McKeon Kathryn 4
4 · Vital Farms, Inc. · Filed Jan 15, 2025
Insider Transaction Report
Form 4
McKeon Kathryn
CMO and GM, Butter
Transactions
- Exercise/Conversion
Common Stock
2025-01-13$3.25/sh+12,300$39,927→ 58,503 total - Exercise/Conversion
Employee Stock Option (right to buy)
2025-01-13−12,300→ 0 totalExercise: $3.25Exp: 2026-09-12→ Common Stock (12,300 underlying) - Sale
Common Stock
2025-01-13$42.08/sh−12,300$517,584→ 46,203 total
Footnotes (3)
- [F1]This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 28, 2024.
- [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $42.00 to $42.28 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F3]Fully vested.