Freshpet (FRPT) CEO William B. Cyr Sells Shares After Option Exercises

What Happened
William B. Cyr, CEO of Freshpet, exercised stock options to acquire 76,001 shares at $10.23 per share (total exercise cost ≈ $777,490) and sold 39,664 shares in open-market transactions on August 26, 2026 for total proceeds of about $2.96 million. Some option-related derivative entries show shares disposed at $0.00, consistent with surrender of option interests to cover exercise/tax obligations.

Key Details

• Transaction date: August 26, 2026 (Form 4 filed Aug 28, 2026; filing appears timely).
• Option exercise: 76,001 shares acquired at $10.23 each (total ≈ $777,490). Options issued under the 2014 Omnibus Incentive Plan and fully vested as of Dec 31, 2020. (F5)
• Open-market sales: 39,664 shares sold in multiple trades at prices ranging about $74.6671–$74.6674 (weighted avg for the large block) and $75.40 for other lots; total proceeds ≈ $2.9637M. (F3, F4)
• Sales executed pursuant to a Rule 10b5-1 trading plan adopted Nov 5, 2025. (F2)
• Footnote: reporting includes a de minimis 1-share rounding adjustment. (F1)
• Shares owned after the transactions: not provided in the excerpt supplied.

Context

• This was an exercise of vested options followed by partial sale of resulting shares. The combination of exercise + sale is commonly used to cover exercise costs and taxes and to take liquidity; it does not by itself signal a change in confidence.
• Sales were made under a pre-established Rule 10b5-1 plan, which is intended to avoid questions about timing.
• For investors, purchases by insiders tend to be more informative; here the filing documents routine option exercise and planned sales rather than new purchases.