ALBER LAURA 4

What Happened
Laura Alber, President & CEO and a director of Williams‑Sonoma, sold 15,000 shares of WSM on May 27, 2026 at $200.00 per share, for an aggregate $3,000,000. This was a sale (not a purchase), and the filing indicates the transaction was executed under a pre‑arranged Rule 10b5‑1 trading plan.

Key Details

• Transaction date and price: May 27, 2026 — 15,000 shares sold at $200.00/share (total $3,000,000).
• Filing date / timeliness: Form 4 filed May 29, 2026 for the May 27 transaction (filed within the usual two‑business‑day window).
• Footnotes: F1 — sale pursuant to a Rule 10b5‑1 plan adopted Oct 2, 2025. F2 — references holdings in the Williams‑Sonoma, Inc. Stock Fund under the company 401(k) plan per a May 27, 2026 statement (the filing excerpt does not specify total shares owned after this sale).
• Transaction code: S = Sale.

Context
Trades executed under a 10b5‑1 plan are pre‑arranged and often reflect scheduled portfolio management rather than a spontaneous view on the stock; sales are common for liquidity or diversification reasons. For investors, purchases by insiders tend to be more informative about confidence in the business; consider this sale alongside other insider activity and company fundamentals.