Kohl's (KSS) Sr. EVP Raymond Christie Sells 15,000 Shares

What Happened Raymond Christie, Senior Executive Vice President and Chief Marketing Officer of Kohl's (KSS), sold 15,000 shares on August 3, 2026. The reported weighted average sale price was $20.00 (individual trades ranged $20.00–$20.02), resulting in gross proceeds of roughly $300,000. The sale was executed automatically under a previously disclosed Rule 10b5‑1 trading plan and is a disposition (sale), not a purchase.

Key Details

• Transaction date: 2026-08-03 (reported on Form 4 filed 2026-08-04) — filing appears timely.
• Shares sold: 15,000; weighted average price: $20.00; price range: $20.00–$20.02; proceeds ≈ $300,000. (F1)
• Sale type: Open-market sale executed pursuant to a Rule 10b5‑1 plan adopted April 6, 2026. (F3)
• Holdings note: Report indicates holdings include 142,111 unvested restricted stock units; the Form 4 did not specify total beneficial shares owned after the sale. (F2)
• No indication of tax withholding or other disposition codes beyond standard sale reporting.

Context Sales under Rule 10b5‑1 plans are pre-arranged automatic trades and are commonly used by insiders to diversify or manage holdings; they do not necessarily reflect current views on the company. For retail investors, purchases typically carry more direct informational weight than scheduled sales, which are often routine.