AppFolio (APPF) Maurice J. Duca (10% Owner) Sells 8,056 Shares

What Happened
Maurice J. Duca, a reported 10% owner of AppFolio, sold a total of 8,056 shares of AppFolio Inc. (APPF) in open-market transactions on August 18–19, 2026. The aggregated proceeds from these disposals were approximately $1,639,605. Individual sale prices reported ranged roughly from $197.80 to $211.18 per share (weighted-average price ranges in footnotes extend approximately $197.50–$211.67).

Key Details

• Transaction dates: August 18–19, 2026 (Period of Report: 2026-08-18); Form filed Aug 20, 2026.
• Total shares sold: 8,056; approximate total proceeds: $1,639,605.
• Prices: individual transactions between about $197.80 and $211.18; footnotes show weighted-average sale price ranges across the trades.
• Plan/authorization: Sales were made pursuant to a 10b5-1 trading plan adopted by the reporting person on March 13, 2026 (Footnote F1).
• Holdings note: Some Class A shares are held by a pension trust for which Duca is sole trustee with sole voting/dispositive power but no pecuniary interest (Footnote F10).
• Filing notes: This is the first of two Forms 4 filed by the reporting person on Aug 20, 2026 due to a 30-line limit; additional transactions may appear on the companion filing.
• Shares owned after transaction: Not specified in the excerpt provided (see full Form 4 for post-sale holdings).

Context

• These were sales (not purchases or option exercises) executed under a pre-established 10b5-1 plan; such plans allow insiders to sell according to a predetermined schedule and are generally considered routine rather than an immediate signal of changing insider sentiment.
• As a 10% owner (not necessarily an executive title), Duca’s trades reflect disposition under a trustee/plan structure; investors should consult the companion Form 4 and the issuer’s filings for complete holdings and any additional related transactions.