Meta (META) Director Peggy Alford Sells 464 Shares

What Happened Peggy Alford, a director of Meta Platforms, sold 464 shares of Meta common stock in an open-market transaction on July 31, 2026. The shares were sold at $543.56 per share for a total transaction value of approximately $252,212. This was a sale (not a purchase), which is often routine for insiders managing diversification or liquidity.

Key Details

• Transaction date: 2026-07-31
• Transaction type/code: Open-market sale (S)
• Price per share: $543.56
• Shares sold: 464
• Total proceeds: ~$252,212
• Shares owned after transaction: Not disclosed in the provided filing excerpt
• Footnotes:
  • Sale was effected pursuant to a Rule 10b5-1 trading plan adopted November 25, 2025 (F1).
  • Shares are held of record jointly by Ms. Alford and her spouse as trustees of the Alford Family Revocable Trust (F2).
• Filing date: 2026-08-04; the provided data does not flag the filing as late.

Context

• 10b5-1 trading plans allow insiders to sell shares according to a pre-set plan and are commonly used to avoid questions about trading on material nonpublic information. Such sales are generally considered routine and do not, by themselves, imply a change in the director’s view of the company.