Cyr William B. 4

What Happened

• William B. Cyr, CEO of Freshpet, received an award of 23,688 restricted stock units (RSUs) on 2026-03-10. The filing reports an acquisition at $0.00 (award), so there was no cash purchase price and the reported value for the transaction is $0.
• This was a grant/award (transaction code A), not an open‑market purchase or sale.

Key Details

• Transaction date: March 10, 2026. Form 4 filed March 12, 2026 (filed within the typical two-business-day window).
• Shares/units granted: 23,688 RSUs. Reported acquisition price: $0.00 (award).
• Shares owned after the transaction: not specified in the information provided in this summary.
• Footnote: These RSUs were awarded under the Freshpet, Inc. 2024 Equity Incentive Plan and are scheduled to vest in three equal annual installments beginning March 15, 2027, subject to Cyr’s continued service with the company.
• Transaction code: A = Award/Grant.

Context

• RSU awards are compensation, not market purchases; they don’t necessarily signal immediate insider conviction (unlike a cash purchase), since vesting is contingent on continued service and possibly other conditions.
• For retail investors, this is routine executive compensation disclosure. The award increases potential future share count when vested, which can modestly dilute existing shareholders over time depending on how the company settles RSUs.