VIAD CORP 4

4 · VIAD CORP · Filed Nov 6, 2007

Insider Transaction Report

Form 4

Period: 2007-11-02

VIAD CORPVVI

PEARL SUZANNE

Vice President-Human Resources

Transactions

Exercise/Conversion
Common Stock
2007-11-02$19.65/sh+7,250$142,465→ 23,350 total
Sale
Common Stock
2007-11-02$34.29/sh−1,000$34,290→ 22,350 total
Sale
Common Stock
2007-11-02$34.32/sh−700$24,024→ 21,650 total
Sale
Common Stock
2007-11-02$34.33/sh−1,100$37,763→ 20,550 total
Sale
Common Stock
2007-11-02$34.35/sh−500$17,175→ 20,050 total
Sale
Common Stock
2007-11-02$34.36/sh−200$6,872→ 19,850 total
Sale
Common Stock
2007-11-02$34.37/sh−500$17,185→ 19,350 total
Sale
Common Stock
2007-11-02$34.38/sh−500$17,190→ 18,850 total
Sale
Common Stock
2007-11-02$34.39/sh−1,000$34,390→ 17,850 total
Sale
Common Stock
2007-11-02$34.42/sh−200$6,884→ 17,650 total
Sale
Common Stock
2007-11-02$34.43/sh−400$13,772→ 17,250 total
Sale
Common Stock
2007-11-02$34.44/sh−100$3,444→ 17,150 total
Sale
Common Stock
2007-11-02$34.45/sh−200$6,890→ 16,950 total
Sale
Common Stock
2007-11-02$34.46/sh−100$3,446→ 16,850 total
Sale
Common Stock
2007-11-02$34.47/sh−200$6,894→ 16,650 total
Sale
Common Stock
2007-11-02$34.51/sh−200$6,902→ 16,450 total
Sale
Common Stock
2007-11-02$34.52/sh−350$12,082→ 16,100 total
Other
Common Stock
2007-11-02+95.392→ 1,586.778 total(indirect: By 401(k))
Discretionary Transaction
Common Stock
[F1]
2007-11-05−1,200→ 386.778 total(indirect: By 401(k))
Sale
Common Stock
2007-11-02$34.10/sh−100$3,410→ 14,880 total(indirect: By Trust)
Sale
Common Stock
2007-11-02$34.11/sh−700$23,877→ 14,180 total(indirect: By Trust)
Sale
Common Stock
2007-11-02$34.13/sh−100$3,413→ 14,080 total(indirect: By Trust)
Sale
Common Stock
2007-11-02$34.16/sh−300$10,248→ 13,780 total(indirect: By Trust)
Sale
Common Stock
2007-11-02$34.17/sh−100$3,417→ 13,680 total(indirect: By Trust)
Sale
Common Stock
2007-11-02$34.20/sh−200$6,840→ 13,480 total(indirect: By Trust)
Sale
Common Stock
2007-11-02$34.21/sh−520$17,789→ 12,960 total(indirect: By Trust)
Sale
Common Stock
2007-11-02$34.22/sh−100$3,422→ 12,860 total(indirect: By Trust)
Sale
Common Stock
2007-11-02$34.25/sh−400$13,700→ 12,460 total(indirect: By Trust)
Sale
Common Stock
2007-11-02$34.29/sh−500$17,145→ 11,960 total(indirect: By Trust)
Exercise/Conversion
Option-right to buy
2007-11-02−7,250→ 0 total
Exercise: $19.65From: 2003-11-16Exp: 2011-11-15→ Common Stock (7,250 underlying)

Footnotes (1)

[F1]The information is current as of this filing date.

Signature

Scott E. Sayre, Attorney-in-Fact|2007-11-06

Documents

1 file

4
f4forpear.xmlPrimary
PRIMARY DOCUMENT