ROGERS KRISTIN M 4

4 · PC MALL INC · Filed Feb 14, 2011

Form 4

Period: 2011-02-10

EVP - Sales

Transactions

Exercise/Conversion
COMMON
2011-02-10$0.60/sh+4,000$2,400→ 4,000 total
Sale
COMMON
2011-02-10$7.33/sh−4,000$29,320→ 0 total
Exercise/Conversion
COMMON
2011-02-11$0.60/sh+4,000$2,400→ 4,000 total
Sale
COMMON
2011-02-11$7.34/sh−4,000$29,360→ 0 total
Exercise/Conversion
COMMON
2011-02-14$0.60/sh+4,000$2,400→ 4,000 total
Sale
COMMON
2011-02-14$7.50/sh−4,000$30,000→ 0 total
Exercise/Conversion
Stock Option (Right to Buy)
2011-02-10−4,000→ 8,000 total
Exercise: $0.60Exp: 2011-04-17→ COMMON (4,000 underlying)
Exercise/Conversion
Stock Option (Right to Buy)
2011-02-11−4,000→ 4,000 total
Exercise: $0.60Exp: 2011-04-17→ COMMON (4,000 underlying)
Exercise/Conversion
Stock Option (Right to Buy)
2011-02-14−4,000→ 0 total
Exercise: $0.60Exp: 2011-04-17→ COMMON (4,000 underlying)

Footnotes (5)

[F1]The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.
[F2]The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $7.27 to $7.38. The reporting person undertakes to provide to the issuer, any holder of the issuer's stock, or the SEC, upon request, full information regarding the number of shares sold at each separate price within the range described above.
[F3]The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $7.30 to $7.37. The reporting person undertakes to provide to the issuer, any holder of the issuer's stock, or the SEC, upon request, full information regarding the number of shares sold at each separate price within the range described above.
[F4]The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $7.48 to $7.55. The reporting person undertakes to provide to the issuer, any holder of the issuer's stock, or the SEC, upon request, full information regarding the number of shares sold at each separate price within the range described above.
[F5]This option is exercisable in quarterly installments over a 4 year period.

Documents

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