First Financial Bancorp (FFBC) CEO Archie Brown Sells 5,000 Shares

What Happened

• Archie M. Brown, President & CEO and a director of First Financial Bancorp (FFBC), sold 5,000 shares in an open-market/private sale on September 3, 2026.
• The shares were disposed at $32.93 each for a total proceeds of $164,650. This was a sale (disposition), which is a routine liquidity event and not by itself a clear signal of company outlook.

Key Details

• Transaction date and price: 2026-09-03, 5,000 shares at $32.93 per share (total $164,650).
• Shares owned after transaction: Not specified in the provided filing summary.
• Footnotes/plan: No 10b5-1 plan, tax-withholding, or other footnotes were indicated in the excerpt provided.
• Filing timeliness: No late-filing flag was indicated in the information supplied.

Context

• Sales by executives can be routine (liquidity, diversification, tax reasons) and don’t necessarily indicate negative views of the company; purchases are generally more informative about insider sentiment.
• For the full details, retail investors can review the official Form 4 (Accession: 0000708955-26-000147) on the SEC EDGAR site.