BREWER BRADY 4

What Happened Brady Brewer, Starbucks' CEO, International, sold 2,229 shares of SBUX in an open-market transaction on May 5, 2026. The shares were sold at $104.81 each for a total proceeds of approximately $233,621. This was a sale (not a purchase); sales by insiders are often routine and do not necessarily signal a change in outlook.

Key Details

• Transaction date and price: 2026-05-05 — 2,229 shares @ $104.81 per share (total ≈ $233,621).
• Transaction type: Open-market sale (Code S).
• Footnote: Sale was effected under a Rule 10b5-1 trading plan adopted by the reporting person on December 3, 2025.
• Shares owned after transaction: Not stated in the provided filing.
• Filing timeliness: Form 4 filed on 2026-05-07 for a 2026-05-05 transaction (filed within the usual two-business-day window).

Context 10b5-1 trading plans allow insiders to execute pre-arranged trades and help indicate the sale was scheduled under such a plan rather than timed to material nonpublic information. For retail investors, purchases generally carry more weight as a bullish signal; routine scheduled sales like this are common for liquidity or diversification.