ALBER LAURA 4
4 · WILLIAMS SONOMA INC · Filed May 18, 2026
Research Summary
AI-generated summary of this filing
Williams‑Sonoma (WSM) CEO Laura Alber Sells Shares
What Happened
Laura Alber, President & CEO of Williams‑Sonoma, sold a total of 20,000 shares in open‑market transactions on May 14, 2026. The sales were reported in four lots: 7,302 shares at an average $171.93 ($1,255,433), 9,689 shares at $172.72 ($1,673,484), 2,609 shares at $173.78 ($453,392), and 400 shares at $174.57 ($69,828). Total proceeds were approximately $3,452,137. These sales were made pursuant to a Rule 10b5‑1 trading plan (adopted Oct 2, 2025), which indicates the transactions were pre‑arranged.
Key Details
- Transaction date: May 14, 2026 (all sales). Form filed May 18, 2026.
- Per‑lot prices and values: 7,302 @ $171.93 ($1,255,433); 9,689 @ $172.72 ($1,673,484); 2,609 @ $173.78 ($453,392); 400 @ $174.57 ($69,828). Footnotes report the per‑share price ranges for each lot (see filing) and weighted averages shown above.
- Total: 20,000 shares sold for ~$3.45M.
- Footnotes: F1 = sale under a 10b5‑1 plan adopted Oct 2, 2025. F2–F5 = clarify weighted average prices and per‑share ranges for each lot. F6 = references shares held in the company 401(k) on May 14, 2026 (the filing lists this but the exact total held after the sales is not provided here).
- Timeliness: Filing date is May 18, 2026, four days after the trade date; Form 4s are normally due within two business days, so this filing appears late.
Context
Sales made under a 10b5‑1 plan are typically pre‑arranged and do not necessarily indicate a change in the insider’s view of the company; they are often used for diversification or routine liquidity. For retail investors, purchases by insiders can be more informative about confidence; routine sales like this are common. If you want the precise post‑transaction holdings, check the full Form 4 filing or the issuer’s investor relations disclosures for the reported “owned after” totals.
Insider Transaction Report
- Sale
Common Stock
[F1][F2]2026-05-14$171.93/sh−7,302$1,255,433→ 951,222 total - Sale
Common Stock
[F1][F3]2026-05-14$172.72/sh−9,689$1,673,484→ 941,533 total - Sale
Common Stock
[F1][F4]2026-05-14$173.78/sh−2,609$453,392→ 938,924 total - Sale
Common Stock
[F1][F5]2026-05-14$174.57/sh−400$69,828→ 938,524 total
- 33,808(indirect: By Managed Account)
Common Stock
[F6]
Footnotes (6)
- [F1]Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025.
- [F2]Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $171.43 to $172.41. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F3]Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $172.43 to $173.40. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F4]Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $173.44 to $174.32. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F5]Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $174.47 to $174.66. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F6]Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated May 14, 2026.