form 4s, so the filing appears timely.
• Price: Weighted average $14.98; purchases occurred at prices ranging from $14.90 to $15.08 (per footnote).
• Shares acquired: 32,894; reported total value ≈ $492,752.
• Shares owned after transaction: Not disclosed in the provided Form 4 excerpt.
• Footnote: The weighted-average price reflects multiple trades; the reporting person offers to provide a breakdown of the number of shares bought at each specific price within the $14.90–$15.08 range upon request.

Context
Insider purchases are often watched by investors as a signal of insider conviction, but the filing itself does not state the insider’s motive. This report documents a straightforward open-market purchase (not an option exercise, gift, or award).