Williams‑Sonoma (WSM) CEO Laura Alber Sells Shares

What Happened

• Laura Alber, President & CEO and a director of Williams‑Sonoma, sold a total of 35,000 shares in open‑market transactions on September 16, 2026. The disposals were reported in five lots: 4,710 shares at $219.17 ($1,032,291), 8,568 shares at $220.48 ($1,889,073), 7,734 shares at $221.18 ($1,710,606), 11,606 shares at $222.24 ($2,579,317), and 2,382 shares at $222.86 ($530,853), for aggregate proceeds of approximately $7,742,140. These sales were made pursuant to a Rule 10b5‑1 trading plan.

Key Details

• Transaction date: September 16, 2026; Form 4 filed September 18, 2026 (timely filing).
• Sales (S): five open‑market disposals totaling 35,000 shares for ≈ $7.74M.
• Per‑share prices: reported as weighted averages per lot; individual trade price ranges were ~ $218.69–$223.63 across the lots (see filing footnotes for each lot’s range).
• Plan information: sales executed under a 10b5‑1 trading plan adopted October 2, 2025 (footnote F1).
• Post‑transaction holdings: the Form 4 does not disclose total shares held by Alber; footnote F7 references shares held in the Williams‑Sonoma 401(k) stock fund as of September 16, 2026.
• No indication of tax withholding, option exercise, or gift treatment in this filing.

Context

• These were routine sales under a pre‑arranged 10b5‑1 plan, which specifies preplanned trades and is commonly used by insiders to sell shares without being accused of trading on material nonpublic information. Sales are informational (not necessarily a negative signal); purchases generally carry stronger implications about insider sentiment.