AppFolio (APPF) Maurice J. Duca Sells 14,707 Shares

What Happened
Maurice J. Duca, a 10% owner of AppFolio, sold a total of 14,707 shares of AppFolio Class A common stock in open‑market transactions on August 12–13, 2026. The sales generated aggregate gross proceeds of approximately $2,901,367. Individual tranches show prices roughly in the $194–$206 per‑share area (specific line items range and weighted‑average prices are reported in the filing). These were sales (not purchases); many were executed pursuant to a pre‑existing 10b5‑1 trading plan.

Key Details

• Transaction dates: August 12–13, 2026 (filing dated Aug 14, 2026).
• Shares sold: 14,707; aggregate proceeds: ~$2.90 million.
• Price range: weighted‑average prices and per‑trade prices reported; filing notes sales across price ranges roughly $193.95 to $206.52 per share (see filing footnotes for breakdowns).
• Footnotes of note: F1 — sales made under a 10b5‑1 plan adopted March 13, 2026; multiple footnotes (F2–F16) indicate weighted average prices for grouped trades and offer to provide detailed breakdowns on request; F7 notes a pension trust holding (no pecuniary interest).
• Shares owned after transaction: not specified in the provided excerpt of this filing.
• Timeliness/filing mechanics: Form 4(s) were filed Aug 14, 2026; the filer notes this is the first of two Forms 4 due to a 30‑line table limit. No late‑filing indication provided in the excerpt.

Context

• This filing reports a sale by a 10% owner rather than an operational executive; such sales can be routine or part of diversified/liquidity planning. Because these trades were made under a documented 10b5‑1 plan, they were pre‑arranged and may not reflect current views on the company.
• Footnotes in the filing state the reporter will provide per‑price breakdowns on request for the grouped weighted‑average entries if investors or regulators require them.