13F-HR 1 d1263061_13f-hr.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F Cover Page Report for the Calendar Year or Quarter Ended: December 31, 2011 Check here if Amendment: |_|; Amendment Number: ____ This Amendment (Check only one): |_| is a restatement |_| adds new holding entries. Institutional Manager Filing this Report: Name: Straus Capital Management, L.L.C. Address: 767 Third Avenue, 21st Floor New York, New York 10017 13F File Number: 028-04115 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Melville Straus Title: Managing Member Phone: 212-676-5640 Signature, Place and Date of Signing: /s/ Melville Straus New York, New York February 13, 2012 ----------------------- -------------------------- ---------------------- [Signature] [City, State] [Date] Report Type: (Check only one): [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report). [_] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting managers(s).) [_] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 137 Form 13F Information Table Value Total: $208,197 (thousands) List of Other Included Managers: NONE FORM 13F INFORMATION TABLE STRAUS CAPITAL MANAGEMENT, LLC DECEMBER 31, 2011

COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 ~~COL~~COLUMN 7 COLUMN 8 VALUE SHS OR SH/ PUT/ INVESTMENT OTHR VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (~~x$1000~~x1000) PRN AMT PRN CALL DISCRETION MGRS SOLE SHARED NONE ABOVENET INC COM 00374N107 2,~~144~~925 4045,000 SH Shared-Defined NONE 4045,000 ACTIVE POWER INC COM 00504W100 ~~735~~99 ~~570~~150,000 SH Shared-Defined NONE ~~570~~150,000 ~~AIXTRON SE SPONSORED ADR 009606104 436 30,000 PUT Shared-Defined NONE 30,000~~ ALIGN TECHNOLOGY INC COM ~~016255101~~16255101 23,~~501~~911 164,863 SH Shared-Defined NONE 164,863 ~~ALLOT~~AMERICAN ~~COMMUNICATIONS~~LORAIN ~~LTD~~CORP ~~SHS~~COM ~~M0854Q105~~027297100 8870 944,000 SH Shared-Defined NONE 944,000 AMTECH SYS INC COM PAR $0.01N 032332504 ~~320~~128 4015,000 SH Shared-Defined NONE 4015,000 ANCESTRY COM INC COM 032803108 ~~588~~918 2540,000 PUT Shared-Defined NONE 2540,000 APPLE INC COM 037833100 25,~~479~~265 613,~~500~~000 SH Shared-Defined NONE 613,~~500~~000 APPLE INC COM 037833100 52,~~148~~835 137,~~500~~000 CALL Shared-Defined NONE 37,~~500~~000 AVANIR PHARMACEUTICALS INC CL A NEW 05348P401 ~~1,098~~788 384,600 SH Shared-Defined NONE 384,600 BJS RESTAURANTS INC COM 09180C106 ~~441~~453 10,000 SH Shared-Defined NONE 10,000 BLUE NILE INC COM 09578R103 ~~882~~2,657 2565,000 PUT Shared-Defined NONE 2565,000 BOTTOMLINE TECH DEL INC COM 101388106 1,~~511~~969 7585,000 SH Shared-Defined NONE 7585,000 CALLON PETE CO DEL COM 13123X102 ~~348~~373 9075,000 SH Shared-Defined NONE 9075,000 CAPSTONE TURBINE CORP COM 14067D102 ~~750~~1,102 ~~750~~950,000 SH Shared-Defined NONE ~~750~~950,000 CARDIOME PHARMA CORP COM NEW 14159U202 1,~~622~~296 492,932 SH Shared-Defined NONE 492,932 CARMAX INC COM 143130102 23,~~743~~505 115,000 SH Shared-Defined NONE 115,000 CERAGON NETWORKS LTD ORD M22013102 ~~1,098~~578 ~~115~~75,000 SH Shared-Defined NONE ~~115~~75,000 CHART INDS INC COM PAR $0.01 16115Q308 ~~633~~1,352 1525,000 SH Shared-Defined NONE 1525,000 CHINA CERAMICS CO LTD SHS G2113X100 12,~~807~~029 ~~650~~702,~~000~~220 SH Shared-Defined NONE ~~650~~702,~~000~~220 CHINA ~~FIRE & SEC GROUP INC COM 16938R103 482 55,000 PUT Shared-Defined NONE 25,000 CHINA~~ INFORMATION TECHNOLOGY COM 16950L109 ~~836~~501 ~~908~~790,~~700~~872 SH Shared-Defined NONE ~~885~~790,~~000~~872 CHINA JO-JO DRUGSTORES INC COM NEW 16949A206 ~~783~~624 ~~558~~547,~~987~~536 SH Shared-Defined NONE ~~558~~547,~~987~~536 CHINA MARINE FOOD GROUP LTD COM 16943R106 ~~1,157~~950 ~~650~~798,~~000~~400 SH Shared-Defined NONE ~~650~~798,~~000~~400 CHINA PHARMA HLDGS INC COM 16941T104 ~~427~~603 ~~440~~899,~~000~~870 SH Shared-Defined NONE ~~350~~899,~~000~~870 CHINA SHENGDA PACKAGING GROU COM 16950V107 ~~444~~272 ~~375~~309,~~000~~645 SH Shared-Defined NONE ~~125~~309,~~000~~645 CHINA VALVES TECHNOLOGY INC COM NEW 169476207 ~~335~~621 ~~150~~291,500 SH Shared-Defined NONE 291,500 CHINA XD PLASTICS CO LTD COM 16948F107 507 95,000 SH Shared-Defined NONE ~~150~~95,000 CHINA YIDA HOLDINGS CO COM NEW 16945D204 ~~374~~154 ~~118~~80,~~769~~766 SH Shared-Defined NONE ~~118~~80,~~769~~766 CHINACACHE INTL HLDG LTD SPON ADR 16950M107 ~~795~~1,010 ~~175~~251,~~000~~900 SH Shared-Defined NONE ~~175~~251,~~000~~900 ~~CLAYMORE~~CISCO ~~EXCHANGE~~SYS ~~TRD~~INC FDCOM TR17275R102 ~~GUGG~~362 ~~CHN~~20,000 ~~SML~~PUT ~~CAP~~Shared-Defined ~~18383Q853~~NONE ~~544~~20,000 30COACH INC COM 189754104 918 15,000 ~~PUT~~SH Shared-Defined NONE 15,000 ~~COACH~~CONSTANT CONTACT INC COM ~~189754104~~210313102 ~~780~~232 1510,000 SH Shared-Defined NONE 1510,000 COMMVAULT SYSTEMS INC COM 204166102 427 10,000 PUT Shared-Defined NONE 10,000 COSI INC COM 22122P101 ~~391~~354 ~~542~~502,500 SH Shared-Defined NONE 42502,500 CREE INC COM 225447101 287 13,000 SH Shared-Defined NONE 13,000 CREE INC COM 225447101 661 30,000 PUT Shared-Defined NONE 30,000 CYTORI THERAPEUTICS INC COM 23283K105 ~~694~~518 235,402 SH Shared-Defined NONE 235,402 DICKS SPORTING GOODS INC COM 253393102 1,~~004~~102 30,000 SH Shared-Defined NONE 30,000 DOUBLE EAGLE PETE CO COM PAR $0.10 258570209 ~~478~~516 75,000 SH Shared-Defined NONE 75,000 EXFO INC SUB VTG SHS 302046107 ~~975~~1,438 ~~159~~245,000 SH Shared-Defined NONE ~~159~~245,000 FIRST SOLAR INC COM 336433107 ~~2,275~~844 3625,000 ~~PUT~~CALL Shared-Defined NONE 125,000 ~~FLIR~~FIRST ~~SYS~~SOLAR INC COM ~~302445101~~336433107 ~~125~~34 51,000 PUT Shared-Defined NONE 51,000 FLOTEK INDS INC DEL COM 343389102 ~~374~~1,245 80125,000 SH Shared-Defined NONE 80125,000 FUSHI COPPERWELD INC COM 36113E107 13,~~832~~572 ~~370~~475,000 SH Shared-Defined NONE ~~370~~475,000 ~~GARMIN~~GENTEX ~~LTD~~CORP ~~SHS~~COM ~~H2906T109~~371901109 31,~~495~~036 ~~110~~35,000 ~~PUT~~SH Shared-Defined NONE ~~110~~35,000 GOLAR LNG LTD BERMUDA SHS G9456A100 ~~636~~1,556 2035,000 SH Shared-Defined NONE 2035,000 GOOGLE INC CL A 38259P508 ~~773~~ 1,~~500~~938 3,000 SH Shared-Defined NONE 13,~~500~~000 GREEN MTN COFFEE ROASTERS IN COM 393122106 53,~~112~~364 5575,000 SH Shared-Defined NONE 5575,000 GT ADVANCED TECHNOLOGIES INC COM 36191U106 ~~351~~362 50,000 SH Shared-Defined NONE 50,000 GULF RESOURCES INC COM PAR $0.0005 40251W309 ~~1,198~~952 ~~537~~531,~~359~~922 SH Shared-Defined NONE ~~490~~531,~~300~~922 HACKETT GROUP INC COM 404609109 1,~~082~~216 ~~290~~325,000 SH Shared-Defined NONE ~~290~~325,000 HALOZYME THERAPEUTICS INC COM 40637H109 68,~~345~~367 1879,~~033,441~~862 SH Shared-Defined NONE 1879,~~033,441~~862 ~~HARBIN ELECTRIC INC COM 41145W109 5,534 268,000 SH Shared-Defined NONE 268,000~~ HARLEY DAVIDSON INC COM 412822108 14,~~888~~276 55110,000 PUT Shared-Defined NONE 25110,000 HARRIS & HARRIS GROUP INC COM 413833104 ~~142~~138 40,000 SH Shared-Defined NONE 40,000 HCA HOLDINGS INC COM 40412C101 3,~~226~~525 160,000 SH Shared-Defined NONE 160,000 HOLLYWOOD MEDIA CORP COM 436233100 ~~199~~170 133,568 SH Shared-Defined NONE 133,568 HUMAN GENOME SCIENCES INC COM 444903108 2,587 350,000 SH Shared-Defined NONE 350,000 IMAX CORP COM 45245E109 1,~~303~~833 90100,000 SH Shared-Defined NONE 90100,000 INOVIO PHARMACEUTICALS INC COM 45773H102 ~~295~~863 ~~523~~2,~~000~~016,696 SH Shared-Defined NONE ~~523~~2,~~000~~016,696 INTELLIPHARMACEUTICS INTL IN COM 458173101 1,~~508~~233 450,000 SH Shared-Defined NONE 450,000 INTEROIL CORP COM 460951106 2,~~195~~557 4550,000 SH Shared-Defined NONE 4550,000 ISHARES TR ~~RUSL~~RUSSELL 2000 ~~GROW~~464287655 ~~464287648~~ 2,~~571~~950 3540,000 PUT Shared-Defined NONE 1540,000 ISHARES TR ~~RUSSELL~~RUSL 2000 ~~464287655~~GROW 2464287648 3,~~251~~319 3545,000 PUT Shared-Defined NONE 1545,000 JETBLUE AIRWAYS CORP COM 477143101 ~~716~~1,560 ~~175~~300,000 SH Shared-Defined NONE ~~175~~300,000 ~~KEYUAN PETROCHEMICALS INC COM 493722102 915 234,280 SH Shared-Defined NONE 214,280~~ KONA GRILL INC COM 50047H201 ~~888~~1,071 ~~160~~175,000 SH Shared-Defined NONE ~~160~~175,000 LIHUA INTL INC COM 532352101 3,~~045~~302 ~~700~~690,~~000~~305 SH Shared-Defined NONE ~~700~~690,~~000~~305 LULULEMON ATHLETICA INC COM 550021109 32,~~408~~450 7052,~~000~~500 SH Shared-Defined NONE 7052,~~000~~500 MAKO SURGICAL CORP COM 560879108 24,~~351~~253 68168,705 SH Shared-Defined NONE 68168,705 MARKET VECTORS ETF TR GOLD MINER ETF 57060U100 ~~828~~771 15,000 SH Shared-Defined NONE 15,000 MEDIVATION INC COM 58501N101 14,~~698~~611 100,000 SH Shared-Defined NONE 100,000 ~~MIPS~~MICHAEL ~~TECHNOLOGIES~~KORS ~~INC~~HLDGS ~~COM~~LTD ~~604567107~~SHS ~~290~~G60754101 60136 5,000 SH Shared-Defined NONE 605,000 NABORS INDUSTRIES LTD SHS G6359F103 ~~368~~867 3050,000 SH Shared-Defined NONE 3050,000 NEKTAR THERAPEUTICS COM 640268108 3,~~185~~674 656,722 SH Shared-Defined NONE 656,722 NETFLIX INC COM 64110L106 457 6,600 SH Shared-Defined NONE 6,600 NETFLIX INC COM 64110L106 1,039 15,000 CALL Shared-Defined NONE 15,000 NEXXUS LIGHTING INC COM 65338E105 ~~279~~139 ~~204~~127,~~922~~547 SH Shared-Defined NONE ~~204~~127,~~922~~547 NOBLE CORPORATION BAAR NAMEN -AKT H5833N103 ~~294~~302 10,000 SH Shared-Defined NONE 10,000 OCEANEERING INTL INC COM 675232102 ~~530~~691 15,000 SH Shared-Defined NONE 15,000 OCZ TECHNOLOGY GROUP INC COM 67086E303 13,~~630~~609 ~~336~~546,000 SH Shared-Defined NONE ~~336~~546,000 OCZ TECHNOLOGY GROUP INC COM 67086E303 ~~204~~132 4220,000 CALL Shared-Defined NONE 4220,000 ~~OIL SVC HOLDRS TR DEPOSTRY RCPT 678002106 2,578 25,000 PUT Shared-Defined NONE 10,000~~ ONCOTHYREON INC COM 682324108 2,~~215~~808 370,389 SH Shared-Defined NONE 70370,389 PANDORA MEDIA INC COM 698354107 1,~~963~~151 ~~134~~115,000 SH Shared-Defined NONE ~~134~~115,000 PATTERSON UTI ENERGY INC COM 703481101 ~~520~~599 30,000 SH Shared-Defined NONE 30,000 PETSMART INC COM 716768106 56,~~118~~155 120,000 SH Shared-Defined NONE 120,000 ~~PHARMACEUTICAL PROD DEV INC COM 717124101 4,664 181,900 SH Shared-Defined NONE 181,900~~ POLYPORE INTL INC COM 73179V103 32,~~335~~705 5961,~~000~~500 SH Shared-Defined NONE 5961,~~000~~500 ~~PRICELINE COM INC COM NEW 741503403 2,247 5,000 PUT Shared-Defined NONE 5,000~~ PROCERA NETWORKS INC COM NEW 74269U203 2,~~507~~649 ~~261~~170,~~157~~000 SH Shared-Defined NONE ~~261~~170,~~157~~000 PROLOR BIOTECH INC COM 74344F106 1,~~732~~817 425,532 SH Shared-Defined NONE 425,532 QIAGEN NV REG SHS N72482107 13,~~621~~690 ~~117~~267,200 SH Shared-Defined NONE ~~117~~267,200 QKL STORES INC COM 74732Y105 1,~~414~~159 1,~~177~~647,~~982~~504 SH Shared-Defined NONE ~~334~~1,~~921~~647,504 RACKSPACE HOSTING INC COM 750086100 1,~~536~~935 45,000 SH Shared-Defined NONE 45,000 RAINMAKER SYSTEMS COM NEW 750875304 ~~690~~999 ~~697~~1,~~387~~224,695 SH Shared-Defined NONE ~~697~~1,~~387~~224,695 RAPTOR PHARMACEUTICAL CORP COM 75382F106 23,~~255~~130 500,000 SH Shared-Defined NONE 500,000 REIS INC COM 75936P105 ~~665~~684 75,000 SH Shared-Defined NONE 75,000 RESEARCH IN MOTION LTD COM 760975102 ~~1,219~~870 60,000 ~~PUT~~CALL Shared-Defined NONE 1060,000 ROVI CORP COM 779376102 1,~~762~~020 41,~~000~~500 SH Shared-Defined NONE 41,500 ROVI CORP COM 779376102 983 40,000 CALL Shared-Defined NONE 40,000 ROWAN COS INC COM 779382100 1,~~057~~062 35,000 SH Shared-Defined NONE 35,000 ROYAL CARIBBEAN CRUISES LTD COM V7780T103 3,~~246~~234 ~~150~~130,000 SH Shared-Defined NONE ~~150~~130,000 RUBICON TECHNOLOGY INC COM 78112T107 329 35,000 PUT Shared-Defined NONE 35,000 RYANAIR HLDGS PLC SPONSORED ADR 783513104 ~~258~~279 10,000 SH Shared-Defined NONE 10,000 ~~SALESFORCE~~SANDISK ~~COM~~CORP ~~INC~~ COM ~~79466L302~~80004C101 23,~~857~~740 2576,000 ~~PUT~~SH Shared-Defined NONE 2576,000 ~~SANDISK~~SEAGATE ~~CORP~~TECHNOLOGY ~~COM~~PLC ~~80004C101~~SHS ~~1,009~~G7945M107 25984 60,000 SHCALL Shared-Defined NONE 2560,000 SENOMYX INC COM 81724Q107 1,~~460~~448 416,000 SH Shared-Defined NONE 416,000 SHUTTERFLY INC COM 82568P304 ~~1,750~~967 42,500 SH Shared-Defined NONE 42,500 SKYWORKS SOLUTIONS INC COM 83088M102 1,~~509~~135 8470,000 SH Shared-Defined NONE 8470,000 SKYWORKS SOLUTIONS INC COM 83088M102 973 60,000 CALL Shared-Defined NONE 60,000 SODASTREAM INTERNATIONAL LTD USD SHS M9068E105 ~~1,157~~654 3520,000 SH Shared-Defined NONE 3520,000 SOUTHWESTERN ENERGY CO COM 845467109 ~~333~~319 10,000 SH Shared-Defined NONE 10,000 SPDR GOLD TRUST GOLD SHS 78463V107 ~~790~~760 5,000 SH Shared-Defined NONE 5,000 SPDR SERIES TRUST S&P RETAIL ETF 78464A714 3,~~698~~679 8070,000 PUT Shared-Defined NONE 8070,000 SPIRIT AIRLS INC COM 848577102 ~~813~~1,014 65,000 SH Shared-Defined NONE 65,000 ~~STR~~STAMPS ~~HLDGS~~COM INC COM ~~78478V100~~NEW ~~203~~852857200 251,307 50,000 ~~PUT~~SH Shared-Defined NONE 1050,000 ~~SUCCESSFACTORS~~STR HLDGS INC COM ~~864596101~~78478V100 ~~230~~1,481 10180,000 SHPUT Shared-Defined NONE 10180,000 SUNCOR ENERGY INC NEW COM 867224107 ~~763~~432 3015,000 SH Shared-Defined NONE 3015,000 SUPERIOR ENERGY SVCS INC COM 868157108 ~~918~~1,138 3540,000 SH Shared-Defined NONE 3540,000 SWISHER HYGIENE INC COM 870808102 ~~216~~199 53,333 SH Shared-Defined NONE 53,333 TEVA PHARMACEUTICAL INDS LTD ADR 881624209 3,~~164~~431 85,000 SH Shared-Defined NONE 85,000 THRESHOLD PHARMACEUTICAL INC COM NEW 885807206 ~~1,029~~993 ~~714~~814,285 SH Shared-Defined NONE ~~714~~814,285 TITAN MACHY INC COM 88830R101 ~~895~~978 45,000 SH Shared-Defined NONE 45,000 TRANSCEPT PHARMACEUTICALS IN COM 89354M106 392 50,000 SH Shared-Defined NONE 50,000 TRANSWITCH CORP COM NEW 894065309 ~~778~~1,068 ~~330~~333,873 SH Shared-Defined NONE ~~330~~333,873 U S AIRWAYS GROUP INC COM 90341W108 1,~~375~~268 250,000 SH Shared-Defined NONE 250,000 ULTRATECH INC COM 904034105 1,~~115~~229 6550,000 SH Shared-Defined NONE 6550,000 UNILIFE CORP NEW COM 90478E103 ~~929~~1,470 ~~221~~471,225 SH Shared-Defined NONE ~~221~~471,225 UNITED CONTL HLDGS INC COM 910047109 4,~~264~~151 220,000 SH Shared-Defined NONE 220,000 UNIVERSAL DISPLAY CORP COM 91347P105 12,~~175~~311 2463,~~500~~000 SH Shared-Defined NONE 2463,~~500~~000 ~~UQM~~UNIVERSAL ~~TECHNOLOGIES~~DISPLAY ~~INC~~CORP COM ~~903213106~~91347P105 ~~130~~550 7815,000 SHCALL Shared-Defined NONE 7815,000 URUQM ~~ENERGY~~TECHNOLOGIES INC COM ~~91688R108~~903213106 ~~140~~108 ~~155~~78,000 SH Shared-Defined NONE ~~155~~78,000 ~~URANIUM~~UR ~~RES~~ENERGY INC COM ~~PAR~~91688R108 ~~0.001~~133 ~~916901507 1~~155,~~448~~000 ~~2,125~~ SH Shared-Defined NONE 2155,~~125~~000 VEECO INSTRS INC DEL COM 922417100 21,~~879~~560 ~~118~~75,000 SH Shared-Defined NONE ~~118~~75,000 ~~VEECO~~VENOCO ~~INSTRS~~ INC ~~DEL~~ COM ~~922417100~~92275P307 ~~122~~372 555,000 ~~CALL~~SH Shared-Defined NONE 555,000 ~~VENOCO~~VERISIGN INC COM ~~92275P307~~92343E102 ~~793~~714 9020,000 SH Shared-Defined NONE 9020,000 ~~VERISIGN~~VERMILLION INC COM ~~92343E102~~NEW ~~572~~92407M206 20319 272,~~000~~600 SH Shared-Defined NONE 20272,~~000~~600 ~~VERMILLION~~VITAMIN SHOPPE INC COM ~~NEW~~92849E101 ~~92407M206~~1,296 ~~711 272~~32,~~600~~500 SH Shared-Defined NONE ~~272~~32,~~600~~500 WILLIAMS SONOMA INC COM 969904101 2,~~002~~888 6575,000 PUT Shared-Defined NONE 2575,000 YONGYE INTL INC COM 98607B106 32,~~010~~701 ~~668~~767,~~907~~235 SH Shared-Defined NONE ~~268~~767,~~907~~235 ZHONGPIN INC COM 98952K107 ~~540~~1,022 71120,000 SH Shared-Defined NONE 45120,~~200~~000 ZIOPHARM ONCOLOGY INC COM 98973P101 441 100,000 SH Shared-Defined NONE 100,000

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