S-1 1 f65437ors-1.txt FORM S-1 1 AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON SEPTEMBER 15, 2000 REGISTRATION NO. 333- -------------------------------------------------------------------------------- -------------------------------------------------------------------------------- SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 ------------------------ FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 TOMAX CORPORATION (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER) DELAWARE 7372 87-0382239 (STATE OR OTHER JURISDICTION OF (PRIMARY STANDARD INDUSTRIAL (I.R.S. EMPLOYER INCORPORATION OR ORGANIZATION) CLASSIFICATION CODE NUMBER) IDENTIFICATION NUMBER)

205 NORTH 400 WEST SALT LAKE CITY, UTAH 84103 (801) 990-0909 (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE, OF REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES) ------------------------ ERIC OLAFSON CHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICER TOMAX CORPORATION 205 NORTH 400 WEST SALT LAKE CITY, UTAH 84103 (801) 990-0909 (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE, OF AGENT FOR SERVICE) ------------------------ COPIES TO: MARK BONHAM TRACY EDMONSON DAVID DAYAN LAURA BUSHNELL CHRISTOPHER ING TIMOTHY WATTS WILSON SONSINI GOODRICH & ROSATI LATHAM & WATKINS PROFESSIONAL CORPORATION 505 MONTGOMERY STREET 650 PAGE MILL ROAD SUITE 1900 PALO ALTO, CALIFORNIA 94304 SAN FRANCISCO, CALIFORNIA 94111 (650) 493-9300 (415) 391-0600

APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as practicable after this Registration Statement becomes effective. If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, as amended (the "Securities Act"), check the following box. [ ] If this form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. [ ] _________ If this form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. [ ] _________ If this form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. [ ] _________ If delivery of the prospectus is expected to be made pursuant to Rule 434, please check the following box. [ ] ------------------------ CALCULATION OF REGISTRATION FEE ------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------ PROPOSED MAXIMUM AMOUNT OF TITLE OF EACH CLASS OF AGGREGATE OFFERING REGISTRATION SECURITIES TO BE REGISTERED PRICE(1) FEE ------------------------------------------------------------------------------------------------------------ Common Stock, par value $0.001 per share.............. $50,000,000.00 $13,200.00 ------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------

(1) Estimated solely for the purpose of computing the registration fee required by Section 6(b) of the Securities Act, and computed pursuant to Rule 457(o) of the Securities Act. ------------------------ THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF THE SECURITIES ACT OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a), MAY DETERMINE. -------------------------------------------------------------------------------- -------------------------------------------------------------------------------- 2 THE INFORMATION IN THIS PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED. WE MAY NOT SELL THESE SECURITIES UNTIL THE REGISTRATION STATEMENT FILED WITH THE SECURITIES AND EXCHANGE COMMISSION IS EFFECTIVE. THIS PROSPECTUS IS NOT AN OFFER TO SELL THESE SECURITIES, AND WE ARE NOT SOLICITING OFFERS TO BUY THESE SECURITIES IN ANY STATE WHERE THE OFFER OR SALE IS NOT PERMITTED. -------------------------------------------------------------------------------- -------------------------------------------------------------------------------- SUBJECT TO COMPLETION -- SEPTEMBER 15, 2000 PROSPECTUS , 2000 TOMAX CORPORATION SHARES OF COMMON STOCK -------------------------------------------------------------------------------- TOMAX CORPORATION - We develop and sell a web-based software platform called RETAIL.net that enables retailers and e-commerce companies to deploy e-business and multichannel capabilities. - Tomax Corporation 205 North 400 West Salt Lake City, Utah 84103 (801) 990-0909 SYMBOL & MARKET: - TOMX/Nasdaq National Market THE OFFERING: - We are offering shares of our common stock. - The underwriters have an option to purchase an additional shares from Tomax to cover over-allotments. - This is the initial public offering of our common stock. - We anticipate that the initial public offering price will be between and per share. - Closing: , 2000

THIS INVESTMENT INVOLVES RISK. SEE "RISK FACTORS" BEGINNING ON PAGE 6. -------------------------------------------------------------------------------- Neither the SEC nor any state securities commission has determined whether this prospectus is truthful or complete. Nor have they made, nor will they make, any determination as to whether anyone should buy these securities. Any representation to the contrary is a criminal offense. -------------------------------------------------------------------------------- DONALDSON, LUFKIN & JENRETTE U. S. BANCORP PIPER JAFFRAY FAC/EQUITIES DLJDIRECT INC. 3 Artwork Outside front gate Top right of page: Tomax logo and name. "Software Engineering for Retail + Commerce". Center of page: [Icons of a corporate building, storefront, cash register, and a male and female face with a speech bubble saying "Neat!" surround a background image of an electron cloud.] Gatefold Right side of spread: Text: RETAIL.net helps retailers implement e-business and multichannel strategies. Step 1: Become an e-business: Use RETAIL.net to bring web-based technology into the enterprise to improve, simplify and rapidly adapt. Step 2: Implement multichannel services: Use RETAIL.net to create a consistent, integrated customer experience for the new multichannel customer in the store and at home. Top center of spread: RETAIL.net logo. "The e-business platform for multichannel retail." [Superimposed on an electron cloud, four graphical icons lie outside a bulls-eye of 6 concentric circles at compass points. At the north pole sits an icon of an office building with the caption "Corporate." At the south pole, an icon of a male and a female face is labeled "Employees." On the west, an icon of a store is labeled "Stores." To the east, an icon of a cash register labeled "Customers." A caption falls at each corner between the poles, moving clockwise from the northwest: "Web-based Retail Operations," "Enterprise Integration," Multichannel Services," "Workforce Optimization." The center of the bulls-eye contains the words "Items & Customers." The left half of circle 2 contains the curved word "Vendors" with the word "Employees" mirrored on the right. The left half of circle 3 contains the words "Pricing & Promotions" with the word "Orders" mirrored on the right. Tangential to the top and bottom of circle 3, a band containing four horizontal planks extends to the edges of circle 5. From top to bottom, the planks on the left read "Buying," "Ordering," "Receiving" and "Reporting," and on the right read "POS," "Kiosk," "Web" and "Call Center." The top portions of circles 4, 5 and 6 contain the words "Portal / Workflow," "Operations Management" and "Integration & Extensibility." The bottom portions of circles 4 and 5 contain the words "Portal / Workflow" and "Workforce Management."] Bottom right corner: Tomax logo. "Powered by Tomax" Inside back cover Top center: Text: Thanks. I'm just browsing! [four snapshots of customer web sites are captioned "@ work", "@ point-of-sale", "@ kiosk", "@ home."] Bottom center of page: RETAIL.net logo. Text: RETAIL.net connects the `dots' between the retailer's employees at work and the new, multichannel customer at the point-of-sale, kiosk and at home. Tomax logo. "Powered by Tomax." 4 You should rely only on the information contained in this prospectus. We have not authorized anyone to provide you with information different from that contained in this prospectus. We are offering to sell shares of common stock and seeking offers to buy shares of common stock only in jurisdictions where offers and sales are permitted. The information contained in this prospectus is accurate only as of the date of this prospectus, regardless of the time of delivery of this prospectus or of any sale of the common stock. TABLE OF CONTENTS

5 PROSPECTUS SUMMARY This summary highlights information contained elsewhere in the prospectus. You should read the entire prospectus carefully. We develop and sell a web-based software platform called RETAIL.net which is designed to enable retail and e-commerce companies to increase enterprise operating efficiencies and execute an integrated in-store and online, or multichannel strategy. Our RETAIL.net solution helps improve business processes, optimize workforce resources, and enhance the retail customer's in-store and online experience -- all while simplifying retailers' IT infrastructures. We also support an Application Services Provider, or ASP, hosted version of our solution that provides accelerated time-to-benefit for our customers by reducing implementation timeframes and internal IT staff. The flexibility and scalability of the Internet are transforming the retail industry. According to industry sources, total U.S. retail sales are expected to grow to $3.1 trillion by 2004 of which online sales are expected to account for seven percent. Although online sales are lower, traditional retailers are adding online capabilities to improve service and convenience for their customers. The Boston Consulting Group has reported that traditional retailers and catalog companies currently account for 62% of online sales, thereby reflecting retailers' growing acceptance of an integrated online strategy. In addition, a recent survey indicates that 83% of retailers believe multichannel strategies resulted in an overall increase in sales. To support multichannel services, retailers are increasingly using web-based technology to become e-businesses in order to manage enterprise operations more efficiently, flexibly and quickly on Internet-based communication networks. This same e-business infrastructure allows retailers to interact electronically with customers across various demand points, including point-of-sale, kiosks, call center, and over the Internet. RETAIL.net provides an e-business platform to improve operations and support multichannel retailing. It is comprised of Customer/Transaction Management, Portal/Workflow and Workforce Management components that are designed to provide the following benefits: Improved, Simplified Business Processes. Our e-business software platform is designed to support enterprise processes through a browser-based interface that is consistent, easy to use and flexible. This approach streamlines operations and reduces training costs, which we believe increases productivity and decreases costs associated with high employee turnover. Enhanced Customer Experience. Our solution is designed to improve the customer shopping experience by giving customers access to kiosks and online shopping capabilities that extend the physical store. By connecting sales channels, retailers can achieve a comprehensive view of their customers and in turn, use this information for personalized, targeted marketing campaigns. Reduced IT Infrastructure Costs. Our web-based e-business platform is designed to allow retailers to reduce the cost and complexity of their IT infrastructure, which has historically been based on client/server or proprietary technology. We market and sell our products primarily through our direct sales force located at our headquarters in Salt Lake City, Utah. We have licensed our solution to over 75 retailers across a variety of retail segments. Our five largest customers in 2000, each of whom have purchased at least $500,000 of our software and services solutions, were Gateway, Gerald Stevens, WH Smith, The Nutrition Club and 24 Hour Fitness. 3 6 THE OFFERING Common stock offered........................ shares Common stock to be outstanding after this offering.................................... shares Use of proceeds............................. To pay dividends on our series A preferred stock, to redeem our series B preferred stock and for working capital and general corporate purposes, including sales and marketing and product development. Proposed Nasdaq National Market symbol........................ "TOMX" The number of shares of common stock to be outstanding after this offering includes: - 10,857,143 shares of our common stock outstanding as of August 31, 2000; and - 421,585 shares of series A preferred stock which shall convert to common stock upon the closing of this offering. The number of shares of our common stock to be outstanding after the offering excludes: - 935,808 shares issuable upon the exercise of outstanding options issuable under our stock plans at a weighted average exercise price of $10.00 per share as of August 31, 2000. ------------------------------ Unless otherwise indicated, all information in this prospectus is based on the following assumptions: - the conversion of all outstanding shares of our series A preferred stock into common stock upon the closing of this offering; - our reincorporation in Delaware, which will be completed prior to this offering; and - no exercise of the underwriters' over-allotment option. 4 7 SUMMARY CONSOLIDATED FINANCIAL DATA (IN THOUSANDS, EXCEPT PER SHARE DATA) The following table summarizes the consolidated financial data for our business. You should read the data set forth below together with our "Management's Discussion and Analysis of Financial Condition and Results of Operations" and our Consolidated Financial Statements and related Notes included elsewhere in this prospectus. The pro forma unaudited basic and diluted net income per common share with respect to the consolidated statement of operations has been calculated assuming the following, as if they had occurred on July 1, 1999: - the issuance of 421,585 shares of our series A preferred stock to Oracle Corporation in July 2000 for $5.0 million, of which $500,000 has been placed in an escrow account until July 2001 to cover any indemnification obligations with respect to breaches of representations and warranties contained in the stock purchase agreement; - the issuance of 1,085,714 shares of our series B preferred stock in September 2000 in exchange for 1,085,714 shares of our common stock and the retirement of these shares of common stock; and - the conversion of all outstanding shares of series A preferred stock into shares of common stock upon the closing of this offering. The consolidated balance sheet data, on a pro forma and pro forma as adjusted basis, has been calculated assuming all of the foregoing. In addition, the pro forma as adjusted balance sheet has been calculated assuming: (i) the sale of shares of common stock in this offering, at an assumed initial public offering price of $ per share after deducting estimated underwriting discounts and commissions and estimated offering costs, (ii) the required payment of a cash dividend of approximately $3.7 million on our series A preferred stock, and (iii) the redemption of 1,085,714 shares of our series B preferred stock for approximately $1.7 million.

5 8 RISK FACTORS An investment in our common stock involves a high degree of risk. You should carefully consider the following risks and the other information in this prospectus before investing in our common stock. Our business and results of operations could be seriously harmed by any of the following risks. The trading price of our common stock could decline due to any of these risks, and you may lose all or part of your investment. RISKS RELATED TO OUR BUSINESS THE MARKET FOR OUR WEB-BASED SOFTWARE PLATFORM IS NEW AND EVOLVING AND CUSTOMERS MAY NOT ACCEPT OUR PRODUCT OFFERINGS. Our success will depend upon market acceptance of our products. The market for our products is at an early stage of development and is rapidly evolving. Because our software platform employs a web-based browser interface to function and communicate, the deployment of our technology requires retailers to adopt a new approach that has yet to gain widespread acceptance in the retail industry. Companies that have already invested substantial resources in traditional software may be reluctant to adopt a new approach that may replace, limit or compete with their existing systems. In order to obtain market acceptance, it may be necessary for us to expend significant funds on marketing to inform potential customers and the public of the nature of our products and the perceived benefits of using those products as effective alternatives to conventional products. There can be no assurance that our products will achieve market acceptance. As is typical in the case of a new and rapidly evolving market, demand and market acceptance for Internet-related products, including our products, will be subject to a high level of uncertainty. OUR FUTURE OPERATING RESULTS MAY NOT FOLLOW PAST TRENDS DUE TO MANY FACTORS, AND ANY OF THESE COULD CAUSE OUR STOCK PRICE TO FALL. We believe that quarter-to-quarter comparisons of our operating results may not be a good indication of future performance. It is likely that in some future quarters our operating results will be below the expectations of public market analysts and investors due to factors beyond our control, and as a result, the price of our common stock may fall. Factors that may cause our future operating results to be below expectations and cause our stock price to fall include: - lack of demand for and acceptance of our products, product enhancements and services; for instance, retailers may resist the adoption of an enterprise-wide software solution that employs a web-based architecture; - unexpected changes in the development, introduction, timing and competitive pricing of our products and services or those of our competitors; - any inability to expand our direct sales force and indirect marketing channels both domestically and internationally; - difficulties in recruiting and retaining key personnel in a highly competitive recruiting environment; - unforeseen reductions or reallocations of our customers' IT infrastructure budgets; and - any delays or unforeseen costs incurred in integrating technologies and businesses we have acquired or may acquire, including our acquisition of HeurisTec. 6 9 BECAUSE A SMALL NUMBER OF CUSTOMERS HAVE ACCOUNTED, AND ARE LIKELY TO CONTINUE TO ACCOUNT, FOR A SUBSTANTIAL PORTION OF OUR REVENUES, OUR REVENUES COULD DECLINE DUE TO THE LOSS OR DELAY OF A SINGLE CUSTOMER ORDER. A relatively small number of customers account for a significant portion of our total revenues. The loss or delay of individual orders could have a significant impact on revenues and operating results. In the year ended June 30, 2000, Gateway accounted for approximately 15% of our total revenues and Gerald Stevens, Inc. accounted for approximately 14% of our total revenues, and combined these customers accounted for an aggregate of approximately 29% of our total revenues. We expect that revenues from a limited number of new customers will continue to account for a large percentage of total revenues in future quarters. Our ability to attract new customers will depend on a variety of factors, including the performance, quality, features and price of our current and future products. Our failure to add new customers that make significant purchases of our products and services would reduce our future revenues. We record, as deferred revenues, payments from customers that do not meet our revenue recognition policy requirements. Since only a portion of our revenue each quarter is recognized from deferred revenues, our quarterly results will depend primarily upon entering into new contracts that generate revenues for that quarter. New contracts may not result in revenues in the quarter in which the contract is signed and commissions become payable, and we may not be able to predict accurately when revenues from these contracts will be recognized. IN ORDER TO INCREASE SALES OF OUR PRODUCTS, WE MUST INCREASE OUR DIRECT SALES FORCE; HOWEVER, HIRING AND INTEGRATING SALES PERSONNEL TAKES TIME AND THERE IS A SHORTAGE OF QUALIFIED PERSONNEL. Our future growth depends on the ability of our direct sales force to develop customer relationships and increase sales. Our ability to increase sales will depend on our ability to recruit, train and retain quality sales people who are able to target customers' senior management, and who can productively generate and service large accounts. There is a shortage of the sales personnel we need and competition for qualified personnel is intense. In addition, it will take time for new sales personnel to achieve full productivity. If we are unable to hire or retain qualified sales personnel, or if newly hired sales personnel fail to develop the necessary skills or to reach productivity when anticipated, we may not be able to increase the sales of our products. OUR RELATIONSHIP WITH ORACLE IS IMPORTANT IN GENERATING SALES OF OUR PRODUCTS. IF OUR RELATIONSHIP WITH ORACLE ENDS OR IF ORACLE DOES NOT DEVOTE ADEQUATE RESOURCES TO PROMOTE AND SELL OUR PRODUCTS, OUR REVENUES MAY DECLINE. We have established a strategic alliance with Oracle. This alliance is important to the success of our efforts to grow revenue and depends in part on the promotion of our products and services by Oracle. However, our agreement with Oracle is nonexclusive and Oracle can promote third party products to their customers which compete with our products. Our agreement with Oracle has a three year term and can be terminated with cause upon 60 days notice. An adverse change in our relationship with Oracle may seriously impair our efforts to increase sales of our products. IF OUR PRODUCTS DO NOT SUCCESSFULLY FUNCTION FOR CUSTOMERS WITH LARGE NUMBERS OF TRANSACTIONS, CUSTOMERS OR PRODUCT OFFERINGS, WE MAY LOSE SALES AND SUFFER DECREASED REVENUES. Our products must be able to accommodate a large number of transactions, customers and product offerings. Large scale usage presents significant technical challenges which are difficult or impossible to predict. To date, our products have been deployed by only a limited number of customers and, therefore, we cannot assure you that our products will be able to meet our customers' 7 10 demands for large scale usage. If our customers experience difficulty with our products during periods of high traffic or usage, it could damage our reputation and reduce our revenues. In addition, the number of transactions that our software platform can handle is generally dependent on the level of investment a customer makes in computer equipment, particularly servers. If our customers fail to adequately budget for the costs of scaling their operations as the number of transactions they process grows, they may resist the further investment required for our software platform to operate effectively. In such event, our reputation could be harmed and our customers may seek to implement alternative solutions which may be offered by our competitors. MOST OF OUR REVENUES TO DATE HAVE BEEN DERIVED FROM THE LICENSING OF OUR SOFTWARE PRODUCTS, AND IF WE FAIL TO SUCCESSFULLY UPGRADE OR ENHANCE OUR PRODUCTS AND INTRODUCE NEW PRODUCTS, OUR REVENUES WILL DECLINE. Most of our revenues to date have been derived from the licensing of our software products. For the year ended June 30, 2000, 63.7% of our total revenues were derived from the licensing of our products. Our future revenues will depend, in significant part, on our successful development and licensing of new and enhanced versions of our products and of new product offerings. If we are not able to successfully develop new products or these new products do not achieve market acceptance, our revenues will be reduced. OUR PRODUCTS HAVE A LONG AND VARIABLE SALES CYCLE, WHICH MAKES IT DIFFICULT TO PREDICT OUR QUARTERLY RESULTS AND MAY CAUSE OUR OPERATING RESULTS TO VARY SIGNIFICANTLY. The period between initial contact with a prospective customer and sale of our products and services varies, but is typically four to seven months. The licensing of our products is often an enterprise-wide decision by our customers that involves a significant commitment of resources by us and the customer. Prospective customers generally consider a wide range of issues before committing to purchase our products, including product benefits, cost and time of implementation, ability to operate with existing and future computer systems, ability to accommodate increased transaction volume and product reliability. As part of the sales process, we spend a significant amount of resources informing prospective customers about the use and benefits of our products, which may not result in a sale, therefore reducing our profitability. As a result of this sales cycle, our revenues are unpredictable and could vary significantly from quarter to quarter causing our operating results to vary significantly from quarter to quarter. TO MAINTAIN OR GROW OUR LICENSE REVENUES, WE MUST ATTRACT NEW CUSTOMERS ON AN ONGOING BASIS. Most of our revenues are derived from the license of our software solutions. Once we have recognized revenue from licensing our software to a customer, we may not receive recurring licensing revenues from this customer. Although we may receive upgrade or service revenue from a customer to whom we have licensed our solutions after the quarter in which we recognize the licensing revenue, this upgrade or service revenue is generally substantially less than the revenue derived from the license. Therefore, in order for us to grow our revenue in future quarters we will need to complete the sale of our products to new customers with whom we may not have pre-existing relationships. OUR SERVICE REVENUE HAS A SUBSTANTIALLY LOWER MARGIN THAN OUR SOFTWARE LICENSE REVENUES, AND AN INCREASE IN SERVICES REVENUES RELATIVE TO LICENSE REVENUES COULD HARM OUR GROSS PROFIT. A significant shift in our revenue mix away from license revenues to service revenues would adversely affect our gross profit. Revenues derived from services we provide have substantially lower gross profit than revenues derived from licensing our software. The revenue attributable to services as a percentage of overall revenues is subject to significant variation based on the structure and pricing of future arrangements we enter into with customers and the extent to which our partners provide the 8 11 implementation, integration and training services requested by our customers. An increase in the percentage of our total revenues generated by services could adversely affect our overall gross profits. OUR PRODUCT OFFERINGS USE DATABASE AND SOFTWARE TECHNOLOGY WE LICENSE FROM ORACLE, WHICH MAY LIMIT THE APPEAL OF OUR PRODUCTS TO POTENTIAL CUSTOMERS. The Customer/Transaction Management and Workforce Management components of our software platform incorporate database and software development technology that we license from Oracle. If potential customers are resistant to implementing a software platform that is based on Oracle technology, they may not purchase our products. OUR PRODUCT OFFERINGS USE TECHNOLOGY WE LICENSE FROM LOTUS/IBM, WHICH MAY LIMIT THE APPEAL OF OUR PRODUCTS TO POTENTIAL CUSTOMERS. The Portal/Workflow component of our software platform incorporates technology that we license from Lotus/IBM. If potential customers are resistant to implementing a software platform that is based on Lotus Domino, they may not purchase our products. WE DEPEND ON TECHNOLOGIES LICENSED TO US BY THIRD PARTIES, AND THE LOSS OR INABILITY TO MAINTAIN THESE LICENSES COULD PREVENT OR DELAY SALES OF OUR PRODUCTS. We license technologies from third party software providers that we incorporate into our products. We anticipate that we will continue to license technologies from third parties in the future. In particular, we license Oracle database products and Lotus Domino products. The loss of these technologies or other third-party technologies could prevent sales of our products and increase our costs until substitute technologies, if available, are developed or identified, licensed and successfully integrated into our products. Even if substitute technologies are available, there can be no guarantee that we will be able to license these technologies on commercially reasonable terms, if at all. AS WE MODIFY OUR SOFTWARE PLATFORM TO OPERATE WITH OPEN INTERNET STANDARDS, OUR PRODUCTS MAY SUFFER REDUCED PERFORMANCE. We have historically designed our software platform to be closely compatible with Oracle's technology. Currently, we are in the process of modifying our software platform to be compatible with evolving Internet-based open standards such as JAVA technology. However, as we deploy more technology designed to operate with open standards, the performance of our software platform may decline. Generally, applications that use an open Internet standard such as JAVA technology for database access perform more slowly and are less scalable than applications that are designed to work with specific database platforms. If our customers experience slower response times or other performance problems with our products, it could damage our reputation and reduce our revenues. OUR ACQUISITIONS COULD BE DIFFICULT TO INTEGRATE, DISRUPT OUR BUSINESS AND DILUTE STOCKHOLDER VALUE. We intend to make investments in or acquire complementary companies, products and technologies. For example, in March 1999 we completed our acquisition of HeurisTec Corporation. HeurisTec was our first acquisition of a business. Accordingly, we have limited organizational experience in acquiring and integrating businesses and will need to develop the relevant skills if we are to be successful in realizing the benefits of the HeurisTec acquisition and future transactions. Assimilating the operations of any company that we buy may be difficult and time consuming. For example, we are in the process of completing the integration of the HeurisTec applications with the Oracle platform, and we cannot assure you that this will be accomplished in a timely manner, if at all. In addition, we may be unsuccessful in retaining the key personnel of any acquired company. Assimilating the employees of an acquired company could prove to be difficult and time consuming 9 12 due to conflicting corporate cultures and geographically dispersed offices. Moreover, we do not know and cannot currently predict the accounting treatment of any future acquisition, in part because we cannot be certain what accounting regulations, conventions or interpretations may prevail in the future. If we acquire complementary technologies or products, we could experience difficulties assimilating these technologies or products into our operations. These difficulties could disrupt our ongoing business, distract our management and employees and increase our expenses. Furthermore, we may have to incur debt or issue equity securities to pay for any future acquisitions, the issuance of which could be dilutive to our existing stockholders. IF WE FAIL TO INTRODUCE NEW VERSIONS AND RELEASES OF OUR PRODUCTS IN A TIMELY MANNER, CUSTOMERS MAY LICENSE COMPETING PRODUCTS AND OUR REVENUES MAY DECLINE. We may fail to introduce or deliver new products on a timely basis, if at all. In the past, we have experienced delays in the commencement of commercial shipments of enhancements to our products. If we are unable to ship or implement enhancements to our products when planned, or fail to achieve timely market acceptance of these enhancements, we may suffer lost sales and could fail to increase our revenues. Our future operating results will depend on demand for our products, including new and enhanced releases that are introduced. WE MAY NOT SUCCESSFULLY ENTER INTERNATIONAL MARKETS OR GENERATE SIGNIFICANT REVENUES ABROAD, WHICH COULD RESULT IN SLOWER REVENUE GROWTH AND HARM OUR BUSINESS. To date, we have generated limited revenues from sales outside the United States. We intend to establish offices in selected international markets. If we fail to sell our products in international markets, we could experience slower revenue growth, and our business could be harmed. We anticipate that we will devote significant resources and management attention to expanding international opportunities. Expanding internationally subjects us to a number of risks, including: - greater difficulty in staffing and managing foreign operations; - changes in a specific country's or region's political or economic conditions; - expenses associated with localizing our products; - differing intellectual property rights; - protectionist laws and business practices that favor local competitors; - longer sales cycles and collection periods or seasonal reductions in business activity; - multiple, conflicting and changing laws and government regulations; and - foreign currency restrictions and exchange rate fluctuations. IF OUR PRODUCTS DO NOT OPERATE WITH A WIDE VARIETY OF HARDWARE, SOFTWARE AND OPERATING SYSTEMS USED BY OUR CUSTOMERS, OUR REVENUES WOULD BE HARMED. We currently serve a customer base that uses a wide variety of constantly changing hardware, software applications and operating systems. Our products will only gain broad market acceptance if they can support a wide variety of retailers' technology platforms. If our products are unable to support a variety of these platforms our revenues would be harmed. DEFECTS IN OUR PRODUCTS COULD DIMINISH DEMAND FOR OUR PRODUCTS AND RESULT IN LOSS OF REVENUES, DECREASED MARKET ACCEPTANCE, INJURY TO OUR REPUTATION AND PRODUCT LIABILITY CLAIMS. Errors may be found from time to time in our existing, new or enhanced products after commencement of commercial shipments, resulting in loss of revenues or injury to our reputation. In 10 13 the past we have discovered software errors in our products and, as a result, have experienced delays in the shipment of our products. Errors in our products may be caused by defects in third-party software incorporated into our products. If so, we may not be able to fix these defects without the cooperation of these software providers. Since these defects may not be as significant to the software provider as they are to us, we may not receive the rapid cooperation that we may require. We may not have the contractual right to access the source code of third-party software and, even if we access the source code, we may not be able to fix the defect. Since our customers use our products for critical business applications such as e-commerce, any errors, defects or other performance problems could result in damage to our customers' business. These customers could seek significant compensation from us for their losses. Even if unsuccessful, a product liability claim brought against us would likely be time consuming and costly. ONLINE SECURITY BREACHES OF CUSTOMER DATA COULD EXPOSE US TO LIABILITY AND HARM OUR REPUTATION. A significant barrier to online commerce and communications is the need for the secure transmission of confidential information over public networks. There can be no assurance that advances in computer capabilities, new discoveries in the field of cryptography, or other events or developments will not result in a compromise or breach of the algorithms used by us or our agents to protect customer transaction data. If any such compromise of our security were to occur, it could have a material adverse effect on our reputation, business, prospects, financial condition and results of operations. We may be required to expend significant capital and other resources to protect against such security breaches or to alleviate problems caused by such breaches. To the extent that our activities or the activities of third-party contractors involve the storage and transmission of proprietary information, such as credit card numbers, security breaches could damage our reputation and expose us to a risk of loss or litigation and possible liability. There can be no assurance that our security measures will prevent security breaches or that failure to prevent such security breaches will not have a material adverse effect on our business, prospects, financial condition and results of operations. IF WE DO NOT SUCCESSFULLY MANAGE GROWTH, OUR OPERATIONS WILL BE HARMED. There can be no assurance that we will be able to sustain an integrated, effective management team for a growing, operating enterprise. Our prospects must be considered in light of the risks, expenses, delays, problems and difficulties frequently encountered in the management of a business, the development of products utilizing computers and Internet technologies and the competitive environment in which we operate. As we continue operations, our success will depend on our ability to manage continued growth, including integration of our executive officers, directors, employees, and consultants into an effective management and technical team. If our management is unable to integrate these resources and manage growth effectively, the quality of our products, our ability to retain key personnel, and the results of our operations will be harmed. To manage the expected growth of our operations and personnel, we will be required to establish a flexible business infrastructure, including in-house systems for processing transactions; continually implementing new and improved transaction-processing, operational and financial systems, procedures and controls; and expanding, training and managing our employee base. We will also be required to expand our finance, administrative and operations staff. Further, our management team will be required to maintain and expand relationships with various third parties necessary to our business, particularly with respect to our proposed advertising and marketing activities. There can be no assurance that our current and planned personnel, systems, procedures and controls will be adequate to support our future operations or that our management team will be able to hire, train, retain, motivate and manage required personnel or that our management team will be able to successfully 11 14 identify, manage and exploit existing and potential market opportunities. If we are unable to manage growth effectively, our business, prospects, financial condition and results of operations will be harmed. IF INCREASED INTERNET BANDWIDTH DOES NOT BECOME MORE WIDELY AVAILABLE AT LOWER COST, OUR PRODUCTS MAY NOT BE AS ATTRACTIVE TO POTENTIAL CUSTOMERS. In order to deliver high quality products, we will need to overcome bandwidth limitations in the Internet delivery infrastructure, including limited availability of high-speed networks and transmission lines to our customers. Because our software platform is based on a web-based infrastructure with centrally supported applications, the speed and reliability of the network is an important factor to achieve reduced cost of system ownership. Where limited bandwidth cannot be overcome, the customer may be forced to install in-store servers, which increases the total cost of ownership and thereby reduces the attractiveness of our products. There can be no assurance that future technologies will decrease or eliminate Internet bandwidth problems or reduce the costs associated with high-speed networks. IF WE DO NOT RESPOND ADEQUATELY TO OUR INDUSTRY'S RAPID PACE OF CHANGE, SALES OF OUR PRODUCTS MAY DECLINE. If we are unable to develop new software solutions or enhancements to our existing products on a timely and cost-effective basis, or if new products or enhancements do not achieve market acceptance, our sales may decline. The life cycles of our products are difficult to predict because the market for our products is new and emerging and is characterized by rapid technological change and changing customer needs. The introduction of products employing new technologies could render our existing products or services obsolete and unmarketable. In developing new products and services, we may: - fail to respond to technological changes in a timely or cost-effective manner; - encounter products, capabilities or technologies developed by others that render our products and services obsolete or noncompetitive or that shorten the life cycles of our existing products and services; - experience difficulties that could delay or prevent the successful development, introduction and marketing of these new products and services; or - fail to achieve market acceptance of our products and services. OUR FAILURE TO DEVELOP AND MAINTAIN STRONG RELATIONSHIPS WITH SYSTEMS INTEGRATORS WOULD HARM OUR ABILITY TO MARKET OUR PRODUCTS, WHICH COULD REDUCE FUTURE REVENUES. A portion of our sales are influenced by the recommendation of our products by systems integrators, consulting firms and other third parties that help deploy our products for our customers. Indirect sales through third parties accounted for $2.2 million, or approximately 16%, of our revenue in 2000. Our inability to obtain the support of these third parties may limit our ability to penetrate our existing or potential markets. These third parties are under no obligation to recommend or support our products and could recommend or give higher priority to the products and services of other companies or to their own products. A decision by these companies to favor competing products could negatively affect our revenues. If we are unable to establish relationships with systems integrators, we will have to devote substantially more resources to the sales and marketing of our products. In many cases, these parties have extensive relationships with our existing and potential customers and influence the decisions of these customers. A number of our competitors have long and established relationships with these 12 15 systems integrators, and as a result, these systems integrators may be more likely to recommend competitors' products and services. OUR FAILURE TO DEVELOP AND MAINTAIN STRONG RELATIONSHIPS WITH SYSTEMS INTEGRATORS WOULD HARM OUR ABILITY TO IMPLEMENT OUR PRODUCTS. Systems integrators assist our customers with the installation and deployment of our products, in addition to those of our competitors, and perform custom integration of computer systems and software. If we are unable to develop and maintain relationships with systems integrators, we would be required to hire additional personnel to install and maintain our products, which would result in higher expenses. RISKS RELATED TO THE SOFTWARE INDUSTRY COMPETITION IN OUR MARKETS IS INTENSE AND COULD REDUCE OUR SALES AND MARGINS. There are limited barriers to entry to develop products such as ours so it is likely that the number of competitors will increase. We believe that the principal competitive factors in our market are brand recognition, content quality, ease of navigation, personalized services, convenience, price, accessibility, customer service, reliability and speed of fulfillment. Some of our potential competitors have longer operating histories, larger customer bases, greater brand recognition and significantly greater financial, marketing and other resources than us. Increased competition may result in reduced operating margins, loss of market share and a diminished brand acceptance. There can be no assurance that we will be able to compete successfully against future competitors, and competitive pressures faced by us may have a material adverse effect on our business, prospects, financial condition and results of operations. New technologies and the expansion of existing technologies may increase competitive pressures on us. BECAUSE COMPETITION FOR QUALIFIED PERSONNEL IS INTENSE, WE MAY NOT BE ABLE TO RETAIN OR RECRUIT PERSONNEL, WHICH COULD IMPACT THE DEVELOPMENT AND LICENSE OF OUR PRODUCTS. If we are unable to hire or retain qualified personnel, or if newly hired personnel fail to develop the necessary skills or to reach expected levels of productivity, our ability to develop and market our products will be weakened. Our success also depends on the continued contributions of our key management, programming, sales and marketing and professional services personnel. In particular, Eric Olafson, our Chairman, President and Chief Executive Officer would be difficult to replace. INCREASING GOVERNMENT REGULATION OF THE INTERNET, IMPOSITION OF SALES AND OTHER TAXES ON PRODUCTS SOLD BY OUR CUSTOMERS OVER THE INTERNET AND PRIVACY CONCERNS RELATING TO THE INTERNET COULD REDUCE THE SALE OF OUR PRODUCTS AND HARM OUR BUSINESS. Federal, state or foreign agencies may adopt laws or regulations affecting the use of the Internet as a commercial medium. We expect that laws and regulations relating to user privacy, pricing, content and quality of products and services could affect our business. Current federal legislation limits the imposition of state and local taxes on Internet-related sales at this time. Congress may choose not to renew this legislation in 2001, in which case state and local governments would be free to impose taxes on electronically purchased goods. The imposition of new sales or other taxes could limit the growth of Internet commerce in general and, as a result, the demand for our products and services. Businesses use our software to capture information regarding their customers. Privacy concerns may cause visitors to withhold personal data, which would limit the effectiveness of our software 13 16 products. More importantly, even the perception of privacy concerns, whether or not valid, may inhibit market acceptance of our products. OUR BUSINESS MAY SUFFER IF WE ARE NOT ABLE TO PROTECT OUR INTELLECTUAL PROPERTY. Our success depends on our ability to develop and protect our proprietary technology and intellectual property rights. We seek to protect our software, documentation and other written materials primarily through a combination of trade secret, trademark and copyright laws, confidentiality procedures and contractual provisions. While we have attempted to safeguard and maintain our proprietary rights, we do not know whether we have been or will be completely successful in doing so. Further, our competitors may independently develop or patent technologies that are substantially equivalent or superior to ours. Despite our efforts to protect our proprietary rights, unauthorized parties may attempt to copy aspects of our products or obtain and use information that we regard as proprietary. To license certain of our products, we may rely in part on "shrink wrap" or "point and click" licenses that are not signed by the end-user and, therefore, may be unenforceable under the laws of certain jurisdictions. Policing unauthorized use of our products is difficult. While we are unable to determine the extent to which piracy of our software exists, software piracy can be expected to be a persistent problem, particularly in foreign countries where the laws may not protect proprietary rights as fully as in the United States. We can offer no assurance that our means of protecting our proprietary rights will be adequate or that our competitors will not reverse engineer or independently develop similar technology. IF, IN THE FUTURE, THIRD PARTIES CLAIM THAT OUR PRODUCTS INFRINGE ON THEIR INTELLECTUAL PROPERTY, WE MAY INCUR SIGNIFICANT COSTS. There has been a substantial amount of litigation in the software industry and the Internet industry regarding intellectual property rights. It is possible that in the future, third parties may claim that we or our current or potential future products infringe their intellectual property. We expect that software product developers and providers of electronic commerce solutions will increasingly be subject to infringement claims as the number of products and competitors in our industry segment grows and the functionality of products in different industry segments overlaps. Any claims, with or without merit, could be time-consuming, result in costly litigation, cause product shipment delays or require us to enter into royalty or licensing agreements. Royalty or licensing agreements, if required, may not be available on terms acceptable to us or at all, which could seriously harm our business. In addition, should we be found to have infringed the intellectual property rights of a third party, Oracle would have the right to terminate our strategic alliance within 60 days. RISKS RELATED TO THIS OFFERING WE MAY REQUIRE ADDITIONAL FUNDING AND OUR FAILURE TO RAISE THE ADDITIONAL CAPITAL NECESSARY TO EXPAND OUR OPERATIONS AND INVEST IN NEW PRODUCTS COULD REDUCE OUR ABILITY TO COMPETE, RESULT IN LOWER REVENUES AND MAY PREVENT US FROM TAKING ADVANTAGE OF MARKET OPPORTUNITIES. Developing comprehensive software applications is time consuming and requires a substantial investment. In addition, the sale of our products requires a large investment in a direct sales force and in the sales process. We expect that the net proceeds from this offering will be sufficient to meet our working capital and capital expenditure needs for the next twelve months. After that, we may need to raise additional funds, and we may not be able to obtain additional financing on favorable 14 17 terms, or at all. If we need additional capital and cannot raise it on acceptable terms, we may not be able to, among other things: - develop or enhance our products and services; - acquire technologies, products or businesses; - expand operations in the United States or internationally; - hire, train and retain employees; or - respond to competitive pressures or unanticipated capital requirements. Our failure to do any of these things could result in lower revenues and could harm our business. OUR DIRECTORS AND EXECUTIVE OFFICERS WILL RETAIN SIGNIFICANT CONTROL OVER US AFTER THE OFFERING, WHICH MAY LEAD TO CONFLICTS WITH OTHER STOCKHOLDERS OVER CORPORATE GOVERNANCE. Following the completion of this offering, our directors, executive officers and holders of 5% or more of our outstanding common stock will beneficially own approximately % of our outstanding common stock. Eric Olafson, our Chairman, President and Chief Executive Officer, will beneficially own approximately % of our common stock after this offering. These stockholders, acting together, and Eric Olafson individually, will be able to significantly influence all matters requiring approval by our stockholders, including the election of directors and significant corporate transactions, such as mergers or other business combination transactions. This control may delay or prevent a third party from acquiring or merging with us. NEW INVESTORS IN OUR COMMON STOCK WILL EXPERIENCE IMMEDIATE AND SUBSTANTIAL DILUTION. The initial public offering price will be substantially higher than the book value per share of our common stock. Investors purchasing common stock in this offering will, therefore, incur immediate dilution of $ in net tangible book value per share of common stock, based on an assumed initial public offering price of $ per share. In addition, the number of shares available for issuance under our stock option and employee stock purchase plans will automatically increase without stockholder approval. Investors will incur additional dilution upon the exercise of outstanding stock options. See "Dilution." OUR STOCK PRICE MAY BE VOLATILE BECAUSE OF FACTORS BEYOND OUR CONTROL, AND YOU MAY LOSE ALL OR A PART OF YOUR INVESTMENT. The market prices of stock for technology companies, particularly following an initial public offering, frequently reach levels that bear no relationship to the past or present operating performance of those companies. These market prices may not be sustainable and may be subject to wide variations. Our stock may be volatile because our shares have not been publicly traded. Following this offering, the market price for our common stock may experience a substantial decline. The market price of our common stock may fluctuate significantly in response to a number of factors, most of which are beyond our control, including: - changes in securities analysts' estimates of our financial performance; - fluctuations in stock market prices and volumes, particularly among securities of technology companies; - discussion of our company or stock price in online investor communities such as chat rooms; - changes in market valuations of similar companies; 15 18 - announcements by us or our competitors of significant contracts, new technologies, acquisitions, commercial relationships, joint ventures or capital commitments; - variations in our quarterly operating results; - loss of a major customer or failure to complete significant commercial contracts; - loss of a relationship with a major systems integrator; and - additions or departures of key personnel. An active public market for our common stock may not develop or be sustained after the offering. We negotiated and determined the initial public offering price with representatives of the underwriters and this price may not be indicative of prices that will prevail in the trading market. As a result, you may be unable to sell your shares of common stock at or above the offering price. WE ARE AT RISK OF SECURITIES CLASS ACTION LITIGATION DUE TO OUR EXPECTED STOCK PRICE VOLATILITY. In the past, securities class action litigation has often been brought against a company following a decline in the market price of its securities. This risk is especially acute for us because technology companies have experienced greater than average stock price volatility in recent years and, as a result, have been subject to, on average, a greater number of securities class action claims than companies in other industries. We may in the future be the target of similar litigation. Securities litigation could result in substantial costs and divert management's attention and resources, and could harm our business. WE HAVE IMPLEMENTED ANTI-TAKEOVER PROVISIONS WHICH COULD DISCOURAGE OR PREVENT A TAKEOVER, EVEN IF AN ACQUISITION WOULD BE BENEFICIAL TO OUR STOCKHOLDERS. Provisions of our certificate of incorporation, bylaws and Delaware law, and the terms of our stock option agreements with our executive officers, could make it more difficult for a third party to acquire us, even if doing so would be beneficial to our stockholders. These provisions include: - establishing a classified board of directors requiring that not all members of the board may be elected at one time; - authorizing the issuance of "blank check" preferred stock that could be issued by our board of directors to increase the number of outstanding shares and thwart a takeover attempt; - prohibiting cumulative voting in the election of directors, which would otherwise allow less than a majority of stockholders to elect director candidates; - denying stockholders the ability to call special meetings of stockholders; - prohibiting stockholder actions by written consent and requiring all stockholder actions to be taken at a meeting of our stockholders; and - establishing advance notice requirements for nominations for election to the board of directors or for proposing matters that can be acted upon by stockholders at stockholder meetings; - requiring the approval of at least 66 2/3 of our voting stock to amend the provisions of our certificate of incorporation establishing a classified board of directors and prohibiting stockholder action by written consent; and - a term in our stock option agreements with our executive officers providing automatic acceleration of vesting for options upon a change of control of Tomax. In addition, Section 203 of the Delaware General Corporations Law may discourage, delay or prevent a change in control of Tomax. 16 19 THERE MAY BE SALES OF A SUBSTANTIAL AMOUNT OF OUR COMMON STOCK AFTER THIS OFFERING THAT COULD CAUSE OUR STOCK PRICE TO FALL. Our current stockholders hold a substantial number of shares, which they will be able to sell in the public market in the near future. Sales of a substantial number of shares of our common stock within a short period of time after this offering could cause our stock price to fall. In addition, the sale of these shares could impair our ability to raise capital through the sale of additional stock. See "Shares Eligible for Future Sale." WE HAVE BROAD DISCRETION TO USE THE OFFERING PROCEEDS AND HOW WE USE THESE PROCEEDS MAY NOT YIELD A FAVORABLE RETURN. Our management may spend most of the proceeds from this offering in ways with which some stockholders may not agree. The majority of the net proceeds of this offering are not allocated for specific uses other than working capital and general corporate purposes. We can not assure you that the proceeds will be invested to yield a favorable return. See "Use of Proceeds." 17 20 SPECIAL NOTE REGARDING FORWARD-LOOKING INFORMATION This prospectus contains forward-looking statements in "Prospectus Summary," "Risk Factors," "Management's Discussion and Analysis of Financial Condition and Results of Operations," "Business" and elsewhere. These statements relate to future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "could," "expect," "plans," "anticipates," "believes," "estimates," "predicts," "potential" or "continue" or the negative of these terms or other comparable terminology. These statements are only predictions and involve known and unknown risks, uncertainties and other factors, including the risks described under "Risk Factors," that may cause our or our industry's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. Moreover, neither we nor any other person assumes responsibility for accuracy and completeness of these statements. Except as may be required by law, we are under no duty to update any of the forward-looking statements after the date of this prospectus to conform these statements to future results. 18 21 USE OF PROCEEDS We estimate that our net proceeds from the sale of the shares of common stock we are offering will be approximately $ at an assumed initial public offering price of $ per share after deducting estimated underwriting discount and estimated offering costs. If the underwriters fully exercise their over-allotment option, we estimate that the net proceeds will be approximately $ . We will use approximately $3.7 million of the net proceeds of this offering to pay a dividend on our series A preferred stock. We intend to use approximately $1.7 million of the net proceeds of this offering to redeem our series B preferred stock. We expect to use the remainder of the net proceeds for working capital and general corporate purposes, including sales and marketing and product development. We will have broad discretion in the allocation of the net proceeds of this offering. A portion of the net proceeds may also be used to acquire or invest in complementary businesses, technologies, product lines, or products. However, we have no current plans, agreements, or commitments with respect to any such acquisitions or investments, and we are not currently engaged in any negotiations with respect to any such transactions. Pending such uses, the net proceeds of this offering will be invested in short term, interest-bearing, investment grade securities. DIVIDEND POLICY Other than the dividend of $3.7 million that we will pay to the holders of the series A preferred stock in connection with the closing of this offering, we have never declared or paid cash dividends on our capital stock. We currently intend to retain our future earnings to finance the growth and development of our operations; therefore, we do not anticipate declaring or paying cash dividends on our common stock for the foreseeable future. Any future determination to declare or pay dividends will be at the discretion of our board of directors and will be dependent upon our financial condition, results of operations, capital requirements, and such other factors as our board of directors deems relevant. CORPORATE INFORMATION We were incorporated in the State of Utah as Tomax Software Inc. in December 1981 and changed our name to Tomax technologies inc. in March 1988. We will reincorporate in Delaware as Tomax Corporation prior to the completion of this offering. Our principal executive offices are located at 205 North 400 West, Salt Lake City, Utah 84103 and our telephone number is 801-990-0909. Our web site address is www.tomax.com and we do not intend for information contained on our web site to be considered a part of this prospectus. RETAIL.net is one of our registered trademarks, and all other trademarks and tradenames in this prospectus are the property of their respective owners. Unless otherwise indicated, all information in this prospectus assumes our reincorporation in the State of Delaware. 19 22 CAPITALIZATION (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA) The following table sets forth the following information as of June 30, 2000: - our actual capitalization; - our pro forma capitalization, which gives effect to (i) the issuance of 421,585 shares of our series A preferred stock to Oracle Corporation in July 2000 for $5.0 million, of which $500,000 has been placed in an escrow account until July 2001 to cover any indemnification obligations with respect to breaches of representations and warranties contained in the stock purchase agreement, (ii) the issuance of 1,085,714 shares of our series B preferred stock in September 2000 in exchange for 1,085,714 shares of our common stock and the retirement of these shares of common stock and (iii) the conversion of all outstanding shares of series A preferred stock into shares of common stock upon the closing of this offering; and - our pro forma as adjusted capitalization, which gives effect to (i) the required payment of a cash dividend of approximately $3.7 million on our series A preferred stock, (ii) the redemption of 1,085,714 shares of our series B preferred stock for approximately $1.7 million, and (iii) the sale of shares of common stock in this offering, at an assumed initial public offering price of $ per share after deducting estimated underwriting discounts and estimated offering costs.

This table excludes the following shares: - 935,808 shares of our common stock issuable upon exercise of outstanding options under our stock plans as of August 31, 2000 at a weighted average price of $10.00. 20 23 DILUTION Our pro forma net tangible book value as of June 30, 2000 was approximately $10.3 million or $1.02 per share. Pro forma net tangible book value per share is equal to the amount of our pro forma total tangible assets less our total liabilities, divided by the number of outstanding shares of our common stock, assuming the issuance of 421,585 shares of our series A preferred stock for $5.0 million of which $500,000 has been placed in an escrow account until July 2001 to cover any indemnification obligations with respect to breaches of representations and warranties contained in the stock purchase agreement, the exchange of the 1,085,714 series B preferred stock for common stock and the retirement of all of these shares of common stock and the conversion of all outstanding shares of the series A preferred stock into shares of common stock. New investors who purchase shares in this offering will be diluted to the extent of the difference between the initial public offering price per share of our common stock and the pro forma net tangible book value per share of common stock immediately after completion of this offering. After giving effect to the issuance and sale of shares of common stock in this offering at an assumed initial public offering price of $ per share, after deducting the estimated underwriting discounts and estimated offering costs, our pro forma net tangible book value at June 30, 2000 would have been approximately $ million or $ per share. This represents an immediate increase of pro forma net tangible book value of $ per share to existing stockholders and an immediate dilution in pro forma net tangible book value of $ per share to new investors. The following table illustrates this per share dilution: Assumed initial public offering price per share............. $ Pro forma net tangible book value per share as of June 30, 2000................................................... $ Increase in pro forma net tangible book value per share attributable to new investors.......................... ------ Pro forma net tangible book value per share after this offering.................................................. $ ------ Dilution per share to new investors......................... ======

The following table sets forth, on a pro forma basis as of June 30, 2000, the differences between the existing stockholders and new investors who purchase shares of common stock in this offering with respect to the (1) number of shares of common stock purchased from us, (2) total consideration paid, and (3) average price paid per share.

This table excludes the following shares: - 935,808 shares of common stock issuable upon exercise of outstanding options under our stock plans as of August 31, 2000 at a price of $10.00. To the extent outstanding options are exercised, there will be further dilution to new investors. 21 24 SELECTED CONSOLIDATED FINANCIAL DATA (IN THOUSANDS, EXCEPT PER SHARE DATA) The following selected financial data should be read in conjunction with our consolidated financial statements and related notes and with "Management's Discussion and Analysis of Financial Condition and Results of Operations" included elsewhere in this prospectus. The consolidated statement of operations data for the years ended June 30, 1998, 1999 and 2000 and the consolidated balance sheet data as of June 30, 1999 and 2000 are derived from our audited financial statements included elsewhere in the prospectus. The consolidated statement of operations data for the years ended June 30, 1996 and 1997 and the consolidated balance sheet data as of June 30, 1996 and 1997 are derived from our unaudited financial statements. The consolidated balance sheet data as of June 30, 1998 is derived from our audited financial statements not included herein.

22 25 MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS You should read the following discussion and analysis of our financial condition and results of operations in conjunction with our financial statements and related notes included elsewhere in this prospectus. This discussion and analysis contains forward-looking statements that involve risks, uncertainties and assumptions. Our actual results may differ materially from those anticipated in these forward-looking statements as a result of a number of factors, including, but not limited to, those set forth under "Risk Factors" and elsewhere in this prospectus. OVERVIEW We provide a web-based software platform called RETAIL.net that enables retail and e-commerce companies to increase enterprise operating efficiencies and rapidly execute a fully integrated multichannel strategy. A majority of our revenues is derived from licenses related to our RETAIL.net software solution. Prior to 1998, license revenues were derived from our predecessor solution, CHAINware, which we continue to license. Revenues subsequent to March 1999 include the Portal/Workflow software component, developed internally and introduced at that time, and revenues subsequent to March 1999 include the Workforce Management component acquired in connection with the purchase of HeurisTec Corporation. Service revenue, which is also a significant portion of our revenues, is derived from project management, system planning, design, custom modifications, training and support services. In March 1999, we acquired HeurisTec Corporation. Prior to the acquisition, HeurisTec developed and marketed labor-scheduling systems for the retail industry. Pursuant to the agreement, we paid $3,407,000 which consisted of 857,143 shares of our common stock and $407,000 of cash. The excess of the purchase price over the estimated fair market value of the net assets acquired was $3,072,000 and was capitalized as goodwill to be amortized over a period of five years. The acquisition was recorded using the purchase method of accounting. The operations of HeurisTec included in our results of operations from March 1999. We derive our revenues from two sources: licenses and services. License. License revenues are derived from the sale of our software products and subsequent upgrades to our customers. We price our software based on the number of components licensed and the number of locations at which our software is deployed. We recognize license revenues when a license agreement has been signed, the software has been delivered, there are no uncertainties surrounding product acceptance, the fees are considered fixed or determinable and collection is considered probable. Most customers who license our software enter into annual upgrade agreements. The pricing of these agreements varies in proportion to the related license fee. Upgrades are billed annually, quarterly or monthly as specified in the customer's contract. We recognize upgrade revenues ratably over the term of the agreement. Service. Service revenues are derived primarily from project management, system planning, design, custom modifications, training and support services. We generally bill services on a time-and-materials basis, where we recognize revenue as the work is performed, or a fixed fee basis, where we recognize revenue based on percentage of work completed, provided that collection is deemed probable. We market our software and related services primarily through our direct sales force located in Salt Lake City, Utah. We also market indirectly through alliances with third parties including Oracle, with which we entered into an alliance agreement in July 2000. Indirect sales accounted for approximately $1.5 million, $2.0 million, and $2.2 million in 1998, 1999 and 2000. We derived more than 10% of our revenues from two large customers during 2000. Gateway accounted for 15% of total 23 26 revenues and Gerald Stevens Inc. accounted for 14% of total revenues. To date, revenues have been derived primarily from customers in the United States. However, we are currently working with potential customers in Europe and Japan and believe that international revenues will increase as a percentage of our total revenues in the future. Revenues from customers located outside of the United States were $1.1 million, $457,000 and $980,000 in 1998, 1999 and 2000. All of our revenues are billed and collected in U.S. dollars. RESULTS OF OPERATIONS The following table presents selected consolidated financial data for the periods indicated as a percentage of our total revenue. Our historical operating results are not necessarily indicative of the results to be expected for any future period.

YEARS ENDED JUNE 30, 1998, 1999 AND 2000 REVENUES Total Revenues. Total revenues were $7.3 million, $10.3 million and $14.1 million in 1998, 1999 and 2000, representing increases of 41.1% from 1998 to 1999 and 36.9% from 1999 to 2000. License. License revenues were $4.2 million, $6.2 million and $9.0 million in 1998, 1999 and 2000, representing increases of $2.0 million, or 47.6%, from 1998 to 1999 and $2.8 million, or 45.2%, from 1999 to 2000. The increases in license revenue from 1998 and 1999 and from 1999 to 2000 were due primarily to the launch and increased acceptance of RETAIL.net, which was introduced in 1998, and increased upgrade revenue from our installed customers. Additionally, the increase in license revenue from 1999 to 2000 was due in part to the commencement of sales of Workforce 24 27 Management, a component of RETAIL.net, which we obtained in the acquisition of HeurisTec in March 1999. Service. Service revenues were $3.1 million, $4.2 million and $5.1 million in 1998, 1999 and 2000, representing increases of $1.1 million, or 35.5% from 1998 to 1999 and $900,000, or 21.4% from 1999 to 2000. The increases from 1998 to 1999 and from 1999 to 2000 were due to an increase in the number and size of new consulting service contracts primarily related to an increase in our customer base. We intend to expand our services group to meet the demands of our customers and third-party systems integrators, consultants and ASP partners. COST OF REVENUES License. Cost of license revenues consists primarily of personnel related expenses. Cost of license revenues was $57,000, $98,000 and $147,000 for 1998, 1999 and 2000 and represent less than 2% of sales. Increases in cost of license revenues were due to an increase in the number of licenses sold. Service. Cost of service revenues consists primarily of salaries and other personnel-related expenses, facility expenses, technical support and training of service personnel. Cost of service revenues was $1.4 million, $1.8 million and $3.0 million in 1998, 1999 and 2000, representing increases of $400,000, or 28.6% from 1998 to 1999 and $1.2 million, or 66.7% from 1999 to 2000. These amounts represented 45.7%, 42.9% and 58.7% of service revenues for 1998, 1999 and 2000. These increases in 1999 and 2000 resulted from the expansion of our consulting services, technical support and training organizations to support the growth in our customer base. We expect cost of service revenues to increase in absolute dollars in the future as we continue to expand these organizations. OPERATING EXPENSES Sales and Marketing. Sales and marketing expenses consist primarily of costs of our direct sales and marketing personnel, commissions, trade shows, advertisements, promotional activities and media events. Sales and marketing expenses were $324,000, $1.3 million and $1.9 million in 1998, 1999 and 2000, representing increases of $1.0 million, or 309% from 1998 to 1999 and $600,000, or 46.2% from 1999 to 2000. The increase in sales and marketing expenses from 1998 to 1999 was primarily due to increases of $763,000 in salaries, commissions and related expenses and $130,000 in marketing, advertising and trade shows. The increase in sales and marketing expense from 1999 to 2000 was primarily due to increases of $194,000 in salaries, commissions and related expenses and $332,000 in advertising and trade shows. Sales and marketing expenses represented 4.4%, 12.1% and 13.2% of total revenue in 1998, 1999 and 2000. We plan to invest substantial resources to increase our sales force and to execute marketing programs that build brand awareness. As a result, we expect sales and marketing expenses to increase in future periods. Product Development. Product development expenses consist primarily of personnel and related expenses, including payroll, employee benefits, facility and equipment and software to develop and test our products. Product development expenses were $2.3 million, $3.2 million and $5.0 million in 1998, 1999 and 2000, representing increases of $900,000, or 39.1% from 1998 to 1999 and $1.8 million, or 56.3% from 1999 to 2000. The increase in product development expenses was primarily due to an increase in the number of employees hired and their related expenses. Compensation and related expenses increased $816,000 from 1998 to 1999 and $1.8 million from 1999 to 2000. Product development expenses represented 31.6%, 30.7% and 35.8% of total revenue in 1998, 1999 and 2000. We have expensed all software development costs as incurred. We expect product development expenses to increase in absolute dollars in the future as we continue to develop new solutions and enhance existing products. 25 28 General and Administrative. General and administrative expenses consist primarily of personnel and related expenses and costs associated with our finance, human resources, legal and other administrative functions. General and administrative expenses were $1.2 million, $1.7 million and $2.7 million in 1998, 1999 and 2000, representing increases of $500,000, or 41.7% from 1998 to 1999 and $1.0 million, or 58.8% from 1999 to 2000. The increase in general and administrative expenses from 1998 to 1999 was primarily due to an increase in salaries and related costs of $228,000 and administrative support costs of $111,000. The increase in general and administrative expenses from 1999 to 2000 was primarily due to an increase in salaries and related costs of $538,000, facilities related costs of $208,000 and administrative support costs of $296,000. General and administrative expenses represented 15.8%, 16.0% and 19.2% of total revenue in 1998, 1999 and 2000. We expect total general and administrative expenses to increase in absolute dollars in the future as we continue to expand our administrative staff and facilities to support larger operations. Amortization of Goodwill. In March 1999, we acquired HeurisTec in a transaction accounted for as a purchase. Total goodwill associated with the purchase was $3.1 million. The goodwill is being amortized over a five year period that began in March 1999. Amortization of goodwill was $167,000 and $614,000 in 1999 and 2000. Interest Income, Net. Interest income, net, was $66,000, $96,000, and $78,000 in 1998, 1999 and 2000. Interest income, net, is derived from average cash balances in bank accounts. Provision for Income Taxes. Provision for income taxes was $803,000, $925,000 and $581,000 in 1998, 1999 and 2000. The effective income tax rate was 37.7%, 40.4% and 73.3% in 1998, 1999 and 2000. The increase in the effective tax rate from 1998 to 1999 and from 1999 to 2000 is due to non-deductible goodwill amortization related to our acquisition of HeurisTec. We expect to incur non- deductible amortization expense associated with the HeurisTec transaction of approximately $614,000 annually through 2004. 26 29 QUARTERLY RESULTS OF OPERATIONS The following table sets forth the unaudited statement of operations data for the four quarters ended June 30, 2000, as well as such data expressed as a percentage of total revenues for the periods indicated. This data has been derived from our unaudited financial statements that have been prepared on the same basis as the audited financial statements included elsewhere in this prospectus, and, in the opinion of our management, include all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation of the information when read in conjunction with the financial statements and the notes thereto included in this prospectus. Our quarterly operating results have varied substantially in the past and may vary substantially in the future. You should not draw any conclusions about our future results for any period from the results of operations for any particular quarter.

27 30 The following table sets forth the unaudited consolidated statement of operations data for the periods indicated as a percentage of our total revenues:

Our total revenues have increased in each period presented. The increase in license revenue for the last four periods was primarily due to increased market acceptance of our RETAIL.net solution. The fluctuation in services revenue in the quarters ended December 31, 1999, March 31, 2000 and June 30, 2000, relates to the effects of Year 2000 concerns, which caused customers to postpone consulting and other services. Total operating expenses have remained relatively consistent over the past four quarters, but have decreased as a percentage of revenue. We expect operating expenses to increase in absolute dollars to support our expanding operations, including expanding our sales force, product development and general and administrative expenses through increased headcount and related expenses. LIQUIDITY AND CAPITAL RESOURCES We have funded our business primarily from cash generated from our operations. As of June 30, 2000, we had cash of $788,000. Net cash provided by (used in) operating activities was $496,000, $1.9 million and ($1.8 million) in 1998, 1999 and 2000. The increases in 1998 and 1999 resulted primarily from net income generated in those years. The decrease of cash during 2000 was principally from an increase in accounts receivable resulting from increased sales and timing of these sales. Net cash used in investing activities was $314,000, $482,000 and $391,000 in 1998, 1999 and 2000. Cash used during these years, except for the $366,000 used for the acquisition of HeurisTec Corporation in 1999, was attributable to the purchase of capital assets, primarily computer and office equipment. 28 31 Net cash provided by (used in) financing activities was $52,000, $(35,000) and $78,000 in 1998, 1999 and 2000. In July 2000, we issued 421,585 shares of our series A redeemable convertible preferred stock for $5.0 million. We agreed to escrow $500,000 of this amount until July 2001 to be available to cover any indemnification obligations with respect to breaches of representations and warranties in the stock purchase agreement. No claims have been made on this escrow amount. We expect to experience significant growth in our operating expenses for the foreseeable future in order to execute our business plan. As a result, we expect that operating expenses and planned capital expenditures will constitute a significant use of our cash. In addition, we may use cash to fund acquisitions or invest in other businesses, technologies or product lines. We currently anticipate that the net proceeds from this offering, together with our available cash balances will be sufficient to meet our presently anticipated working capital, capital expenditure and business expansion requirements for the next twelve months. RECENT ACCOUNTING PRONOUNCEMENTS Statement of Financial Accounting Standards, or SFAS No. 133, "Accounting for Derivative Instruments and Hedging Activities" was issued in June 1998. The statement establishes accounting and reporting standards requiring that every derivative instrument, including certain derivative instruments embedded in other contracts, be recorded in the balance sheet as either an asset or liability measured at its fair value and that changes in the fair value be recognized currently in earnings unless specific criteria are met. SFAS No. 133 is effective for fiscal years beginning after June 15, 2000. We do not expect the adoption of SFAS No. 133 to have a material impact on our financial position or results of operations. In March 2000, the Financial Accounting Standards Board issued Interpretation No. 44 "Accounting for Certain Transactions involving Stock Compensation, an interpretation of Accounting Principles Board Opinion No. 25 ("APB No. 25")". This interpretation clarifies the definition of employee for purposes of applying APB No. 25, the criteria for determining whether a plan qualifies as a noncompensatory plan, the accounting consequence for various modifications to the terms of a previously fixed stock option plan or award and the accounting for an exchange of stock compensation in a business combination. This interpretation is effective July 1, 2000, but certain conclusions in this interpretation cover specific events that occur after either December 15, 1998 or January 12, 2000. To the extent that this interpretation covers events occurring during the period after December 15, 1998 or January 12, 2000, but before the effective date of July 1, 2000, the effects of applying this interpretation are recognized on a prospective basis from July 1, 2000. We do not presently believe that this interpretation will have a material impact on our results of operations, financial position or liquidity. QUALITATIVE AND QUANTITATIVE DISCLOSURES ABOUT MARKET RISK We provide our services to clients located primarily in the United States. As a result, it is unlikely that our financial results could be directly affected by factors such as changes in foreign currency exchange rates or weak economic conditions in foreign markets. All of our sales are currently denominated in U.S. dollars. Our exposure to market risk for changes in interest rates relates primarily to the increase or decrease in the amount of interest income we can earn on our investment portfolio and on the increase or decrease in the amount of interest expense we must pay with respect to our outstanding debt instruments. The risk associated with fluctuating interest expense is limited, however, to the exposure related to those debt instruments and credit facilities, which are tied to market rates. We currently do not plan to use derivative financial instruments in our investment portfolio. We plan to ensure the safety and preservation of our invested principal funds by limiting default risk, market risk and reinvestment risk. We plan to mitigate default risk by investing in high-credit quality securities. 29 32 BUSINESS OVERVIEW Tomax provides a web-based software platform called RETAIL.net that enables retail and e-commerce companies to increase enterprise operating efficiencies and rapidly execute a fully integrated multichannel strategy. RETAIL.net is designed to improve retail business processes, optimize workforce resources, enhance the retail customer's experience and reduce and simplify IT infrastructure by employing web-based technology across the enterprise. We believe our platform also helps traditional and Internet-based retailers implement a multichannel strategy. This gives the retailer a comprehensive view of each customer and offers the customer the benefits of a highly personalized online shopping experience and the conveniences of traditional store-based retail. We license our solutions to retail organizations across a variety of retail segments including general merchandise, specialty, drug, supermarket and mass merchandise. Our five largest customers in 2000 were Gateway, Gerald Stevens, WH Smith, The Nutrition Club and 24 Hour Fitness. In addition, we have licensed our solution to Franklin Covey, Kroger, Safeway, The Hair Cuttery and T.J. Maxx/Marshalls, which represent a cross-section of our customers that have purchased at least $200,000 of our software solutions. These customers should not be considered to be actively endorsing or promoting our solutions. INDUSTRY OVERVIEW THE TRANSFORMATION OF GLOBAL RETAIL--MULTICHANNEL AND E-BUSINESS The flexibility and scalability of the Internet are transforming the retail industry. According to Forrester Research, total U.S. retail sales are expected to grow to $2.6 trillion by 2004 and online sales are expected to account for approximately seven percent of this total, or $184 billion by that year. Despite representing a modest share of total retail sales, online commerce is a major reason for the transformation occurring in the retail industry. Although most retailers initially regarded online commerce as a threat to traditional retailing, many retailers now consider it as a complementary strategy for adding customer value, building brand equity, and increasing sales. According to a report from the Boston Consulting Group, traditional retailers and catalog companies already account for 62% of online sales. These retailers are adopting a new business strategy that enables them to offer their customers a highly personalized online experience combined with the familiarity and convenience of traditional retail. This business strategy is often called clicks and bricks integration, or multichannel retail. The transformation occurring in retail is also being driven by the opportunity to use web-based technology to achieve new levels of operational efficiency throughout the retail enterprise. Retailers are adopting e-business strategies that exploit browser-based web infrastructures connected over increasingly more affordable communication networks. Businesses that use web-based technology to increase efficiency and decrease the cost of internal operations, as well as interact electronically with customers and suppliers, are referred to as e-businesses. These e-business capabilities result in processes that we believe are faster to deploy, easier to learn and more flexible, and which improve productivity for retailers. Once an e-business platform is established, retailers have the infrastructure in place to provide a comprehensive view of the customer both online and in the store. According to a survey by Forrester, 83% of retailers believe multichannel strategies resulted in an overall increase in sales. In addition, the retailer can offer new and innovative services to their customers making online and in-store shopping more convenient and enjoyable. For example, a retailer equipped with a multichannel, e-business infrastructure can allow customers to purchase goods online and return undesired items to a physical store for refund or exchange. In addition, customers can have immediate, online access to 30 33 the prices and availability of desired merchandise. They can use in-store kiosks that help locate goods in the store or available for delivery or identify specials or items of particular interest. CHALLENGES OF DEPLOYING A MULTICHANNEL E-BUSINESS PLATFORM Deploying an effective multichannel e-business platform is challenging. It requires a sophisticated IT infrastructure that offers a real-time view of inventory, pricing and customer information across a retailer's warehouses, stores and Internet sales sites. Forrester indicates that only 13% of retailers have real-time inventory information today. Existing e-commerce solutions designed for Internet-only retailers only partially meet the needs of multichannel retailers because they lack the capability to synchronize with in-store merchandise, promotions and inventory levels. Correspondingly, traditional retail solutions are often based on proprietary or client/server architectures which are not easily adapted to support web-based retail operations or online sales. Retailers adopting the integrated multichannel business model require a new retail e-business platform that can manage current infrastructure complexities and support online sales requirements. Many traditional retailers have complex IT infrastructures because over time they have assembled an enterprise-wide system from a collection of individual software solutions and technologies. These organizations typically have to support disparate computing environments at each level of the enterprise: headquarters, in-store, point-of-sale and distribution facilities. For example, a significant number of retailers are still using proprietary point-of-sale hardware and portable data collection systems that are relatively difficult to integrate with other systems. These point solution infrastructures become increasingly complex and inflexible as the retailer grows or initiates new business practices, such as deploying an online strategy. This complexity significantly detracts from the retailer's ability to react quickly to changing market demands and competitive pressures. E-commerce applications have only added to the complexity of the traditional retailers' software environment. Most e-commerce applications were not developed with the requirements of the multichannel retailer in mind, but were predominantly targeted at Internet-only retail. Internet-only retailers manage only one virtual store for all their products and prices, have no in-store personnel scheduling issues, do not have physical store management issues and use Internet websites almost exclusively as their point-of-sale medium. Multichannel retailers, on the other hand, manage numerous locations with varying products and specialized pricing and promotional techniques that might vary by store, in some cases at the discretion of in-store staff. First generation e-commerce solutions, based purely on online shopping models, are inadequate to manage the intricacies and complexities of physical retail operations and multi-store environments. REQUIREMENTS OF A NEW RETAIL E-BUSINESS PLATFORM A significant market opportunity exists for a new e-business platform that provides the sophisticated infrastructure necessary to integrate operations across the retail enterprise and deploy a multichannel strategy. The new platform must help retailers improve operations, increase efficiencies and support interaction with customers both online and in the store. The following attributes are required for a new retail e-business software platform: Retail Operating Efficiency. A comprehensive and scalable platform should facilitate operational management of widely distributed retail environments with large numbers of staff and many procedural requirements. Such a platform requires application capabilities associated with managing physical and virtual stores such as ordering, receiving, inventory management, labor scheduling, point-of-sale, kiosk and online shopping. Sophisticated Multichannel Services. A next generation platform should support multichannel capabilities designed to make customer shopping more feature-rich, convenient and entertaining. For example, online and at the store, retailers should be able to offer customers access 31 34 to real-time information on items in the store or anywhere in the retail chain. In addition, the new platform should support the diversity of personalized promotions and pricing strategies that exist in both the online and in-store shopping environments and should be able to introduce new items, prices and promotions with speed and ease in both environments. Comprehensive Enterprise Integration. The new solution should serve as a core platform for integration with corporate applications and legacy systems deployed by retailers. These enterprise level applications and specialized tools include support for financial and logistics management, planning, customer analysis and marketing, and purchasing systems. THE TOMAX SOLUTION Our solution, called RETAIL.net, is designed to improve retail business processes, optimize workflow resources, enhance the retailer's customer experience and reduce and simplify IT infrastructure by employing web-based technology across the enterprise. We believe that RETAIL.net's flexible architecture enables our customers to integrate with existing legacy systems and adapt to the changing requirements of the retailing environment. We also support an Application Services Provider, or ASP, hosted version of our solution that promotes quicker time-to-benefit for our customers by reducing implementation timeframes and internal IT staff, and eliminates the need for the retailer to maintain and update software. We believe our comprehensive e-business software platform enables retailers to execute a fully integrated multichannel strategy, thereby transcending the stand-alone virtual and physical store models that exist today. Our software solution is designed to provide the following business benefits to our customers: Improved, Simplified Business Processes. Our e-business software platform is designed to improve efficiencies across the enterprise by supporting and integrating business processes in the store with those at headquarters. These processes include functions such as inventory control, pricing, purchasing, receiving, transfers, workflow and staffing. In addition, our browser-based interface is easy to use and reduces training requirements, which we believe increases productivity and decreases the costs associated with high employee turnover. By improving these processes, we believe our solution increases operating efficiencies and reduces operating costs. Enhanced Customer Experience. Our platform is designed to allow retailers to support a single, integrated customer experience. Retailers can use our software platform to give customers access to in-store kiosks and online shopping capabilities that extend the physical store and provides them with purchasing, account status and other information in the store and at home. This platform not only improves the customer experience, but also allows retailers to achieve a comprehensive view of their customers. Retailers can collect valuable in-store and online customer information and carefully monitor purchasing preferences such as order size, merchandise selection, shopping habits and location. Retailers can use this information for personalized, targeted marketing campaigns, which we believe will enhance customer relationships. Reduced IT Infrastructure Costs. Our e-business platform is designed to reduce the cost of ownership for our customers by streamlining the IT infrastructure required to run traditional and multichannel retail operations. Our web-based architecture allows retailers to centrally host applications that have traditionally been supported in each store, thereby reducing cost and complexity. In addition, we offer our solution in an ASP-hosted environment that we believe significantly reduces our customers' up-front implementation expense and reduces their exposure to technology risks. In an ASP hosted environment, a third-party provides the network and hardware infrastructure at a central, off-site location, and our software solution is accessed remotely through web browsers. Our software is designed to enable companies to deploy basic e-business capabilities in as little as eight weeks. 32 35 GROWTH STRATEGY Our objective is to become the leading provider of retail e-business and multichannel software solutions. In order to achieve this objective, we will pursue the following strategies. Increase Direct Sales and Brand Awareness. By increasing the size of our direct sales force, we can target a broader base of potential customers and further develop relationships within our existing customer base. To achieve this strategy, we plan to substantially increase the number of salespersons and sales support staff. We will seek to hire experienced personnel with established customer relationships, and with backgrounds in enterprise software sales and consulting within the retail industry. In addition, we are increasing market awareness of our products through a variety of marketing and promotional techniques, including advertising in various media, including trade journals and magazines, and conducting ongoing public relations campaigns. Expand Our Strategic Relationships. We are focusing on extending our sales, distribution and implementation capabilities by pursuing relationships with software and hardware vendors, systems integrators, consultants and hosting partners. By entering into these relationships, we intend to not only take advantage of the expertise of our partners, but also to market our software solution to their customer base. For example, our strategic alliance with Oracle, a leading supplier of database management and application software solutions, provides an opportunity to cross-sell our multichannel software solution through Oracle's established sales force. We believe that the recognized expertise of Oracle in e-business applications provides us with sales and marketing advantages in our market. Focus on the Growing Demand for ASP-Hosted Applications. We believe a substantial portion of our customers will use our solution in a hosted environment because it can be rapidly deployed, reduces IT costs and eliminates the need for customers to maintain and update software. We believe the hosted model provides benefits for organizations of all sizes and can increase our customer penetration across industries. To more specifically target small- and medium-sized retailers who cannot afford centralized infrastructures or large IT departments, we are introducing a new program called RETAIL.net Quick Start. This new initiative focuses on bringing a hosted web-based, multichannel platform to retailers in a pre-configured application that can be rapidly deployed and implemented. Enhance Our Technological Leadership. We intend to enhance our position as a technological leader in e-business solutions for the retail industry by continuing to invest in research and development to enhance our software platform. We intend to increase the robustness of our existing applications and improve integration capabilities with other applications. Among our other technology objectives, we intend to more closely integrate our retail e-business platform with business-to-business exchanges, enterprise resource planning, logistics, and e-commerce companies. Leverage Our Existing Customer Base. We intend to expand the use of our RETAIL.net solution within our existing customer accounts. We have licensed our software solutions to more than 75 retailers, across a range of retail sectors from supermarkets to computer manufacturers. To date, most customers have licensed components of our solution. Our typical deployment approach begins by implementing one or more of our components that address a customer's immediate needs. Once the benefits of our solution are realized, we begin cross-selling to further penetrate these accounts. Establish an International Presence. To take advantage of the growing penetration of the Internet and meet the demands of retailers worldwide, we intend to target specific business opportunities in Europe, Asia and Latin America. Our efforts will be principally focused on building distribution channels by entering into strategic relationships with systems integrators, business consultants and resellers for our software solution in these markets. We believe the expertise and industry knowledge of these strategic partners shortens the implementation time of our software solution and helps us secure additional business in international markets. Ultimately, our plan is to 33 36 establish sales and marketing operations in each of these markets to further our international expansion and provide a local presence. OUR PRODUCTS RETAIL.net is a web-based e-business platform for traditional and Internet-based retailers. It is a software solution that helps retailers support operations across the enterprise and serves as a foundation for multichannel retailing. The RETAIL.net platform is comprised of three comprehensive components: Customer/Transaction Management, Portal/Workflow and Workforce Management. The following chart depicts the functional capabilities of RETAIL.net. It shows the relationship between the employee-facing applications needed to run the retail enterprise at corporate headquarters and in the store. The functions supported include buying, ordering and receiving and reporting. The chart also shows the workforce management functions that help retailers optimize their investments in staff. The chart shows the customer-facing applications that help retailers service customers in the store and at home--including point-of-sale, in-store kiosk and web site. In addition, this chart shows the Portal/Workflow component available at corporate and in the store. [Centered on the page appears a bulls-eye of 6 concentric circles. Four graphical icons lie outside the bulls-eye at compass points. At the north pole sits an icon of an office building with the caption "Corporate." At the south pole, an icon of a male and a female face is labeled "Employees." On the west, an icon of a store is labeled "Stores." To the east is an icon of a cash register labeled "Customers." The center of the bulls-eye contains the words "Items & Customers." The left half of circle 2 contains the curved word "Vendors" with the word "Employees" mirrored on the right. The left half of circle 3 contains the words "Pricing & Promotions" with the word "Orders" mirrored on the right. From top to bottom, the planks on the left read "Buying," "Ordering," "Receiving" and "Reporting." From top to bottom, the planks on the right read "POS," "Kiosk," "Web" and "Call Center." Outside the band, the top portions of circles 4, 5 and 6 contain the words "Portal/Workflow," "Operations Management" and "Integration & Extensibility," respectively. Below the band, the bottom portions of circles 4 and 5 contain the words "Portal/Workflow" and "Workforce Management."] Customer/Transaction Management. Customer/Transaction Management is the core infrastructure component of RETAIL.net. Multichannel Customer Management. Our Customer Management component is an integrated solution for managing the channels through which the retailer and its customers interact. These multichannel customer demand points include web-based point-of-sale and point-of-service, in-store kiosk, call center, and web site. This component is highly scalable and customizable, supporting each retailers' distinctive branding regardless of sales channel. It can also integrate with other specialized software solutions for online shopping and customer relationship management. This component provides visibility to all customer information across demand points, supporting the customer service requirements of a multichannel operation. Enterprise Operations Infrastructure. Our Transaction Management component is used to support the diversity of retail operations and processes that are required by multichannel and traditional retailers across the enterprise. At headquarters, our application helps manage merchandising mix, pricing and promotional strategies, and relationships with suppliers and trading partners. In the store, our application helps manage staff, inventory and cash. This component provides real-time operational information, thereby supporting effective and timely business decisions. Portal/Workflow. Our Portal/Workflow component provides a process management, enterprise application and information portal that can be highly customized based on user and job requirements. 34 37 This component supports messaging, forms management, electronic documents, policy and procedures, training and evaluation, help desk support and electronic reports distribution. Our Portal/ Workflow component allows retailers to create and rapidly deploy tailored business functions and workflow applications in response to the specific needs of each user. Further, our browser-based interface allows our customers to create applications that require minimal training to use. This feature is also important in quickly creating customer-facing applications, like in-store kiosks, as well as internal applications that seek to improve consistency in the delivery of the often repetitive tasks inherent in retail. Workforce Management. Our Workforce Management component is designed to optimize labor and workforce requirements across the retail enterprise. Workforce Management creates a forecast of business volumes from which to determine the appropriate levels of staffing. In determining the optimal staffing schedule, Workforce Management analyzes staff availability, labor rules and restrictions, and scheduling preferences to create an optimized schedule for each store in the enterprise. OUR TECHNOLOGY RETAIL.net is based on a web architecture that adheres to open industry standards. Our development strategy is focused on bringing the benefits of web-based computing to our customers, using browsers running on personal computers or network computers to perform business functions. We believe this results in a less complex and less costly environment than traditional retail systems, which are based on client/server architectures or proprietary technologies. Software Architecture and Tools. The primary components of RETAIL.net are based on Oracle's web architecture, including the Oracle server 8i database and Developer Server 6i. Business logic is provided through Oracle's PL/SQL and Sun Microsystems Java programming language, adhering to the Enterprise Java Beans standard. This architecture is three-tiered, providing separation between database, business logic and user interface. RETAIL.net Data Model. Our data model is a scalable and comprehensive information repository specially adapted to the requirements of multichannel retail. This single source repository supports all of the application modules in the RETAIL.net Customer/Transaction Management system and provides a comprehensive view of operations, merchandise and customer relationship attributes across a retailer's virtual and physical channels. These attributes include inventory characteristics, pricing strategies, vendor and customer, and rules related to operations in the store, at the point-of-sale, and online. Our data model is capable of handling the complex pricing and customer promotional programs that occur both online and in the store. In addition, the RETAIL.net data model can capture detailed, line-item transaction history for each customer regardless of the sales channel. Resiliency and Performance Technology. Based on customer requirements for failover, resiliency and performance, our distributed database model together with our replication technology provides our customers with a flexible means of ensuring continuous and secure operations, even over wide area networks. This technology is capable of providing customers with the option to deploy data and application redundancy at the central hosting center, regional server centers, in-store processors, and point-of-sale/point-of-service devices as required. This supports the need to create a scalable retail and commerce infrastructure based on each retailer's specific operating requirements. Optimization and Forecasting Algorithms. Our Workforce Management system employs proprietary algorithms for predictive forecasting and optimization that we believe are superior in the industry. These algorithms are designed to improve the accuracy of forecasts and labor scheduling capabilities of our Workforce Management component. In addition, these algorithms have been 35 38 recently combined with advances in neural network forecasting to create a general purpose forecasting and optimization engine, that can be applied to a number of retail and commerce business functions. OUR SERVICES We offer comprehensive services that support the selection, requirements definition, implementation, and ongoing management life cycle of our solutions. These services are offered by our Relationship Management, Business Requirements, Development and Delivery organizations. Each of our service offerings is designed such that it can be performed by us, by our customers or by one of our implementation partners. Pre-Sales Consulting. During the sales process, our Relationship Management group engages our Business Requirements team to assist in the evaluation of a customer's requirements and prepares estimates of the services required to support the project. This consulting can also include an analysis of return on investment based on the retailer's specific processes and anticipated benefits. Implementation Services. We assist our customers with the implementation of our software platform, providing services that include project management, training, configuration and development, testing, and systems integration. We offer services designed to train customers and systems integrators in the implementation and use of our software platform. We offer these training services at our headquarters and at customer sites. In addition to serving our customers' needs, we believe that our training services are effective as a marketing tool to raise industry awareness of the capabilities of our product offerings. ASP Services. For ASP customers, we can provide hosting and network services from our incubation hosting lab for initial testing and pilot implementation. Once our customer is ready for rollout to a larger number of locations and transactions, we can make arrangements with one of our hosting partners for migration to a secure, hardened data center. Presently, our ASP partners include Qwest and IBM. In addition to data center services, these partners provide access to high speed bandwidth and wide-area networking to effect communications between the hosting center, stores, online customers and trading partners according to our customers' requirements. Our ongoing ASP services are primarily related to application support, essentially providing technology setup, testing, database administration, systems administration and ongoing applications monitoring and management functions. Rapid Implementation Services. We are introducing a new rapid implementation program called RETAIL.net Quick Start that allows new customers to implement pre-configured software designed to accommodate standardized functions and retail best practices in a hosted environment. The program has evolved from past implementations and our experience with the ASP offering, which allows us to deliver solutions to our customers much more rapidly than previously possible. At the conclusion of a RETAIL.net Quick Start implementation, additional services can be provided to help our customers. 36 39 OUR CUSTOMERS Our customers include a variety of retail organizations, including small, medium and large retailers across most retailing segments: general merchandise, specialty, drug, supermarket and mass merchandise. We have licensed our solutions to approximately 75 retail companies. The following is a representative list of customers from which we received more than $200,000 in revenue during the last three years. 24 Hour Fitness LA Weight Loss Centers A&P The TJX Companies Bill's Dollar Stores Minyard Food Stores Cashway Building Centers Nash-Finch Companies Fleming Companies Omron Corporation Franklin Covey Papyrus Stores Gateway Party America Gerald Stevens Party City Happy Harry's Safeway IBM State of Maine Liquor Kroger The Nutrition Club Kyrus WH Smith

CUSTOMER CASE STUDIES From our list of customers, we have selected the following case studies as representative of a diversity of retail environments in which our solutions are used as a foundation for e-business operations management and multichannel retailing. Harmons Supermarkets Harmons is a supermarket retailer, operating nine stores with over eighteen hundred staff. In March 2000, Harmons received the Retailer of the Year award from RETAILTECH Magazine. Harmons' existing technology infrastructure, like that of most supermarket retailers, was based on many disparate technologies, applications and databases. In-store systems and corporate systems had become difficult and costly to maintain, and extracting information required to support the business had become labor-intensive. Harmons selected RETAIL.net as the technology solution to support its objectives to integrate and simplify its in-store and corporate systems. They implemented our Portal/Workflow components and have subsequently deployed dozens of workflow processes specific to their requirements. In November 1999, Harmons implemented the Customer/Transaction Management components of RETAIL.net and deployed browser-based network computing devices at headquarters and in the stores. These applications support merchandising, pricing, retail operations and support for point-of-sale and other in-store functions. Harmons has indicated that they plan to implement our online shopping and in-store kiosk systems in the future. The Nutrition Club The Nutrition Club is a newly established retailer targeting the health and nutritional market with a multichannel strategy. As a newly established retailer, The Nutrition Club required an integrated multichannel environment implemented and maintained with minimal IT staff. The Nutrition Club implemented our RETAIL.net solution in April 2000 to provide a complete in-store solution for retail operations, integrated in-store kiosks and support for the customer experience at home. The implementation of the in-store portion of our solution was completed in eight weeks. In each 37 40 store, personal computers equipped with browsers are responsible for all in-store processes, including point-of-sale and customer transaction management. The Nutrition Club is being operated in an ASP environment for which we are providing support and communications consulting services. This facilitates continued operations with limited IT staff. TJX -- T.J. Maxx/Marshalls With revenues in 1999 of $8.8 billion, TJX is a leading retailer of apparel and home fashions. TJX required a solution to improve employee productivity, increase operations efficiency and provide more timely access to enterprise information that could be deployed at headquarters and across its T.J. Maxx and Marshalls branded stores. TJX decided to implement our Portal/Workflow component of the RETAIL.net solution in 1998. Today the solution is used by Marshalls in over 500 stores by more than 3,000 employees, providing employee self service, collaboration and business intelligence through electronic forms, online policy and procedure manuals, flash report distribution and employee skills testing. The solution will also be implemented in T.J. Maxx stores by early 2001. Nash Finch With over $4 billion in revenues in 1999, Nash Finch is a large food distribution company based in Minneapolis. In addition to its wholesale business, it owns and operates over 100 supermarkets. Nash Finch wanted to improve its workforce scheduling to provide optimal staffing levels to achieve desired levels of customer service. To accomplish this, they required a solution that would optimize labor resources. Nash Finch contracted with us to provide our Workforce Management component of RETAIL.net. They began implementation of our solution in their corporate-owned stores in mid-2000. Nash Finch expects to experience significant labor savings and improved customer service through the use of our solution. STRATEGIC ALLIANCES Strategic alliances will serve as a key component of our business development plan. We believe strategic alliances will enable us to leverage the effectiveness of our sales force and enhance the productivity of our installation and support services. We currently have strategic alliances with software and hardware vendors and hosting partners. We are pursuing additional strategic alliances with hardware and software vendors, systems integrators, consultants and hosting partners for the purpose of extending our sales, distribution and implementation capabilities. Oracle Corporation. We have a strategic alliance with Oracle to promote our solution as the preferred retail application for customer and employee facing functions in the retail store market. Oracle is compensating its representatives for the sale of our software solutions. We have agreed to pay Oracle a sales fee based on the sale of our products that operate using Oracle's database technology in return for which a marketing program is being implemented to support advertising, trade shows, and promotional events and materials. The alliance also includes application integration support with Oracle's financial, online shopping and customer relationship management solutions. SALES AND MARKETING We market and sell our products primarily through our direct sales force located at our headquarters in Salt Lake City. Our senior managers also take an active role in sales and marketing efforts, particularly because our sales efforts are typically directed to senior executives at our 38 41 customers' organizations, including the chief executive officer and the chief information officer. We intend to increase our sales and marketing force domestically and internationally. We believe that by increasing the size of our sales force, we can target a broader base of potential customers and further develop relationships within our existing customer base. We are complementing our direct sales force through additional distribution channels. Our alliance partners, particularly Oracle, provide us with customer leads. We are increasing awareness of RETAIL.net through a variety of marketing and promotional techniques, including advertising in various media including trade journals and magazines, conducting ongoing public relations campaigns, and developing marketing alliances and partnerships. Although our current focus is on the U.S. market, we have initiated sales and marketing efforts in international markets, including Europe and Asia, where we believe there may be significant demand for our products. In Europe, we have initiated marketing campaigns with several leading retail organizations. PRODUCT DEVELOPMENT Our product development efforts are focused primarily on enhancing our core technology and developing additional applications that enable our customers to rapidly achieve e-business efficiencies and support a multichannel operating environment. We have made and will continue to make substantial investments in research and development. We obtain product development input through customer feedback, by monitoring evolving user requirements and by evaluating competing products. We have a group that is focused on integration and applications extensibility. This group supports a Java framework that utilizes the latest technology and methods of integration and application extensibility, including messaging based architectures and XML. These applications allow our clients and partners to effect software integration between other applications and our RETAIL.net software platform without assistance from Tomax development staff. This enables our partners and customers to rapidly achieve functional and project-oriented objectives and to independently add new application capabilities. COMPETITION The market for our products is highly competitive, dynamic and subject to rapidly changing technology. We currently face competition from traditional retail software companies that have focused on merchandising, point-of-sale or other point solutions such as Retek Inc., JDA Software Group Inc., GERS, Inc. and Triversity Inc. We believe these companies are not as well positioned to create web-based infrastructures to meet the requirements of both multichannel retail and enterprise operations requirements. We also face competition from e-commerce software companies such as Broadvision, Inc., Vignette Corporation, and Blue Martini Software, Inc. These companies provide sophisticated e-commerce functions for online shopping and customer management. Our solutions are both competitive and complementary to the product offerings of many of our competitors. We believe that our ability to compete depends on a variety of factors, both within and outside of our control, including: - the ability of our products to offer a comprehensive solution to multichannel retailers that integrates the online channel with the physical store channel; - the ease of use, performance, features, price and reliability of our software platform compared to the offerings of our competitors; - the timing and market acceptance of new products and enhancements to existing products developed by us or our competitors; 39 42 - the quality of our customer service; and - the effectiveness of our sales and marketing efforts. We believe we have an advantage over our competitors due to the following: - our software platform addresses multichannel retail requirements and can be hosted by the customer or through an ASP; - our early commitment to a web-based architecture has provided us with a greater understanding of the steps necessary to develop and implement our software platform; and - we believe our overall solution is more comprehensive and feature-rich than those offered by our competitors in the retail software solution market today. Although we believe that our solution competes favorably with respect to these factors, our market is relatively new and is developing rapidly. We may not be able to maintain our competitive position against current and potential competitors, especially those with significantly greater financial, marketing, service, technical and other resources. We are aware that there are limited barriers to entry in this industry and that it is likely that the number of competitors will increase. INTELLECTUAL PROPERTY Our success and ability to compete are dependent in part on our ability to develop and maintain the proprietary aspects of our technology. We rely on a combination of trademark, trade secret, and copyright law and contractual restrictions to protect the proprietary aspects of our technology. We seek to protect our source code for our software, documentation and other written materials under trade secret and copyright laws. We license our software under signed licensing agreements, which impose restrictions on the licensee's ability to utilize the software. Finally, we seek to avoid disclosure of our intellectual property by requiring employees and consultants with access to our proprietary information to execute confidentiality agreements with us and by restricting access to our source code. We rely on technology that we license from third parties, including software integrated with our software and used in our line of products to perform key functions. For example, we license Oracle database products and Lotus Domino applications. If we are unable to continue to license any of this software, we will face delays in releases of our software until equivalent technology can be identified, licensed or developed, and integrated into our current products. These delays, if they occur, could seriously harm our business. There has been a substantial amount of litigation in the software and Internet industries regarding intellectual property rights. It is possible that in the future, third parties may claim that we or our current or future software solutions infringe on their intellectual property. We expect that software product developers and providers of e-commerce products will increasingly be subject to infringement claims as the number of products and competitors in our industry segment grows and the functionality of products in different industry segments overlaps. Any claims, with or without merit, could be time-consuming, result in costly litigation, cause product shipment delays or require us to enter into royalty or licensing agreements. Royalty or licensing agreements, if required, may not be available on terms acceptable to us or at all, which could seriously harm our business. EMPLOYEES As of August 31, 2000, we had 176 employees. Of that total, 97 were primarily engaged in product development, 46 were primarily engaged in services, 20 were engaged in sales and marketing and 13 were engaged in operational, financial and administrative functions. 40 43 None of our employees is represented by a labor union, and we have never experienced a work stoppage. We believe our relations with our employees are good. Our future performance depends on continued good relations with a substantial percentage of our employees. Our future growth and success will depend in part on our ability to attract highly qualified new employees and to maintain low turnover rates. Competition for qualified personnel is intense. FACILITIES Currently, our headquarters are located in approximately 28,000 square feet of office space in Salt Lake City, Utah, occupied under an office lease which expires in March 2012. We have entered into a new office lease for approximately 60,000 square feet of office space in Salt Lake City near our current headquarters, under an office lease which commences in December 2000 and which expires in September 2010. We expect to move our headquarters to this new facility in December 2000. We also lease office space in Cary, Illinois and Boulder, Colorado. LEGAL PROCEEDINGS We are and in the future may become involved in litigation relating to claims arising in the ordinary course of business. We are not currently a party to any legal proceedings which we believe will materially harm our financial condition or results of operations. 41 44 MANAGEMENT EXECUTIVE OFFICERS AND DIRECTORS The executive officers and directors of Tomax and their ages as of August 31, 2000 are as follows:

------------------------------ (1) Member of Audit Committee. (2) Member of Compensation Committee. Eric Olafson has been our Chairman since September 2000 and our President and Chief Executive Officer since September 1990. Prior to that, from March 1987 to September 1990, Mr. Olafson served as Vice President of Marketing at Tomax. From May 1986 to March 1987, Mr. Olafson served Tomax as a Consultant. From March 1982 to April 1986, Mr. Olafson was co-founder and Vice President of Marketing at Greentree Technologies. From January 1981 to November 1982, Mr. Olafson served as Vice President of Marketing at New Frontiers Software. Mr. Olafson is married to Jaye Olafson, our Chief People Officer and Secretary. Virgil Fernandez has been our Chief Technology Officer since March 1993. Prior to that, from June 1992 to March 1993, Mr. Fernandez served as Vice President of Information Technology at Colours & Scents. Mr. Fernandez also served as Vice President of Information Technology at BW Trading, from July 1990 to June 1992. From February 1988 to July 1990, Mr. Fernandez was Development Manager at Yellow Front Stores, Inc. From September 1979 to February 1988, Mr. Fernandez served as Data Processing Manager at Bonanza Stores. Brad Stewart has been Senior Vice President and Chief Financial Officer at Tomax since July 2000. From December 1999 to July 2000, Mr. Stewart was the Executive Vice President and Chief Financial Officer of SOS Staffing Services, Inc., a public staffing and information technology consulting company. He now serves as a member of the Board of Directors of SOS. As a consultant from October 1998 to December 1999, Mr. Stewart assisted the Murdock Group through its transition to a public company and worked on the formation of myjobsearch.com, an Internet-based employment service. From November 1995 to October 1998, Mr. Stewart was Chief Operating Officer of Marker International, a provider of hard goods and soft goods to the winter sports industry, and from November 1991 to November 1995 he was the Chief Financial Officer of Marker. Mr. Stewart began his career with Arthur Andersen LLP in 1984 in Atlanta, GA, and from 1986 to 1991 in Phoenix, AZ as a manager in their accounting and audit division. Steve Shubella has been a Senior Vice President at Tomax since November 1999. Prior to that, from November 1994 to October 1999, Mr. Shubella served as Vice President of a Business Consulting & Systems Integration practice at American Management Systems, Inc. Prior to this, 42 45 Mr. Shubella served at American Management Systems from June 1984 to May 1993 in various Project and Group Management positions. Jaye Olafson has been our Chief People Officer since September 2000 and our Secretary since August 1996. Ms. Olafson served as our Chief Operating Officer, with responsibilities for both operations and customer relations, from September 1999 to September 2000. Ms. Olafson was Senior Vice President at Tomax from February 1995 to August 1999 and a Vice President at Tomax from January 1990 to January 1995. From April 1980 to March 1989, Ms. Olafson served as a consultant at and served in Operations Management at American Management Systems. Ms. Olafson is married to Eric Olafson, our Chairman, President and Chief Executive Officer. Steve Klingler is the Vice President of Relationship Management at Tomax. He joined the company in March 1998 as Director of Marketing & Business Development and was promoted to his current position in August 1999. From March 1997 to March 1998, Mr. Klingler was a freelance analyst and writer at McGraw-Hill. From December 1993 to March 1997, Mr. Klingler served as Vice President and General Manager of Clark Development Company, Inc. From June 1987 to December 1993, he was President of Programming Solutions, Inc. From January 1990 to December 1992, Mr. Klingler was also the Vice President of Software Development at IMS Software Corporation, a joint venture formed by PSI and one of its customers. Mr. Klingler was also a Field Engineer and Service Manager for Digital Source, Inc. from November 1985 to June 1987. Additionally, Mr. Klingler was a Founding Board Member of the US Internet Industry Association and served as Vice Chairman of the Board from 1994 until 1998. Mark Kramer has been our Vice President of Professional Services since April 2000 and was our Director of Professional Services from April 1999 to March 2000. From September 1997 to April 1999, Mr. Kramer served as Project Manager of the Business Transformation and ERP Implementation Project at Franklin Covey. Prior to that, Mr. Kramer served from May 1995 to August 1997 as Manager in the Strategic Services Retail Consumer Products Group for KPMG Peat Marwick. From May 1990 to May 1995, Mr. Kramer served as Vice President of Technology at Medicode, a medical information and services company. From June 1988 to April 1990, Mr. Kramer served as Assistant Controller/Information Systems for Mrs. Fields Cookies. From April 1987 to June 1988 Mr. Kramer served as Senior Consultant in Retail at Price Waterhouse. Mr. Kramer served as a consultant for Andersen Consulting from June 1986 to April 1987. Keith Jepsen, one of our founders, has been our Vice President of Research and Development since February 1982. From November 1979 to November 1982, Mr. Jepsen served as a Software Engineer for Praxis Computer Systems. Keith Low, one of our founders, has been our Vice President of Special Projects since November 1982. From November 1979 to November 1982, Mr. Low served as a Programmer for Praxis Computer Systems. Carolyn Aver has been a member of our board of directors since September 2000. Ms. Aver was an Executive Vice President, Chief Financial Officer and Secretary of USWeb Corporation from May 1998 through February 2000. From May 1997 to May 1998, Ms. Aver was Vice President and Chief Financial Officer of BackWeb Technologies, an Internet technology company. Prior to joining BackWeb Technologies, Ms. Aver acted as Vice President and Chief Financial Officer of ParcPlace-Digitalk from March 1993 to May 1997. Ms. Aver was also employed by AutoDesk, Inc. from October 1984 to March 1993 where she served in various capacities including Controller, Chief Financial Officer and Vice President, Finance. Matt Mosman has been a member of our board of directors since September 2000. Mr. Mosman is currently a Senior Vice President of Corporate Development of Oracle Corporation, where he has been an executive since 1996. At Oracle, he is responsible for corporate development, mergers and 43 46 acquisitions, joint ventures, spin-offs, technology licensing and for the Oracle Venture Fund, an investment fund established in 1999. Prior to joining Oracle in 1996, Mr. Mosman held management positions in marketing and corporate development at Sequent Computer Systems, Central Point Software and Compaq Computer Corporation. John Porter has been a member of our board of directors since May 1998. Mr. Porter is a cofounder of Redbus Interhouse plc, a leading European provider of neutral co-location facilities, and has been its Executive Chairman since March 2000. He currently serves as Chairman of Telos Group, a privately held enterprise integration company, a position he has held since 1992. Mr. Porter is a founder and a director of the Grand Vision Group, the largest superoptical retailer in Europe. He is also a director of Algol spa, the leading network equipment distributor in Italy. Mr. Porter was formerly chairman of Verifone Inc., the leading manufacturer of credit card verification equipment. He has served as a Barclay Fellow of Templeton College, Oxford and on the advisory counsel of the Graduate School of Business at Stanford University. BOARD COMPOSITION Our board of directors is currently comprised of five individuals. Each director is currently elected for a period of one year at our annual meeting of stockholders and serves until the next annual meeting or until his or her successor is duly elected and qualified. However, upon the completion of this offering, our board will be reorganized into a classified board, whereby our directors will be divided into three classes with overlapping three-year terms as follows: - Class I directors will be Carolyn Aver and Matt Mosman, and their terms will expire at the first annual meeting of stockholders following this offering; - Class II directors will be Virgil Fernandez and John Porter, and their terms will expire at the second annual meeting of stockholders following this offering; and - the Class III director will be Eric Olafson, and his term will expire at the third annual meeting of stockholders following this offering. The classification of directors has the effect of making it more difficult to change the composition of the board of directors. Any additional directorships resulting from an increase in the number of directors will be distributed among the three classes so that, as nearly as possible, each class will consist of an equal number of directors. BOARD COMMITTEES Our board of directors currently has two standing committees, an audit committee and a compensation committee. Audit Committee. The board established an audit committee in September 2000, which currently consists of John Porter, Matthew Mosman and Carolyn Aver. The audit committee has the following responsibilities: - make such examinations as are necessary to monitor our corporate financial reporting and the internal and external audits; - provide to the board the results of its examinations and recommendations derived from such examinations; - outline to the board improvements made, or to be made, in internal accounting controls; - nominate independent auditors; and 44 47 - provide such additional information and materials as it may deem necessary to make the board aware of significant financial matters that require board attention. The rules of The Nasdaq Stock Market's National Market, on which we have applied to have our common stock listed, requires us to maintain an audit committee consisting of at least two directors who are not employees of Tomax. Compensation Committee. The board established a compensation committee in December 1999, which currently consists of Eric Olafson, John Porter, and Carolyn Aver. The compensation committee has the following responsibilities: - review our executive compensation policy; - administers our stock purchase and stock option plans; and - make recommendations to the board regarding such matters. DIRECTOR COMPENSATION We will reimburse our directors for reasonable expenses incurred in connection with attendance of board or committee meetings. We intend to pay a non-employee director not affiliated with any other investor cash compensation of $3,000 per quarter. We have adopted a policy whereby each non-employee director will receive a grant of a stock option to purchase 20,000 shares of our common stock on the date on which such person becomes a director. The options will vest over four years. Twenty-five percent of the shares subject to such options will vest on each anniversary of the date on which such person becomes a director. COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION Prior to establishing the Compensation Committee, all compensation decisions were made by the board of directors. No interlocking relationship exists between our board of directors or compensation committee and the board of directors or compensation committee of any other company, nor has any such interlocking relationship existed in the past. Eric Olafson, our Chairman, President and Chief Executive Officer, Virgil Fernandez, our Chief Technology Officer, and Jaye Olafson, our Chief People Officer and Secretary, served on our compensation committee during the year ended June 30, 2000. We have entered into transactions with entities related to Eric Olafson and Jaye Olafson. See "Related Party Transactions." 45 48 EXECUTIVE COMPENSATION The following table sets forth information concerning total compensation paid by us for services rendered to us in all capacities by our chief executive officer and each of our four most highly compensated executive officers during the year ended June 30, 2000, whose salary and bonus was more than $100,000. We refer to these individuals as our "named executive officers." SUMMARY COMPENSATION TABLE

------------------------- (1) This table does not include Brad Stewart who was hired in July 2000 as our chief financial officer. For the fiscal year ending June 30, 2001, Mr. Stewart received a signing bonus of $20,000, will be paid a salary of $175,000 and will receive a bonus of $30,000 conditional upon the closing of this offering. Mr. Stewart was also granted an option to purchase 100,000 shares in July 2000 at an exercise price of $10.00 per share which is scheduled to vest 25% upon grant and 25% on each anniversary of its date of grant thereafter. We agreed to pay Mr. Stewart twelve months compensation if he is terminated by us without cause or if he resigns with good reason. (2) Consists of contributions paid by us to each named executive officer's 401(k) plan account. (3) Mr. Shubella joined us in November 1999. His annual salary for the fiscal year ended June 30, 2000, was $180,000. We agreed to pay Mr. Shubella three months compensation if he is terminated by us with or without cause. OPTIONS GRANTED DURING THE YEAR ENDED JUNE 30, 2000 The following table sets forth information concerning stock options granted to the named executive officers during the year ended June 30, 2000. All options were granted under our 2000 Stock Option and Award Plan. These options have a term of five years. 46 49 We granted options to purchase common stock equal to a total of 660,825 shares during our fiscal year ended June 30, 2000 at an exercise price of $10.00 per share. Potential realizable values are net of exercise price before taxes, and are based on the assumption that our common stock appreciates at the annual rate shown, compounded annually, from the date of grant until the expiration of the five-year term. These numbers are calculated based on SEC requirements and do not reflect our projection or estimate of future stock price growth.

------------------------------ (1) This table does not include Brad Stewart who was hired in July 2000 as our chief financial officer. Mr. Stewart was granted an option to purchase 100,000 shares in July 2000 at an exercise price of $10.00 per share which is scheduled to vest 25% upon grant, and 25% on each anniversary of its date of grant thereafter. (2) Excludes an additional option for 6,500 shares at an exercise price of $10.00 per share granted to Mr. Fernandez on July 1, 2000. (3) Excludes an additional option for 5,850 shares at an exercise price of $10.00 per share granted to Mr. Shubella on July 1, 2000. (4) Excludes an additional option for 3,900 shares granted on July 1, 2000, and an additional option for 100,000 shares granted on July 25, 2000, to Mr. Klingler at an exercise price of $10.00 per share. (5) Excludes an additional option for 3,900 shares at an exercise price of $10.00 per share granted to Mr. Kramer on July 1, 2000. 47 50 AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END OPTION VALUES The following table sets forth information for each of the named executive officers concerning option exercises for the year ended June 30, 2000, and exercisable and unexercisable options held at June 30, 2000. The named executive officers did not exercise any options during the year ended June 30, 2000. The value of unexercised in-the-money options at June 30, 2000 is based on a value of $ per share of our common stock, which is the assumed initial public offering price, less the per share exercise price, multiplied by the number of shares issuable upon exercise of the option.

STOCK PLANS 2001 PUBLIC COMPANY STOCK OPTION PLAN Our board of directors adopted the 2001 Public Company Stock Option Plan in September 2000. We will seek the approval of this plan by our stockholders. Our 2001 Public Company Stock Option Plan provides for the grant of incentive stock options to our employees, and for the grant of nonstatutory stock options and stock purchase rights to our employees, directors and consultants. Number of Shares of Common Stock Available under the 2001 Public Company Stock Option Plan. A total of 1,000,000 shares of our common stock is reserved for issuance pursuant to the 2001 Public Company Stock Option Plan. No options to acquire shares of our common stock were issued and outstanding as of that date. Our 2001 Public Company Stock Option Plan provides for annual increases in the number of shares available for issuance on the first day of each fiscal year, beginning with our 2002 fiscal year, equal to the lesser of 3% of our outstanding shares of common stock on that date, 600,000 shares or a lesser amount determined by our board. Administration of the 2001 Public Company Stock Option Plan. Our board of directors or a committee of our board administers the 2001 Public Company Stock Option Plan. In the case of options intended to qualify as "performance-based compensation" within the meaning of Sections 162(m) of the Internal Revenue Code of 1986, as amended, the committee will consist of two or more "outside directors" within the meaning of Section 162(m). The administrator has the power to determine: - the terms of the options or stock purchase rights granted, including the exercise price; - the number of shares subject to each option or stock purchase right; 48 51 - the exercisability of the options; and - the form of consideration payable upon exercise. Options. The administrator determines the exercise price of options granted under the 2001 Public Company Stock Option Plan. But with respect to nonstatutory stock options intended to qualify as "performance-based compensation" within the meaning of Section 162(m) and all incentive stock options, the exercise price must at least be equal to the fair market value of our common stock on the grant date. The term of an incentive stock option generally may not exceed ten years. However, with respect to any participant who owns more than 10% of the voting power of all classes of our outstanding capital stock, the term must not exceed five years and the exercise price must at least equal to 110% of the fair market value on the grant date. The administrator determines the term of all other options. No optionee may be granted an option to purchase more than 300,000 shares in any fiscal year, except that in connection with his or her initial service, an optionee may be granted an additional option to purchase up to 600,000 shares. After termination of one of our employees, directors or consultants, he or she may exercise his or her option for the period of time stated in the option agreement. Generally, if termination is due to death or disability, the option will remain exercisable for 12 months. In all other cases, the option will generally remain exercisable for three months. However, an option may never be exercised later than the expiration of its term. Stock Purchase Rights. The administrator determines the exercise price of stock purchase rights granted under our 2001 Public Company Stock Option Plan. Unless the administrator determines otherwise, the restricted stock purchase agreement will grant us a repurchase option that we may exercise upon the voluntary or involuntary termination of the purchaser's service with us for any reason, including death or disability. The purchase price for shares we repurchase will generally be the original price paid by the purchaser and may be paid by cancellation of any indebtedness of the purchaser to us. The administrator determines the rate a which our repurchase option will lapse. Transferability of Options and Stock Purchase Rights. Our 2001 Public Company Stock Option Plan generally does not allow for the transfer of options or stock purchase rights, and only the optionee may exercise an option or stock purchase right during his or her lifetime. Adjustments upon Merger or Asset Sale. Our 2001 Public Company Stock Option Plan provides that in the event of our merger with or into another corporation or a sale of substantially all of our assets, the successor corporation will assume or substitute an equivalent award for each option or stock purchase right. If the outstanding options or stock purchase rights are not assumed or substituted for in connection with a merger or sale of assets, the administrator will provide notice to the optionee that he or she has the right to exercise the option or stock purchase right as to all of the shares subject to the option or stock purchase right, including shares which would not otherwise be exercisable, for a period of 15 days from the date of the notice. The option or stock purchase right will terminate upon the expiration of the 15-day period. 2000 STOCK OPTION AND AWARD PLAN Our 2000 Stock Option and Award Plan was adopted by our board of directors in December 1999. We will seek the approval of this plan by our stockholders. This plan provides for the grant of incentive stock options and stock appreciation rights to our employees and for the grant of nonstatutory stock options and bonus stock to employees, directors and certain non-employees. The purposes of the plan are to maintain and develop a management team, to attract qualified officers and employees and to reward individuals who have contributed to our success. At the request of the board of directors, the special compensation committee administers our stock plan and determines the 49 52 optionees and the terms of options granted, including the exercise price, number of shares subject to and the exercisability of each option. The term of an option granted under the 2000 Stock Option and Award Plan is stated in the option agreement. However, the term of an incentive stock option may not exceed ten years. Options granted under the 2000 Stock Option and Award Plan vest and become exercisable as set forth in each option agreement. Incentive stock options granted under the 2000 Stock Option and Award Plan must generally be exercised within one month after the end of the optionee's status as an employee, within six months after the optionee's termination by death or within one year after termination by disability, but in no event later than the expiration of the option's term. Incentive stock options granted under the 2000 Stock Option and Award Plan are generally not transferable by the optionee, and each incentive stock option is exercisable during the lifetime of the optionee only by the optionee. The exercise price of any incentive stock option granted under the 2000 Stock Option and Award Plan must be at least equal to the fair market value of the common stock on the date of grant. With respect to any optionee who owns more than 10% of our outstanding stock, the exercise price of any stock option granted must be at least 110% of the fair market value on the date of grant. No incentive stock options may be granted to an optionee, which, when combined with all other incentive stock options becoming exercisable in any calendar year that are held by that person, would have an aggregate fair market value in excess of $100,000. The 2000 Stock Option and Award Plan will terminate in December 2009 unless our board of directors terminates it sooner. Our stock option agreements with Virgil Fernandez, Steve Shubella, Mark Kramer, Brad Stewart, Jaye Olafson and Steve Klingler provide that upon a change of control of our company, vesting of all shares subject to the option held by such executive will be accelerated and exercisable as to all such shares. As of August 31, 2000, there were outstanding options to purchase 935,808 shares of common stock. As of the date of this prospectus, we will not grant any additional stock options or bonus stock under the 2000 Stock Option and Award Plan. 2001 EMPLOYEE STOCK PURCHASE PLAN Concurrently with this offering, we intend to establish an employee stock purchase plan. A total of 300,000 shares of our common stock will be made available for sale, plus annual increases on the first day of each fiscal year beginning with 2002 equal to the lesser of 1% of our outstanding shares of common stock on that date, 600,000 shares or a lesser amount determined by our board. General. The purpose of our 2001 Employee Stock Purchase Plan is to provide employees with an opportunity to purchase our common stock through payroll deductions in a manner that qualifies for preferential tax treatment. Administration. Our board of directors or a committee appointed by our board of directors may administer the plan. All questions of interpretation or application of the plan are determined by the board or its appointed committee, and its decisions are final and binding upon all participants. Eligibility. All of our employees are eligible to participate if they are customarily employed by us or any participating subsidiary for at least 20 hours per week and more than five months in any 50 53 calendar year. However, an employee may not be granted an option to purchase stock under the plan if such employee: - immediately after grant owns stock possessing 5% or more of the total combined voting power or value of all classes of our capital stock, or - has rights to purchase stock under all of our employee stock purchase plans and such rights accrue at a rate that exceeds $25,000 worth of stock for each calendar year. Offering Period. The plan will be implemented by having six-month offering periods with a new offering period commencing every six months, on or about May 1 and November 1 of each year, except for the first such offering period which will commence on the first trading day on or after the effective date of this offering and will end on the last trading day on or before April 30, 2001. To participate in the plan, each eligible employee must authorize payroll deductions pursuant to the plan which may not be less than 1% nor exceed 15% of a participant's compensation. Once an employee becomes a participant in the plan, common stock will automatically be purchased under the plan at the end of each offering period, unless the participant withdraws or terminates employment earlier. The employee will automatically participate in each successive offering period until such time as the employee withdraws from the plan or the employee's employment with us terminates. Purchase Price. The purchase price per share at which shares will be sold in an offering under the plan is the lower of 85% of the fair market value of a share of our common stock on the first day of an offering period and on the last day of an offering period. The fair market value of the common stock on a given date is generally the closing sale price of the common stock as reported on the Nasdaq National Market for such date. Payment of Purchase Price; Payroll Deductions. The purchase price of the shares is accumulated by payroll deductions throughout the offering period. The number of shares of common stock a participant may purchase in each offering period is determined by dividing the total amount of payroll deductions withheld from the participant's compensation during that offering period by the purchase price. However, a participant may not purchase more than 2,500 shares during an offering period. During the offering period, a participant may discontinue participation in the plan, but may not decrease or increase the rate of payroll deductions in an offering period within limits set by the administrator of the plan. All payroll deductions made for a participant are credited to the participant's account under the plan, are withheld in whole percentages only, and are included with our general funds. Funds received by us pursuant to exercises under the plan are also used for general corporate purposes. A participant may not make any additional payments into the participant's account. Withdrawal. A participant may terminate participation in the plan at any time by giving us a written notice of withdrawal. In such event, the payroll deductions credited to the participant's account will be returned, without interest, to such participant. Payroll deductions will not resume unless a new subscription agreement is delivered in connection with a subsequent offering period. Termination of Employment. Termination of a participant's employment for any reason, including death, ends participation in the plan immediately. In such event, the payroll deductions credited to the participant's account will be returned without interest to such participant or the participant's estate. Adjustments Upon Changes in Capitalization. In the event of any changes in our capitalization effected without receipt of consideration by us, such as a stock split, stock dividend, combination or reclassification of our common stock, resulting in an increase or decrease in the number of shares of common stock, proportionate adjustments will be made by the board of directors in the shares subject to purchase and in the price per share under the plan. In the event of our liquidation or dissolution, 51 54 the offering periods then in progress will terminate immediately prior to the consummation of such event unless otherwise provided by the board of directors. In the event of a sale of all or substantially all of our assets, or our merger with or into another corporation, each option under the plan shall be assumed or an equivalent option shall be substituted by such successor corporation. If the successor corporation refuses to assume or substitute for the outstanding options, the offering period then in progress will be shortened and a new exercise date will be set. Amendment and Termination. The board of directors may at any time and for any reason amend or terminate the plan, except that generally no such termination shall affect options previously granted and no amendment shall make any change in an option granted prior thereto which adversely affects the rights of any participant. However, without regard to any adverse consequences to participants, the board of directors: - may terminate an offering period or the plan at any time, and - may shorten an offering period or adjust the purchase price paid for shares under the plan to the extent necessary or desirable to avoid a compensation expense for financial accounting purposes. Stockholder approval for amendments to the plan shall be obtained in such a manner and to such a degree as required to comply with all applicable laws or regulations. The plan will terminate in 2010, unless terminated earlier by the board of directors in accordance with the plan. 401(K) PLAN Our employee savings and retirement plan is qualified under Section 401 of the Internal Revenue Code. Our employees may elect to reduce their current compensation by up to the statutorily prescribed annual limit and have the amount of such reduction contributed to the 401(k) plan. We may make matching or additional contributions to the 401(k) plan in amounts to be determined by our board of directors. If we do make matching contributions to our employees, we must make equal contributions on a percentage of salary basis to all participants, up to six percent of an employee's compensation. LIMITATIONS OF LIABILITY AND INDEMNIFICATION MATTERS Our certificate of incorporation limits the liability of directors to the maximum extent permitted by Delaware law. Delaware law provides that directors of a corporation will not be personally liable for monetary damages for breach of their fiduciary duties as directors, except liability for: - any breach of the director's duty of loyalty to Tomax or to its stockholders; - acts or omissions not in good faith or that involve intentional misconduct or a knowing violation of law; - unlawful payments of dividends or unlawful stock repurchases or redemptions; or - any transaction from which a director derives an improper personal benefit. The limitation of liability does not apply to liabilities arising under the federal securities law and does not affect the availability of equitable remedies such as injunctive relief or rescission. In addition, as permitted by Delaware law, our bylaws provide for the following: - we must indemnify our directors and officers to the fullest extent permitted by Delaware law; - we may indemnify our employees and agents to the fullest extent permitted by the Delaware General Corporation Law; and 52 55 - we must advance all expenses, as incurred, to our directors and officers in connection with a legal proceeding to the fullest extent permitted by Delaware law, subject to limited exceptions. We believe that indemnification under our bylaws covers at least negligence and gross negligence on the part of an indemnified party. Our bylaws also permit us to secure insurance on behalf of any officer, director, employee or other agent for any liability arising out of his or her actions in their capacity as an officer, director, employee or other agent, regardless of whether the bylaws would permit indemnification. We have also entered into separate indemnification agreements with each of our directors and executive officers. These agreements provide for the following: - we must indemnify the director or officer against expenses (including attorney's fees), judgments, fines and settlements paid by the individual in connection with any action, suit or proceeding arising out of the individual's status or service as a director or officer of Tomax (other than liabilities arising from willful misconduct or conduct that is knowingly fraudulent or deliberately dishonest); and - we must advance expenses incurred by the individual in connection with any proceeding against the individual with respect to which he or she may be entitled to indemnification by us. We believe that our certificate of incorporation and bylaw provisions and indemnification agreements are necessary to attract and retain qualified persons as directors and officers. The limitation of liability and indemnification provisions in our certificate of incorporation and bylaws may discourage stockholders from bringing a lawsuit against directors for breach of their fiduciary duty. They may also have the effect of reducing the likelihood of derivative litigation against directors and officers, even though such an action, if successful, might otherwise benefit us and our stockholders. Furthermore, a stockholder's investment may be adversely affected to the extent we pay the costs of settlement and damage awards against directors and officers pursuant to these indemnification provisions. We are not aware of any pending litigation or proceeding involving any of our directors, officers, employees or agents where indemnification will be sought, required or permitted. Furthermore, we are not aware of any threatened litigation or proceeding that might result in a claim for indemnification. RELATED PARTY TRANSACTIONS The following is a description of transactions since January 1, 1999, to which we have been a party, in which the amount involved in the transaction exceeds $60,000 and in which any director, executive officer or holder of more than 5% of our capital stock had or will have a direct or indirect material interest other than compensation arrangements which are otherwise required to be described under "Management." SERIES A PREFERRED STOCK. In July 2000, we sold 421,585 shares of series A preferred stock at a per share price of $11.86 to Oracle Corporation for an aggregate consideration of $5.0 million. We agreed to escrow $500,000 of the purchase price of the series A preferred stock until July 2001, to cover any indemnification obligations with respect to breaches of representations and warranties contained in the stock purchase agreement. Upon the closing of this offering, each share of series A preferred stock will automatically convert into one share of common stock and we will pay a cash dividend of approximately $3.7 million to Oracle Corporation. As a result, Oracle Corporation will receive 421,585 shares of common stock upon conversion of their shares of series A preferred stock at the completion of this offering. 53 56 COMMON STOCK SALES TO ORACLE. In July and August 2000, some of our existing stockholders sold 634,518 shares of common stock at a per share price of $7.88 to Oracle Corporation for an aggregate consideration of $5.0 million. These stockholders agreed to escrow $500,000 of the purchase price to provide indemnification for breaches of representations and warranties contained in the stock purchase agreement. Of the 634,518 shares an aggregate of 595,704 shares were sold by Eric Olafson, our Chairman, President and Chief Executive Officer, Virgil Fernandez, our Chief Technology Officer, Keith Jepsen, an executive officer and a former director, and Keith Low, an executive officer and a former director, for an aggregate of $4.7 million. SERIES B PREFERRED STOCK. In September 2000, we issued 1,085,714 shares of our series B preferred stock to Keith Low, an executive officer and a former director, in exchange for 1,085,714 shares of our common stock. We retired all of these shares of common stock upon receipt. Upon the closing of this offering, we intend to redeem all outstanding shares of series B preferred stock for approximately $1.7 million. ORACLE ALLIANCE AGREEMENT. We entered into an alliance agreement with Oracle in July 2000. Under this agreement, we became a "preferred partner" of Oracle and obtained the right to promote Oracle's database technology and enterprise application programs to third parties and Oracle became our "preferred partner" and obtained the right to promote our retail application products to third parties. We and Oracle agreed to share customer leads with each other, at the discretion of the party with the lead. We agreed that if an Oracle representative learns that one of our salespeople is actively promoting a third party product to a customer that serves substantially the same function as an Oracle product, then Oracle will be given the opportunity to propose its product to the customer. Oracle agreed that if our representative learns that one of its salespeople is actively promoting a third-party's retail application product that is substantially similar to our product, we will be given the opportunity to propose our product to the customer. We also agreed to pay a sales fee to Oracle based on a percentage of the license fees we obtain from the sale of our products that operate using Oracle's database technology in return for which we receive sales and marketing support from Oracle. This fee can adjusted up or down after January 2002, based on factors agreed to by Oracle and us which may include the level of impact that Oracle has had on sales of our products. Our alliance with Oracle is not exclusive and each party may promote third party products if they meet customer requirements. Our alliance agreement with Oracle has a three-year term. We entered into an agreement with Oracle Corporation in connection with its purchase of series A preferred stock and common stock pursuant to which it will have registration rights with respect to its shares of common stock following the offering. For a description of these registration rights, see "Description of Capital Stock--Registration Rights of Stockholders" below. We also entered into an indemnification agreement with Oracle Corporation which requires us to indemnify Oracle to the fullest extent permitted by a Utah corporation. OFFICE LEASES WITH ENTITIES AFFILIATED WITH ERIC OLAFSON AND JAYE OLAFSON. In December 1999, we entered into a lease agreement with Olafson II, LLC, an affiliate of Eric Olafson, our Chairman, President, and Chief Executive Officer and Jaye Olafson, our Chief People Officer and Secretary, for approximately 60,000 square feet of office space located at the Sweets Candy Factory, 224 South 200 West, Salt Lake City, Utah. Eric Olafson and Jaye Olafson jointly hold and own a 70% ownership interest in and jointly control Olafson II, LLC. This lease will commence in December 2000, and will expire in September 2010. We have one five-year and two two-year consecutive options to renew the lease upon its expiration. For the first 24 months of the lease, we are obligated to pay rent in the amount of $84,543 each month. For the remainder of the term of the lease, we are obligated to pay rent in the amount of $107,648 each month and the amount of space we will occupy will increase to approximately 100,000 square feet. After the first five years and at the beginning of any renewal term, 54 57 the rent is subject to adjustment based on changes to the Consumer Price Index published by the U.S. Department of Labor, Bureau of Labor Statistics. We have agreed to indemnify the landlord against any claims, damages or other liabilities resulting from any work done by us on the premises, our use or possession of the premises, any negligent or tortious act by us or any accident or injury to any person or property on or near the premises. In September 1996, we entered into a lease agreement with Olafson Group L.C., an affiliate of Eric Olafson, our Chairman, President, and Chief Executive Officer, and Jaye Olafson, our Chief People Officer and Secretary, for our current office space located at 205 North 400 West, Salt Lake City, Utah, consisting of approximately 28,000 square feet. Eric Olafson and Jaye Olafson jointly hold and own a 100% ownership interest in and jointly control Olafson Group L.C. This lease agreement will terminate upon our giving sixty days' written notice of termination to Olafson Group L.C., and we expect to terminate this lease in December 2000. During the years ended June 30, 1998, 1999 and 2000, we paid to Olafson Group L.C. $225,000, $260,000 and $308,000 in rent. INDEMNIFICATION We have entered into indemnification agreements with each of our directors and officers. These indemnification agreements and our certificate of incorporation and bylaws require us to indemnify our directors and officers to the fullest extent permitted by Delaware law. See "Management--Limitations on Directors' Liability and Indemnification." CONFLICT OF INTEREST POLICY We believe that all transactions with affiliates described above were made on terms no less favorable to us than could have been obtained from unaffiliated third parties. Our policy is to require that a majority of independent and disinterested outside directors on our board of directors approve all future transactions between us and our officers, directors, principal stockholders and their affiliates. These transactions will continue to be on terms no less favorable to us than we could obtain from unaffiliated third parties. 55 58 PRINCIPAL STOCKHOLDERS The following table sets forth information concerning the beneficial ownership of our common stock as of August 31, 2000, and as adjusted to reflect the sale of the shares of common stock to be sold in this offering, by the following persons and entities: - each person or entity who owns beneficially 5% or more of our outstanding common stock; - each of the members of our board of directors; - each of our executive officers included in the summary compensation table; and - all members of our board of directors and executive officers as a group. Under rules promulgated by the SEC, the number and percentage of shares beneficially owned is determined in accordance with Rule 13d-3 of the Exchange Act, and the information is not necessarily indicative of beneficial ownership for any other purpose. Under such rule, beneficial ownership includes (1) any shares as to which the individual or entity has voting power or investment power and (2) any shares which the individual or entity has the right to acquire within 60 days of August 31, 2000 through the exercise of any stock option, warrant, or other right. Unless otherwise indicated in the footnotes, each person or entity has sole voting and investment power (or shares such powers with his or her spouse) with respect to the shares shown as beneficially owned.

------------------------------ * Less than 1% beneficially owned. (1) Except as otherwise noted, the address of each person listed on the table is c/o Tomax Corporation, 205 North 400 West, Salt Lake City, Utah 84103. (2) Number and percentage of shares beneficially owned is based on 11,278,728 shares outstanding as of August 31, 2000 assuming conversion of the series A preferred stock into shares of common stock and assumes no exercise of the underwriters' overallotment option. Beneficial ownership is determined in accordance with the rules of the Securities and Exchange Commission and generally includes voting or investment power with respect to securities. 56 59 Shares of common stock subject to options currently exercisable or exercisable within 60 days of August 31, 2000 are deemed to be outstanding and to be beneficially owned by the person holding such options for the purpose of computing the number of shares beneficially owned and the percentage of such person or entity holding such securities but are not outstanding for the purpose of computing the percentage of any other person or entity. Except as indicated by footnotes to the table, and subject to the applicable community property laws, based on information provided by the persons shown in the table, such persons have sole voting and investment power with respect to all shares of common stock shown as beneficially owned by them. (3) Consists of 3,685,904 shares owned by Eric Olafson and 33,947 shares subject to options owned by Jaye Olafson, all of which are exercisable within 60 days of August 31, 2000. Eric Olafson and Jaye Olafson are husband and wife. (4) All these shares are held by Oracle Corporation. Matt Mosman is a Senior Vice President of Oracle Corporation and is one of our directors. Mr. Mosman disclaims beneficial ownership of the shares held by this entity. (5) All of these shares are held by I-spire Corporation Ltd. Mr. Porter is Chairman of and owns a majority interest in I-spire Corporation Ltd. and is one of our directors. Mr. Porter disclaims beneficial ownership of the shares held by this entity, except to the extent of his proportional interest arising from his ownership interest in I-spire Corporation Ltd. (6) Includes 1,375 shares subject to options, all of which are exercisable within 60 days of August 31, 2000. (7) Consists of 57,488 shares subject to options, all of which are exercisable within 60 days of August 31, 2000. (8) Consists of 35,535 shares subject to options, all of which are exercisable within 60 days of August 31, 2000. (9) Consists of 3,778 shares subject to options, all of which are exercisable within 60 days of August 31, 2000. 57 60 DESCRIPTION OF CAPITAL STOCK Following the closing of the sale of the shares offered hereby, our authorized capital stock will consist of 100,000,000 shares of common stock, $0.001 par value, and 5,000,000 shares of preferred stock, $0.001 par value. COMMON STOCK As of August 31, 2000, there were 10,857,143 shares of common stock outstanding that were held of record by approximately 35 stockholders after giving effect to the conversion of our preferred stock into common stock and assuming no exercise of outstanding stock options after August 31, 2000. There will be shares of common stock outstanding, assuming no exercise of the underwriters' over-allotment option and no exercise or conversion of outstanding convertible securities after August 31, 2000, after giving effect to the sale of the shares of common stock offered hereby. The holders of common stock are entitled to one vote per share on all matters to be voted upon by the stockholders. Subject to preferences that may be applicable to any outstanding preferred stock, the holders of common stock are entitled to receive ratably any dividends that may be declared from time to time by the board of directors out of funds legally available for that purpose. In the event of a liquidation, dissolution or winding up of Tomax, the holders of common stock are entitled to share ratably in all assets remaining after payment of liabilities, subject to prior rights of preferred stock, if any, then outstanding. The common stock has no preemptive or conversion rights or other subscription rights. There are no redemption or sinking fund provisions available to the common stock. All outstanding shares of common stock are fully paid and non-assessable. PREFERRED STOCK Effective upon the closing of this offering, we will be authorized to issue 5,000,000 shares of undesignated preferred stock. The board of directors will have the authority to issue the undesignated preferred stock in one or more series and to determine the powers, preferences and rights and the qualifications, limitations or restrictions granted to or imposed upon any wholly unissued series of undesignated preferred stock, and to fix the number of shares constituting any series and the designation of a series, without any further vote or action by the stockholders. The issuance of preferred stock may have the effect of delaying, deferring or preventing a change in control of Tomax without further action by the stockholders and may adversely affect the voting and other rights of the holders of common stock. At present, we have no plans to issue any shares of preferred stock. REGISTRATION RIGHTS OF STOCKHOLDERS Oracle Corporation, which will own 1,056,103 shares of our common stock following this offering, and its subsequent transferees, have the right to require us to register these shares under the Securities Act of 1933 under the terms of an investor rights agreement. These shares are called "registrable securities." The holders of a majority of the registrable securities may require, at any time after 180 days from the effective date of this offering, that we use our best efforts to register for public resale the registrable securities, provided that we shall not be obligated to effect any such registration after we have effected two prior registrations. Furthermore, the holders of the registrable securities may require us to file additional registration statements on Form S-3. If we register any of our securities, either for our own account or for the account of other stockholders exercising registration rights, the holders of registrable securities are entitled to notice of the registration and are entitled to include their shares of common stock in the registration. A holder's right to include shares in an underwritten registration is subject to the ability of the underwriters to limit the number of shares included in such an offering. 58 61 All fees, costs and expenses of these registrations must be borne by us, and all selling expenses, including underwriting discounts and selling commissions, relating to registrable securities must be borne by the holders of the securities being registered. ANTI-TAKEOVER PROVISIONS OF DELAWARE LAW AND CHARTER PROVISIONS The provisions of Delaware law, our amended and restated certificate of incorporation and our bylaws described below could make the following more difficult: - acquisition of us by means of a tender offer; - acquisition of us by means of a proxy contest or otherwise; or - removal of our incumbent officers and directors. Delaware Law We will be subject to the provisions of Section 203 of the Delaware General Corporation Law regulating corporate takeovers. This section prevents certain Delaware corporations from engaging, under limited circumstances, in a "business combination," which includes a merger or sale of more than 10% of the corporation's assets, with any "interested stockholder," or a stockholder who owns 15% or more of the corporation's outstanding voting stock, as well as affiliates and associates of stockholders, for three years following the date that the stockholder became an "interested stockholder" unless: - the transaction is approved by the board prior to the date the "interested stockholder" attained that status; - upon the closing of the transaction that resulted in the stockholder's becoming an "interested stockholder," the "interested stockholder" owned at least 85% of the voting stock of the corporation outstanding at the time the transaction commenced; or - on or subsequent to the date the "business combination" is approved by the board, the combination is also authorized at an annual or special meeting of stockholders by at least two-thirds of the outstanding voting stock that is not owned by the "interested stockholder." A Delaware corporation may "opt out" of this provision with an express provision in its original certificate of incorporation or an express provision in its certificate of incorporation or bylaws resulting from a stockholder's amendment approved by at least a majority of the outstanding voting shares. However, we have not "opted out" of this provision. Section 203 could prohibit or delay mergers or other takeover or change-in-control attempts and, accordingly, may discourage attempts to acquire us. Charter and Bylaw Provisions Our amended and restated certificate of incorporation provides that, concurrently with the effectiveness of this registration statement, our board of directors will be reorganized into a classified board, whereby our directors will be divided into three classes. The directors in each class will serve for a three-year term, with our stockholders electing one class each year. For more information on the classification of our board, please see "Management--Board Composition." This system of electing and removing directors may tend to discourage a third party from making a tender offer or otherwise attempting to obtain control of us, because it generally makes it more difficult for stockholders to replace a majority of the directors. Our amended and restated certificate of incorporation provides that our stockholders may not take any action by written consent instead of by a meeting. The provisions of our amended and restated certificate of incorporation establishing a classified board of directors and prohibiting 59 62 stockholder action by written consent may not be amended without the approval of at least 66 2/3 of our voting stock. Our amended and restated certificate of incorporation also provides that our board of directors may issue preferred stock with voting or other rights without stockholder action. Our bylaws provide that special meetings of the stockholders may only be called by our board, the chairman of our board, our chief executive officer or our president. Our bylaws provide that any action required or permitted to be taken by our stockholders at an annual meeting or a special meeting of the stockholders may only be taken if it is properly brought before the meeting, including have provided required notice. Our bylaws provide that we will indemnify officers and directors against losses that they may incur in investigations and legal proceedings resulting from their services to us, which may include services in connection with takeover defense measures. These provisions may have the effect of preventing changes in our management. INDEMNIFICATION OF DIRECTORS AND EXECUTIVE OFFICERS AND LIMITATION OF LIABILITY Our certificate of incorporation limits the liability of directors to the fullest extent permitted by Delaware law. In addition, our certificate of incorporation and bylaws provide that we will indemnify our directors and officers to the fullest extent permitted by Delaware law. We intend to enter into separate indemnification agreements with our directors and executive officers that provide them with indemnification protection in the event the certificate of incorporation is subsequently amended. Our certificate of incorporation and bylaws provide that we will indemnify our directors and executive officers against losses that they may incur in investigations and legal proceedings resulting from their services to us, which may include services in connection with takeover defense measures. These provisions may have the effect of preventing changes in the management. TRANSFER AGENT AND REGISTRAR The transfer agent and registrar for our common stock is Chase Mellon Shareholder Services, L.L.C. SHARES ELIGIBLE FOR FUTURE SALE Immediately prior to this offering, there was no public market for our common stock. Future sales of substantial amounts of our common stock in the public market could adversely affect the market price of our common stock. Upon completion of this offering, based on shares outstanding as of August 31, 2000 we will have outstanding shares of common stock, assuming the issuance of shares of common stock in this offering, no exercise of the underwriters' over-allotment option, and no exercise of options after August 31, 2000 and after giving effect to an adjustment to reflect the automatic conversion of our series A preferred stock into common stock. All of the shares sold in this offering will be freely tradable without restriction or further registration under the Securities Act. However, the sale of any of these shares if purchased by "affiliates" as that term is defined in Rule 144 are subject to the limitations and restrictions that are described below. The remaining shares of common stock held by existing stockholders were issued and sold by us in reliance on exemptions from the registration requirements of the Securities Act if 1933. These shares are "restricted shares" as that term is defined in Rule 144 and therefore may not be sold publicly unless they are registered under the Securities Act or are sold pursuant to Rule 144 or another exemption from registration. In addition, our directors and officers as well as most of our other stockholders and optionholders have entered into "lock-up agreements" with the underwriters. 60 63 These lock-up agreements provide that, except under limited exceptions, the stockholder may not offer, sell, contract to sell, pledge or otherwise dispose of any of our common stock or securities that are convertible into or exchangeable for, or that represent the right to receive, our common stock for a period of 180 days after the effective date without the prior written consent of Donaldson, Lufkin & Jenrette Securities Corporation. Accordingly, approximately shares will become eligible for sale on the 181st day after the effective date of this offering subject to Rules 144 and 701. As of August 31, 2000, there were a total of 935,808 shares of common stock subject to outstanding options, 244,203 of which were vested, and nearly all of which are subject to lock-up agreements. Immediately after the completion of the offering, we intend to file registration statements on Form S-8 under the Securities Act to register all of the shares of common stock issued or reserved for future issuance under our 2000 Stock Option and Award Plan, our 2001 Public Company Stock Option Plan, and our 2001 Employee Stock Purchase Plan. On the date 180 days after the effective date of the offering, the date that the lock-up agreements expire, a total of approximately shares of our common stock subject to outstanding options will be vested. After the effective dates of the registration statements on Form S-8, shares purchased upon exercise of options granted pursuant to our 2000 Stock Option and Award Plan, our 2001 Public Company Stock Option Plan, and our 2001 Employee Stock Purchase Plan generally would be available for resale in the public market. RULE 144 In general, under Rule 144 as currently in effect, beginning 90 days after the date of this prospectus, a person who has beneficially owned shares of our common stock for at least one year, including the holding period of any prior owner except an affiliate of us, would be entitled to sell, within any three-month period, a number of shares that does not exceed the greater of: - 1% of the number of shares of our common stock then outstanding, which will equal approximately shares immediately after this offering; or - the average weekly trading volume of our common stock on The Nasdaq Stock Market's National Market during the four calendar weeks preceding the filing of a notice on Form 144 with respect to such sale. Sales under Rule 144 are also subject to other requirements regarding the manner of sale, notice filing and the availability of current public information about us. RULE 144(k) Under Rule 144(k), a person who is not deemed to have been one of our "affiliates" at any time during the 90 days preceding a sale, and who has beneficially owned the shares proposed to be sold for at least two years, generally including the holding period of any prior owner other than an "affiliate," is entitled to sell such shares without complying with the manner of sale, notice filing, volume limitation or notice provisions of Rule 144. Therefore, unless otherwise restricted, "144(k) shares" may be sold immediately upon the completion of this offering. RULE 701 In general, under Rule 701, any of our employees, directors, officers, consultants or advisors who purchase shares from us in connection with a compensatory stock or option plan or other written agreement before the effective date of this offering is entitled to resell such shares 90 days after the effective date of this offering in reliance on Rule 144, without having to comply with public information, holding period and volume restrictions contained in Rule 144. 61 64 The SEC has indicated that Rule 701 will apply to typical stock options granted by an issuer before it becomes subject to the reporting requirements of the Securities Exchange Act of 1934, along with the shares acquired upon exercise of such options (including exercises after the date of this prospectus). Securities issued in reliance on Rule 701 are restricted securities and, subject to the contractual restrictions described above, beginning 90 days after the date of this prospectus, may be sold by persons other than "affiliates," as defined in Rule 144, subject only to the manner of sale provisions of Rule 144. Securities issued in reliance on Rule 701 may be sold by "affiliates" under Rule 144 without compliance with its one year minimum holding period requirement. 62 65 UNDERWRITING Subject to the terms and conditions of an underwriting agreement dated , 2000, the underwriters named below, who are represented by Donaldson, Lufkin & Jenrette Securities Corporation (or DLJ), U.S. Bancorp Piper Jaffray Inc. and First Albany Corporation, have severally agreed to purchase, and we have agreed to sell to them, severally, the number of shares of common stock shown opposite their names below.

The underwriting agreement provides that the obligations of the several underwriters to purchase and accept delivery of the shares of common stock offered by this prospectus are subject to the approval by their counsel of legal matters and other conditions. The underwriters must purchase and accept delivery of all of the shares of common stock offered by this prospectus, other than those shares covered by the over-allotment option described below, if any are purchased. The underwriters propose initially to offer some of the shares of common stock directly to the public at the public offering price on the cover page of this prospectus and some of these shares of common stock to dealers, including the underwriters, at the public offering price less a concession not in excess of $ per share. The underwriters may allow, and these dealers may re-allow, a concession not in excess of $ per share on sales to other dealers. After the initial offering of the common stock to the public, the representatives of the underwriters may change the public offering price and other selling terms. We have granted to the underwriters an option, exercisable within 30 days after the date of this prospectus, to purchase up to additional shares of common stock at the initial public offering price less underwriting discounts and commissions. The underwriters may exercise this option solely to cover over-allotments, if any, made in connection with this offering. To the extent that the underwriters exercise this option, each underwriter will become obligated, under conditions specified in the underwriting agreement, to purchase a number of additional shares approximately proportionate to that underwriter's percentage underwriting commitment as indicated in the preceding table. The following table shows the underwriting fees to be paid by us in this offering. These amounts are shown assuming both no exercise and full exercise of the underwriters' option to purchase additional shares of common stock.

We will pay the offering expenses, estimated to be $ . We, our officers and directors and substantially all of our stockholders have agreed, for a period of 180 days after the date of this prospectus, without the prior written consent of DLJ, not to: - offer, pledge, sell, contract to sell, sell any option or contract to purchase, any shares of common stock or any securities convertible into or exercisable or exchangeable for common stock; 63 66 - purchase any option or contract to sell any shares of common stock or any securities convertible into or exercisable or exchangeable for common stock; - grant any option, right or warrant to purchase or otherwise transfer or dispose of, directly or indirectly, any shares of common stock or any securities convertible into or exercisable or exchangeable for common stock; or - enter into any swap or other arrangement that transfers all or a portion of the economic consequences associated with the ownership of any common stock or any securities convertible into or exercisable or exchangeable for common stock, regardless of whether any of the transactions described above is to be settled by the delivery of common stock, or such other securities, in cash or otherwise. In addition, during this 180-day period, we also have agreed not to file any registration statement for, and each of our executive officers, directors and stockholders has agreed not to make any demand for, or exercise any right for, the registration of any shares of common stock or any securities convertible into or exercisable or exchangeable for common stock without the prior written consent of DLJ. An electronic prospectus will be available on the web site maintained by DLJdirect Inc., an affiliate of DLJ. The information on this web site relating to the offering is not part of this prospectus and has not been approved or endorsed by us or the underwriters, and should not be relied on by prospective investors. We have agreed to indemnify the underwriters against specified civil liabilities, including liabilities under the Securities Act of 1933, or to contribute to payments that the underwriters may be required to make because of those liabilities. We have applied to have our common stock approved for quotation on the Nasdaq National Market under the symbol "TOMX" upon official notification of issuance. At our request, the underwriters have reserved for sale, at the initial public offering price up to shares of common stock offered by this prospectus for sale to our employees, directors and other persons designated by us. The number of shares available for sale to the general public will be reduced to the extent that any reserved shares are purchased. Any reserved shares not so purchased will be offered by the underwriters on the same basis as the other shares offered through this prospectus. In connection with this offering, the underwriters may engage in transactions that stabilize, maintain or otherwise affect the price of the common stock. Specifically, the underwriters may over-allot the offering by making short sales. Short sales involve the sales by the underwriters of a greater number of shares than they are required to purchase. There are two types of short sales. "Covered" short sales are sales made in an amount not greater than the amount of shares the underwriters can purchase pursuant to their over-allotment option. "Naked" short sales are sales in excess of their over-allotment opinion. A naked short position is more likely to be created if the underwriters are concerned that there may be downward pressure on the trading price of shares in the open market that could affect investors who purchase shares in the offering. The underwriters may reduce or close out their covered short position either by exercising the over-allotment option or by purchasing shares in the open market. In determining which of these alternatives to pursue, the underwriters will consider, among other things, the price at which shares are available for purchase in the open market as compared to the price at which they may purchase shares by exercising their over-allotment option. Any "naked" short position however, will be closed out by purchasing shares in the open market. Purchases to cover a short position may have the effect of preventing or retarding a decline in the market price of the stock following this offering. As a result, the price of the stock may be 64 67 higher than the price that might otherwise exist in the open market. The underwriters may also bid for and purchase shares of common stock in the open market to stabilize the price of the common stock. In addition, the underwriting syndicate may reclaim selling concessions if the syndicate repurchases previously distributed common stock in syndicate covering transactions, in stabilization transactions or in some other way or DLJ receives a report that indicates clients of such syndicate members have "flipped" the common stock. These activities may stabilize or maintain the market price of the common stock above independent market levels. The underwriters are not required to engage in these activities, and may end any of these activities at any time. Other than in the United States, no action has been taken by us or the underwriters that would permit a public offering of the shares of common stock offered by this prospectus in any jurisdiction where action for that purpose is required. The shares of common stock offered by this prospectus may not be offered or sold, directly or indirectly, nor may this prospectus or any other offering material or advertisements associated with the offer and sale of any the shares of common stock offered through this prospectus be distributed or published in any jurisdiction, except under circumstances that will result in compliance with the applicable rules and regulations of that jurisdiction. You should inform yourself and observe any restrictions relating to the offering of the common stock and the distribution of this prospectus. This prospectus does not constitute an offer to sell or a solicitation of an offer to buy any shares of common stock offered in this prospectus in any jurisdiction in which an offer or a solicitation is unlawful. LEGAL MATTERS The validity of the issuance of the shares of common stock offered in this offering will be passed upon by Wilson Sonsini Goodrich & Rosati, Professional Corporation, Palo Alto, California. Legal matters in connection with this offering will be passed upon for the underwriters by Latham & Watkins, San Francisco, California. EXPERTS The consolidated financial statements and schedule of Tomax technologies inc. as of June 30, 1999 and 2000 and for each of the three years in the period ended June 30, 2000 and the financial statements of HeurisTec Corporation for the years ended 1997 and 1998 included in this prospectus and elsewhere in the registration statement have been audited by Arthur Andersen LLP, independent public accountants, as indicated in their reports with respect thereto, and are included herein in reliance of said firm as experts in giving said reports. WHERE YOU CAN FIND MORE INFORMATION We have filed with the SEC a registration statement on Form S-1 under the Securities Act of 1933 with respect to the shares of common stock to be sold in this offering. Although this prospectus is part of the registration statement, it does not contain all of the information set forth in the registration statement and the related exhibits and schedules thereto. For further information with respect to us and the common stock to be sold in this offering, we refer you to the registration statement and the exhibits and schedules filed with the registration statement. Statements contained in this prospectus as to the contents of any contract or any other document referred to are not necessarily complete, and, in each instance, we refer you to the copy of such contract or other document filed as an exhibit to the registration statement. A copy of the registration statement, and 65 68 the related exhibits and schedules, may be inspected without charge at the public reference facilities maintained by the SEC in the following locations: - Room 1024, 450 Fifth Street, N. W., Washington, D.C. 20549; - Citicorp Center, 500 West Madison Street, Suite 1400, Chicago, Illinois 60661; and - Seven World Trade Center, 13th Floor, New York, New York 10048. Copies of all or any part of the registration statement may be obtained from such offices upon the payment of the fees prescribed by the SEC. The public may obtain information on the operations of the public reference facilities in Washington, D.C., by calling the SEC at 1-800-SEC-0330. The SEC maintains a web site that contains reports, proxy and information statements and other information regarding registrants that file electronically with the SEC. The web site is located at www.sec.gov. 66 69 TOMAX TECHNOLOGIES INC. INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

F-1 70 REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS To Tomax technologies inc.: We have audited the accompanying consolidated balance sheets of Tomax technologies inc. (a Utah corporation) and subsidiary as of June 30, 1999 and 2000, and the related consolidated statements of operations, stockholders' equity and cash flows for each of the three years in the period ended June 30, 2000. These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audits. We conducted our audits in accordance with auditing standards generally accepted in the United States. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Tomax technologies inc. and subsidiary as of June 30, 1999 and 2000 and the results of their operations and their cash flows for each of the three years in the period ended June 30, 2000 in conformity with accounting principles generally accepted in the United States. ARTHUR ANDERSEN LLP Salt Lake City, Utah September 11, 2000 F-2 71 TOMAX TECHNOLOGIES INC. AND SUBSIDIARY CONSOLIDATED BALANCE SHEETS (AMOUNTS IN THOUSANDS, EXCEPT SHARE DATA)

See accompanying notes to consolidated financial statements. F-3 72 TOMAX TECHNOLOGIES INC. AND SUBSIDIARY CONSOLIDATED STATEMENTS OF OPERATIONS (AMOUNTS IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

See accompanying notes to consolidated financial statements. F-4 73 TOMAX TECHNOLOGIES INC. AND SUBSIDIARY CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (AMOUNTS IN THOUSANDS, EXCEPT SHARE DATA)

See accompanying notes to consolidated financial statements. F-5 74 TOMAX TECHNOLOGIES INC. AND SUBSIDIARY CONSOLIDATED STATEMENTS OF CASH FLOWS (AMOUNTS IN THOUSANDS)

On March 24, 1999, the Company issued 857,143 shares of its common stock in exchange for all of the outstanding common stock of HeurisTec Corporation. The 857,143 common shares issued were valued at approximately $3,000,000 (as determined by the Company's Board of Directors at the date of the issuance). The acquisition was recorded using the purchase method of accounting. In connection with the acquisition, the Company recorded assets with a fair value of $3,917,000 (including goodwill of $3,072,000) and assumed liabilities with a fair value of $510,000. See accompanying notes to consolidated financial statements. F-6 75 TOMAX TECHNOLOGIES INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (1) ORGANIZATION AND NATURE OF OPERATIONS Tomax technologies inc. (the "Company") was originally incorporated in the state of Utah in December 1981 as Tomax Software, Inc. The Company develops and sells a web-based software platform designed to enable retail and e-commerce companies to improve business processes, optimize work force resources, reduce IT infrastructures and execute an integrated in-store and online strategy. Additionally, the Company provides services including project management, system planning and design, custom modifications, training and support. The Company's customers are located primarily in the United States and Canada. (2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES PRINCIPLES OF CONSOLIDATION The accompanying consolidated financial statements include the accounts of Tomax technologies inc. and its wholly owned subsidiary HeurisTec Corporation ("HeurisTec") since its acquisition on March 24, 1999 (see Note 3). All intercompany accounts and transactions have been eliminated upon consolidation. USE OF ESTIMATES The preparation of financial statements in conformity with generally accepted accounting principles requires management to make certain estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. FAIR VALUE OF FINANCIAL INSTRUMENTS The Company's financial instruments consist primarily of cash and cash equivalents, accounts receivable, accounts payable and debt instruments. The carrying amounts of all financial instruments approximate fair value. CASH AND CASH EQUIVALENTS For the purposes of the balance sheet and statement of cash flows, the Company considers all short-term deposits with original maturities of 90 days or less to be cash equivalents. Cash equivalents at June 30, 1999 consist primarily of money market accounts. The Company had no cash equivalents at June 30, 2000. CONCENTRATIONS OF CREDIT RISK The Company sells its products to companies in the retail industry. The Company performs ongoing credit evaluations of its customers' financial condition and requires no collateral from its customers. The Company maintains an allowance for uncollectable accounts receivable based upon the expected collectibility of all accounts receivable. During the year ended June 30, 1998, two customers accounted for 21 and 18 percent of the Company's revenues. During the year ended June 30, 1999, two customers accounted for 20 and 12 percent of the Company's revenues. During the year ended June 30, 2000, two customers accounted for 15 and 14 percent of the Company's revenues. As of June 30, 2000, one customer F-7 76 TOMAX TECHNOLOGIES INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) accounted for 37 percent of the Company's outstanding accounts receivable. Subsequent to June 30, 2000, this receivable was collected in full. Revenues from international customers were $1,147,000, $457,000 and $980,000 during the years ended June 30, 1998, 1999 and 2000, respectively. PROPERTY AND EQUIPMENT Property and equipment are recorded at cost, less accumulated depreciation and amortization. Depreciation is computed using the straight-line method over the estimated useful lives of three to seven years. Leasehold improvements are amortized over the shorter of the estimated useful lives of the asset or the term of the lease. Maintenance and repairs are charged to expense as incurred while renewals and improvements are capitalized. When property and equipment are disposed of, the related cost and accumulated depreciation are removed from the respective accounts, and any gain or loss is included in the results of operations. Property and equipment consisted of the following as of June 30, 1999 and 2000 (in thousands):

PRODUCT DEVELOPMENT COSTS Development costs of software products to be licensed, sold or otherwise marketed are expensed as incurred until technological feasibility has been established, at which time any additional costs are capitalized. Technological feasibility is established upon completion of a working model. To date, costs incurred between completion of the working model and the point at which the product is available for general release to customers have been insignificant. As of June 30, 1999 and 2000, the Company had no capitalized product development costs. GOODWILL Goodwill represents the excess of the purchase price over the net assets acquired in the acquisition of HeurisTec (see Note 3). Goodwill is amortized on a straight-line basis over a five-year period. Accumulated amortization of goodwill totaled $167,000 and $781,000 as of June 30, 1999 and 2000, respectively. IMPAIRMENT OF LONG-LIVED ASSETS The Company reviews its long-lived assets, including goodwill, for impairment when events or changes in circumstances indicate that the book value of an asset may not be recoverable. The Company evaluates, at each balance sheet date, whether events and circumstances have occurred which indicate possible impairment. The Company uses an estimate of future undiscounted net cash flows for the related asset or group of assets over the remaining life in measuring whether the assets are recoverable. As of June 30, 2000, the Company does not consider any of its long-lived assets to be impaired. F-8 77 TOMAX TECHNOLOGIES INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) REVENUE RECOGNITION The Company typically licenses its software products under nonexclusive, nontransferable license agreements. License revenue is recognized when a license agreement has been signed, the software product has been delivered, there are no uncertainties surrounding product acceptance, the fees are considered fixed or determinable, and collection is considered probable. If the license agreement provides for an acceptance period, license revenues are recognized upon customer acceptance or expiration of that period. Amounts received in advance of the recognition of the license revenue are recorded as deferred revenue. Revenues from license agreements which contain multiple elements are allocated to each element of the license agreement based on the relative fair values of the elements. The fair value of the element has been determined based on the Company's specific objective evidence of fair value based on the price charged when the elements are sold separately. Software license revenue is recorded under the residual method. If the revenue from the software license agreement is not fixed or determinable, revenue is recognized as payments become due from the customer. If collectibility is not considered probable, license revenue is recognized when the fee is collected. Subsequent to entering into the software license agreement, customers may elect to enter into an agreement that allows the customer to receive product updates or upgrades, when and if available. Revenue from these agreements is initially deferred and recognized ratably over the term of the agreement as license revenue. Service revenue includes project management, system planning, implementation support, designed and custom modifications, training and support services. These services are not considered essential to the functionality of the software and are performed under separate arrangements from the software license agreement. Service revenue is generally billed on a time and materials basis and revenue recognized as the work is performed; however, revenue from custom modification services is recognized using the percentage of completion method based on costs incurred to date compared to total estimated costs at completion. Amounts received in advance of performance of the services are recorded as deferred revenue and are recognized as the services are performed. Unbilled accounts receivable represent revenue recorded in excess of amounts billable pursuant to contract provisions. Unbilled accounts receivable totaled $155,000 and $656,000 as of June 30, 1999 and 2000 and are included in accounts receivable in the accompanying consolidated financial statements. WARRANTY The Company's sales contracts include a limited warranty that the software delivered to the customer will perform in accordance with published specifications. The Company gives no other warranty, express or implied, including without limitation, warranties of merchantability or fitness for a particular purpose. In order to satisfy its warranty obligations, the Company may provide software patches that are necessary to maintain compliance with published specifications free of charge. Management believes the obligations related to the warranties to be relatively minor and infrequent. ADVERTISING COSTS Advertising costs are expensed as incurred. During the years ended June 30, 1998, 1999 and 2000, advertising expense was $115,000, $363,000, and $666,000, respectively. F-9 78 TOMAX TECHNOLOGIES INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) INCOME TAXES The Company recognizes deferred income tax assets or liabilities for the expected future tax consequences of events that have been recognized in the financial statements or income tax returns. Deferred income tax assets or liabilities are determined based upon the difference between the financial statement and tax bases of assets and liabilities using enacted tax rates expected to apply when the differences are expected to be settled or realized. Deferred income tax assets are reviewed periodically for recoverability and valuation allowances are provided as necessary. STOCK-BASED COMPENSATION PLANS The Company accounts for its stock-based compensation issued to employees and directors under Accounting Principles Board Opinion ("APB") No. 25 "Accounting for Stock Issued to Employees". Under APB No. 25, compensation related to stock options, if any, is recorded if an option's exercise price on the measurement date is below the fair value of the Company's common stock and amortized to expense over the vesting period. Compensation expense for stock awards or purchases, if any, is recognized if the award or purchase price on the measurement date is below the fair value of the Company's common stock and is recognized on the date of award or purchase. Statement of Financial Accounting Standards ("SFAS") No. 123 "Accounting for Stock Based Compensation" requires pro forma information regarding net income (loss) and net income (loss) per common share as if the Company had accounted for its stock options granted under the fair value method. This pro forma disclosure is presented in Note 7. The Company accounts for its stock-based compensation issued to other than employees using the fair value method in accordance with SFAS No. 123 and related interpretations. Under SFAS No. 123, stock-based compensation is determined as either the fair value of the consideration received or the fair value of the equity instruments issued, whichever is more reliably measurable. The measurement date for these issuances is the earlier of either the date at which a commitment for performance by the recipient to earn the equity instruments is reached or the date at which the recipient's performance is complete. As of June 30, 2000, the Company has not issued any stock-based compensation to non-employees. EARNINGS PER SHARE Basic net income per common share (Basic EPS) excludes dilution and is computed by dividing net income by the weighted-average number of common shares outstanding during the year. Diluted net income per common share (Diluted EPS) reflects the potential dilution that could occur if stock options, convertible equity and debt instruments or other contracts to issue common stock were exercised or converted into common stock. The computation of Diluted EPS does not assume exercise or conversion of securities that would have an anti-dilutive effect on net income per common share. F-10 79 TOMAX TECHNOLOGIES INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) A reconciliation of the numerator and denominator of Basic EPS to the numerator and denominator of Diluted EPS for the years ended June 30, 1999 and 2000 are as follows:

For the year ended June 30, 1998, Diluted EPS is the same as Basic EPS as there were no options or potentially dilutive equity instruments outstanding. During the year ended June 30, 2000, there were outstanding options to purchase 660,825 shares of common stock that were not included in the computation of Diluted EPS as their effect would have been anti-dilutive because the options' exercise prices were greater than the average market price of the common shares during the year. RECLASSIFICATIONS Certain reclassifications have been made in the prior periods' consolidated financial statements to conform with the current year presentation. RECENT ACCOUNTING PRONOUNCEMENTS SFAS No. 133, "Accounting for Derivative Instruments and Hedging Activities" was issued in June 1998. The statement establishes accounting and reporting standards requiring that every derivative instrument (including certain derivative instruments embedded in other contracts) be recorded in the balance sheet as either an asset or liability measured at its fair value and that changes in the fair value be recognized currently in earnings unless specific criteria are met. SFAS No. 133 is effective for fiscal years beginning after June 15, 2000. The adoption of SFAS No. 133 is not expected to have a material impact on the Company's financial position or results of operations. In March 2000, the Financial Accounting Standards Board issued Interpretation No. 44 "Accounting for Certain Transactions involving Stock Compensation, an interpretation of Accounting Principles Board Opinion No. 25 ("APB No. 25")." This interpretation clarifies the definition of employee for purposes of applying APB No. 25, the criteria for determining whether a plan qualifies as a noncompensatory plan, the accounting consequence for various modifications to the terms of a previously fixed stock option plan or award and the accounting for an exchange of stock compensation in a business combination. This interpretation is effective July 1, 2000, but certain conclusions in this F-11 80 TOMAX TECHNOLOGIES INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) interpretation cover specific events that occur after either December 15, 1998 or January 12, 2000. To the extent that this interpretation covers events occurring during the period after December 15, 1998 or January 12, 2000, but before the effective date of July 1, 2000, the effects of applying this interpretation are recognized on a prospective basis from July 1, 2000. The adoption of this interpretation will not have a material impact on the Company's results of operations, financial position or liquidity. (3) ACQUISITION On March 24, 1999, the Company acquired HeurisTec. Prior to the acquisition, HeurisTec developed and marketed labor-scheduling systems for the retail industry. Pursuant to the acquisition agreement, the purchase price of $3,407,000 consisted of 857,143 shares of the Company's common stock valued at $3,000,000 (as determined by the Company's Board of Directors at the date of issuance), $347,000 of cash paid to retire HeurisTec convertible debt, $24,000 of cash associated with the redemption of all outstanding HeurisTec stock options and $36,000 of cash associated with acquisition-related costs. Of the 857,143 shares issued, 85,729 were held in escrow until March 24, 2000, to provide indemnification for breaches of representations and warranties contained in the agreement and plan of merger. The purchase price allocations to tangible assets included $41,000 of cash, $161,000 of accounts receivable, $3,000 of prepaid expenses, $122,000 of property and equipment, $509,000 of deferred income tax assets and $9,000 of other assets. The purchase price allocations to liabilities assumed included $7,000 of accounts payable, $147,000 of accrued liabilities and $356,000 of deferred revenue. The excess of the purchase price over the estimated fair market value of the net assets acquired was $3,072,000 and was capitalized as goodwill to be amortized over a period of five years. The acquisition was recorded using the purchase method of accounting. The operations of HeurisTec from the date of acquisition are included in the accompanying consolidated financial statements. The following unaudited pro forma financial statement information presents the results of operations of the Company as if the acquisition of HeurisTec had occurred at the beginning of each fiscal year after giving effect to certain adjustments, including amortization of intangibles, interest expense and the related income tax effects. The pro forma results have been prepared for comparative purposes only and do not purport to be indicative of future results or what would have occurred had the acquisitions been made at the beginning of the applicable year.

(4) LONG-TERM DEBT Long-term debt of $141,000 as of June 30, 1999 consisted of two loans to a bank. During the year ended June 30, 2000, the Company entered into a new loan agreement with the bank and paid off the two loans then outstanding. As of June 30, 2000, the outstanding loan balance of $219,000, F-12 81 TOMAX TECHNOLOGIES INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) bore interest at the bank's prime rate (9.5 percent at June 30, 2000) plus 0.5 percent, was payable in monthly installments of $5,000 with a final maturity in September 2004 and was secured by office furniture and equipment. The scheduled principal maturities of the outstanding loan are $42,000, $46,000, $51,000, $57,000 and $23,000 for the years ending June 30, 2001, 2002, 2003, 2004 and 2005, respectively. (5) PREFERRED STOCK The Company's articles of incorporation provide for the issuance of up to 2,000,000 shares of preferred stock in one or more series. The Company's Board of Directors is authorized, without shareholder approval, to designate and determine the preferences, limitations and relative rights granted to or imposed upon any series of preferred stock or increase or decrease the number of share constituting any series of preferred stock. Subsequent to June 30, 2000, the Company's Board of Directors designated 421,585 shares as Series A Convertible Redeemable Preferred Stock and 1,085,714 shares as Series B Preferred Stock (see Note 11). (6) STOCK SPLIT On February 22, 1999, the Company's Board of Directors authorized a stock split of approximately 935 shares of common stock for each common share then outstanding. The stock split was recorded as a stock split effected in the form of a stock dividend. As a result, 9,989,318 shares of common stock were granted, resulting in total outstanding common shares after the split of 10,000,000. This stock split has been retroactively reflected in the accompanying consolidated financial statements. (7) STOCK OPTION PLAN Effective January 1, 2000, the Company established the Tomax technologies inc. 2000 Stock Option and Award Plan (the "Plan") that provides for the granting of incentive and nonqualified stock options to purchase share of common stock and for the granting of stock to employees, officers and directors of the Company and to such other persons as the Company's Board of Directors selects. The Plan is administered by the Board of Directors (the "Board") of the Company or its duly authorized committee. Options granted under the Plan are subject to expiration and vesting terms as determined by the Company's Board of Directors, provided that no options can expire more than ten years from the date of grant. The exercise price of the options may be paid in cash or, as approved by the Company's Board of Directors, in (i) a promissory note, (ii) shares of the Company's common stock that have been owned by the optionee for more than six months or (iii) options to acquire common stock of the Company that have been held for more than six months. As of June 30, 2000, the Company's Board of Directors had not authorized the exercise price of any of the options to be paid in other than cash. The Plan also provides for the granting of stock awards, stock appreciation rights and other tandem rights. As of June 30, 2000, no stock awards, stock appreciation rights or other tandem rights have been awarded under the Plan. In the event that the Company is a party to a reorganization similar to a pooling of interest, the Company has the right to cancel the options outstanding and pay the optionee an amount of cash equal to the difference between the then fair market value of the common stock that would have been issuable and the exercise price of the options. In the event that the Company is acquired or there is a change in control, as defined, certain of the options become fully vested. F-13 82 TOMAX TECHNOLOGIES INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) As of June 30, 2000, a total of 750,000 shares of the Company's common stock were reserved for issuance under the Plan. During the period from the inception of the Plan to June 30, 2000, the Company granted options to purchase 660,825 shares of common stock with an exercise price of $10.00 per share to employees of the Company. As of June 30, 2000, the 660,825 options outstanding had a weighted average remaining contractual life of 4.5 years and 162,964 were exercisable. As of June 30, 2000, the exercise price of all options granted under the Plan was equal to or greater than the intrinsic fair value of the Company's common stock as determined by the Company's Board of Directors. For purposes of the pro forma disclosures, the estimated fair market value of the stock options is estimated on the date of grant using the Black-Scholes option pricing model and the estimated fair market value of the stock options is amortized over the vesting periods of the respective stock options. The following weighted average assumptions were used in calculating the fair market value of grants from the period from the inception of the Plan to June 30, 2000: expected dividend yield of 0 percent; volatility of 70 percent; risk-free rate of 6.4 percent and an exercise life of 4.9 years. The following is the pro forma disclosure and the related impact on net income and net income per common share for the year ended June 30, 2000: Net income (loss) (in thousands): As reported............................................... $ 212 Pro forma................................................. (717) Basic and diluted net income (loss) per common share: As reported............................................... $ 0.02 Pro forma................................................. (0.07)

(8) INCOME TAXES The provision for income taxes for the years ended June 30, 1998, 1999 and 2000 consisted of the following (in thousands):

F-14 83 TOMAX TECHNOLOGIES INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) Reconciliations between the provision for income taxes at the federal statutory income tax rate and the Company's provision for income taxes for the years ended June 30, 1998, 1999 and 2000 are as follows (in thousands):

Deferred income taxes are determined based on the estimated future tax effects of differences between the financial statement and tax reporting bases of assets and liabilities given the provisions of currently enacted tax laws. The deferred income tax assets as of June 30, 1999 and 2000 were as follows (in thousands):

The net operating loss carryforwards resulting from the purchase of HeurisTec are subject to limitations imposed by the Internal Revenue Code. The Company believes that these limitations will not prevent the carryforward benefits from being realized. The net operating loss carryforwards of $308,000, $185,000, $375,000 and $30,000, expire in 2011, 2012, 2018 and 2019, respectively. (9) COMMITMENTS AND CONTINGENCIES LEGAL MATTERS The Company is involved in various claims and legal actions arising in the ordinary course of business. It is the opinion of management, after discussions with legal counsel, that the ultimate disposition of these matters will not have a material adverse effect on the Company's financial position or results of operations. OPERATING LEASES The Company leases its physical facilities and automobiles with remaining lease terms of up to 12 years. The Company's net rent expense for the years ended June 30, 1998, 1999 and 2000 was F-15 84 TOMAX TECHNOLOGIES INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) $251,000, $310,000 and $400,000, respectively, inclusive of sublease rentals of $0, $2,000 and $48,000, respectively. As of June 30, 2000, the expected future minimum lease payments due under operating leases are as follows (in thousands):

As of June 30, 2000, certain of the Company's current physical facilities were leased from an entity controlled by two officers and directors of the Company. During the years ended June 30, 1998, 1999 and 2000, the Company incurred $225,000, $260,000, and $308,000, respectively, of lease expense to this entity. The lease is scheduled to expire in March 2012. As discussed in Note 11, subsequent to June 30, 2000, the Company entered into an addendum to the related-party lease that granted the Company an option to terminate the lease with 60 days advance notice without penalty. Additionally, the Company entered into an agreement to lease additional physical facilities from another entity controlled by two officers and directors of the Company. This lease, as amended, is scheduled to begin in December 2000 (the date of anticipated occupation of the facilities by the Company) and expires in September 2010. Both of these leases require the Company to pay taxes, maintenance, insurance and certain other operating costs of the leased property. The Company believes the terms of the related-party leases are at least as favorable as the terms that could have been obtained from an unaffiliated third party in similar transactions. The future minimum related-party lease payments for both of these leases as of June 30, 2000 are as follows (in thousands):

(10) EMPLOYEE BENEFIT PLAN The Company offers eligible employees participation in a 401(k)/profit-sharing plan. Under the terms of the plan, the Company may make discretionary contributions to the plan, as determined by the Board of Directors. The Company's discretionary contributions vest over a period of five years, F-16 85 TOMAX TECHNOLOGIES INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) except in the case of disability or death whereby the discretionary contributions vest immediately. During the years ended June 30, 1998, 1999 and 2000, the Company made $40,000, $78,000, and $109,000, respectively, in discretionary contributions to the plan. (11) SUBSEQUENT EVENTS REGISTRATION STATEMENT APPROVAL On September 3, 2000, the Company's Board of Directors (the "Board") authorized the filing of a registration statement with the Securities and Exchange Commission to register shares of its common stock in connection with a proposed initial public offering (the "IPO"). If the IPO is consummated under the terms presently anticipated, all the then outstanding shares of Series A Convertible Redeemable Preferred Stock (see below) will automatically convert into shares of common stock on a one-for-one basis, a preferred stock dividend of $8.83 per share of Series A Convertible Redeemable Preferred Stock then outstanding will be paid (see below) and all outstanding shares of Series B Redeemable Preferred Stock will be redeemed (see below). SERIES A REDEEMABLE CONVERTIBLE PREFERRED STOCK On July 13, 2000, the Company issued and sold 421,585 shares of Series A Redeemable Convertible Preferred Stock ("Series A") to Oracle Corporation ("Oracle") at $11.86 per share for cash proceeds of $5.0 million, of which $500,000 is being held in escrow until July 2001 to cover any indemnification obligations with respect to breaches of representations and warranties in the stock purchase agreement. The Series A shares have priority over any other class or series of outstanding capital stock of the Company with respect to dividend rights and liquidation, winding up or dissolution rights. The holders of Series A shares are entitled to receive, when, as and if declared by the Company's Board of Directors, non-cumulative dividends at the greater of $0.95 per share per year or the amount paid on any other outstanding stock of the Company prior to payment of any dividend on common stock. Upon the consummation of an IPO, the Company is required to pay the dividends accrued to date, if any, plus $8.83 for each share of Series A then outstanding. Each Series A share is convertible at any time into one share of common stock, however, each share of Series A automatically converts into common stock immediately prior to the closing of an IPO at a minimum price of $14.83 per share or upon the approval of a majority of the then outstanding shares of Series A. The conversion ratio is adjusted upon the happening of certain events, including the issuance of additional shares of common stock as a dividend or other distribution or changes resulting from a stock split. All of the Series A shares are required to be redeemed, upon written request of the holder, on a pro rata basis on each of December 31, 2001, 2002 and 2003. The redemption price is $11.86 per share, plus all accrued but unpaid dividends, if any. The holders of Series A shares are entitled to one vote for each share of common stock that would be issuable upon conversion of such share. The holders of Series A shares have certain rights with respect to registration of the common shares issued or issuable upon conversion of their shares. The Company has agreed to bear all expenses in connection with any registration. F-17 86 TOMAX TECHNOLOGIES INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) In the event of a liquidation, winding up or dissolution of the Company, the holders of Series A shares are entitled to receive a preference amount of $11.86 per share plus all accrued but unpaid dividends, if any. Upon payment of the preference amount, the holders of Series A shares are entitled to participate in the distribution of the remaining assets of the Company on a pro rata basis with the common stockholders. During the years ended June 30, 1998, 1999 and 2000, the Company received marketing reimbursements of $0, $15,000 and $0, respectively, from Oracle. The Company also purchased inventory totaling $105,000 $32,000 and $23,000, respectively, from Oracle during the years ended June 30, 1998, 1999 and 2000. SERIES B REDEEMABLE PREFERRED STOCK On September 7, 2000, the Company and an officer of the Company, entered into a stock exchange agreement whereby 1,085,714 common shares held by the officer were exchanged for 1,085,714 shares of Series B Redeemable Preferred Stock ("Series B"). The 1,085,714 common shares were retired by the Company upon receipt. The Series B shares rank junior to the Series A shares in all respects, but have priority over the common stock of the Company with respect to liquidation, winding up or dissolution rights. The holders of shares of Series B are not entitled to receive dividends and have no voting or conversion rights. All of the Series B shares are redeemable, at the option of the Company, upon approval of the Company's Board of Directors. The redemption price is approximately $1.55 per share as adjusted for any stock splits, dividends or combinations. In the event of liquidation, either voluntary or involuntary, dissolution, winding up or a greater than 50 percent change in control of the Company, the holders of shares of Series B are entitled to receive approximately $1.55 per share. COMMON STOCK On July 13, 2000, in connection with the Series A shares purchase noted above, Oracle purchased 634,518 shares of the Company's then outstanding shares of common stock from current shareholders of the Company for aggregate proceeds of $5,000,000 or $7.88 per share. Of the 634,518 shares, an aggregate of 595,704 shares were sold by four officers and directors of the Company. COMMON STOCK OPTION ISSUANCES Subsequent to June 30, 2000, the Company's Board of Directors increased the number of shares of the Company's common stock reserved for issuance under the Plan to 1,050,000 and through August 31, 2000, the Company issued options to purchase 274,983 shares of common stock at an exercise price of $10 per share. BUSINESS ALLIANCE AGREEMENT WITH ORACLE On July 13, 2000, the Company entered into an alliance agreement with Oracle. Under this agreement, the Company obtained the right to promote Oracle's database technology and enterprise application programs to third parties and Oracle obtained the right to promote the Company's products to third parties. The Company and Oracle also agreed to share customer leads with each other, at the discretion of each party. The Company also agreed to pay Oracle a percentage of the license fees obtained from the sale of the Company's products that operate using Oracle's database technology in return for which the Company will receive sales and marketing support from Oracle. F-18 87 TOMAX TECHNOLOGIES INC. AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) The alliance with Oracle has a three-year term and is not exclusive and each party may promote third party products. In management's opinion, the terms of the alliance agreement are at arm's length and based on strategic rationales. OPERATING LEASES Subsequent to June 30, 2000, the Company entered into an addendum to the related-party lease associated with the Company's current physical facilities. The addendum granted the Company an option to terminate the lease with 60 days advance notice without penalty. The future minimum lease payments attributable to this lease are as follows (in thousands):

F-19 88 REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS To HeurisTec Corporation: We have audited the accompanying statements of operations, stockholders' equity (deficit) and cash flows of HeurisTec Corporation (a Colorado corporation) for the years ended December 31, 1997 and 1998. These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audits. We conducted our audits in accordance with auditing standards generally accepted in the United States. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. In our opinion, the financial statements referred to above present fairly, in all material respects, the results of operations and cash flows of HeurisTec Corporation for the years ended December 31, 1997 and 1998 in conformity with accounting principles generally accepted in the United States. ARTHUR ANDERSEN LLP Salt Lake City, Utah September 11, 2000 F-20 89 HEURISTEC CORPORATION STATEMENTS OF OPERATIONS

See accompanying notes to financial statements. F-21 90 HEURISTEC CORPORATION STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)

See accompanying notes to financial statements. F-22 91 HEURISTEC CORPORATION STATEMENTS OF CASH FLOWS

In connection with the issuance of convertible debentures in January 1998, the Company issued 23,505 shares of common stock to satisfy anti-dilution rights of certain stockholders. See accompanying notes to financial statements. F-23 92 HEURISTEC CORPORATION NOTES TO FINANCIAL STATEMENTS 1. DESCRIPTION OF BUSINESS AND ORGANIZATION HeurisTec Corporation, a Colorado corporation (the "Company"), was incorporated in 1984 for the purpose of developing, marketing and supporting workforce management software for use in the retail, restaurant and supermarket industries. On March 24, 1999, the Company was acquired by Tomax technologies inc. 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES USE OF ESTIMATES The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. PROPERTY AND EQUIPMENT Property and equipment are recorded at cost, less accumulated depreciation and amortization. Depreciation is computed using the straight-line method over the estimated useful lives of three to seven years. Leasehold improvements are amortized over the shorter of the estimated useful lives of the asset or the term of the lease. When property and equipment are disposed of, the related cost and accumulated depreciation are removed from the respective accounts, and any gain or loss is included in the results of operations. REVENUE RECOGNITION The Company licenses software under non-cancelable license agreements and provides services, including support, training and consulting. Software license revenue is recognized when a non-cancelable license agreement has been signed, the product is delivered, collection of receivable is probable and all significant contractual obligations have been satisfied. Revenue is deferred until such criteria have been met. Revenue from maintenance agreements for maintaining and supporting software and providing periodic updates is recognized ratably over the maintenance period, which is generally one year. Service revenue includes custom modifications, training and support services. These services are not considered essential to the functionality of the software. Services are generally billed on a time and materials basis and revenue recognized as the work is performed. Amounts received in advance of performance of the services are recorded as deferred revenue and are recognized as the services are performed. RESEARCH AND DEVELOPMENT Research and development costs, including expenditures incurred in creating software products or enhancements to existing software products, are expensed as incurred until technological feasibility has been established at which time any additional costs are capitalized. Capitalized software development costs to date have been immaterial. F-24 93 HEURISTEC CORPORATION NOTES TO FINANCIAL STATEMENTS (CONTINUED) INCOME TAXES The Company recognizes deferred income tax assets or liabilities for the expected future tax consequences of events that have been recognized in the financial statements or income tax returns. Deferred income tax assets or liabilities are determined based upon the difference between the financial statement and tax bases of assets and liabilities using enacted tax rates expected to apply when the differences are expected to be settled or realized. Deferred income tax assets are reviewed periodically for recoverability and valuation allowances are provided as necessary. CONCENTRATION OF CREDIT RISK The Company's customers are concentrated primarily in the supermarket industry. Financial instruments which potentially subject the Company to concentrations of credit risk are primarily accounts receivable. RECLASSIFICATIONS Certain reclassifications have been made in the prior period financial statements to conform with the current year presentation. 3. INCOME TAXES The components of the (benefit) provision for income taxes for the years ended December 31, 1997 and 1998 are as follows:

The following is a reconciliation between the statutory federal income tax rate and the Company's effective income tax rate for the years ended December 31, 1997 and 1998:

F-25 94 HEURISTEC CORPORATION NOTES TO FINANCIAL STATEMENTS (CONTINUED) The significant components of the Company's deferred income tax assets (liabilities) as of December 31, 1997 and 1998 are as follows:

Management believed that as of December 31, 1998, the available objective evidence created sufficient uncertainty regarding the realizability of the Company's deferred income tax assets. Accordingly, the Company established a valuation allowance against its deferred income tax assets. The Internal Revenue Code contains provisions that limit the availability of net operating loss carryforwards in the event of an acquisition or other changes in ownership. As of December 31, 1998, the Company had net operating loss carryforwards of approximately $1,037,000 that expire in varying amounts through 2018. 4. COMMITMENTS AND CONTINGENCIES OPERATING LEASES The Company leases its corporate office facilities from a third party. Rent expense under these arrangements totaled approximately $71,000 and $125,000 for the years ended December 31, 1997 and December 31, 1998, respectively. These leases require the Company to pay taxes, maintenance, insurance and certain other operating costs of the leased property. As of December 31, 1998, the future minimum lease payments under operating leases were as follows:

5. EMPLOYEE BENEFIT PLAN In March 1996, the Company implemented a 401(k) savings plan. All employees over the age of 21 are eligible to participate. Contributions are made at the discretion of the Company, and any contributions vest ratably over a five year period. The Company did not make any contributions during the years ended December 31, 1997 or 1998. F-26 95 [INSIDE BACK COVER ARTWORK -- 1 PAGE] 96 -------------------------------------------------------------------------------- -------------------------------------------------------------------------------- , 2000 [LOGO] SHARES OF COMMON STOCK ------------------------- PROSPECTUS ------------------------- DONALDSON, LUFKIN & JENRETTE U. S. BANCORP PIPER JAFFRAY FAC/EQUITIES DLJDIRECT INC. -------------------------------------------------------------------------------- We have not authorized any dealer, salesperson or other person to give you written information other than this prospectus or to make representations as to matters not stated in this prospectus. You must not rely on unauthorized information. This prospectus is not an offer to sell these securities or our solicitation of your offer to buy the securities in any jurisdiction where that would not be permitted or legal. Neither the delivery of this prospectus nor any sales made hereunder after the date of this prospectus should create an implication that the information contained in this prospectus or the affairs of Tomax have not changed since the date of this prospectus. -------------------------------------------------------------------------------- -------------------------------------------------------------------------------- Until , 2000 (25 days after the date of this prospectus), all dealers that effect transactions in these securities may be required to deliver a prospectus. This is in addition to the dealer's obligation to deliver a prospectus when acting as an underwriter in this offering and when selling previously unsold allotments or subscriptions. -------------------------------------------------------------------------------- 97 PART II INFORMATION NOT REQUIRED IN PROSPECTUS ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION The following is an itemized statement of the costs and expenses, other than underwriting discounts and commissions, incurred and to be incurred by the Registrant in connection with the issuance and distribution of the securities registered in this offering. All amounts are estimates except the Securities and Exchange Commission ("SEC") registration fee and the National Association of Securities Dealers, Inc. ("NASD") filing fee. SEC registration fee........................................ $13,200 NASD filing fee............................................. $ 5,500 Nasdaq National Market listing fee.......................... * Printing fees and expenses.................................. * Legal fees and expenses..................................... * Accounting fees and expenses................................ * Director and officer liability insurance.................... * Blue sky fees and expenses.................................. $10,000 Transfer agent and registrar fees........................... * Miscellaneous............................................... * ------- Total..................................................... $ * =======

------------------------------ * To be disclosed by amendment ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS Section 145 of the General Corporation Law of Delaware (the "DGCL") provides that a Delaware corporation may indemnify any person who was or is a party or is threatened to be made a party to any threatened, pending or completed action, suit or proceeding, whether civil, criminal, administrative or investigative (other than an action by or in the right of such corporation) by reason of the fact that any such person is or was a director, officer, employee or agent of such corporation, or is or was serving at the request of the corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise. The indemnity may include expenses (including attorneys' fees), judgments, fines and amounts paid in settlement actually and reasonably incurred by such person in connection with such action, suit or proceeding, provided that such officer or director acted in good faith and in a manner such person reasonably believed to be in or not opposed to the best interests of the corporation, and, with respect to any criminal action or proceeding, had no reasonable cause to believe his or her conduct was unlawful. A Delaware corporation may indemnify officers and directors against expenses (including attorneys' fees) in connection with the defense or settlement of an action by or in the right of the corporation under the same conditions, except that no indemnification is permitted without judicial approval if the officer or director is adjudged to be liable to the corporation. Where an officer or director is successful on the merits or otherwise in the defense of any action referred to above, the corporation must indemnify him or her against the expenses (including attorney's fees) which such officer or director actually and reasonably incurred. The foregoing description is qualified in its entirety by reference to the more detailed provisions of Section 145 of the DGCL. Section 102 of the DGCL allows a Delaware corporation to eliminate or limit the personal liability of a director to the corporation or to any of its stockholders for monetary damage for a breach of fiduciary duty as a director, except in the case where the director (i) breaches such person's duty of loyalty to the corporation or its stockholders, (ii) fails to act in good faith, engages in II-1 98 intentional misconduct or knowingly violates a law, (iii) authorizes the payment of a dividend or approves a stock purchase or redemption in violation of Section 174 of the DGCL or (iv) obtains an improper personal benefit. In accordance with the DGCL, the Registrant's Certificate of Incorporation contains a provision to limit the personal liability of its directors for monetary damages for breach of their fiduciary duty to the fullest extent permitted by the DGCL now, or as it may hereafter be amended. In addition, as permitted by the DGCL, the Registrant's Bylaws provide that (i) the Registrant is required to indemnify its directors and officers and persons serving in such capacities in other business enterprises at the Registrant's request, to the fullest extent permitted by Delaware law; (ii) the Registrant may indemnify its employees and agents to the maximum extent permitted by Delaware law; (iii) the Registrant is required to advance expenses incurred by its directors and officers in connection with defending a proceeding (except that a director or officer must undertake to repay any advances if it should ultimately be determined that the director or officer is not entitled to indemnification); (iv) the rights conferred in the Bylaws are not exclusive; and (v) the Registrant may not retroactively amend the Bylaw provisions in a way that adversely affects any director or officer. The Registrant maintains insurance covering its directors and officers against certain liabilities incurred by them in their capacities as such, including among other things, certain liabilities under the Securities Act of 1933, as amended (the "Securities Act"). The Registrant also intends to enter into indemnification agreements with its directors and officers prior to the closing of this offering that provide the maximum indemnity allowed to directors and officers by the DGCL and the Registrant's Bylaws. The Underwriting Agreement provides for indemnification by the Underwriters of the Registrant and its directors and officers who sign this Registration Statement against certain liabilities, including liabilities under the Securities Act. Reference is made to the following documents filed as exhibits to this Registration Statement regarding relevant indemnification provisions described above and elsewhere herein:

ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES During the past three years, the Registrant has issued securities to a limited number of persons as described below: (a) In February 1999 in connection with a recapitalization, we issued a share dividend of 935.15428 shares of common stock for each share of common stock then held by our stockholders. The effect of this share dividend was to increase the number of our shares of issued and outstanding common stock from 10,682 shares to 10,000,000 shares. We did not receive any consideration in exchange for this share dividend. In February 1999, we issued an aggregate of 857,143 shares of common stock at a price of $3.50 per share to the stockholders of HeurisTec Corporation in connection with our acquisition of HeurisTec Corporation. II-2 99 From January 1, 2000 to August 31, 2000, we have granted options to purchase an aggregate of 935,808 shares of common stock to our directors, executive officers, employees and consultants at an exercise price of $10.00 per share. As of August 31, 2000, no options have been exercised. In July 2000, we issued 421,585 shares of our Series A Convertible Preferred Stock at a price per share of $11.86 to Oracle Corporation for an aggregate purchase price of approximately $5.0 million. Upon the closing of this offering, each share of series A preferred stock will automatically convert into one share of common stock, and we will pay a cash dividend of approximately $3.7 million to Oracle Corporation. In September 2000, we issued 1,085,714 shares of our series B preferred stock to Keith Low, an executive officer and a former director, in exchange for 1,085,714 shares of our common stock. We retired all of these shares of common stock upon receipt. Upon completion of this offering, all of the outstanding shares of series B preferred stock will be redeemed by us for approximately $1.7 million. The foregoing transactions were effected under Section 4(2) or Rule 701 of the Securities Act. (b) Except as indicated above, none of the foregoing transactions involved any underwriters, underwriting discounts or commissions, or any public offering, and the Registrant believes that each transaction was exempt from the registration requirements of the Securities Act by virtue of Section 4(2) thereof, Regulation D promulgated thereunder or Rule 701 pursuant to compensatory benefit plans and contracts relating to compensation as provided under such Rule 701. The recipients in such transactions represented their intention to acquire the securities for investment only and not with a view to or for sale in connection with any distribution thereof, and appropriate legends were affixed to the share certificates and instruments issued in such transactions. All recipients had adequate access, through their relationships with Registrant, to information about the Registrant. ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES (a) EXHIBITS 1.1* Form of Underwriting Agreement 2.1 Form of Merger Agreement between Tomax technologies inc., a Utah corporation, and Tomax Corporation, a Delaware corporation 3.1 Amendment and Restatement of the Articles of Incorporation of the Registrant, as currently in effect, and Certificates of Designation for Series A and Series B Preferred Stock 3.2* Form of Certificate of Incorporation of the Registrant to be filed before the closing of the offering made under this Registration Statement 3.3 Form of Amended and Restated Certificate of Incorporation of the Registrant to be filed after the closing of the offering made under this Registration Statement 3.4 Bylaws of the Registrant, as currently in effect 3.5* Form of Bylaws of the Registrant to be in effect before the closing of the offering made under this Registration Statement 3.6 Form of Amended and Restated Bylaws of the Registrant to be in effect after the closing of the offering made under this Registration Statement 4.1* Specimen Common Stock Certificate 4.2 Investors Rights Agreement dated July 13, 2000, by and among the Registrant and certain stockholders of the Registrant

II-3 100 5.1* Opinion of Wilson Sonsini Goodrich & Rosati, Professional Corporation 10.1 Form of Indemnification Agreement between the Registrant and each of its directors and officers 10.2 2000 Stock Option and Award Plan and forms of agreements thereunder 10.3 Form of Amendment of Stock Option Agreement with Executive Officers 10.4 2001 Public Company Option Plan and forms of agreements thereunder 10.5 2001 Employee Stock Purchase Plan and forms of agreements thereunder 10.6 Lease Agreement dated September 1996 between the Registrant and Olafson Group L.C. for office space in Salt Lake City, Utah, as amended by Addendum No. 1 dated January 1, 1998; as further amended by Addendum No. 2 dated July 1, 1999; and as further amended by Amendment No. 1 dated August 2000 10.7 Lease Agreement dated December 1999 between Registrant and Olafson II, LLC for office space in Salt Lake City, Utah, as amended by the First Amendment dated August 2000 10.8 Stock Purchase Agreement dated July 13, 2000, among the Registrant, Oracle Corporation and certain stockholders of the Registrant 10.9+ Alliance Agreement and Addendum dated July 13, 2000, between the Registrant and Oracle Corporation 10.10 Indemnification Agreement dated July 13, 2000, among the Registrant, Oracle Corporation and certain stockholders of the Registrant 10.11 Stock Exchange Agreement dated September 7, 2000 between Registrant and Keith Low 10.12 Offer letter dated August 1999 to Steve Shubella 10.13 Offer letter dated July 2000 to Brad Stewart 21.1 Subsidiaries of Registrant 23.1 Consent of Independent Public Accountants 23.2* Consent of Counsel (included in Exhibit 5.1) 24.1 Power of Attorney (see Page II-6) 27.1 Financial Data Schedule

------------------------------ * To be filed by amendment. + Confidential treatment requested. (b) FINANCIAL STATEMENT SCHEDULES Schedule II -- Valuation and Qualifying Accounts for the years ended June 30, 1998, 1999 and 2000. Schedules not listed above have been omitted because the information required to be set forth therein is not applicable or is shown in the financial statements or notes thereto. ITEM 17. UNDERTAKINGS The undersigned Registrant hereby undertakes to provide to the Underwriters at the closing, as specified in the Underwriting Agreement, certificates in such denominations and registered in such names as required by the Underwriters to permit prompt delivery to each purchaser. Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers, and controlling persons of the Registrant pursuant to the provisions described under Item 14 above, or otherwise, the Registrant has been advised that in the opinion of the SEC such indemnification is against public policy as expressed in the Securities Act, and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the Registrant of expenses incurred or paid by a director, officer, or controlling person of II-4 101 the Registrant in the successful defense of any action, suit, or proceeding) is asserted by such director, officer, or controlling person in connection with the securities being registered hereunder, the Registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue. The undersigned Registrant hereby undertakes that: (1) For purposes of determining any liability under the Securities Act of 1933, the information omitted from the form of prospectus filed as part of this Registration Statement in reliance upon Rule 430A and contained in a form of prospectus filed by the Registrant pursuant to Rule 424(b)(1) or (4) or 497(h) under the Securities Act shall be deemed to be part of this Registration Statement as of the time it was declared effective. (2) For the purpose of determining any liability under the Securities Act of 1933, each post-effective amendment that contains a form of prospectus shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof. II-5 102 SIGNATURES Pursuant to the requirements of the Securities Act of 1933, the Registrant has duly caused this Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in Salt Lake City, State of Utah, on the 14th day of September 2000. TOMAX CORPORATION By: /s/ ERIC OLAFSON --------------------------------------- Name: Eric Olafson ------------------------------------- Title: Chairman, President and Chief Executive Officer -------------------------------------- POWER OF ATTORNEY Each person whose signature appears below hereby constitutes and appoints each of Eric Olafson and Brad Stewart or any of them, each acting alone, his or her true and lawful attorney-in-fact and agent, with full power of substitution and resubstitution, for such person and in his or her name, place and stead, in any and all capacities, in connection with this Registration Statement, including to sign and file in the name and on behalf of the undersigned as director or officer of the Registrant (i) any and all amendments or supplements (including any and all stickers and post-effective amendments) to this Registration Statement, with all exhibits thereto, and other documents in connection therewith, and (ii) any and all additional registration statements, and any and all amendments thereto, relating to the same offering of securities as those that are covered by this Registration Statement that are filed pursuant to Rule 462(b) under the Securities Act of 1933, with the Securities and Exchange Commission and any applicable securities exchange or securities self-regulatory body, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing requisite or necessary to be done in and about the premises, as fully to all intents and purposes as he or she might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents or any of them, or their or his or her substitute or substitutes, may lawfully do or cause to be done by virtue hereof. II-6 103 PURSUANT TO THE REQUIREMENTS OF THE SECURITIES ACT OF 1933, THIS REGISTRATION STATEMENT HAS BEEN SIGNED BY THE FOLLOWING PERSONS ON SEPTEMBER 14, 2000 IN THE CAPACITIES INDICATED:

II-7 104 REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS ON FINANCIAL STATEMENT SCHEDULE To Tomax technologies inc.: We have audited in accordance with auditing standards generally accepted in the United States, the consolidated financial statements of Tomax technologies inc. included in this registration statement and have issued our report thereon dated September 11, 2000. Our audit was made for the purpose of forming an opinion on the basic financial statements taken as a whole. Schedule II -- Valuation and Qualifying Accounts is the responsibility of the Company's management and is presented for purposes of complying with the Securities and Exchange Commission's rules and is not part of the basic financial statements. This schedule has been subjected to the auditing procedures applied in the audit of the basic financial statements and, in our opinion, fairly states in all material respects the financial data required to be set forth therein in relation to the basic financial statements taken as a whole. ARTHUR ANDERSEN LLP Salt Lake City, Utah September 11, 2000 S-1 105 TOMAX TECHNOLOGIES INC SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS FOR THE YEARS ENDED JUNE 30, 1998, 1999, 2000 (IN THOUSANDS)

------------------------------ (a) Represents write-offs of uncollectable accounts receivable S-2 106 EXHIBIT INDEX 1.1* Form of Underwriting Agreement 2.1 Form of Merger Agreement between Tomax technologies inc., a Utah corporation, and Tomax Corporation, a Delaware corporation 3.1 Amendment and Restatement of the Articles of Incorporation of the Registrant, as currently in effect, and Certificates of Designation for Series A and Series B Preferred Stock 3.2* Form of Certificate of Incorporation of the Registrant to be filed before the closing of the offering made under this Registration Statement 3.3 Form of Amended and Restated Certificate of Incorporation of the Registrant to be filed after the closing of the offering made under this Registration Statement 3.4 Bylaws of the Registrant, as currently in effect 3.5* Form of Bylaws of the Registrant to be in effect before the closing of the offering made under this Registration Statement 3.6 Form of Amended and Restated Bylaws of the Registrant to be in effect after the closing of the offering made under this Registration Statement 4.1* Specimen Common Stock Certificate 4.2 Investors Rights Agreement dated July 13, 2000, by and among the Registrant and certain stockholders of the Registrant 5.1* Opinion of Wilson Sonsini Goodrich & Rosati, Professional Corporation 10.1 Form of Indemnification Agreement between the Registrant and each of its directors and officers 10.2 2000 Stock Option and Award Plan and forms of agreements thereunder 10.3 Form of Amendment of Stock Option Agreement with Executive Officers 10.4 2001 Public Company Option Plan and forms of agreements thereunder 10.5 2001 Employee Stock Purchase Plan and forms of agreements thereunder 10.6 Lease Agreement dated September 1996 between the Registrant and Olafson Group L.C. for office space in Salt Lake City, Utah, as amended by Addendum No. 1 dated January 1, 1998; as further amended by Addendum No. 2 dated July 1, 1999; and as further amended by Amendment No. 1 dated August 2000 10.7 Lease Agreement dated December 1999 between Registrant and Olafson II, LLC for office space in Salt Lake City, Utah, as amended by the First Amendment dated August 2000 10.8 Stock Purchase Agreement dated July 13, 2000, among the Registrant, Oracle Corporation and certain stockholders of the Registrant 10.9+ Alliance Agreement and Addendum dated July 13, 2000, between the Registrant and Oracle Corporation 10.10 Indemnification Agreement dated July 13, 2000, among the Registrant, Oracle Corporation and certain stockholders of the Registrant 10.11 Stock Exchange Agreement dated September 7, 2000 between Registrant and Keith Low 10.12 Offer letter dated August 1999 to Steve Shubella 10.13 Offer letter dated July 2000 to Brad Stewart 21.1 Subsidiaries of Registrant 23.1 Consent of Independent Public Accountants 23.2* Consent of Counsel (included in Exhibit 5.1) 24.1 Power of Attorney (see Page II-6) 27.1 Financial Data Schedule

------------------------------ * To be filed by amendment. + Confidential treatment requested.

TOMAX CORP S-1