Electronic Arts (EA) CAO Eric Kelly Sells Shares

What Happened
Eric Kelly, Chief Accounting Officer of Electronic Arts (EA), had EA common shares and equity awards cancelled and converted into cash in connection with EA's merger. On August 4, 2026, 8,739 shares were disposed for $210.00 each, generating $1,835,190 in cash. In addition, a total of 13,175 shares represented by unvested restricted stock units (RSUs) and performance-based stock units (PSUs) were converted into restricted cash awards (derivative dispositions) under the same $210 per-share merger consideration. Altogether 21,914 EA shares were converted, representing roughly $4,601,940 before withholding.

Key Details

• Transaction date: August 4, 2026. Price per share (merger consideration): $210.00.
• Reported cash sale: 8,739 shares × $210 = $1,835,190 received at closing.
• Derivative conversions (no per-line price reported on Form 4): 1,454; 2,426; 5,415; 1,454; 1,213; 1,213 shares (total 13,175) converted into restricted cash awards at $210/share.
• Total shares converted: 21,914; implied total cash consideration ~ $4,601,940 before applicable withholding taxes.
• Shares owned after the transaction: EA common shares were cancelled at the merger's effective time; reporting person’s EA common stock was converted into cash under the merger agreement.
• Footnotes: F1–F3 explain the Merger Agreement conversion — common stock cancelled for $210/share; unvested RSUs converted to restricted cash awards (vesting/payment schedule generally unchanged); PSUs converted to cash using actual or target performance rules where performance periods were incomplete. Withholding taxes apply; cash awards are restricted and will vest/pay per original schedules where applicable.
• Filing timeliness: Reported with an effective and filing date of August 4, 2026 (no late filing indicated).

Context

• This was not an open-market sale but a mandatory conversion/disposition to the issuer as part of the merger (transaction code D). The derivative items reflect RSU/PSU conversions to restricted cash rather than option exercises or voluntary sales.
• Such merger-driven conversions are routine corporate actions and do not, by themselves, indicate insider buying or selling sentiment about ongoing company performance.