Brown Archie M 4

What Happened
Archie M. Brown, President & CEO and a director of First Financial Bancorp (FFBC), reported the sale of 10,000 shares on June 8, 2026. The Form 4 records the shares were disposed at $30.93 each for total proceeds of approximately $309,300. The filing characterizes the transaction as an "open market or private sale" (code S).

Key Details

• Transaction date: June 8, 2026
• Price per share: $30.93; total proceeds ≈ $309,300
• Filing date: June 9, 2026 (filed the next business day) — not indicated as late
• Shares owned after the transaction: not specified in the provided filing details
• Footnotes/plan: no 10b5-1 plan, tax withholding, or special footnotes were indicated in the provided summary

Context
This was a sale by the company’s CEO. Sales by insiders can be routine (for diversification, tax planning or liquidity) and do not by themselves indicate management’s view of the company’s prospects. Retail investors may want to watch for patterns (repeated insider buys or sells) or material company news for additional context.