4 1 a2036530z4.txt FORM 4

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(2) SEC 1474 (3-99) **Intentional misstatements or omissions of facts constitute Federal Criminal Violations. SEE 18 U.S.C. 1001 and 15 U.S.C. 78ff(a). Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, SEE Instruction 6 for procedure. Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number. PRIMEDIA INC. KKR 1996 GP LLC By: /s/ Charles McCurdy 1/31/01 By: /s/ Perry Golkin 1/31/01 ----------------------------- --------- ----------------------------- --------- Name: Charles McCurdy Date Member Date Title: President ** Signature of Reporting Person ** Signature of Reporting Person KKR Associates, L.P. Abra LLC By: /s/ Perry Golkin 1/31/01 By: KKR 1996 Fund, L.P. ----------------------------- --------- Its Managing Member A General Partner Date ** Signature of Reporting Person By: KKR Associates 1996 L.P. Its General Partner By: KKR 1996 Fund, L.P. By: KKR 1996 GP LLC Its General Partner By: KKR Associates 1996 L.P. Its General Partner By: /s/ Perry Golkin 1/31/01 ---------------------------- --------- Member Date By: KKR 1996 GP LLC Its General Partner ** Signature of Reporting Person By: /s/ Perry Golkin 1/31/01 ----------------------------- --------- A General Partner Date ** Signature of Reporting Person (Page 2 of 3)

Designated Filer: PRIMEDIA Inc. Date(s) of Event Requiring Statement: January 2, 3, 5, 8, 2001 Issuer Name and Ticker or Trading Symbol: About.com, Inc. (BOUT) Additional Reporting Persons: KKR Associates, L.P. KKR 1996 GP LLC KKR 1996 Fund, L.P. Abra LLC 9 West 57th Street 9 West 57th Street 9 West 57th Street 9 West 57th Street Suite 4200 Suite 4200 Suite 4200 Suite 4200 New York, New York 10019 New York, New York 10019 New York, New York 10019 New York, New York 10019 PRIMEDIA Inc., together with KKR Associates, L.P., KKR 1996 GP LLC, KKR 1996 Fund, L.P. and Abra LLC are collectively referred to in this statement as the "Reporting Persons." (Page 3 of 3)

(3) SEC 1474 (3-99)

ABOUT COM INC 4