Starbucks (SBUX) Brewer Brady, Intl CEO Sells 588 Shares

What Happened Brewer Brady, Starbucks' CEO for International, sold 588 shares of SBUX on March 9, 2026, at $100.00 per share, generating proceeds of $58,800. This was a sale (not a purchase), generally a routine disposition rather than an explicit vote of confidence in the stock.

Key Details

• Transaction date and price: March 9, 2026 — 588 shares sold at $100.00 per share.
• Total proceeds: $58,800.
• Shares owned after transaction: Not specified in the provided filing excerpt.
• Footnote: The sale was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 3, 2025 (preplanned trade).
• Filing timeliness: Report filed March 11, 2026 (appears timely under Form 4 reporting rules).

Context Sales executed under a 10b5-1 plan are prearranged and common for insiders to diversify or meet liquidity needs; they do not necessarily indicate a change in the insider’s view of the company. The transaction size ($58.8k) is modest relative to large-cap norms.