ALBER LAURA 4

What Happened
Laura Alber, President & CEO and a director of Williams‑Sonoma, sold 15,000 shares of WSM stock on April 17, 2026 at $200.00 per share, generating proceeds of $3,000,000. The sale is reported as an open‑market disposition (code S).

Key Details

• Transaction date: April 17, 2026; Price: $200.00 per share; Shares sold: 15,000; Proceeds: $3,000,000.
• Transaction type: Sale (S). Filing lists the trade as an open‑market or private sale.
• Filing date / Period of report: Filed April 21, 2026 for the April 17, 2026 transaction — filed on time (within the Form 4 two‑business‑day window).
• Footnote F1: The sale was made pursuant to a Rule 10b5‑1 trading plan adopted by Ms. Alber on October 2, 2025 (preplanned sale).
• Footnote F2: The filing references shares held by Ms. Alber in the Williams‑Sonoma, Inc. Stock Fund under the company 401(k) plan as of April 17, 2026; the provided summary does not specify total post‑sale beneficial ownership.

Context
Sales under a 10b5‑1 plan are prearranged and commonly used by insiders to systematically sell shares; they are generally considered routine and do not, by themselves, indicate a change in insider sentiment. For retail investors, purchases often carry more informational weight than scheduled sales — this filing documents a planned disposition rather than opportunistic trading.